How Q. Nicole Is Breaking The 'Grass' Ceiling In The World Of Cannabis
Gummies, tinctures, edibles. Indica, Sativa, or hybrid. No matter how you consume this multifarious plant, cannabis's ability to shape-shift emphasizes the many ways it can be enjoyed as well as the plethora of business opportunities that can stem from it. For decades, stigmas surrounding cannabis and marijuana have prevented Black women from experiencing the joys of computation along with the health benefits that the plant provides. From decreasing stress and easing anxiety, to relieving joint pain, migraines, and menstrual cramps, this plant has a lot more to offer than the cultural taboos that ellipse it.
Today, the cannabis industry continues to climb as one of the largest growing markets in the country, projected to reach $30 Billion by 2025, through the Farm Bill of 2018 and the reclassification of cannabis in 2020. Although this comes with its restrictions, this shift in the regulation has opened the door for opportunities surrounding hemp-derived products to be explored by those who have been disproportionately left out of the industry. As a result, one woman is on the mission to not only destigmatize the language around cannabis while equipping Black folks with the tools (and kits) needed to launch their own CBD empire.
Like most ambition-driven women, Q. Nicole started her corporate career with a plan. "I'm Generation X, and we were taught college + good job = financial security." Upon graduating from college, Q. would soon become a six-figure earner with a rampant 12-year career trajectory that laid the foundation to eventually, "walk on water" and live out what she calls "a cushiony life." But even the most diligent readiness could not prepare her for the abrupt passing of her father in 2013.
At the time, she found herself drowning in the grief of the recent loss while attempting to balance the demand of her transition from corporate life into full-time entrepreneurship. The hectic nature of her work-life balance triggered a deep emotional response that was so unfamiliar, she knew it was time to seek professional help. Shortly after, her therapist diagnosed her with delayed PTSD, a response to her father's death. Her loss triggered an inability to cope.
Courtesy of Q. Nicole
During the heaviest points of Q.'s healing process, she was recommended by a psychiatrist to explore opioids to balance her mood. Yet, something about the drug didn't sit right with her, so she sought alternative options. Since medicinal marijuana was legal in her state, she was able to get approved for a license to explore plant-based options to deal with the anxiety and depression that were a result of her PTSD. "That was my introduction to the space as someone who genuinely was a patient." She continues, "I was broken, emotionally. I was in a very fragile place and cannabis saved my life."
This turning point allowed Q. to regain control of her life and reestablish her emotional and professional momentum. Now, Q. Nicole leads WH Farms, a five-acre, three-greenhouse farm located in Eastern North Carolina. She aims to equip Black folks with everything needed to build their own consumable products through the CBD Business Launch Kits and puff, puff, pass the baton into the booming hemp industry that awaits them.
xoNecole: Tell us more about the work you do with WH Farms.
Q. Nicole: Our farmers are African-American legacy farmers which is huge to our story. We're growing with farmers who have had this land for 100s of years, from their sharecropper ancestors who were first-generation slaves. So that's a part of the heritage that we're proud of when purchasing products. I'm a country girl and I've always felt like mobilization is a part of my purpose. WH Farms currently has 200 acres of land that we can pull from. The farmers wanted to protect themselves from large corporations that sought to extract from their land and not pay them their worth. So we wanted to partner with them and whatever our overflow was, we could source it from legacy farmers.
Were there any stigmas that you had to detach yourself from before exploring cannabis?
I had my preconceived notions. I came from corporate real estate development, so everything I did was about my career advancement. Playing with what was considered a drug was very "anti" my professional development path. But I was open to understanding the medicinal benefits because I saw so many high-profile professionals using it. I would be in conversations with physicians and surgeons and they would talk about how they would grow the plant at home. It made me realize that society had established a stigma that was "urban", but in reality, the plant wasn't just for "urban" use. I became a little bit more open-minded, but at that time of transitioning into full-time entrepreneurship, I did what I needed to do to not compromise my professional standing.
You have a background in real estate and corporate development. What was the transition like for you pivoting from the corporate world into entrepreneurship?
Being in real estate and understanding a number of things about the economy and marketing, I understood that the cannabis industry was exploding and I wanted to be a part of the solution. I wanted to be a part of bringing it to the market for the other corporate, straight-laced individuals, especially African-American women like myself who would otherwise suffer in Corporate America because of the stress that comes along with being an achiever. They place more on you, they expect more from you.
