Here’s Everything We Know About Ciara & Russell Wilson’s New Fashion Brand
Ciara has built a life that many of us admire and envy at the same time. She is a loving wife, mother, and friend with a hugely popping career. She balances all of the above so gracefully, managing to insert 'super' in front of all of her labels. Over time, both her and husband, Russell Wilson, have built an impressive portfolio, from venture funds, to insurance, to charity and more, and now, they are adding 'fashion designer' to the resume, as the duo welcomes LITA by Ciara.
It's founded by Ciara, husbae Russell Wilson, and former Lululemon CEO, Christine Day.
Announced in December of 2020, Ciara decided that she wanted to make LITA, a luxury fashion brand that has a mission beyond just selling t-shirts.
"We're not only doing the fashion part. We're also combining the passion for fashion but also the passion for impact. That was really important to both Russell and I and also Christine in creating our company. There has to be more to it than fashion."
LITA shares space under the umbrella of the House of LR&C, with Good Man Brand, which Wilson founded in 2016, Human Nation, a gender neutral apparel influencer vibe, and Dare To Roam (DTR), a line of chic minimalist backpacks and accessories crafted from antimicrobial nylon. They decided to merge fashion and philanthropy with their launch of the parent company, but now LITA, is speaking strictly to the ladies and most importantly, falling in line with the other brands who's looking to appeal to younger shoppers who are socially minded.
Three percent of each purchase goes to the 'Why Not You Foundation,' which Wilson founded in 2014.
Before any money touches Ciara, Christine, or Russell's pockets, three percent of sales are donated to the foundation, which supports organizations that provide kids with educational resources and raise money to cure and treat pediatric cancer. Ciara opens up to ELLE about the process, saying:
"It's more than an opportunity to create cool fashion designs and to keep my ladies fly and fashionable around the world. There's also this great opportunity to make a difference together, hence we give back 3 percent of what we make. We're a give back first company."
She continues:
"Having the opportunity and platform to do all of that good is a big part of the 'why we do this.'"
The collection is priced between $68-$895.
Ciara is looking out for our purses, ladies! She kept the prices extremely affordable for the everyday woman, something she says was a focus of hers.
"My ultimate goal for LITA is to be a woman's best friend in fashion. I'm a high-low kind of girl, and so I've been able to pour some of that influence into the line. I'm also a tomboy, so there's going to be a little bit of edge and attitude in all the pieces. LITA is for the woman who wants to be fly but doesn't have to spend a crazy amount of money."
At the end of the day, Ciara wants us to know, that LITA is all about love, first.
Each garment is carefully crafted throughout the collection, down to the materials used. And according to Ciara, sustainability is one of the greatest acts of love consumers can practice right now, which is why LITA uses conscious materials that will last.
"At the house, you don't have to sacrifice fashion to be sustainable. We're thinking about durability. Factoring sustainability into every part of the process and putting love into every part of the process was really important. And being able to have an environmental impact at the same time. It all comes back to love."
We're proud of you, Ci!
LITA by Ciara is officially live and available for purchase on their website.
Watch Ciara and business partner Christine Day, discuss the brand below:
Are you a member of our insiders squad? Join us in the xoTribe Members Community today!
Featured image by Rich Fury/Getty Images
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
When discussing the topic of raising children, discipline is often the first thing that comes to mind. Children need discipline. Full stop. But what is discipline? And how do we draw the line between discipline and revenge?
The origin of the word "discipline" can be traced back to the Latin word "disciplina," which means "instruction" or "teaching." Over time, however, discipline has come to be synonymous with punishment, with parents relying on shame, fear, and/or physical pain to curb undesirable behavior.
Teaching takes time, so nipping it in the bud in whatever fashion parents deem necessary (within reason) has become the norm. But is this what’s best for children? And when does it become less about curbing undesirable behavior and more about getting our licks back for offenses we feel our children should know better to do?
