

Ciara Continues To Diversify Her Brand After Announcing Her New Skincare Line
While Ciara’s claim to fame is singing and dancing, she has been taking steps to become a mogul over time. The southern beauty became an instant star after releasing her debut album Goodies in 2004 with the lead single of the same name that reached number one on the Billboard charts. From there, she one, two stepped her way into being a worldwide sensation with her Crunk&B sound and unbelievable dance moves. While Cici will always be known for her legendary moves and bops, she has shifted her focus and has been working on expanding her brand.
The mother of three made headlines recently when she revealed that she bought back her masters while starting her independent label Beauty Marks. And while she is the CEO of her own music imprint, she has also been making waves in other industries because a real boss diversifies their portfolio.
Here are five businesses that Ciara has launched over the years.
Skincare
The Grammy award-winning singer just announced that she will be launching a skincare line called OAM, which stands for On A Mission. She made the exciting announcement on Instagram. “You’ve been asking… and here it is. Meet my secret sauce ✨Years in the making. Coming 09/15/22. #OAMskin,” she wrote.
In an interview with Allure, the singer shared her motivation behind the line. "I used to think I was my most beautiful self with all the makeup on," Ciara said. "But that's not real. That's not how to live….While being on a mission to do so many things that I want to do, it's important to me that I'm loving who I am at the core and loving myself when there's not a whole lot going on."
The line, which is set to launch on Sept. 15, features Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer, and Vitamin C Radiance Moisturizer.
Fashion and Accessories
In 2021, Ciara released a fashion line called LITA by Ciara. LITA, which stands for Love is the Answer, is under her and her husband Russell Wilson’s brand The House of LR&C. The line features dresses, matching two-piece ‘fits, shoes, and accessories.
She also launched a travel accessories line called Dare to Roam which has a collection of fanny packs, duffel bags, backpacks, and more. The collection can be found at Kohl's and Target.
Spirits
Cici has followed in the footsteps of the likes of Diddy and Nicki Minaj and decided to throw her hat into the wine and spirits game. In 2019, Ciara co-founded Ten to One Rum with entrepreneur Marc-Kwesi Farrell. She is also an investor in the brand.
In an interview with Forbes, she revealed why she jumped at the opportunity to join the spirits community. “When I get a chance to do things and projects like this, I’m pretty involved,” she said. “I look a step before the actual product to work with really great business partners.”
Founder of Ten To One Rum Marc Farrell and co-owner of Ten To One Rum Ciara.
Vivien Killilea/Getty Images for Pronghorn
“For me, all the boxes were checked. This is a space that not too many women occupy, and I saw a tremendous opportunity as an entrepreneur, and as a woman of color.”
Fragrance
The “Jump” artist also has a fragrance with Russell called R&C. The fragrance, which can be found in Nordstorm, has three collections such as the Fragrance Duo, the Harmony Duo, and the Intense Duo. The bottles are magnetic and they click together for a unique scent. In 2021, their Harmony Duo perfume won gold at the Pentawards, which is a prestigious award for packaging and design.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Vivien Killilea/Getty Images for Pronghorn
Black women are not a monolith. We all are deserving of healing and wholeness despite what we've been through, how much money we have in the bank, or what we look like. Most importantly, we are enough—even when we are not working, earning, or serving.
Welcome to Black Girl Whole, your space to find the wellness routine that aligns with you! This brand-new marketplace by xoNecole is a safe space for Black women to activate their healing, find the inspiration to rest, and receive reassurance that we are one small act away from finding our happiness.
Want to discover where you are on your wellness journey? You don't have to look far. In partnership with European Wax Center, we're bringing you a customized wellness quiz to help you up your wellness game. Answer our short series of questions to figure out which type of wellness lover you are, what you need to bring more balance into your life, and then go deeper by shopping products geared towards clearing your mind, healing your body, and soothing your spirit.
Ready to get whole? Take our quiz now!
Sha’Carri Richardson's Daily Mantra And What She's Learned On Her Path To Winning Gold At World Athletics Championships
Sha’Carri Richardson has a lot to celebrate after winning gold in the 100-meter at the World Athletics Championships in Budapest, Hungary, on Monday. With her world debut, she finished with a time of 10.65 seconds, which is a personal best and reportedly a world championship record. Legendary track star Florence “Flo-Jo” Griffith-Joyner still holds the world record from 35 years ago with 10.49 seconds.
As Sha’Carri crossed the finish line, she covered her mouth, astonished by what she did, and those who watched were astonished as well. If you’ve been following her career, then you know that her athleticism is something to marvel at, and her humility is admired. While those things are apparent, Sha’Carri also revealed the mantra she repeats to herself daily even after winning the gold medal. "I'm not back. I'm better."
And better, she is!
“This journey for me, from since I first came on the professional level [in 2019] to now is just knowing that no matter what happens, you never lose sight of yourself,” she said, according to NBC Sports. “Never lose sight of your faith. Always remember why you started.”
Sha’Carri’s triumphant win is a huge feat for the former LSU star, especially after facing a tumultuous two years. The Texan’s name has been on our lips since she won at the Olympics trials in June 2021. From her long flowy orange hair, long extravagant nails, and fearless attitude, she instantly became a household name.
Sha'Carri Richardson
Photo by Mattia Ozbot/Getty Images
She received a lot of love on social media, and Drake even mentioned her in his song “No Friends In The Industry.” However, all of the praise she received came crashing down after she tested positive for marijuana and was suspended for one month, thus preventing her from competing in the Tokyo Olympics.
While she issued a public apology and took full responsibility for what she did, she was still faced with a lot of criticism, and when she began racing again, people questioned if she still had what it takes to be a winner. The 23-year-old proved naysayers wrong with her latest win and even learned a valuable lesson.
“I would say 'never give up,'" she said, according to CBS. "Never allow media, never allow outsiders, never allow anything but yourself and your faith define who you are. I would say, 'Always fight. No matter what, fight.'"
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Christian Petersen/Getty Images for World Athletics