You have the responsibility on the shoulders as the woman and now she's in this corporate environment struggling. But here's this plant that she can drop in her coffee in the morning and have a completely different experience. It was so important for me as a corporate girl to come to the table and say, "Listen, [cannabis] is nothing to be afraid of. Stress is a silent killer and if we're not able to identify ways to relieve our stress in a very tangible way, on a daily basis, then we're going to find ourselves as a community losing to some of these silent killers."
"It was so important for me as a corporate girl to come to the table and say, 'Listen, [cannabis] is nothing to be afraid of. Stress is a silent killer and if we're not able to identify ways to relieve our stress in a very tangible way, on a daily basis, then we're going to find ourselves as a community losing to some of these silent killers.'"
Courtesy of Q.Nicole
How do you see the match between Black creativity and the hemp-derived product industry complementing one another?
I see nothing but Black wealth, Black advancement, and Black opportunity. This is why I'm so passionate about the Launch Kits and what our farm does. We know this plant, maybe not the technical-scientific data, but we know the way it makes people feel, we know the weight, we know how much it's worth. When you take that transferable skill and talk about the Black men who are a part of STEM programs looking for ways to add cannabis to technology, that skill is helpful.
Cannabis goes well in so many different forms, it has chemical qualities that help with hair growth and fight acne. There are ways that the industry needs to be supported by science, manufacturing, technology, and chemistry. So when you talk about a group of people who have certain soft skills and are already exposed to the plant, we're not starting from scratch, we're starting from a basic understanding of it.
How were you able to adapt to the shift in your purpose?
I don't think that I ever shifted purpose. I understood very early in my purpose walk that my purpose would always expand. Jullien Gordon [real estate entrepreneur] and I were professional buddies, and he shared that, 'if it's truly your purpose, it'll always just expand into a new version of itself.' WH Farms is just a continuation and expansion of the same purpose: I educate and empower. There's a lot of people who don't know about cannabis.
Since I grow it, I can educate them and empower them to have their own CBD product line and be positioned to take advantage of what this industry has to offer. As a business owner and CEO, I always want to build a business that helps people create more than they already have, learn more than they already know, and believe they can have more than they already have.
You’ve tapped into two industries (real estate and cannabis) that are known for their high return and opportunity for growth. How has navigating these growing markets shaped your views on generational wealth?
It's taught me that generational wealth is a goal and it should be an expectation, but it should never be confused with something that's easy. I think it is a necessary collective reset because it's a great buzzword, but what does it really take? To be a woman in the entrepreneur space, I've had to fight to not be backdoored on deals not only to get respect but to receive the compensation I deserve. Same for the cannabis industry.
It's still the Wild Wild West, it's still a developing industry and because of that, it takes courage, bravery, and the ability to manage risk. The guts that it takes to play in these spaces for generational wealth reminds me that it's something that isn't free, it comes with a price and it comes with perseverance. It's not always easy but it's always purpose, it's always valuable, and my ancestors also fought for it.
"The guts that it takes to play in these spaces for generational wealth reminds me that it's something that isn't free, it comes with a price and it comes with perseverance. It's not always easy but it's always purpose, it's always valuable, and my ancestors also fought for it."
Courtesy of Q.Nicole
I think sometimes there’s a push to encourage women to go after entrepreneurship, but we’re rarely told how to balance the weight of it. As a serial entrepreneur yourself, what are some tools that help you find balance in all that you put your hands to?
I find that there's never balance, it's only harmony and that's the first permission that I gave myself. I seek harmony and that gives me a different metric to measure by. Everyone knows I have my phone on 'Do Not Disturb' from 9 a.m. to 9 p.m., Monday through Friday. That's because I have to hear myself. All calls are scheduled and I don't do a lot of distractions. I have to make sure that I am able to bring forth what I feel I'm supposed to be putting into this business and stay ahead of it.
I work in chunks, I'm big on grounding, I make sure I do meditation in the morning, and I love my CBD tinctures and smokable herbs in the morning -- it helps with mental focus and gathering my thoughts. I leave work at work and keep home at home; I am a person who attempts to separate the two. I think that the way to be present in these various relationships, especially my relationship as a wife and my role as a wife because that is certainly a priority for me before business. I don't let things bleed, I'm very compartmentalized.
"I think we have to give ourselves grace in the human experience and the permission to turn the poison of our mistakes, of the doubt, setbacks, and the hate into the medicine that fuels us and turn it into lessons and inspiration."
