When I think of an influencer, I think of hard-working individuals who produces fresh content tailor-made for their following. Everyone is an influencer in their own right so there are different types of influencers — Mega, Macro, Micro, and Nano. Within these varying categories, there is a myriad of opportunities for influencers to partner with brands of all kinds. But, let's be honest, the influencer space is predominantly white. This means that influencers of color have to work twice as hard for the same opportunities as white influencers. Imagine being an influencer of color and learning that your work is valued less than that of your white counterparts. Story of a black creative's life, right?
The 2020 revolution is forcing the world to stop and listen to black folks. Thanks to a pandemic within a pandemic, society is finally hearing the cries of black people. Granted, we have been saying "per my last email" to injustice for decades but we will take what we can get at this point. Unfortunately, injustices happen to us in all spaces. For that reason, heavyweight influencers like Aicha Balde and Marche Robinson created the #OpenFohr campaign.
In case you don't know about Fohr, let me learn you something. Fohr is a global influencer marketing platform for ambassadors and brands. The goal of the platform is to provide influencers with tools that help them create a cutting edge marketing strategy, leading them to partnerships and campaigns. Fohr proudly states, "We support influencers. We are nothing without our influencer community, and we act accordingly." And like many other companies, Fohr jumped on the trend to pause advertisements and post anti-racism resources amidst the civil unrest that followed the murder of George Floyd. The gag is, they don't walk it like they talk it. For years, Black and Brown influencers have made it their business to share their grievances with being underpaid and there has not been any change.
That's where Aicha and Marche come in. We had the chance to dig deeper into this movement and what it means to these amazing women.
xoNecole: Tell us about yourself and how you became an influencer.
Aicha Balde: My name is Aissatou Balde but only my dad calls me Aissatou, everyone else knows me as Aicha. I am a West African-born full-time working mom and a Black content creator (@talesandturbans). My journey as a content creator started as an outlet to empower African [and] Muslim girls like me to do things that seemed impossible, such as juggling school, family, and work. Today, I pride myself in creating a space for open and difficult conversations about motherhood, identity, and life, along with the fun stuff like fashion, skincare, and food.
Marche Robinson: I'm Marche Robinson and I am an attorney and blogger (@marcherobinson) living in Raleigh, NC. I've been blogging since 2012. I graduated law school in 2010 and the market was very bad. There were not a lot of legal jobs. I took a contract role in Charlotte and at the time I had an inconsistent working schedule and needed something creative to fill the time. I started reading blogs and my friends and family told me I should start one. So, in August of 2012, I launched my blog and initially just shared fashion, beauty and décor images I found online.
Why did you start the OpenFohr movement?
Aicha & Marche: A group of eight Black content creators - Aissata Diallo, Denisse Myrick, Valerie Eguavoen, Yvette Corinne, Marche' Robinson, Nasteha Yusuf, and Nuni Yusuf, and I started #OpenFohr as a next step in a series of interventions against racism at Fohr. Over the past two years, we have complained, explained, consulted, and recommended solutions to Fohr, but our voices have been silenced with polished campaigns that convince the mainstream media that Fohr is a changemaker in the content creation space.
Agencies like Fohr have capitalized on the growing call for "diversity and inclusion" in the influencer industry without really making any changes to their exploitative and discriminatory practices. We created the OpenFohr campaign because we cannot allow people to keep exploiting the anti-racist narrative for profits. Over the past two weeks, as the Black Lives Matter movement took center stage in the public discourse, Fohr paused its advertising, posted protest resources, and even provided anti-racism resources on Instagram. Yet, many of the Black content creators who have worked with them are discriminated against and underpaid.
We also want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"We want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry."
What does it mean to be a Black influencer?
Aicha: To be a Black influencer means showing up in spaces where you may not be wanted and still doing it for girls who look like you. I learned the hard way that brands tend to gravitate more towards bloggers that fit the standard of beauty. For a long time, I thought, "Blogging isn't for me because I don't look 'the part'." Even photographers have blatantly told me that they don't know how to edit my skin tone, completely unwilling to learn and unable to even recommend an alternative contact. The biggest challenge of being so diverse in this business is finding people who can understand you and won't crush your confidence. I blog to remind myself and others that we are good enough; our diversity is an asset, not a drawback.
