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These Celeb Beauty Brands Are Giving New Meaning To Having Skin In The Game

Skin entrepreneurship is in.

Beauty & Fashion

Diversifying your brand outside of entertainment is something that a lot of celebrities are taking seriously. We’ve seen it in the early 2000s when rappers began creating clothing lines such as Nelly with Apple Bottom and Jay-Z and Damon Dash with Rocawear, but now it’s all about beauty and skin. With Rihanna seeing massive success with her Fenty Beauty and now Fenty Skin line, other celebrities are looking to get into the health and beauty space as well.

While we love us some RiRi, it is perfectly fine to venture out and see what other Black celeb beauty and skin care lines have to offer. Check them out below:

S'Able Labs by Idris Elba and Sabrina Dhowre Elba

Hollywood’s sexiest couple Idris Elba and wife Sabrina Dhowre Elba have decided to dip their toes into the skin care world with S’Able Labs. S’Able is Elbas spelled backward and the products are genderless. Sabrina recently talked about her exciting new venture with her husband in Vogue, “We realized quickly that there was no one doing it in the wellness space that looked like, spoke like or felt like us—there was no representation for people of color who wanted to be into wellness and fit in,” she said. “Plus everything was gender-focused—I’d have conversations with my husband on products he didn’t think he could use [due to them being aimed at women], but could.”

Cay Skin by Winnie Harlow

Supermodel Winnie Harlow recently launched Cay Skin, which is a sun and body care brand. As a model, Winnie works long hours and sometimes she’s working those hours in the sun. In an interview with Essence, Winnie recalled suffering from sunburn after modeling in the Bahamas from sun up to sundown. She revealed that no one on the shoot wanted her to reapply sunscreen because “it didn’t look good.”

However, that experience motivated her to develop her skin care line. “I wanted to make sure it was good to use for people who have sensitive skin, who have vitiligo, who are light, dark, any color under the sun,” she said. “I wanted it to be beneficial for everyone because everyone needs sun care and protection from the sun.”

Kinlò by Naomi Osaka

Naomi Osaka also has a sun care line called Kinlò. The tennis star launched the line in hopes of bringing awareness to skin protection and skin cancer in Black and Brown communities. Naomi opened up about what she learned when developing the line. “I was shocked when I learned about the statistics of skin cancer in communities of color, particularly about how much higher the mortality rate is for those of us who are diagnosed with skin cancer,” she said in an interview with Oprah Daily.

“That really opened my eyes to the fact that protection for melanated skin is a real public health need, and I immediately wanted to facilitate a conversation around that to help debunk the myths about us not needing to wear sunscreen because we have natural melanin. That's not true.”

Humanrace by Pharrell Williams

Pharrell Williams' skin care line Humanrace is a vegan, eco-friendly and genderless line that he developed with his dermatologist Dr. Elena Jones. The musical genius shared the story behind the brand name Humanrace to High Snobiety. “When we started working on the shoe design [at adidas] we knew it was going to be something for the human race,” he said. “And so that just became the inspo. And here we were, making shoes with these positive affirmations on them and people were paying for them.”

“It was this amazing case study [where] people would pay for something positive coming from me and coming from my group. And there, the Humanrace concept was born. I suppose, everything after it, up until now which is skincare, we've just been literally thinking to ourselves what category makes sense next? For me, any category that we step into we want to make it better than the way we found it.”

SKN by Lori Harvey

Socialite turned beauty entrepreneur Lori Harvey dropped the secrets to her glowing skin with the launch of her five-step skin care system, SKN by LH last year. The clean, vegan, cruelty-free was inspired by Lori's journey to healthy skin after years of not finding products that suited her specific skin issues. She shared the why behind her brand with Vogue, "I have rosacea and would struggle to find the right products to use. Then I got into modeling, and between shoots and backstage at runway shows you have so much makeup being put on your face. My skin was constantly going through it. So after using, like, 20 different products on my face at one time, I felt like there had to be a simpler way for me to get my skin looking the way I wanted it to.”

"I’m someone who has extremely sensitive skin, so I wanted to create an easy, step-by-step routine for all skin types, but one that definitely catered to people with sensitive skin who want to achieve a radiant complexion but don’t know what to use to get it," Lori continued. Vitamin C, niacinamide, and hyaluronic acid serve as some of the line's hero ingredients. The core collection was released with much success and sold out in three days of its October launch.