Courtesy of Q. Nicole
What advice would you share for those starting in entrepreneurship?
Learn how to comfortably turn poison into medicine. You're going to fail, you're going to fall, things aren't going to go right, it's going to be stressful. You may look at yourself and say, am I actually doing it right? All of these aspects of the journey are pretty uniform to everyone's journey because this is the journey. And I think we have to give ourselves grace in the human experience and the permission to turn the poison of our mistakes, of the doubt, setbacks, and the hate into the medicine that fuels us and turn it into lessons and inspiration.
Courtesy of Q. Nicole
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
The Fall Equinox begins on September 23, 2023, and it’s time to embrace abundance, gain clarity, and know that you are worthy of your desires. The Fall Equinox marks the beginning of fall and the end of summer and is a turning point of the year, where things settle in and come to fruition. The energy that fall brings is one of harvest, but it is also one of release, letting go, and finding your ground. Coming from a summer of intensity, drama in love, and overall moving through a space of deep spiritual growth- now that fall is here, we are ready to decompress, dream, and enjoy that which we have created for ourselves.
What Is the Energy of the Fall Equinox 2023?
The energy this fall is opening up new doors of abundance and is a time of reaping your rewards in life. Fall begins at the same time as Libra Season, and a lot of these blessings have to do with love and the relationship developments that will be taking place over the next few months. With a New Moon Solar Eclipse in Libra occurring a few weeks after fall begins on October 14th, something enchanting is happening in romance right now. The scales are coming into balance, new beginnings are occurring, and clarity prevails.
Relationships over the next few months are about focusing on the gifts and gratitude you find in them and accepting where things need to change as well.
By the time winter begins, most of the planets that are currently in retrograde will be direct, and this signifies the change of pace that fall is bringing. This fall highlights Eclipse Season overall, and the Full Moon Lunar Eclipse in Taurus on October 28th will be a time of creating boundaries, honoring your values and energy, and closing a chapter in your life that doesn’t align. Financial worlds are growing and finding new ground, but with Jupiter still in retrograde in Taurus until December 30th, patience is needed here.
Over the next few months, give yourself the space to gain some new perspectives, make room for love, and grow in abundance.
Your guidance this fall is to take those first steps toward the goals you have been pondering over this year. There is a Full Moon in your sign a week after fall begins, and you get the opportunity to enter this season with less baggage and more closure. You will possibly be starting a new position or working in a new field, and you need all the good energy to back you right now. Know that you can count on your skills and talents to move you further in life and that help will be there when you least expect it. This is a fall of abundance for you, Aries, claim it.
Your lucky days this fall are: Sep. 29, Oct. 13, Nov. 13, Nov. 21
Patience, patience, patience, Taurus. You are creating something beautiful in the world right now, and the time it’s taken to get you here will all be worthwhile. Your guidance this fall is to nurture your world and your dreams and to bring more love and compassion to your life. You are preparing for a new reality but need some more time to dream it up and define that which you want for yourself and your future. The Full Lunar Eclipse happening this fall is occurring in your sign, and you are moving through some major closures in your life right now. This is a creative time for you, Taurus.
Your lucky days this fall are: Oct. 28, Oct. 29, Nov. 6, Nov. 20
This fall is all about taking care of yourself and valuing your time and energy, Gemini. The way you see yourself and your life are coming up for review right now, and you are being urged to look at yourself in a better light. Your ruling planet, Mercury, goes retrograde for the last time this year on December 13th, just before fall ends, and this time is all about taking what you have learned and choosing better for yourself. You may be tested to be more confident or true to yourself right now and over the next few months, and it’s about owning your part in this life and standing up for what you want.
Your lucky days this fall are: Sep. 25, Oct. 21, Nov. 20, Dec. 12
This is an abundant fall for you, Cancer. You have worked diligently on claiming the opportunities and new doors that have been opening for you, and you are feeling free to be your successful self. You are encouraged in your independence right now, and you have proven to yourself just how talented you are and how much you have grown. No major aspects are happening in your sign this fall, giving you the space to breathe, create, and receive your rewards. Happiness fills your world, and even though you still feel like you are just getting started in a sense, that doesn’t mean you can’t enjoy the gifts that are presenting themselves today.