Marche: When I first started out, being a Black influencer meant filling a void. Fashion magazines and sites rarely shared Black women. They still have a very long way to go so I still feel this way. I feel like influencing is a way to share fashion, beauty, etc with women who can relate to me. It's not easy for Black women to open a magazine and see a woman like them sharing their story or their favorite products. If it were not for Black influencers, there would not be as much representation.
When you learned of the influencer pay gap, how did you feel?
Aicha: These issues are not new. Black bloggers have been discussing our unfair treatment in the Influential Marketing world for years, but to no avail. What finally broke the camel's back was the fact that Fohr had the audacity to use the #BlackLivesMatter issue to their advantage despite their repertoire of exploiting us. When I say us, I don't just mean Black content creators. This includes their Black employees who cannot speak out about their treatment for fear of being ostracized.
Marche: Honestly, I was not surprised. Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't."
What are your demands of Fohr?
Aicha & Marche: Fohr must stop treating this movement as a PR nightmare to hide from and instead, face it as the call to accountability of their actions and inactions over the years. You cannot have an entitled and unaware homogenous-white staff leading an organization and expect to get it right. You will always miss the mark because there's no one to say otherwise. Lack of diversity is how you end up taking advantage of Black creators and complain when you get called out. Fohr needs an independent outside party to look at their structure and provide constructive criticism. Most importantly, Fohr needs an HR department. You cannot fairly police yourself. We know that, so let's change that.
Why do you think it's important for Fohr to show their authentic commitment to Black influencers?
Aicha: I personally don't think Fohr is capable of being authentic to their Black influencers. This was never something that was on their agenda. As I said, this conversation has been going on for over two years but nothing has changed. The creation of The Fohr Freshman Class was a result of Fohr getting called out for lack of diversity, and yet they still failed us. It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter.
Marche: Fohr should show authentic commitment because they have consistently held themselves out to be supportive of diversity and leader in the influencer marketing industry. How can you hold yourself out to be so groundbreaking when you lack diversity within your organizing and with the bloggers you hire for campaigns? I think there is this tendency for people to say, "Oh that's just the industry," but that doesn't make it right. People should be paid adequately for the service they provide.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter."
What advice do you have for other influencers struggling to create?
Aicha: Do things that come naturally to you and that revolve around your day-to-day life. Reach out to another sister to have a creativity party and get ideas flowing. Most of my Insta family will tell you that my DMs are always open, whether it's for help, a listening ear, or to celebrate each other: I'm here for you, sis.
Marche: So many influencers have had to pivot during quarantine and now with the current movements. I think that you have to share what you are passionate about. When you do what you love it comes naturally. I actually started a TikTok account and it's been fun to create content in a new way and it has resonated a lot with my social media followers. I think this is a great time to step back and think of a new way to create and share what you love.
To keep up with the #OpenFohr movement, follow them on Instagram @openfohr. And follow Marche and Aicha on Instagram @talesandturbans and @marcherobinson.
Feature Image Courtesy of Aicha Balde & Marche Robinson
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These are qualities that Brandee embodies both on and off the screen.
(L-R) Marque Richardson and Brandee Evans on 'UnPrisoned' Season 2
Courtesy: Hulu
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"When Kerry Washington slid into my DMs, I nearly said no."
(L-R) Brandee Evans, Kerry Washington, and Marque Richardson on 'UnPrisoned' Season 2
Courtesy: Hulu
This role marked Brandee’s first foray into comedy, and while she was eager to embrace the challenge, she found herself in the hands of an incredible mentor. “Kerry was always so kind in her critiques,” Brandee noted. “She’s not a diva by any means. She knows exactly what she wants, but she’s gentle and encouraging in bringing it out of you. That’s something I’ve taken with me to other sets—I want to lead with the same kindness and openness that Kerry showed me. It’s a lesson I’ll carry for the rest of my life.”
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And she pays it forward.
Brandee Evans
Courtesy: Hulu
But her commitment to supporting others extends far beyond her career. As an advocate for health and wellness, she empowers women to prioritize their well-being. “Azaria [Carter], who plays my daughter on P-Valley, mentioned wanting to start a weight loss journey and get more fit. I told her, ‘Well, let’s work out together,’” Brandee recounted. But her dedication to healthy living goes beyond physical fitness, encompassing a holistic approach to wellness. “When she came to my house and tried to microwave something in plastic, I said, ‘Let’s use glass instead. At 20, I wasn’t thinking about that, but let me share some tips now so you’re not battling fibroids in your 30s.’”
