
A few years ago, psychologists studied the correlation between seasons and romantic relationships. They concluded that the colder the weather, the more likely a relationship had a chance to thrive, hence, "cuffing season." Nevertheless, the warmer the weather, the more likely a relationship is to fail, consequently creating the term, "uncuffing season." "Uncuffing season" is defined as a period, usually the spring and summer, when "people who were previously in relationships during the winter break-up to be free for the summer and warm months." The idea is that once the relationship has concluded, one is able to play the field and not be tied down by the pestering obligations of a relationship. And unfortunately, this seems to be the case for the artists this week.
No longer singing about the best parts, we've entered in the phase of summertime sadness; and boy, is this summer scheduled to be a doozy. Between Leon Bridges' constant questions in "Why Don't You Touch Me," Nao's refusal to return to "Messy Love," and Cynthia Erivo choosing to remember only "The Good" parts of her relationship, it seems like everyone is being "uncuffed" and sent to enjoy their summers alone. Though, there might be light at the end of this tunnel yet. Why? Well, because if they're sent to join their summer's alone, chances are you are, too.
If that's the case, you'll have a couple of new ballads, and upbeat songs, that can help you make it through your summer blues, before finding yet another in the fall and winter months.
1. "Why Don't You Touch Me: Part 1" - Leon Bridges
With his new album Gold—Diggers Sound coming out July 23, 2021, Leon Bridges has arrived with part one of two singles, "Why Don't You Touch Me: Part 1" (you can listen to "Part 2" here). Like all of his other singles, Bridges' music feels like it has been written and sung by someone beyond his years. In "Why Don't You Touch Me: Part 1," Bridges wonders the title amongst other things, particularly why his lover doesn't seem to love him anymore.
Despite "dressin' to the nines" and his desires to do whatever to improve the relationship, Bridges' lover is distracted by the glitter and gold and continues to fade away. It's sad that his lover doesn't seem to be in love with him anymore, but the saddest part might be the fact that his relationship is ending and he doesn't even know why.
2. "Mad" - Hope Tala
To avoid the "Heartbreak Olympics," I won't say that one heartbreak is worse than the other. Although, when it comes to heartbreak, nothing quite matches the sting that comes from unrequited love. In Hope Tala's newest single "Mad," the 23-year-old London artist sings about having a lover fall out of love, while she is still head over heels. The song plays with an enticing allure, combining an acoustic guitar with a groove reminiscent of Bossa nova and a slowed samba, instead of a piano ballad.
As if her rage is simmering, Tala doesn't raise her voice, but allows her repetition of her wanting to tear her hair out to show her frustrations and sadness to her lover's sudden change in mind. At the end of the song, she is left with more questions than answers, which seems to be the new way of breaking up (a la the previously mentioned "Why Don't You Touch Me"). With her lover not answering her calls, it's hard to say if she'll get the closure she needs to extinguish her inevitable explosion.
3. "Messy Love" - Nao
After the early (leaked) release of her newest single, Nao has officially released "Messy Love" from her upcoming third album. Like her single "Make It Out Alive," in "Messy Love," Nao tells of a love that was once cherished turning into a burden. In a trope that I am glad to see artists taking, Nao decides to place self-love, self-respect, and inner peace over the struggles and insecurities created by an unstable and exhaustive relationship.
Old Nao might've had the energy to chase her lover, she might've had the energy to roll around and enjoy the mess of it all. Nevertheless, after one too many heartbreaks, Nao has reached a place in her life where she refuses to return back to "messy love."
She wants her love to know that she cares about him, but in the end, she will choose herself and her progress over everything, including this relationship.
4. "Wusyaname" - Tyler, the Creator ft. YoungBoy Never Broke Again & Ty Dolla Sign
Only Tyler, the Creator would walk up to a complete stranger and use "Aw, you look malnourished" as a pick-up line. Strangely for Tyler, the Creator, this seems well within his playbook and still might have the potential to work. In his recently released single "Wusyaname," Tyler, the Creator falls in love with a woman at first sight. Pursuing the woman, he hopes to get her attention by hurling insulting compliments one after the other. Creator's advancements are so contradictory that it wouldn't be surprising if this woman had experienced whiplash.
Although, after saying, "That's when I met 'She'"—a reference to his Goblin album and "She" track—it is clear to the audience that this woman probably deserves it. As if jumping into a time machine, the audience is given the moment that eventually leads to the chaotic moment that unravels in his and Frank Ocean's "She." In addition to this magic track, Tyler, the Creator's "Lumberjack" and "Brown Sugar Salmon" singles are out, too.
