
What I’m about to say, I’ve said many times before; that’s because it’s something that I absolutely believe to be true: I’m not sure how many topics, especially as they relate to one’s health, are more polarizing than coffee (most specifically, the caffeine that’s in it). While on one hand, science reveals that coffee can help to strengthen your heart, reduce your risk for Parkinson’s and Alzheimer’s, boost your energy levels, improve your blood sugar levels, and even increase your longevity, there are also numerous reports that too much of a good thing can prove to be problematic on a few levels too.
Take an article that I recently read, for example. It basically stated that you’re better off starting off your mornings with water instead of coffee because extra hydration will help to prevent your body from receiving “mixed messages” as far as your stress hormone (cortisol) is concerned. As a result, you can end up with more energy and productivity than caffeine alone can provide.
That’s not all, though. If you happen to be someone who can’t see starting your day without a big ole’ cup of java in your hands, here are 10 solid reasons why you might want to rethink that — or at least take the “less is more approach” to coffee overall.

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1. Less Nutrition Absorption
You might’ve read somewhere that the majority of Americans do not get the nutrients that they need from their diet alone. In fact, most don’t get nearly enough vitamin D and E from the foods that they eat, half need more vitamin C and one-third are lacking in the vitamin A and magnesium departments. That’s why I thought it was important to start all of this off by sharing that caffeine consumption can make it harder for your body to fully absorb nutrients; especially when it comes to calcium, magnesium, and B vitamins.
Does this mean not to drink coffee at all? No. What it does mean is if you think that you can’t get through the day without it, you should consider what it may be potentially robbing you of in the process (especially if you drink more than a couple of cups a day).
2. Also, Less Iron Absorption
If you’re someone who is anemic (or borderline anemic), this is something that you definitely should keep in mind. Did you know that coffee also has the ability to significantly reduce how much iron your system is able to absorb? For instance, one study revealed that drinking coffee with a hamburger meal can decrease how much iron you’re able to get from the burger by almost 40 freakin’ percent. It’s mostly due to the polyphenols (plant compounds) that are able to inhibit how your body digests the mineral.
Again, does this mean that you can have no java at all? Some health experts say that it’s more about paying attention to when you drink it. For example, one study said that consuming coffee an hour before a meal will have very little of an iron effect at all. My two cents? If you do have low iron, speak with your doctor first. Better to be safe than sorry…right?
3. More Belly Fat (Maybe)
Did you know that approximately 65 percent of Americans consume coffee? Not only that but apparently a lot of one’s genetic make-up helps to determine if coffee is good for them or not (you can read more about that here). Maybe that’s why some people can drink coffee and not gain an inch while others will and pack on the pounds. Honestly, a lot of the weight surrounding coffee consumption has more to do with what you put in your coffee cup — sugar, cream, etc.— than anything else.
Still, it’s important to keep in mind that since caffeine has the ability to raise your cortisol (natural stress hormone) levels and cortisol has been linked to added abdominal fat (especially in women) — let’s just say that if you’re trying to get a six-pack, coffee is not the most effective way to make that happen; not by a long shot.
4. (Potentially) More Fragile Bones
Another mineral that isn’t the biggest fan of coffee is calcium. Some research indicates that consuming caffeine can actually interfere with how your body processes calcium. For instance, if you happen to drink a lot of coffee, whenever you urinate, it can actually cause a lot of the calcium that’s stored in your body to leave your system; that can ultimately lead to weaker bones, especially as you age. So, how much is too much? Reportedly, five Red Bulls or 3-4 eight-ounce cups of coffee a day is definitely pushing the limit.

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5. Hormonal Imbalance
If there’s one thing that all women should want to be hypervigilant about, it’s making sure that their hormones remain as balanced as possible. Well, one thing that doesn’t really care about that goal is caffeine. Again, not only does it tend to increase your cortisol (stress) levels, but it also can throw off your blood sugar (if you’re not careful), make your endocrine system (the system that’s in charge of your hormones) sluggish and it can create erratic sleep patterns which can ultimately result in a suppression of how your hormones are produced. Out of all of the reasons in this article to pay attention to how much coffee you drink, this is one that definitely should not be ignored.
6. Asthma Medication Drama
I bet most of you would never guess that some studies reveal that drinking coffee can reduce asthma symptoms (for some people) by as much as almost 30 percent. A part of the reason is that, since caffeine is a stimulant, it can (temporarily) help to reduce what causes respiratory muscle fatigue which can result in asthma attacks. At the same time, make sure to not consume caffeine four hours or less prior to a lung test (it can affect the results).
Also, some studies say that caffeine can make it more difficult for your body to absorb any asthma-related medication that you may be on. So, if you do take something for asthma and coffee is totally your thing, let your doctor know — just to be on the safe side.
7. More Hot Flashes
If you happen to be in a latter stage of perimenopause or very close to menopause, it’s common to experience hot flashes. Long story short, they’re what happen when your hormones are all over the place which can throw your “body’s thermostat”, known as your hypothalamus off, making it highly sensitive to temperature. Although things like spicy foods, alcohol, hot weather, stress, and even tight clothes can trigger a hot flash, so can caffeine. So, if you’ve got hot flashes going on and you can’t seem to catch a break, you might want to push that coffee cup back; see how that makes you feel.
8. Possible Pregnancy Problems
You might’ve heard somewhere that it’s okay to have caffeine while you’re pregnant, so long as it’s consumed in extreme moderation. However, there is more and more intel that says you really should consider going without it altogether since caffeine is connected to things like an uptick in miscarriage, stillbirths, low birth weight in newborns, and sometimes, even certain types of cancer. You don’t want to take a chance on this one. At the very least, go the decaf route (and even do that sparingly) until the little one is born.

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9. Dehydration
Every time that I read that 75 percent of Americans are not just dehydrated but chronically dehydrated, it trips me out. And since coffee is a diuretic, this means that it pulls water out of your system because it causes you to urinate more. To be fair on this one, though, so long as you limit your coffee intake to less than five cups a day, it shouldn’t have too much (more) a dehydration effect on you (to be sure, keep a glass of water nearby).
10. Insomnia
And finally, one more time for the cheap seats: coffee is a stimulant. That’s why, it makes all the sense in the world that too much caffeine can wreak total havoc on your quality of rest and sleep. In fact, some research indicates that even having caffeine as early as six hours prior to your bedtime can cut down your sleep by an hour. This is why you should have no more than 3-4 cups of coffee a day (max) and avoid drinking it after around lunchtime. Otherwise, you could end up sleep deprived and that comes with potential health-related issues like anxiety, depression, obesity, heart attacks, and strokes.
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So what if you do want to lighten up on your coffee intake yet you know that you still need more energy in the morning? Some healthier alternatives include matcha tea, yaupon tea, chicory coffee, mushroom coffee, black tea, chai tea, and golden milk. Since all of these come with less caffeine and their own pretty impressive health benefits, why not give one or all of ‘em a shot?
Hey, you just might like it. What’s been scientifically proven is your system will. Drink up!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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