Because she was.
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"I was literally on my cycle every day while playing a stripper, which is far from ideal."
Brandee Evans graces the 2024 ESSENCE Black Women In Hollywood Awards Ceremony.
Arnold Turner/Getty Images for ESSENCE
The statistics are staggering—80% of Black women develop abnormal uterine growths by age 50, making them more likely to suffer from fibroids than any other racial group. But like many, Brandee was initially unaware of these growths and their debilitating effects, and the prospect of surgery was daunting. “I was scheduled to have a myomectomy on my birthday, but I thought about what it would mean for my career. How am I going to climb the pole? The healing process is similar to a C-section.” Determined to avoid surgery, she committed to healing herself naturally.
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All episodes of Season 2 of UnPrisoned are now streaming on Hulu.
Featured image courtesy of Hulu
You will see everything from Bored Panda’s “33 Older Adults Share Their Feelings On ‘The One Who Got Away’ Now That Time Has Passed” and BuzzFeed’s “’I Still Think Of Her Daily’: Older Adults Are Sharing If They Still Have Feelings For ‘The One Who Got Away’” to data which says that close to half of Americans have not only thought about an old crush or past love, they’ve also used the internet to look them up (uh-huh, y’all be careful out here: “Baby Bliss Is Ruined After MIL Gleefully Reveals Her Son Went On A Date With An Ex Before Wedding”).
Hmph. It makes me think of when one of my now good friends found out, a couple of years after my first book came out, that he actually did some mild producing for one of the characters in it — my own first love. As I shared some of the story, Shannon started singing a throwback R&B hit that he co-wrote, co-produced, and also recorded before Heather Headley did. The title? “In My Mind” (Heather’s version ishere; Shannon’s version ishere). As life would have it, it was in heavy rotation during the time of that very conversation.
Damn. My book came out in 2004. 2006 is when Heather’s cover of “In My Mind” was released. And you know what? In freakin’ 2023 (November, to be exact), I ran into my first love…again. The brief backstory is we both had separately debated going to a certain restaurant for a quick bite and then saw each other — and being that he has never married and neither have I (because only a guy who hasn’t been married before is personally an option for me), there we went…again…running in the flowers of nostalgia while trying to see if we can figure something out. *le sigh* Then add tax.
Oh, the one who got away. If that’s really how you truly feel about someone, when they do come back around into your space, it can be quite a doozy. And if/when it happens, you may be worrying yourself sick trying to figure out what to do about it. Listen, all I can do is tell you what I’ve learned from my own personal experience and observation of other people’s journeys. Here’s hoping that, by asking yourself the following questions, you, your mind and heart (and body, if it comes to that) will find the answers that you seek.
*P.S. Where’s your journal at? You’re gonna need it.*
Did He “Come Back” — or Did You Go Looking for Him?
GiphySomething that I used to say often is, “If you look ‘him’ up on Facebook, it’s you; however, if you run into him in Kroger, it’s God.” What I mean by that is, whoever you consider to be the one who got away, I’m not sure how “meant to be” it is if you’re only reconnected to him now because you went and sought him out. And no, I’m not coming from the angle that “men are hunters” (I hate that saying) and women should never pursue men (Ruth and Esther in Scripture did; it turned out fine for them — check out “6 Things Church Taught You About Dating That Weren't (Fully) Biblical”).
What I’m saying is when folks shift out of your life and seem to be fine with not reconnecting, there’s got to be a reason for that because they have the same internet that you do. Shoot, even if it’s not something as serious as they’re married if they do think of you fondly on some level, if they really wanted to reconnect, why haven’t they tried?
And here’s the thing — I know someone who once was almost desperate to become someone’s wife. So much, in fact, that she decided to seek out a college ex (sex buddy). He replied to her, eventually they did reconnect —, and although they are “together,” it’s been well over a decade and no ring. Clearly, he wasn’t looking for her or a wife and, as a result of her reaching out, somehow, she convinced herself to settle; now she’s out here believing that she doesn’t want to be married either.
Could it have played out the same way if he had reached out first? Eh, possibly. However, what I have noticed (and no, this isn’t gender-specific) is that oftentimes, the individual who makes the first step is more inclined to compromise than the one who is on the receiving end. That said, this guy wasn’t acting like the human version of Kermit sipping tea while looking out of the window as he wondered how to find her…she did that. And so, since she wanted him, she was more willing to do what he wanted in order to remain in contact with each other. SMDH.