5. "2 You" - Mariah the Scientist
Something is in the water, and apparently it's forcing everyone to confront or end their relationships. Regardless of what it is, "2 You" is the newest single from Mariah the Scientist's upcoming project, Ry Ry World. In the song, the Atlanta-based artist reflects on a failed relationship. Pointing out her ex's flaws, Mariah addresses feeling disappointing in the direction of their relationship and embarrassment from allowing it to go on for so long. Unlike the singles mentioned before, Mariah the Scientist doesn't wonder why the relationship has ended or how they got there. Instead, she wonders why she doesn't feel at peace with this decision, despite knowing that it was for the best.
6. "BYE" - Jaden
Most artists have something that makes them uniquely and utterly them. For instance, SZA has her word play. J. Cole has his storytelling. Kendrick Lamar has his poetic prose and Jaden has his…well, everything? When I say this, I don't mean it negatively, I mean that Jaden is never the same person when a single is released. This is even shown in his name change from Jaden Smith, to just Jaden. For most artists, the constant change between genres, flow, writing, and artistry wouldn't work. It would make the listener feel like they are following too many artists at once. But for Jaden, it seems to be the main thing keeping his artistry afloat.
In his newest single, "BYE" Jaden ventures to the beach in hopes of repairing his broken relationship. Despite its melancholy theme, the song comes off as a light summer pop/hip-hop track, which juxtaposes the song released from the previous album. Although the songs from Syre are hip-hop tracks, "BYE" leans more into the pop genre with its layered harmonies and almost synthetic voice.
7. "t r a n s p a r e n t s o u l" - WILLOW ft. Travis Barker
There is a special kind of wonderful when a Black woman is in the alternative/indie genre. There is an even more special kind of wonderful when she seems like she'll dominate the genre, if given the chance. Returning with Blink 182 drummer, Travis Baker, Willow Smith has released a new hit, "Transparent Soul." The single is mixture of the early 2000s alternative/rock and 80s grunge, with a new 2021 spin. Her voice is powerful and dominating as she sings about being able to see through all of the lies of her subject. Whether she is talking to a lover, former friend, or just an over confident stranger, Willow puts her subject in their place as she tries to navigate between friends and foe.
8. "Pasadena" - Tinashe ft. Buddy
I just can't stop smiling when I hear this song. This is a bop, a groove, a shimmy, and a shake.. Ahead of her fifth album, Tinashe returns with her exhilarating new single "Pasadena." This upbeat track focuses on the pride and joy one obtains when they live freely and embrace the moment. With a fun video filled with group dancing, penthouses, and a beautiful skyline, "Pasadena" has the potential to be a song you need on repeat this summer.
9. "Bed Friend" - Jacquees ft. Queen Naija
With his newest single from his new album P.T.O.F, Jacquees and Queen Naija team up to tell the story of friends who've become lovers. Unlike the typical "friends with benefits" set up, Jacquees talks about falling in love with his best friend while still being in a relationship with another. He knows that his desire for his friend over his girlfriend is wrong, but he can't seem to stop making comparisons and he can't seem to want to invest in his relationship because of this. He is aware that he and his best friend are moving past the boundaries of their friendship, though, despite this knowledge he leans fully in, hoping that the relationship "doesn't end in a dead in." After all, if this doesn't work out, Jacquees is aware that he has more to lose than just "Bed Friend."
10. "The Good" - Cynthia Erivo
The last five years have been kind to Cynthia Erivo. Between her discovery in London, her Tony, Grammy, and Emmy awards, her roles in blockbuster movies (Harriet, Bad Times at the El Royale, and Widows), and the Aretha Franklin mini series, she has shown that hard work truly pays off. Now, she is tackling another milestone, this one in the form of her upcoming debut album. From Ch. 1 vs. 1, Erivo has released her newest single "The Good." The song tells a story about a failed relationship, but instead of mourning its absence, she choose to remember the good times. Despite the somber lyrics, the song is upbeat and almost playful while she sings soulfully and powerfully. Released during Pride Month, Erivo's video has her in a tumultuous same-sex relationship, which is rarely seen between two Black women, unless you're counting the recent season of Masters of None.
Keep scrolling for more singles released in the week of June 18 to June 25!
"Feeling Good" - Chloe Bailey
"Talk About It" - Jungle
"Letter to My Daughter" - NLE Chopper
"Live from the Country" - Logic
"Wish List" - Joey Trap
"Muddy Flow" - Kill Jasper
"Genesis" - Azizi Gibson ft. AKTHESAVIOR
"You the Type" - CJ Fly
DaBaby - "Ball If I Want To"
"LAW OF AVERAGES" - Vince Staples
"Angles" - Wale ft. Chris Brown
"When You Love Someone" - Tone Stith ft. H.E.R.
"Formwela 5" - Esperanza Spalding ft. Corey King
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






