ItGirl In Motion: Alicia Scott Is Bringing The South To The Forefront With Her Inclusive Beauty Brand
Meet Alicia Scott, CEO and founder of Range Beauty and "ItGirl from the South." Alicia is one of the many faces on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. In the limited video series "ItGirl in Motion," she describes what she thinks an ItGirl is.
"I believe being an ItGirl is always staying true to yourself no matter what. No matter what the trend is, no matter what people are saying across social, whatever is viral, you're staying true to your values, your morals, and your own standards and you set the tone always," she says.
Alicia personifies ItGirl, especially as a business owner. Her company, Range Beauty, targets those who are often underrepresented and gives them the opportunity to feel seen. "To start an inclusive beauty business, it means you're taking on an entire world. You're doing something that a lot of people unfortunately don't think is necessary," she explains.
She even includes a personal note with each package to echo further the importance of making customers feel included. "Every time an order goes out, we include a personalized note from me saying, 'I'm with you, I feel you, I see you, and you're never forgotten with Range,'" she reveals.
ItGirl In Motion with Alicia Scottwww.youtube.com
Being a beauty brand from the South, Alicia is also filling in spaces that other brands have often ignored. Range Beauty is based in Atlanta, Georgia, which is considered a major hub in the South. However, she says that the beauty industry often overlooks this region. "To be an ItGirl from the South is incredible," she states, "especially because beauty is so underrepresented here. A lot of brands overlook the audience and customers here, especially within the Black community. Honestly, raising my brand from here and putting the South on the map when it comes to beauty has been such a treasure."
Get to know more about the beauty boss in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Alicia and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug
Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Alisa Seripap @alisaseripap
Car Detail: @sud_studs
@slugglobal
Creative Director @hellobosco
Team Lead @kevingumbo3000
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image Alisa Seripap
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- Range Beauty CEO Alicia Scott On How She Scored Major Investors On 'Shark Tank' ›
- Meet The SHEeo: Alicia Scott Of Range Beauty - A Foundation Line For The Forgotten Shades ›
London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
Exclusive: Melanie Fiona On Making High-Vibrational Music & Saying Yes To Partnership
Melanie Fiona is back! After taking a little more than a decade-long hiatus, she has officially made her return to music and blessed us with two singles, “Say Yes” and “I Choose You.” While both singles are very different from each other, they both reflect who she is today and the type of music she wants to make. In our conversation, the mom of two expressed what she learned during her time away.
“It's interesting, even when I said it is like coming back, I don't ever feel like I really left because I was always still performing. I've still been public. It's not like I went into being this recluse person or version of myself, but the thing that I really learned in this process is that I think things take time,” Melanie says in a xoNecole exclusive.
“I think often we're so caught up in it, being on the timing of demand or popularity, or, like, striking while the iron is hot and the thing that I've learned is that everything is on God's time. That's it. Every time I thought I would have been ready, or, like, things were taking too long, I had to reship some things, personally, professionally, in my life. I also gave myself permission to make a living, not just make a living, but make a life for myself.”
Making a life for herself included getting married to Grammy-nominated songwriter Jared Cotter, starting a family, and embracing new landscapes, such as podcasting as a co-host of The Mama’s Den podcast. She also began doing more spiritual work and self-care practices like meditation, sound healing, Reiki, acupuncture, and boundary setting, which allowed her to get in touch with her inner voice.
“I wasn't putting out music, and I wasn't experiencing a number one record, but I was being a number one mom,” she says.
“I was experiencing things that were allowing me to heal and get in touch with myself so that I could make new music from a space of joy and freedom, and excitement again because I definitely feel like I did lose some excitement because of just politics and industry and what it can do to your mental health and even your physical health. So giving myself the space to really just say, ‘Hey, it's okay. Everything's right on time.’”
The joy and excitement are felt in one of two new singles, “I Choose You,” which is more of a lovers rock vibe, a tribute to Melanie’s Caribbean roots. While the Grammy award-winner is known for ballads like “It Kills Me” and “Fool For You,” she is becoming more intentional about the music she makes, calling it high-vibrational music. She says her music is a “reflection of my life,” as it captures every facet, from hanging out with friends to riding around in her car.