Moral to the story on this one: When two people want the same thing, it’s all good. Oh, but when you convince yourself that settling is better than nothing at all, as writer Maureen Dowd once said, “The minute you settle for less than you deserve, you get even less than you settled for.” INDEED.
All I’m saying when it comes to this particular question is if he got away and he also isn’t taking the initiative to come back, consider why — shoot, why not even ask him? ‘Cause listen, if you took the time to reach out, you might as well get as much intel as possible on the front end. Clearly, he was fine not finding you. Why is that the case?
Did He “Come Back” — or Did the Universe Orchestrate a “Chance” Meeting?
GiphySome of the close-to-day-ones might recall reading another article that I penned for the platform entitled, “Why Every Woman Should Go On A 'Get Your Heart Pieces Back' Tour.” In it, I actually mention my first love and how, back in 2015, we had a run-in. I also said that, after that season, I was over him. Okay, but now it’s 2024, and I just told you that he almost got me AGAIN. I think for me, it’s two-fold. One, he’s never been married, and two, I never go looking for him. It’s always grocery stores or restaurants — random-ish, and honestly, I think because I am such a “signs and wonders” kind of person that is what brings me to a state of “cause for pause.”
Anyway, I think we all can agree that, on a lot of levels, on so many levels, I am an open book. The particulars on this, though, I’m going to keep to myself because I’m still processing some of it (and some stuff is still just my business). I will say this, though: If you are someone who recently had a run-in with your own the-one-who-got-away and you had absolutely nothing to do with initiating it, there are some quotes that I want to encourage you to keep in mind:
“Even if we have ourselves so fully convinced that we are on the right track because we desperately want to believe that the specific direction we have chosen is the ‘correct one,’ if the universe disagrees with our choices, it will not be shy in telling us so.” (Miya Yamanouchi)
“A coincidence will always be a coincidence until its significance is realized.” (Angie Corbett-Kuiper)
“Follow your bliss and the universe will open doors where there were only walls.” (Joseph Campbell)
Does the run-in automatically mean that the two of you are destined to be together? I’m not saying that. What I will say is when you factor in all that happens in the world and how going left instead of right or being 30 minutes earlier or later could’ve prevented you from seeing “him”— yes, the universe is trying to show you something.
Even beyond the guy, spend some time pondering what that could be…, which brings me to the third question.
Is He to Be Your Lover Again — or Is He Just to Show You Something?
GiphyListen, just because I am a marriage life coach and I write on relationships for a living, that doesn’t mean I don’t have my own accountability crew (we ALL need that). The thing that I adore about mine is most of them are just as “straight no chaser” as I am. And so, whenever my first love comes back up, they are always on some, “Can one of you get married already, either to each other or someone else, so we can wrap this thing up?” — and chile, when this last encounter happened, due to some other details of the story, my male and female friends alike were like, “You can’t make this sh-t up!” (you really can’t).
That’s why, I have learned the hard way, to not make some heavy declarations (anymore) until everything really is all said and done.
At the same time, what I will share is because my first love has a tendency to run into me, pour it on thick, and then simmer, this time, I did some real soul-searching to figure out how much of the emotional acrobatics (on my part) was about 19-year-old Shellie still needing to get some things off of her chest more the woman who I am now still being “in love” with him. And boy, was that needed.
Back in 2015, I was pretty much just on, “So, are we getting married or what?!” This time, it was more like, “Why do you keep affecting me this way?” I mean, I get some of why: when your first love is pretty much your first everything, and you are also his first love, the bond is…significant. At the same time, though, because my question was different in 2023, the answers were too.
And the reality is there were still some things that “19 me” needed to work out so that she could catch up to who I am now. And on this side of realizing that, I get just how necessary that was because, first love, some other guy or no (future) husband at all — for myself, I needed to address and respond to some things…within myself.
So yeah, that’s another thing to ask about your own situation: before automatically romanticizing everything and assuming that the two of you are destined to be, ask if he’s to be your now-lover or now-teacher. You’d be amazed how that one question alone can shed a lot of light on what is actually transpiring in this season of your life.
Are the Two of You Supposed to Be Together — or Is There Just Some Closure/Clarity That’s Needed?
