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This SHEeo Healed Her Vagina Holistically & Created A Brand To Help Women Do The Same
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Mariah Gray's love for healing began while working at a local herb shop, where she learned the power of herbs and explored their medicinal properties. As a woman who suffered from heavy bleeding and severe pain during her menstrual cycle, she found that natural remedies and herbal steam treatments would quickly put her yoni at ease, and soon began creating her own herbal blends for other healing women. Today, Essential Wombman educates and provides natural products for vaginal health and womb care for issues often further exacerbated by toxic products on the market.
In this week's feature, meet Mariah Gray of Essential Wombman.
Courtesy of Mariah Gray
Title: Founder & CEO of Essential Wombman
Location: Atlanta, Georgia
Year Founded: 2017
# of Employee(s): 1
30-Second Pitch: Essential Wombman educates and provides natural products for vaginal health and womb care. For years, women have suffered from vaginal health issues caused by most of the toxic products on the market. Essential Wombman specializes in creating natural products for your most sacred feminine parts. Our mission is to teach the importance of self-love and self-care.
What inspired you to start your brand?
I developed my love for healing others while working for five years at a local herb shop. During that time, I studied herbs and began trusting the healing properties they have. Positive feedback motivated me to create products of my own. As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy.
What was your a-ha moment that brought your idea into reality?
While suffering from heavy bleeding and severe pain during my cycle, I began looking up natural ways to treat my issues quickly and was introduced to Yoni Steaming. I developed a Yoni steam blend with specific medicinal herbs and started to steam once a week. Within two months, my flow decreased significantly, my pain was nonexistent and my cycle only lasted two days! My Essential Yoni Steam blend changed my life.
"As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy."
Who is your ideal customer?
Essential Wombman is for women who are tired of relying on prescription medicines to treat their issues. At Essential Wombman, we embrace all women, especially those that are ready to heal naturally. Our goal is to get women to discontinue the use of toxic products to maintain good health. I have created a line of holistic products for women that really work.
What makes your business different?
All of our products are created with intention and love. We offer quality organic herbs and ingredients in every product. Offering one-on-one consultations is essential to giving personalized treatment plans and product recommendations. I have a high success rate and appreciate all of the positive feedback I receive from my clients.
What obstacles did you have to overcome while launching and growing your brand?
Trying to encourage women to switch from a product they are used to using was very challenging. Getting women to trust plants and crystals was even more challenging.
How were you able to overcome them?
Through education and testimonies, it helped turn my followers into clients. Getting women to trust me became easier the more transparent I became and the more they got to know Mariah/Essential Wombman.
What was the defining moment in your entrepreneurial journey?
In 2017, I opened Essential Wombman Yoni Steam Spa; it was very successful and within five months, I outgrew the small space. It was the moment I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve.
"I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve."
Where do you see your company in 5-10 years?
In 5-10 years, Essential Wombman will be every woman's go-to brand for everything self-care. We are currently working on expanding to products for every woman's needs. We are working on opening Holistic Women's Wellness centers around the world where women can come to heal, connect, release and recharge.
Where have you seen the biggest return on investment?
I absolutely love vending. Vending has been very successful for Essential Wombman. I try to participate in at least two events per month. I enjoy getting to personally connect with my clients. I am blessed with the gift of knowing what a woman needs when I interact with her. I am forever grateful for this gift.
Do you have a mentor? If so, who?
I don't currently have an official mentor but I always believe that I am a student. I am always learning from other herbalist, healers and business owners. I will hopefully have an official mentor soon.
Biggest lesson you’ve learned in business?
You can't do everything by yourself, well you can but you will burn yourself out! Forming a team is essential to any business, outsourcing work that you may not be able to do is important. I am learning this lesson right now and currently seeking talent to add to my team.
"Forming a team is essential to any business, outsourcing work that you may not be able to do is important."
Anything else you would like for people to know, or take away from your entrepreneurial story?
Be authentic in everything that you do. Don't be afraid to jump into an oversaturated industry understand that what's for you is for you! Most importantly always Love yourself, Love your Yoni!
For more of Mariah and Essential Wombman, follow her on Instagram @Essential.wombman and Facebook: Essential Wombman.
Featured image by Essential.Wombman/Instagram
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Wealthy Restaurant Owner Shares The Money-Saving Hack She’s Used Since Childhood
“It doesn’t matter how big or small your finances are, the real gem is prioritizing what you have,” that’s the candor advice Ebony Austin, owner of Noveau Bar and Grill made sure she emphasized in our authentic convo. As a multi-hyphenated go-getter, she’s created more than 100 job opportunities and given away over $100 million to the community. When I inquired about her secret, she simply credits her skill to proper planning and a trusted team.
