For some people, springtime can be a bit of a polarizing experience. On one hand, while they enjoy the warm weather and how pretty nature becomes, if they deal with allergies, they know that it’s only a matter of moments before they are gonna be out here with itchy eyes, a runny nose, a headache and all sorts of other allergy-related symptoms.
And why is it so rough during the spring season? The main reason is because the spring and fall seasons are when pollen likes to run amuck. And although there are medications that you can take to help to ease your allergy symptoms, there are also natural remedies that are proven to provide you with some much-needed relief as well.
Below, I have 12. Ones that are easy on your system, don’t have side effects, and can help you to enjoy spending time outdoors without all of the…allergy-related drama.
1. Consume Local Honey
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I can’t say enough how I think it’s amazing that we live in a country that will push all kinds of medications down our throats (billions of side effects and all) and yet when it comes to natural remedies, “experts” will go out of their way to disprove those. Take consuming local honey, for instance. Although I am fortunate to not have to deal with allergies (food, seasonal, etc.) at all, many people in my world do and, in spite of folks who say that using local honey in order to treat them minimizes their symptoms (because there is local pollen in local honey), some health folks think that is just a myth.
However, there are some studies that say there is some truth to this approach, especially since honey contains enzymes that help to boost your immunity and as well as reduce inflammation. My two cents: take a teaspoon of local honey every morning and see how you feel. If it works, awesome. If it doesn’t — well, with all of the other benefits that come from honey (its antioxidants, how it improves gut health, how it aids in sleep, etc.), you’re still doing your body a world of good by consuming it.
2. Use an Essential Oil Blend
I’m telling you — no matter what is going on in your life (that is health or beauty-related), there is going to be an essential oil, somewhere, that can improve it. When it comes to allergies, specifically, you should look into using a blend of sandalwood, frankincense, and Ravensara oils. Sandalwood is good for you because it helps to reduce inflammation, it has antimicrobial benefits and antioxidants and it helps to relax your system.
Frankincense has anti-inflammatory, expectorant, and antiseptic properties; it contains compounds that can bring relief to asthma-related symptoms, boost immunity, and reduce stress; frankincense makes it easier to sleep at night. And although you may not be familiar with Ravensara, it’s one that you want to get familiar with because it also strengthens your immune system and it helps to keep your lungs clear. You can put this blend into a diffuser or you can mix it with a carrier oil and rub it onto your chest before turning in for the evening.
3. Make Some Stinging Nettle Tea
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If you’ve never heard of stinging nettle before, it’s a plant that is used for a variety of health-related issues. Aside from the fact that it’s packed with vitamins A, C, magnesium, iron, calcium, amino acids, potassium, beta-carotene, and flavonoids (plant pigments that have antioxidants in them), stinging nettle also has anti-inflammatory and anti-infectious properties that help to lower your blood pressure, regulate your blood sugar and it can even help to treat prostate issues in men.
The reason why you should consider taking it as a supplement or drinking some stinging nettle tea during allergy season is it helps to reduce inflammation, and block histamine (the chemical in your immune system that causes your body to have allergy-related symptoms like sneezing, itching, and having a runny nose) receptors and reduce symptoms that are directly associated with hay fever.
4. Put a Cold Washcloth on Your Eyes
If one of the things that irks you to no end about allergy season is how itchy your eyes can get, it’s always a good idea to keep a cold washcloth close by. Not only will it help to soothe your irritated eyes as it reduces mild inflammation and puffiness, but this type of cool compress can also help to wipe away the pollen, dander, and whatever other allergens that are causing your eyes stress in the first place.
5. Eat Foods That Contain Quercetin
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There are certain foods that can help to get you through the allergy season. For instance, foods that are high in quercetin are good for you. And just what is quercetin? It’s a plant pigment that contains properties that help to lower your blood pressure, improve the quality of your workouts, and even slow down signs of aging. As far as allergies go, quercetin can help you out because it also has anti-inflammatory properties; plus, it helps to block the production of histamine. Foods that are high in quercetin include apples, kale, broccoli, red onions, and green tea.
6. Decrease Your Dairy Consumption
Something that allergies are prone to do is produce mucus. That’s because mucus is your body’s way of trying to keep allergens from going too deep into your system. And even though mucus is needed (whether we realize it or like it or not), dealing with thick mucus can oftentimes make you feel pretty miserable. That said, if you’ve heard somewhere before that consuming dairy will only produce more mucus and make it thicker too — here’s the deal. What science states is dairy doesn’t so much cause mucus to transpire so much as trigger additional production of mucus — meaning, most research says that there isn’t a direct correlation between dairy and mucus.