Giphy(Side note on this GIF. Erica Ash played the hell out of her role on Survivor's Remorse. RIP, sis.)
There’s another guy from my “get your heart piece back” tour that I reconnected with that I am SO GLAD that I did. One reason is that I carried a lot of, let’s go with the word “burden” of feeling that I made some poor choices (especially when it came to bad timing) that really did cause him to be someone who I filed as “letting him get away.” Another reason is that the way that things ended between us was so abrupt that I always had some questions (he basically called me up one day, said I was like “crack” to him, that he didn’t want to be addicted, and so we couldn’t talk anymore).
And still, another reason is I felt like although things ended, we never really got closure — and yes, something that I am a huge fan of is closure…because without it, sometimes doors are left ajar or cracked and that’s how things can creep right back on in.
The first conversation we had? It was for hours, well into the night. We missed each other. We reminisced about some things. And we caught up. However, the catch-up already let me know that our past needed to stay there because he was divorced, and again, divorced guys aren’t an option to/for me. Some other conversations that followed also brought some closure because, as much as we’ve always enjoyed each other’s company and, quite frankly, as great as the sex used to be (LAWD!), we were two very different people now.
Our values are different. Our experiences have caused us to take different forks on the road. In this season, we desire very different things. You know what, though? I never would’ve known all of that had we not spoken. Yes, some closure was needed, so that I could look back with a clearer and fuller picture.
So yes, that’s why I think another question that should be asked is, if 'the one who got away' being back in your life at this time is so you two can be together, or it’s so that you two can get some real clarity and closure so that the title of 'the one who got away' can be put to rest? Because when it comes to the guy that I just spoke of?
For me, now he’s just a fine-ass man who I had a great connection with once upon a time and who is thriving on his side of the world as I do the same. He didn’t “get away” anymore. He’s gone because…that’s how it should be.
What About Him Being in Your Life, As You Are Now, Would Enhance It?
GiphyI am very word-specific and word-literal. That’s why I want you to notice how, with this question, I didn’t say “change” or “improve” — I said ENHANCE. To enhance is “to raise to a higher degree.” Some synonyms for enhance include build-up, strengthen, increase, add to, and complement (check out “If He's Right For You, He Will COMPLEMENT Your Life”).
You know, several years ago, I was on an interesting journey with a guy, and I’ll never forget what two of our friends (who were married at the time) said when they found out: “Shellie, I see how you’d be good for him. We’re not sure how he’d be good for you, though.” HMPH. Y’all better listen to folks who care about you when they speak into your life — there’s no telling what they can spare you from if you just choose to listen.
And that’s the thing — the one who got away, even if he was awesome for you back in the day, even if it’s totally your fault that he got away the first time…who are you now? Would bringing him back into your world, on any level, enhance it? Would it really? And, if you do truly still care about him, would you being back in his life enhance his as well?
Because there really is such a big difference between being good to someone vs. being good for them (check out “Question: Is The Man In Your Life Good 'TO' You? Good 'FOR' You? Or...Both?”) and mature folks? They don’t want the former if it doesn’t come with the latter — mutually so.
BONUS: Please Don’t Mistake Nostalgia for Love
GiphyI rememberonce reading that our brain actually craves nostalgia.Some research says that taking walks down memory lane can give us a greater sense of self, put us in better moods, and it can even play a pivotal role in our personal growth and development. And y’all, that may be why we sometimes get so caught up when it comes to (certain) men from our past. Nostalgia can be so seductive and even exhilarating that we might think it’s love when…it might just be an emotional high for the moment.
Real conversations. Slowing down. Praying, meditating, and journaling. Not being quick to jump into bed. Letting some people you trust hold you accountable. Being honest about what you need at this time in your life. Not living in the past if it’s at the expense of compromising your present or sacrificing your future. Encouraging “him” to do all of these same things for himself as well — this is what helps you to come to the realization of whether what you’re feeling is nostalgia, love, or both.
And if it is love, is it the kind of love that needs to have a commitment attached or a full and final release?
___
Yeah, whether it was bad timing, he was the wrong person, or a little bit of both, the thing about the one who got away is they did so for a reason. If they’re back, see what the PURPOSE is in that….so that if they stay, they stay for good. And if they go, they’re gone for good (preaching to the choir here, by the way).
Feel me? I certainly hope you do.
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Featured image by Adam Hester/Getty Images