In my work as a parenting coach, I’ve often heard parents say, “I asked him nicely three times before spanking him. He didn’t stop doing it until I did, so clearly talking doesn’t work.”
And the parent isn’t wrong. Talking often doesn’t work the first, the third, or the even the 10th time. And the reason is directly tied to brain development.
Children cannot and do not process information the way an adult can. Auditory processing is not fully developed until a child is 14 or 15 years old. And even then, if a child has auditory processing delays or Auditory Processing Disorder (APD), they may always struggle with processing auditory commands. According to Susie S. Loraine, MA, CCC-SLP, the term auditory processing refers to how the brain perceives and interprets sound information. Several skills determine auditory processing ability—or listening success. They develop in a general four-step hierarchy, but all work together and are essential for daily listening.
Without this understanding, discipline can easily become revenge because parents will then view their child’s misdeeds as a personal slight. Instead of teaching them to do better, parents now want to show them the consequences of not doing better. This is why it's imperative for parents to discern between discipline and revenge to maintain healthy relationships with their children.
5 WAYS TO DISTINGUISH BETWEEN PARENTAL GUIDANCE AND RETALIATION:
Understanding The Intent
Discipline is rooted in love and concern for the child's well-being. It focuses on teaching lessons and helping children understand the consequences of their actions. Conversely, revenge-driven actions stem from a desire to inflict pain or punishment as payback for perceived slights or disobedience. Parents should reflect on their motives before taking disciplinary actions. Ask yourself whether your intention is to help your child learn or to make them suffer for upsetting you.
Example: If a child accidentally breaks a valuable item, a disciplinary response would involve discussing the importance of being careful and working with the child to come up with a way to replace or fix what they’ve broken. On the other hand, a vengeful reaction might involve yelling, harsh punishment, or bringing up past mistakes to intensify guilt.
Maintaining Emotional Regulation
Effective discipline requires parents to remain calm and composed, even in challenging situations. It's natural to feel upset or frustrated when children misbehave, but responding with anger or resentment can escalate the situation and blur the line between discipline and revenge. Before addressing the issue, take a moment to breathe and collect your thoughts.
Example: If a child cannot follow instructions, a disciplined response would involve calmly explaining why their cooperation is necessary in working with the child to accomplish the goal. Conversely, a retaliatory response might involve shouting, name-calling, or resorting to physical punishment out of anger.
Promoting Growth and Learning
Discipline should always aim to promote growth and learning. It involves guiding children toward making better choices and understanding the impact of their actions on themselves and others. Effective discipline strategies include positive reinforcement, setting clear expectations, and providing opportunities for reflection and growth.
Example: If a child repeatedly forgets to complete their chores, a disciplinary approach would involve discussing the importance of responsibility and finding solutions together, such as creating a chore chart or setting reminders with Siri or Alexa. In contrast, a revenge-driven response might involve imposing overly harsh punishments or belittling the child, which can undermine their self-esteem and hinder their ability to learn from their mistakes.
Momo Productions/Getty
Building Trust and Communication
Trust and open communication are essential components of a healthy parent-child relationship. Discipline should strengthen this bond by fostering trust and encouraging children to confide in their parents without fear of judgment or retaliation. When children feel safe and supported, they're more likely to accept discipline as a form of guidance rather than punishment.
Example: If a child admits to breaking a rule or making a mistake, a disciplined response would involve listening to their perspective, discussing the consequences of their actions, and working together to find a solution. Conversely, a retaliatory response might involve accusations, blame, or shutting down communication, which can erode trust and damage the parent-child relationship.
Seeking Professional Guidance
Parenting is a learning journey, and, disciplining children is a delicate balance between guiding them toward responsible behavior and nurturing their growth. By understanding the intent behind our actions, maintaining emotional regulation, promoting growth and learning, building trust and communication, and seeking professional guidance when needed, as parents we can help our children built on love, respect, and understanding.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Courtney Hale/Getty Images