
One of the shortest words in the English language is also one of the most difficult to say. Boston-born, Alabama-raised digital content creator Africa Miranda says mastering the art of saying "nah" ultimately helped guide her on her journey to living her absolute best life, and she recently slid through xo to teach us her ways.
Being booked and busy is all fun and games until you realize that you're overscheduled and overwhelmed. This creative understands that time is one thing you can't get back and owes her selective nature to one simple equation. She told xoNecole, "Passion plus purpose equals profit. And it's how I make decisions of what deserves my time, what deserves my energy and honestly, also what drives me as well."
According to Africa, if an upcoming project in your life doesn't meet these criteria, it's time to pump the breaks, sis. "I look at things in my life and projects that I work on and I always ask myself, am I passionate about it? If you're going to use your time on this earth, it has to be [focused on] something you have some sort of fire inside you about. If I can answer yes to that, then I say, okay, we can at least investigate further."
Once determining her level of passion, Africa says that she then has to evaluate whether her plan aligns with her purpose. There's no blueprint to success, but there is definitely a formula for growth, and to Africa, this method is the key to securing the bag. I mean you, sis. You're the bag. "If I can say yes to both of those things, then there's always a profit that comes from it; and by profit, yes. A lot of times it is monetary, which is great because we love a coin, but it also is profitable in the sense that it will help other people, or it's something that will help me, meaning that I'll learn something from it."
We sat down with Africa to learn more about how she finds balance despite constantly jetsetting and being a CEO, author, and content creator at the same damn time, here's what she had to say:
What are your mornings like?
“When I'm more centered [and] when I'm not like so harried or so running around, I like to try to start my day a little quieter with like meditation or journaling. The goal for me is to always try to spend at least 10-15 [minutes] before I jump on social media. Some days are better than others, but that's always my goal, to try to just take some time to center myself for the day before I jump right into what everybody's posting and what's happening in the world."
"Some days are better than others, but that's always my goal, to try to just take some time to center myself for the day before I jump right into what everybody's posting and what's happening in the world."
How do you wind down at night?
“I used to have trouble trying to wind down and go to sleep and now I treat myself like a little kid. I know like okay, an hour or so before it's time to go to bed, I've got to start turning lights down and maybe light a candle, doing things to kind of signal my body and my brain that it's time to wind down. I've also have started taking this magnesium supplement that is fantastic. It's called Natural Calm and it really just helps literally calm your body. It doesn't put you to sleep, but it really helps with relaxation and anxiety and it's great. And I've noticed that doing that at night also helps me get ready to rest."
What do you find to be the most hectic part of your week?
“The most hectic and stressful part is that everything is dependent on me. Because at the end of the day, yes, I have an assistant, I have an attorney, I have a team, I have people; but ultimately, so many things still rest on me and it is stressful. It's a lot physically, it's a lot mentally, it's a lot emotionally. I know everything centers around how well I'm performing or functioning from day-to-day, so I do have to really be careful about my energy and people and situations because if I'm off track, then everything's off track."
"I know everything centers around how well I'm performing or functioning from day-to-day, so I do have to really be careful about my energy and people and situations because if I'm off track, then everything's off track."
What does self-care look like for you?
“For me, it varies. Lately, it's just been saying no to things that I don't really want to do and not feeling bad about it. Understanding that sometimes I just have to be home. Let's say, for example, tomorrow, I have an audition I have to prep for and I have a project that I also need to prep for. So, if I have the choice tonight of like meeting friends for drinks or hanging out, it's like no, like self-care for me is prepping so that I'm not stressed tomorrow and I can walk into both of those rooms and perform at my optimal level. Versus like, 'oh let me have fun tonight' and then I'm stressed tomorrow. So I'm just learning that self-care for me these days may not be the spa. It may just be taking the time to do the work that I'm supposed to do so that I can not be stressed and perform well."
What advice do you have for women that may be busy like you who feel like they don't have time for self-care?
