Quantcast
Here’s Everything We Know About Ciara & Russell Wilson’s New Fashion Brand
Ciara

Here’s Everything We Know About Ciara & Russell Wilson’s New Fashion Brand

Ciara has built a life that many of us admire and envy at the same time. She is a loving wife, mother, and friend with a hugely popping career. She balances all of the above so gracefully, managing to insert 'super' in front of all of her labels. Over time, both her and husband, Russell Wilson, have built an impressive portfolio, from venture funds, to insurance, to charity and more, and now, they are adding 'fashion designer' to the resume, as the duo welcomes LITA by Ciara.


It's founded by Ciara, husbae Russell Wilson, and former Lululemon CEO, Christine Day.

Announced in December of 2020, Ciara decided that she wanted to make LITA, a luxury fashion brand that has a mission beyond just selling t-shirts.

"We're not only doing the fashion part. We're also combining the passion for fashion but also the passion for impact. That was really important to both Russell and I and also Christine in creating our company. There has to be more to it than fashion."

LITA shares space under the umbrella of the House of LR&C, with Good Man Brand, which Wilson founded in 2016, Human Nation, a gender neutral apparel influencer vibe, and Dare To Roam (DTR), a line of chic minimalist backpacks and accessories crafted from antimicrobial nylon. They decided to merge fashion and philanthropy with their launch of the parent company, but now LITA, is speaking strictly to the ladies and most importantly, falling in line with the other brands who's looking to appeal to younger shoppers who are socially minded.

Three percent of each purchase goes to the 'Why Not You Foundation,' which Wilson founded in 2014.

Before any money touches Ciara, Christine, or Russell's pockets, three percent of sales are donated to the foundation, which supports organizations that provide kids with educational resources and raise money to cure and treat pediatric cancer. Ciara opens up to ELLE about the process, saying:

"It's more than an opportunity to create cool fashion designs and to keep my ladies fly and fashionable around the world. There's also this great opportunity to make a difference together, hence we give back 3 percent of what we make. We're a give back first company."

She continues:

"Having the opportunity and platform to do all of that good is a big part of the 'why we do this.'"

The collection is priced between $68-$895.

Ciara is looking out for our purses, ladies! She kept the prices extremely affordable for the everyday woman, something she says was a focus of hers.

"My ultimate goal for LITA is to be a woman's best friend in fashion. I'm a high-low kind of girl, and so I've been able to pour some of that influence into the line. I'm also a tomboy, so there's going to be a little bit of edge and attitude in all the pieces. LITA is for the woman who wants to be fly but doesn't have to spend a crazy amount of money."

At the end of the day, Ciara wants us to know, that LITA is all about love, first.

Each garment is carefully crafted throughout the collection, down to the materials used. And according to Ciara, sustainability is one of the greatest acts of love consumers can practice right now, which is why LITA uses conscious materials that will last.

"At the house, you don't have to sacrifice fashion to be sustainable. We're thinking about durability. Factoring sustainability into every part of the process and putting love into every part of the process was really important. And being able to have an environmental impact at the same time. It all comes back to love."

We're proud of you, Ci!

LITA by Ciara is officially live and available for purchase on their website.

Watch Ciara and business partner Christine Day, discuss the brand below:

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Rich Fury/Getty Images

ALSO ON XONECOLE
Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next

Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.

Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.

KEEP READINGShow less
These Are The Kinds Of Panties Your Vagina Actually Prefers

Something that I honestly don’t mind doing, for the most part, is aging. Even though I absolutely know that genetics play a huge part in what I’m about to say, as time keeps on moving, I really do get that the more intentional I am about my health, the more I can be a poster child for what looking damn near magnificent at my age can truly be. If anything, the only thing that kind of gets on my nerves (just a lil’ bit) is that I have to proactively stay on top of things that I never had to consider before my 40s decided to show up. One of those things is how sensitive my vagina and vulva seem to be getting.

KEEP READINGShow less
LATEST POSTS