If you’re someone who has a sleep routine (or you’re seriously thinking about creating one), please make sure that you incorporate scent into it. Although things like a cooler temperature in your bedroom, incorporating nature sounds (like rain or ocean waves via a sound machine or even a YouTube channel) and even sipping on some tart cherry juice are proven ways to get you the quality of rest that you’re after, science says that your sense of smell shouldn’t be overlooked.
In fact, aromatherapy is quite powerful when it comes to promoting calm and relaxation, helping to put you into an optimistic mood, reducing stress, preventing insomnia, and improving how soundly you are able to sleep throughout the night. And so, since I’m such an essential oils fan (and I truly am!), let’s get into 10 that will help you to rest well — thanks to the way that they smell along with a few other benefits that they are able to offer you too.
Essential Oils for Better Sleep
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1. Lavender
When it comes to essential oils that are best for you in the “rest and relaxation department,” lavender may be the most popular one. That’s because it is well known for doing everything from reducing pain and inflammation and making menstrual cramps less intense to lowering anxiety and increasing your melatonin levels. On a super scientific note, something else that’s cool about lavender oil is it works with your body’s neurotransmitters in order to reduce restlessness if you happen to be someone who doesn’t sleep soundly due to tossing and turning all throughout the night.
2. Cedarwood
Although I’ve always liked the earthy scent of cedarwood, something that caused it to earn my respect was reading about how it’s an all-natural way to improve the attention span of children who’ve been diagnosed with autism and ADHD. Beyond that, as far as calming oneself goes, cedarwood oil is able to soothe arthritic discomfort, reduce coughing (if a cold is what’s keeping you up), decrease the itchiness and irritation that comes with eczema, lower your stress levels, and, yes, improve your quality of sleep if you’re someone who happens to rest yet not really…rest well.
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3. Patchouli
Another oil that has a solid reputation for decreasing bodily inflammation is patchouli. Some other things that make it stellar are the facts that it helps to ward off depression-related symptoms (if that is what keeps you up at night), puts you in a better mood, boosts your immunity (so that being under the weather doesn’t prevent you from catching some zzz’s) and it even intensifies your libido — ‘cause chile, ain’t nothin’ like the sleep that you get after having an orgasm…or two. Oh, and it absolutely must go on record that patchouli oil also acts as a sedative if you’ve been dealing with insomnia as of late as well.
4. Marjoram
Women who are looking for an all-natural way to regulate their hormones (check out “5 Signs Your Estrogen Is Too High. 5 Signs It's Too Low.”) might want to speak with their doctor (or homeopath) about trying marjoram oil. Some research says that it can help to balance hormones which can make PMS and the latter stages of perimenopause more tolerable (which can make falling and staying asleep easier to do too). Marjoram is also helpful when it comes to reducing pain, easing digestion, and alleviating anxiety.
Plus, since marjoram is an oil that is high in magnesium and magnesium is a nutrient that can help you to get to sleep, stay asleep, and then wake up feeling refreshed — so long as you’re not pregnant or breastfeeding (you should consult your doctor first if you are because it can sometimes produce side effects in your case), you definitely should give marjoram a shot.
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5. Ylang Ylang
Typically, when I think of the essential oil ylang ylang, what comes to my mind is how it can make for a very eventful evening…if you catch my drift (check out “Ultimate Climax Hack? 10 Scents That Make It So Much Easier To Orgasm”); however, it can actually help you out in more areas of your life than just your bedroom. Ylang ylang is another oil that helps to reduce pain and anxiety. Something else to keep in mind about ylang ylang is if you’re having a hard time falling asleep due to something like a headache or even respiratory issues, putting a couple of drops into a diffuser could bring some relief. That’s because ylang ylang is also classified as being a sedative — one that can even help to lower the blood pressure in your bae (healthy men) if need be.
6. Fennel
As a doula, something that I’m well aware of is the fact that fennel seeds can help (some) mothers to produce more breast milk. It doesn’t stop there, though. If sleep is evading you due to gas or constipation, fennel oil can help you out there. Some scientific research also says that it’s the kind of oil that can help you feel less anxious if you’re trying to rest after a long hard day. And, since fennel is known for making sleeping better when it’s in tea form, I don’t see why it wouldn’t do the same thing as an essential oil too.
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7. Valerian Root
If you’re looking for the kind of essential oil that will help you to relax, on pretty much every level, look no further than valerian root. The properties in it are going to help to calm your nervous system, soothe headache tension, lower your stress levels, decrease menstrual cramp discomfort, bring relief to hot flashes (that come with perimenopause) and yes, it’s an all-natural approach to insomnia as well. Although many choose to use it in supplement form, applying valerian root oil to pressure points like your feet can also provide a very relaxing and impactful effect.
8. Jasmine
If you check out my article, “8 Natural Aphrodisiac Scents, Where They Go & How To Make Them Last” from back in the day, you’ll see that jasmine is another essential oil that is considered to be a pretty potential one if you’re looking to boost you (or your partner’s libido). I get why too because its floral-meets-fruity scent can be quite sensual. Beyond the bedroom, jasmine can help you to feel less stressed and anxious, experience less menstrual-related discomfort, and make you feel less depressed — and yes, it contains properties that qualify the oil to be a sedative. This is especially the case if you blend it with another soothing essential oil like lavender.
9. Clary Sage
If pretty much nothing but perimenopause symptoms are what’s keeping you awake at night, you might want to keep a bottle of clary sage oil on your nightstand because it can help to decrease night sweats by naturally “leveling out” the estrogen that may be on a bit of a roller coaster ride in your system right through here. Other things that this oil can do is reduce stress and help to relax your system. Not to mention the fact that if menstrual cramps are what’s keeping you up, some women say that rubbing some of the oil (add a carrier oil like sweet almond or avocado to the oil to dilute it a bit, please) to your abdominal region can provide quite a bit of relief.
10. Vetiver
Final one. In my opinion, it’s kind of surprising that vetiver essential oil isn’t mentioned more in the holistic care space. For starters, it has been celebrated for providing support for children with ADHD as well as decreasing nervousness and anxiety in adults. Some other ways that this oil can benefit you is it’s the kind of aphrodisiac that raises testosterone levels while lowering cortisol ones (cortisol is a stress hormone that’s in your body) which can intensify orgasms and promote great rest — and yes, it’s also mentioned quite often in the sleep-inducing space.
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You know, I once read that since 2010, the amount of people who rely on sleeping pills to get to sleep has pretty much doubled. Since the side effects of the long-term use of over-the-counter sedatives include things like headaches, muscle weakness, digestion issues, and even louder snoring and sleeplessness, consider trying one of these essential oils before popping a pill. As you can see, not only can certain oils help to lull you to sleep — but they can help in so many other areas too. Happy resting, chile.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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