HOWEVER, since research also reveals that milk contains properties that are linked to diabetes and heart disease, a lot of it is full of hormones and pesticides and milk can increase inflammation in your system and inflammation is what happens when you have allergy symptoms (although yogurt is a dairy-based food that decreases inflammation) — sounds to me like it can actually work in your favor to decrease your dairy consumption during allergy season and go with some dairy alternatives (like coconut milk, almond milk, hemp milk, oat milk or cashew milk, etc.) instead.
7. Try Some Butterbur
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If you’re looking for some all-natural allergy relief, you definitely should give (the plant) butterbur a try. As I was doing some research on it, I noticed that it has a pretty solid reputation when it comes to treating migraines, hay fever, and asthma as well as bringing relief to symptoms like sneezing, itchy eyes, and nasal congestion. Although many people are fans of it, if you choose to take it in supplement form, make sure to run it by your doctor first.
For one thing, it could affect how other medications are processed in your system. Also, too much of it has the potential to stress your liver out. Oh, and if you are allergic to ragweed, it won’t help you much because it is actually a part of the ragweed plant family (sorry).
8. Enjoy Outdoors Before Noon
If you’re someone who enjoys the great outdoors yet wants to keep allergens from getting on your last nerve, it’s best to spend time outside between the hours of 4 a.m. and noon. Apparently, that is the time of the day when pollen is at its lowest. And when does it like to show out the most? That would be between 2 p.m. and 9 p.m., to be exact. So, if you like to meditate or exercise outdoors, doing it before lunchtime is going to be your best bet…as far as your allergies are concerned.
9. Change Your Clothes As Soon As You Get Home
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Some of us are old enough to remember having grandparents who hated the mere thought of us wearing “outside clothes” for too long after coming inside their house. Well, if you’re someone who deals with allergies, you should actually keep that tradition going because your clothes probably have pollen all over them. And, if you wearing those same articles while sitting on the couch or resting on your bed, you’ve just tracked all of that into your house…and your body will react similarly to how it did while you were outdoors.
10. Take Your Showers at Night
Just like it’s a good idea to change your clothes during allergy season, you should consider taking a shower before turning in at night as well. Not only does that significantly decrease your chances of ending up with allergens in your bedding, but showers before bedtime also help to reduce stress, lower your blood pressure, and clear up any nasal congestion that you might have. For tips on how to have a fabulous nighttime shower during the spring season, check out “How To Turn Your Showers Into A Tranquil DIY Spa.”
11. Close Your Windows. Turn on an Air Purifier.
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There is nothing like fresh air, I ain’t got no lies to tell you. Still, if you’ve got allergy issues, opening up your windows is going to bring some of what’s outdoors indoors. That’s why it’s best that you keep your windows closed as much as possible and that you turn on an air purifier. Air purifiers are bomb because they help to decrease allergens, contaminants, and dust particles and they can even reduce the spreading of certain viruses that may be in the air.
Just keep in mind that although air purifiers are effective, they can’t totally remove any of these things nor are they the best at getting rid of mold, nicotine, or animal dander. Just something to keep in mind.
12. Have Sex
I mean, you can check out articles like “10 Irrefutable Reasons To Have An Orgasm A Day” to see why it can never hurt to get some (safe) nookie in as much as possible; however, when it comes to your allergies, specifically, science says that engaging in sexual activity can help to strengthen your immune system.
Case in point: one study revealed that participants who had sex no less than three times a week ended up having more of the antibody immunoglobulin A in their saliva which helps to fight off viruses, bacteria, and health-related issues like bronchitis, asthma, sinusitis, eye and ear infections too. Hmph. As if you needed convincing to have more orgasms, right? I’m sayin’.
BONUS: See a Reputable Allergist
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And finally, definitely one of the reasons why allergy season is irritating for so many is because they aren’t able to find the proper relief — and that is because they are playing “Google expert” instead of actually making an appointment with an allergist. Why should you do that? Because they are professionally trained to test you in a way that will help you to get to the root of what you actually are allergic to.
So, if you do indeed have allergy symptoms yet you’ve never been officially diagnosed with what is causing them, it’s worth the investment to see a specialist in the field. The sooner you know what the issue is, the sooner you can find some much-needed relief. Zocdoc is one site that can help you find an allergist who is in your area and network. Go here for more info.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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