“Say Yes” has the classic R&B vibe Melanie is known for. However, both songs are inspired by her relationship. Melanie and Jared got married in December 2020, and the Toronto-bred artist dished on their relationship. Fun fact: he is featured in the “Say Yes” music video.
“When we first started dating, I had come into that relationship post a lot of self-work. I had gotten out of a long-term relationship, I had a year and a half to date and be by myself and do a lot of work on myself alone. And when we met, I remember feeling like this has to be my person because I feel it,” she says.
“And so when we went into that relationship, and we started dating, I was very clear. I was like, I know what I want. I'm very clear on what I need, and I'm not going to withhold my truth about myself in this process because of pride or fear of rejection. I know you love me, but I'm coming with my heart in my hand to let you know that if we're gonna get there, we have to put fear aside and say yes. So that was kind of like my open letter to him, which is why the video is us having a conversation.”
Melanie also shares that saying yes to her partner has empowered her in many ways, including motherhood and showing up for herself. Her new EP, also titled Say Yes, will be available at the top of 2025.
Check out the full interview below.
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Feature image by Franco Zulueta
Tasha Smith On Why Your Self-Worth Is Your Greatest Asset In Relationships
If the definition of BOOM needed a photo next to it, it better be Tasha Smith’s face.
Tasha Smith, 53, the actress known for her captivating performances and outspoken personality, has become a beloved figure in the entertainment industry. Her portrayal of the fierce and fabulous Angela in the hit movie Why Did I Get Married? is nothing short of iconic.
Beyond her role in the Tyler Perry film, Smith has established herself as a versatile actress with a range of impressive credits to her name. She has consistently delivered powerful performances in both film and television, showcasing her ability to embody complex characters and bring their stories to life.
Off-screen, Smith is equally captivating. She is known for her candid and outspoken nature, never shying away from speaking her truth. Her authenticity and willingness to address important issues have made her a role model for many.
Lucky for us, she brings that authentic energy no matter the occasion. Tasha had us saying “Amen” and “Amen again” while listening to a resurfaced interview with Donni Wiggins on theFully Transparent podcast. There, she talked about starring in Bad Boys: Ride or Die, working with Will Smith and Martin Lawrence, and being a powerhouse.
One commenter shared, “Tasha Smith needs to have her own talk show and or motivational conferences!” and we couldn’t agree more. Keep reading for some gems that stuck with us!
Tasha Smith On Self-Worth and Resilience:
“Don’t let any man burn you out or make you feel bad about yourself. Don’t take 'no' from anybody. Period. I mean it, honey. When things go wrong, don’t stay down for too long. Let the comeback be quick and big, honey. Big. We’re resilient. We are.”
On Understanding Your Value:
“You have to understand your value. Sometimes, when things don’t go right in relationships, we, as women, tend to blame ourselves. But why does that have to be the case? I remember talking to a woman who said her guy cheated on her. I told her, ‘He didn’t think he was good enough for you.’ She looked at me confused, and I said it again, ‘He cheated because he didn’t think he was good enough for you.’ That behavior has nothing to do with you—it’s about him trying to feel better about himself.”
On The Power of Boundaries:
“If we understood our value, we’d have more boundaries, and we wouldn’t accept so much. You know what I mean? Because, honestly, we create bad behavior by what we allow. Women ask, ‘Why does he keep doing that?’ Well, because you keep letting him. The apologies are working, and those apologies come with more demonic ones.”
On Breaking the Cycle of “Sorry”:
“Once you get delivered from one 'sorry,' if you keep the door open, more will come in—stronger and harder to overcome. Before you know it, you’re stuck in that 'sorry' space. If you truly understood your value, you’d be quicker to walk away.”
On Moving Forward with Self-Respect:
“For me, at this point in my life, I’m not spinning the block anymore. You can’t just keep spinning the block. You have to have self-respect, boundaries, and a sense of your own worth. If you don’t value yourself, trust and believe a man won’t value you either.”
Watch the podcast interview in full below:
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Featured image by Paras Griffin/Getty Images