One of the shortest words in the English language is also one of the most difficult to say. Boston-born, Alabama-raised digital content creator Africa Miranda says mastering the art of saying "nah" ultimately helped guide her on her journey to living her absolute best life, and she recently slid through xo to teach us her ways.
Being booked and busy is all fun and games until you realize that you're overscheduled and overwhelmed. This creative understands that time is one thing you can't get back and owes her selective nature to one simple equation. She told xoNecole, "Passion plus purpose equals profit. And it's how I make decisions of what deserves my time, what deserves my energy and honestly, also what drives me as well."
According to Africa, if an upcoming project in your life doesn't meet these criteria, it's time to pump the breaks, sis. "I look at things in my life and projects that I work on and I always ask myself, am I passionate about it? If you're going to use your time on this earth, it has to be [focused on] something you have some sort of fire inside you about. If I can answer yes to that, then I say, okay, we can at least investigate further."
Once determining her level of passion, Africa says that she then has to evaluate whether her plan aligns with her purpose. There's no blueprint to success, but there is definitely a formula for growth, and to Africa, this method is the key to securing the bag. I mean you, sis. You're the bag. "If I can say yes to both of those things, then there's always a profit that comes from it; and by profit, yes. A lot of times it is monetary, which is great because we love a coin, but it also is profitable in the sense that it will help other people, or it's something that will help me, meaning that I'll learn something from it."
We sat down with Africa to learn more about how she finds balance despite constantly jetsetting and being a CEO, author, and content creator at the same damn time, here's what she had to say:
What are your mornings like?
“When I'm more centered [and] when I'm not like so harried or so running around, I like to try to start my day a little quieter with like meditation or journaling. The goal for me is to always try to spend at least 10-15 [minutes] before I jump on social media. Some days are better than others, but that's always my goal, to try to just take some time to center myself for the day before I jump right into what everybody's posting and what's happening in the world."
"Some days are better than others, but that's always my goal, to try to just take some time to center myself for the day before I jump right into what everybody's posting and what's happening in the world."
How do you wind down at night?
“I used to have trouble trying to wind down and go to sleep and now I treat myself like a little kid. I know like okay, an hour or so before it's time to go to bed, I've got to start turning lights down and maybe light a candle, doing things to kind of signal my body and my brain that it's time to wind down. I've also have started taking this magnesium supplement that is fantastic. It's called Natural Calm and it really just helps literally calm your body. It doesn't put you to sleep, but it really helps with relaxation and anxiety and it's great. And I've noticed that doing that at night also helps me get ready to rest."
What do you find to be the most hectic part of your week?
“The most hectic and stressful part is that everything is dependent on me. Because at the end of the day, yes, I have an assistant, I have an attorney, I have a team, I have people; but ultimately, so many things still rest on me and it is stressful. It's a lot physically, it's a lot mentally, it's a lot emotionally. I know everything centers around how well I'm performing or functioning from day-to-day, so I do have to really be careful about my energy and people and situations because if I'm off track, then everything's off track."
"I know everything centers around how well I'm performing or functioning from day-to-day, so I do have to really be careful about my energy and people and situations because if I'm off track, then everything's off track."
What does self-care look like for you?
“For me, it varies. Lately, it's just been saying no to things that I don't really want to do and not feeling bad about it. Understanding that sometimes I just have to be home. Let's say, for example, tomorrow, I have an audition I have to prep for and I have a project that I also need to prep for. So, if I have the choice tonight of like meeting friends for drinks or hanging out, it's like no, like self-care for me is prepping so that I'm not stressed tomorrow and I can walk into both of those rooms and perform at my optimal level. Versus like, 'oh let me have fun tonight' and then I'm stressed tomorrow. So I'm just learning that self-care for me these days may not be the spa. It may just be taking the time to do the work that I'm supposed to do so that I can not be stressed and perform well."
What advice do you have for women that may be busy like you who feel like they don't have time for self-care?
“The first thing I would challenge them to do is to throw away the definition that everybody has of what self-care is, like on the Internet and social media, whatever. Because everybody paints this picture of, if you're not like wrapped in a white robe at a spa with a candle burning, then it's not self-care. And that's not realistic for everyone. It's not realistic financially. It's just not realistic from a time perspective, everybody does not have time or the means to do that.
