Uh, About That Salon Manicure. How To Treat Your Nails While You're Stuck At Home.

Recently, I had to do something that damn near broke my heart. See, for the past couple of years, I've been someone who went to see my nail tech religiously so that I could take care of something that I got from my mother and my mother's mother. It's something that is actually one of my favorite features—my hands, including my nails. They are long, they've got a dope curve to them and, I am definitely the kind of chick who likes to rock all kinds of random color and design combos. But between this quarantine that we're all currently in and also reading the article, "Are your nails too long? A doctor explains why trimming them and removing chipped polish may help prevent the spread of coronavirus" (le sigh), I decided that it was time to bite the bullet and take my powder acrylic and gel polish off. Ugh.
Only those who have mani/pedis on their self-pampering list can truly get that, while there are certainly a billion more important things to be concerned about, that doesn't take away from the fact that not being able to get our nails done can be a real punch in the gut. It's not about being vain or frivolous; it's about making a point to do something that is just for us that makes us feel good. And, if you're used to going bi-weekly to the nail salon like I am, it's about adjusting to this new normal until…who knows when?
If you totally feel my pain and either you're well past a fill-in or your nails look straight crazy right now and you're not sure what to do about it, I've got some DIY tips that can help to get you through—until you and your own nail tech can be reunited once again.
How to Safely Remove Gel (and Acrylic and Powder-Dipped) Nails

It actually took me a while to get onto the gel manicure train. The main reason is, I didn't want to spend the extra coins. But between constantly hacking away on this laptop of mine, washing dishes and, quite frankly, simply being harder on my nails than I need to be, about a year ago, I gave up the ghost; it's one of the best decisions I've ever made. The only thing I don't like is that sometimes, removing the polish can be a beast (some drills are better than others). So, I was kinda trippin' at first when I tried to figure out how to get the polish from my last salon appointment off of my nails.
If that's your current dilemma, all you need is a bottle of 100 percent acetone (something that also works really well for me is ONYX Professional Gel and All Nail Coatings Soak Off Nail Polish Remover Coconut which I got at Walmart), a file (a 180-grit file is probably best), some cotton balls, a glass bowl and some foil.
If you're going to cut down your nails, do that with a pair of fingernail clippers first. Then, in order to remove the top coat of your gel polish, file all of your nails until the polish looks super dull. Cut a piece of foil into 10 strips (one to cover each nail). Now it's time to pour the acetone into your glass bowl and to pull out your cotton balls. I recommend cutting each cotton ball in half; that way, they won't be all bulky when you place them onto your nails. Put half a ball into the acetone first and then on each nail. Then cover the ball up with some foil. Let the foil sit on your nails for 15-20 minutes. When you remove each strip, you should notice that your gel crumbles right off. And what if you happen to have powder dipped nails? The same steps apply. Just make sure that you follow-up the removal process with some nail cuticle oil or jojoba, sweet almond, lavender, coconut or tea tree oil (every day, for about a week) so that your nails won't get dehydrated.
Note: If you plan on removing all of your acrylic too, follow the same steps. Just keep in mind that, based on how many fill-ins that you've had, getting the acrylic off will take considerably longer. Shoot, I re-watched the movie, How to Tell You're a Douchebag (DeWanda Wise, Charles Brice) and some other film before most of it was gone. Plus, I had to use an e-file in order to get the remnants off. But the patience is what prevents you from damaging your natural nails. Besides, during this quarantine, it's not like you've got anywhere to go…right? Might as well get some binge-watching in while you're soaking.
How to Give Yourself a Gel Manicure

Now that I have nothing on my nails (and they are considerably shorter), I'm actually going to let them chill for a while. I can't remember the last time my nails haven't been covered in something and sometimes breaks are good so that nails can breathe. But if you want to keep the gel polish going in your own world, I totally get it. Here are the steps that you need to follow. (By the way, remember that you'll need a cure lamp for this; there are some pretty affordable ones on the market if you don't own one already; click here to check out a selection.)
- Clip your nails to the length that you want them to be.
- With a fingernail file, file them into the shape that you desire so that they are smooth and even.
- Use a buffer to remove any natural oils that may be on the top of your nails (so that your polish will "stick" better).
- Use a cuticle stick to gently push back your cuticles.
- With your gel kit (check out "Love Gel Manicures but Hate the Price? Try These At-Home Gel Nail Kits" if you want some suggestions on which one to buy), apply an extremely thin layer of the base coat on one hand. Put it underneath a cure light for 20 minutes, then repeat with your other hand.
- Next, apply your first coat of gel polish to one hand. If you happen to get any of the polish onto your skin, dip a nail acrylic brush into some acetone to remove it. If you skip this step and the polish remains on your cuticles, your polish will peel a whole lot faster. Place your hand into your cure lamp for another two minutes, making sure to do this same step for every layer of polish that you apply.
- Apply your top coat and let your hand sit in the cure lamp for 2-2 ½ minutes. Lightly tap the index finger of your other hand onto a couple of your polished fingers, just to make sure that they don't feel sticky and the polish appears smooth. If you don't feel "messiness", you're dry.
- Finally, soak a cotton ball into some rubbing alcohol and rub each nail; it's what will get rid of any "tackiness" or residue that your nails may have. And you're done!
If you are someone who is more of a visual learner, some YouTube sistahs can walk you through this entire process. Check out some how-tos here, here and here. If you'd prefer to powder dip your nails instead, this video has some tips that I thought were super helpful.
How to Do Your Own Acrylic Fill-In