Your lucky days this fall are: Oct. 13, Oct. 15, Nov. 12, Nov. 13
This fall is a turning point for you in love, Leo. New developments are taking place in your relationships, and you are being received especially favorably. This is the time to open your heart to growth and new possibilities and to get creative with what you are looking for right now. The Last Quarter Moon happening in your sign on November 5th will be a turning point for you this fall. Your unique charm and charisma are enough, and you attract many to you through your natural energy and love for life. Your ship is coming in this fall, and your heart is fulfilled.
Your lucky days this fall are: Oct. 1, Oct. 31, Nov. 5, Nov. 14
Virgo, this fall is a blessing for the heart space. You are feeling in tune emotionally, and there is positive energy coming your way and into your love life. You have spent a lot of this year healing, forgiving, and finding your voice, and over the next few months, you will be creating the spaces you have been looking to enter in your life. Venus enters your sign for a month on October 8th, and there are some pleasant surprises in store for you during this time. Fresh starts are coming in for you, and spiritually, you are awakening to the gifts within you and in your heart. Your beauty is showing, and love is coming in for you this fall.
Your lucky days this fall are: Sep. 25, Oct. 22, Nov. 5, Nov. 20
This fall is a new beginning for your financial world, Libra. Autumn begins the same day Libra Season does, and you have some extra motivation and energy within you right now. You are ready to put the action behind the intentions you have been setting for yourself financially, and this is a time of plans coming together and falling through to success. The more you stay focused and diligent, the more opportunities that can come for you right now. The first month of fall, the Sun is in your sign, and this is really the time to get things moving in your life, especially with a New Moon Eclipse in Libra on October 14th happening as well.
Your lucky days this fall are: Sep. 27, Oct. 14, Oct. 30, Nov. 20
It’s all about the vision for you right now, Scorpio. You are focused on the future, your path ahead, and manifesting your dreams, and there is something passionate about the next few months for you. You may be taking some risks this fall as you test the boundaries on how far you want to go with something and what worlds are opening up to you now. Mars is in your sign from October 12th until November 24th, and life is exciting for you right now. You have your eyes on the prize and are ready to move forward toward the things that are lighting you up right now.
Your lucky days this fall are: Oct. 12, Oct. 13, Nov. 6, Nov. 13,
This fall is about taking a leap of faith, Sagittarius. Your guidance over the next few months is to do the things that you would do if you knew you would be supported in doing them. Less self-doubt is needed now, as you are walking on new ground. You are moving towards personal healing you have been wary of from the beginning, and you are ready to let go of some energy that has been holding you back. Trust that once you decide on something, the universe instantly begins to make it happen for you. Your season begins on November 22nd, and it’s time to put yourself first more. Have courage in yourself this fall.
Your lucky days this fall are: Oct. 8, Nov. 22, Nov. 24, Dec. 12
This fall is all about clarity for you, Capricorn. You are a wise soul, and you are owning this energy about yourself right now. Over the next few months, you will be developing spiritually, helping those who need your sound advice, and evolving in life. You have found a new sense of enlightenment and are enjoying the clear perspective that has been gained. Mercury goes retrograde in your sign on December 13th, right before fall ends, and this is when you will be feeling more tested to take the lead in your life and use your voice. Overall, fall 2023 is your time to surrender to the good within you and in your life, Capricorn.
Your lucky days this fall are: Oct. 10, Oct. 23, Nov. 4, Dec. 1
Things are moving fast for you this fall, Aquarius. This is a successful, harmonious, and passionate time for you, as many opportunities come your way at once. It will be hard to settle down with all the energy flowing through your life over the next few months, as you have so much to do and so many people to see. Overall, however, this is positive energy that you have been looking forward to in your life, and everything is coming together and moving forward where it was once stagnant. Fall is giving you the closure and the opportunity to reinvent yourself and start on new, solid ground in your life.
Your lucky days this fall are: Oct. 30, Oct. 31, Nov. 20, Nov. 28
Your guidance for fall is to have balance in your life. There is a lot of new coming in for you, but you are also working on letting go of what has fallen. You have grown in many ways this year, and financially, you have seen growth as well but may be feeling the weight of responsibilities this has come with now. To move through this season with the most grace, give yourself more time to rest, to be, and allow things to fall into place on their own. Saturn has been retrograde in your sign since June and goes direct this fall on November 4th, Pisces. This is your opportunity to see things more clearly, protect your energy, and feel more in tune with your internal guidance system.
Your lucky days this fall are: Oct. 22, Nov. 4, Nov. 6, Dec. 12
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