“But if you don't start carving out that time, then it's not going to happen. So I would just say one, adjust your definition of what self-care looks like and to be willing to sacrifice certain things to carve out the time that you need for stuff that's going to ultimately make you happier."
How do you find balance with:
Friends?
“I don't have the answer for that because it is a struggle. I do miss a lot, like I miss a lot. Thankfully, my friends understand it, but there are times where I wish I feel like, okay, I should be being a better friend or I should be more present, but it's very hard to do that. No one talks about the loss of time, the loss of connection and the loneliness that comes with [being an entrepreneur]. I don't have many friends that do exactly what I do or understand. They love me, but they don't do what I do. It can be very lonely and it's definitely a struggle. I hope that we start being more honest about that so people understand that they're not alone in that, [and so] they're also prepared for some of the sacrifices that come with a life of pushing yourself, so to speak."
"No one talks about the loss of time, the loss of connection and the loneliness that comes with [being an entrepreneur]. I don't have many friends that do exactly what I do or understand. They love me, but they don't do what I do. It can be very lonely and it's definitely a struggle."
Romance?
“That is a challenge as well because again it's not easy finding a partner that can understand, but then also if you have a partner that also has a similar lifestyle and both of you are off doing things, how do you then connect? So I think it's just about choices and finding the time where you can. But again, it's a constant struggle."
Do you cook or find yourself eating out?
"I kind of treat it the same way. I order my groceries from Instacart, that was self-care for me, realizing that my time was not best served standing up in the grocery store when I was tired. I order my groceries and so that way, I have food at home. But, if I have food here to make to cook or whatever, but I'm tired or I had meetings, I've been running around, then self-care for me also was letting myself off the hook and saying, okay then I can still order some food tonight because it's better for me to rest and have this food than to kill myself. Sometimes we punish ourselves when it's like, spending $20 on takeout is not going to kill you if you're exhausted. Like just order the food, you know what I mean? Just order the food and eat so you can go to bed. And that's how I find my balance."
Exercise/Health?
"For me, [working out] is necessary. It's necessary for what I do but it's also necessary for like my emotional health as well. Like I feel better when I do it, so it's not something in my life that's on my schedule in pencil because if it is, you're going to always find a reason to move it around or 'oh I'll do it tomorrow' or 'I'll do the next day'. And I don't work out for like three hours in the gym. You go 45 minutes, the most an hour. You get in, you get out. I'm not training for a marathon, you know what I mean? I've learned to listen to my body and if I'm tired, it's not going to help to push myself beyond that and then make myself sick or like, you know, just kill myself just to say that I worked out today."
When you're going through a bout of uncertainty or you're feeling stuck, how do you handle that?
"My reset usually comes from people that I'm close to because we can get in our own heads. I'm guilty of that, of just feeling like, oh my God, this is not going to work and the world is coming to an end and I do think it's very important to have people in your life that can help you reset because sometimes you can't do it on your own."
What does success mean to you?
"Peace, opportunity, and options. [Having] the peace of knowing that you've accomplished or are accomplishing your goals. Opportunities, because the more success you attain, the better your opportunities are and they're more in line with what you really want, and options because the more successful you are, the more options and choices you have."
What is something you think others forget when it comes to finding balance?
"Don't strive for something that's not attainable. I don't strive for balance. I just strive to have the best moments that I can because I don't think that this idea of balance is really unattainable and I think that it sets women up for failure and I'm not striving for failure. I'm just striving to have the best moments and best days that I can, and then have the next best moment and best day that I can."
"Even if you do have a moment of balance, it's not sustainable long-term. I just think for me, it's about striving to live your life as freely and fully as you can and functioning in that space."
You can keep up with all of Africa's adventures on Instagram @AfricaMiranda and shop her skincare line exclusively at BeautyByAfricaMiranda.com.
Featured image by Derrick Davis
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
The James Room’s Co-Owner Justin Miller On Inclusive Nightlife & Atlanta’s Growing Cultural Scene
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image @jmilleresq/ Instagram