Yeah, this one right here, I don't have nearly enough patience to attempt on my own. But again, right now, we've really got nothing but time, so if you're down to do your own fill-in, I'll include a list of what you'll need, along with a couple of links to YouTubers who can walk you through how to do fill-in your own nails.
- Cuticle Remover
- Cuticle Pusher
- Buffing Block
- Acid-Free Primer
- Nail Dehydrator
- Dappen Dish
- Acrylic Brush
- Acrylic Powder
- Acrylic Liquid
- Top Coat
You can also stop by a local drugstore to pick up a fill-in kit like Kiss Her by Kiss Acrylic Fill Kit for Nails. Here's the video that can walk you through how to DIY this.
How to Make Press-On Nails Last

I'mma tell y'all what—these upgrades in press-on nails truly boggle the mind! One place where you can check out a variety of lengths, shapes and styles is Etsy. If you want yours to last longer than just a couple of days, make sure to apply them with nail glue (a lot of people are super fond of Mia Secret Super-Jet Strong Glue) instead of the adhesives that they typically come with. Speaking of, a YouTuber that I enjoy due to her straight-to-the-point-super-chill delivery says that using that particular glue helps your press-ons to last a whopping three weeks at a time. Her name is Korryn J and she even has her own line of press-on nails. Go here to check out her instructional video and visit Her Fave Boutique to see her signature nail section.
How to Maintain Natural Nails

Even if you decide to go without doing any of this for the time being, that doesn't mean that your nails have to be out here looking a hot and crazy mess. Here are a few things that you can do to keep your natural nails looking beautiful while you're at your crib.
Exfoliate your hands. Dead skin cells can have your hands looking drier and older than they should. A half cup of sugar (brown or white), one-fourth cup of olive oil, and five drops of your favorite essential oil will create a hand scrub that will make your hands feel and look at least a couple of years younger (no joke). Using the scrub while you're in the shower is one of the easiest ways to apply and remove it with as little mess as possible.
Moisturize your hands, nails and cuticles. Please don't be walking around your house all ashy. Remember the cuticle oil alternatives that I mentioned earlier? Apply those on a daily basis so that your hands, nails and cuticles can remain soft and smooth.
Keep your natural nail tips clean with baking soda. Do you want to rock the totally au naturale look? If so, something that will keep the tips of your nails super white is to brush them with baking soda. Just dip them into water, sprinkle some baking soda on an old toothbrush and gently scrub underneath each nail. It will get all of the gunk out while lifting your nails up a shade or two (once a week is more than enough; otherwise, you could dry your nails out).
Vicks to the rescue for (minor) nail fungus. If after you remove your polish or tips, you happen to notice some fungus, applying Vicks VapoRub will help to heal it within a matter of days. (Oregano oil and tea tree oil will too.)
Petroleum jelly can help you to "stay between the lines". Does it seem like, no matter how hard you try, you always seem to get polish on your cuticles (and everywhere else) when you polish them yourself? One way to avoid this is to dip a Q-tip into some petroleum jelly and outline your cuticles with it before applying your nail polish. That way, the polish will not get onto your actual skin.
Vinegar makes your polish last longer. If the last thing you want to think about is painting your nails again any time soon, pour some white vinegar onto a couple of cotton balls and apply them to your nails before you put on your base coat. It will remove any oils or residue, plus it will help your polish to last longer.
(Another hack: If your polish seems to have a hard time going on smoothly, try putting it into the refrigerator for 15-20 minutes. That should fix the problem.)
Ice alleviates chipping polish. One reason why I don't personally polish my fingernails often is because I am super meticulous. If I see a mere chip of polish on a nail, I'm over-obsessing. If you can totally relate, but you want to paint your nails anyway, soaking your hands into a tub of water that has several ice cubes, after you've painted your nails, will help to set the color and prevent chipping. Just make sure to let your nails dry on their own for about seven minutes before placing them in the water (making sure not to hit the ice cubes).
Whew. I know I didn't cover everything but hopefully, this will tide you over. At the very least, you don't have to hold onto polish or fill-ins until…who knows when? You now have a few hacks that can make your nails look presentable. No need to thank me. We're all in this together. I got you, sis.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