“The first thing I would challenge them to do is to throw away the definition that everybody has of what self-care is, like on the Internet and social media, whatever. Because everybody paints this picture of, if you're not like wrapped in a white robe at a spa with a candle burning, then it's not self-care. And that's not realistic for everyone. It's not realistic financially. It's just not realistic from a time perspective, everybody does not have time or the means to do that.
“But if you don't start carving out that time, then it's not going to happen. So I would just say one, adjust your definition of what self-care looks like and to be willing to sacrifice certain things to carve out the time that you need for stuff that's going to ultimately make you happier."
How do you find balance with:
Friends?
“I don't have the answer for that because it is a struggle. I do miss a lot, like I miss a lot. Thankfully, my friends understand it, but there are times where I wish I feel like, okay, I should be being a better friend or I should be more present, but it's very hard to do that. No one talks about the loss of time, the loss of connection and the loneliness that comes with [being an entrepreneur]. I don't have many friends that do exactly what I do or understand. They love me, but they don't do what I do. It can be very lonely and it's definitely a struggle. I hope that we start being more honest about that so people understand that they're not alone in that, [and so] they're also prepared for some of the sacrifices that come with a life of pushing yourself, so to speak."
"No one talks about the loss of time, the loss of connection and the loneliness that comes with [being an entrepreneur]. I don't have many friends that do exactly what I do or understand. They love me, but they don't do what I do. It can be very lonely and it's definitely a struggle."
Romance?
“That is a challenge as well because again it's not easy finding a partner that can understand, but then also if you have a partner that also has a similar lifestyle and both of you are off doing things, how do you then connect? So I think it's just about choices and finding the time where you can. But again, it's a constant struggle."
Do you cook or find yourself eating out?
"I kind of treat it the same way. I order my groceries from Instacart, that was self-care for me, realizing that my time was not best served standing up in the grocery store when I was tired. I order my groceries and so that way, I have food at home. But, if I have food here to make to cook or whatever, but I'm tired or I had meetings, I've been running around, then self-care for me also was letting myself off the hook and saying, okay then I can still order some food tonight because it's better for me to rest and have this food than to kill myself. Sometimes we punish ourselves when it's like, spending $20 on takeout is not going to kill you if you're exhausted. Like just order the food, you know what I mean? Just order the food and eat so you can go to bed. And that's how I find my balance."
Exercise/Health?
"For me, [working out] is necessary. It's necessary for what I do but it's also necessary for like my emotional health as well. Like I feel better when I do it, so it's not something in my life that's on my schedule in pencil because if it is, you're going to always find a reason to move it around or 'oh I'll do it tomorrow' or 'I'll do the next day'. And I don't work out for like three hours in the gym. You go 45 minutes, the most an hour. You get in, you get out. I'm not training for a marathon, you know what I mean? I've learned to listen to my body and if I'm tired, it's not going to help to push myself beyond that and then make myself sick or like, you know, just kill myself just to say that I worked out today."
When you're going through a bout of uncertainty or you're feeling stuck, how do you handle that?
"My reset usually comes from people that I'm close to because we can get in our own heads. I'm guilty of that, of just feeling like, oh my God, this is not going to work and the world is coming to an end and I do think it's very important to have people in your life that can help you reset because sometimes you can't do it on your own."
What does success mean to you?
"Peace, opportunity, and options. [Having] the peace of knowing that you've accomplished or are accomplishing your goals. Opportunities, because the more success you attain, the better your opportunities are and they're more in line with what you really want, and options because the more successful you are, the more options and choices you have."
What is something you think others forget when it comes to finding balance?
"Don't strive for something that's not attainable. I don't strive for balance. I just strive to have the best moments that I can because I don't think that this idea of balance is really unattainable and I think that it sets women up for failure and I'm not striving for failure. I'm just striving to have the best moments and best days that I can, and then have the next best moment and best day that I can."
"Even if you do have a moment of balance, it's not sustainable long-term. I just think for me, it's about striving to live your life as freely and fully as you can and functioning in that space."
You can keep up with all of Africa's adventures on Instagram @AfricaMiranda and shop her skincare line exclusively at BeautyByAfricaMiranda.com.
Featured image by Derrick Davis
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