But the more the discussion progressed, the depth of that answer was revealed. Ebony opened up about how saving during the pandemic, a time when many businesses were forced to close their doors, aided her through difficult chapters. And after our authentic conversation, it made the importance of saving and business research crystal clear. Check out the convo below.
What was your journey like into money management? Have you always been good with your finances?
Yes, I learned it early. My grandparents had a construction company when I was growing up and my grandmother would teach me that with everything they worked for, she’d put 30% away. So no matter how many jobs I’ve had, once I tithed, I’d put up 30% away too. If I couldn’t pay my bills with that remainder, I’d get a second job. As crazy as it sounds, I’ve always been amazing at that.
So you’re definitely more of a saver then a spender, right?
Well, yes, but I do have a shopping addiction. But I save a lot. I’ve gone months and months without buying anything, then I’ll just go buy something big or small. But I’ve always known I still need backup plans. The beauty of having it is that you’re never trying to scramble. Even with my first property, I didn’t have any problems because my money was seasoned. I’ve always been consistent and knew a certain amount of money was going in the bank every paycheck.
Photo by Rari Filmz
Okay, so I can’t ignore the “shopping addiction” comment. Tell me about your splurge
So Louis Vuitton and Chanel are my favorites. Then I’m really big on supporting Black-owned businesses. I put that in my budget every month – sometimes a few times a month.
That’s a good one! What advice do you have for people trying to tighten up their budget?
Prioritize. When the pandemic happened, it gave us all a new outlook on life and what’s important. For example, going out to eat with my friends and family is essential. So I take time out monthly and figure out my expenses. For example, a lot of my friends are Tauruses, so that month, I need to plan extra birthday dinners. It only takes me like an hour, but it makes such a difference. People need to figure out what that looks like for them.
And what is your current final goal? Like, do you have a retirement plan?
Yes, once I get Noveau to 100 million! My biggest goal is for my team members to buy homes and establish themselves. But my end goal would be 15-20 restaurants, with five being investment restaurants. Also, of course, I want properties. I understand the importance of owning land. I think those are the main things.
Okay, so what is the worst piece of business advice you’ve been given?
Someone told me that I don’t need finances to open up a business. People say if you have a 590 credit score you can start it, but why would you do that? I mean you can do it with that score, but the interest looks way different. Build your credit first and avoid the extra costs. I used my own money to start a lot of businesses. Now when I look back I wouldn’t have even done it that way.
How would you have done it?
I would’ve used the bank's money. When you’re building your first location it can be really hard, but they do give them out. But you can’t just come in with a concept with no experience and ask for $100,000. No one will bet on that or believe in it. But if you have a concept, with a real plan and projections, start off with lines of credits. You can start small and build your business with $5,000.
Out of curiosity, what are your thoughts on investing and how do you do it?
I’ve invested in two restaurant concepts. Also, I have my own real estate investment company where we build, sell, and flip. I think investments are important to keep. Some of them require work. Personally, real estate is always key. To me it’s a safe option but they’re smart in general. That’s the only way you get to certain goals. Don’t let money sit in the bank – invest it.
Are there any unhealthy habits you had to unlearn in regards to investing or money management in general?
I had to learn to say no. A lot of times, everybody wants something. It’s hard to say no to people who are capable of doing things for themselves.
Heavy on the “who are capable of doing things for themselves.” What’s been your biggest struggle in building your business? Was there ever a moment you questioned it?
As an entrepreneur, we all have those moments where we’re ready to throw in the towel. But my biggest challenge was building a team and getting the word out there. But I also know God doesn’t make mistakes. At the time, the more I prayed and started to get to know the team, I came to the realization that I needed to let go of almost all of them. It wasn’t just about what was aligned with me and my purpose but also Nouveau.
Also, I had to separate myself and the business because I’m not going to care if they’re late three times in a row but the business will. Those were the most challenging things for me: saying no, building the right team, and separating the business and myself.
God heard every prayer though. Because now the team at Nouveau is amazing. They put all the pieces together. It’s all about praying and taking care of your people.
Finally, what does wealth look like to you?
Making sure my family is good and my mother doesn’t have to work again. Also, wealth is ensuring my team is reaching their goals. I teach my team how to save money, too. It makes no sense that I’m the only one that’s profitable. When I became a millionaire, my goal was to figure out who I’ll make the next millionaire. I want families to understand how we get here and how we stay here. Wealth is not a one-woman show.
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Feature image by Rari Filmz