EleVen by Venus Williams

Tennis great Venus Williams also got into the sun care game by adding sun care products to her lifestyle brand EleVen. In an interview with The Cut, Venus admitted that she “wasted the first 35 years of my years in full sun exposure” and now she wants others to not make that same mistake.

“In the beginning, my philosophy for choosing a sunscreen was always: the uglier, the better,” she said. “So if it had a horrible cast on my skin, and wouldn’t blend in, I figured, well, I’m getting even more sun protection … and that’s not necessarily the truth [laughs]. But you know, once you’ve been a deviant for so many years, you’re just trying to make up for lost time.” The champion said that her products won’t leave you with a cast like many well-known products.

Keys Soulcare by Alicia Keys

From soul music to Soulcare, Alicia Keys now can add skin care entrepreneur to her endless list of accomplishments. The mother of two launched Keys Soulcare and it is a “clean” line that aims to go beyond the skin and take care of your mind, body, and spirit. In an interview with Ulta, the singer opened up about why she decided to create the line.

“Personally, I’ve always struggled with my skin and eventually I realized it was because of the energy I was carrying, toxic emotions or relationships that played a big part in how I reflected from the inside out,” she said. “I realize self-care — self-love, really — has always been super important to me. And I know for a fact we aren’t often taught how to access it for ourselves. So, this is a new accessible way to look at the process.”

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Jamie Foxx and his daughter Corinne Foxx are one of Hollywood’s best father-daughter duos. They’ve teamed up together on several projects including Foxx’s game show Beat Shazam where they both serve as executive producers and often frequent red carpets together. Corinne even followed in her father’s footsteps by taking his professional last name and venturing into acting starring in 47 Meters Down: Uncaged and Live in Front of a Studio Audience: All in the Family and Good Times as Thelma.

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When I was ten, my Sunday school teacher put on a brief performance in class that included some of the boys standing in front of the classroom while she stood in front of them holding a heart shaped box of chocolate. One by one, she tells each boy to come and bite a piece of candy and then place the remainder back into the box. After the last boy, she gave the box of now mangled chocolate over to the other Sunday school teacher — who happened to be her real husband — who made a comically puzzled face. She told us that the lesson to be gleaned from this was that if you give your heart away to too many people, once you find “the one,” that your heart would be too damaged. The lesson wasn’t explicitly about sex but the implication was clearly present.

That memory came back to me after a flier went viral last week, advertising an abstinence event titled The Close Your Legs Tour with the specific target demo of teen girls came across my Twitter timeline. The event was met with derision online. Writer, artist, and professor Ashon Crawley said: “We have to refuse shame. it is not yours to hold. legs open or not.” Writer and theologian Candice Marie Benbow said on her Twitter: “Any event where 12-17-year-old girls are being told to ‘keep their legs closed’ is a space where purity culture is being reinforced.”

“Purity culture,” as Benbow referenced, is a culture that teaches primarily girls and women that their value is to be found in their ability to stay chaste and “pure”–as in, non-sexual–for both God and their future husbands.

I grew up in an explicitly evangelical house and church, where I was taught virginity was the best gift a girl can hold on to until she got married. I fortunately never wore a purity ring or had a ceremony where I promised my father I wouldn’t have pre-marital sex. I certainly never even thought of having my hymen examined and the certificate handed over to my father on my wedding day as “proof” that I kept my promise. But the culture was always present. A few years after that chocolate-flavored indoctrination, I was introduced to the fabled car anecdote. “Boys don’t like girls who have been test-driven,” as it goes.

And I believed it for a long time. That to be loved and to be desired by men, it was only right for me to deny myself my own basic human desires, in the hopes of one day meeting a man that would fill all of my fantasies — romantically and sexually. Even if it meant denying my queerness, or even if it meant ignoring how being the only Black and fat girl in a predominantly white Christian space often had me watch all the white girls have their first boyfriends while I didn’t. Something they don’t tell you about purity culture – and that it took me years to learn and unlearn myself – is that there are bodies that are deemed inherently sinful and vulgar. That purity is about the desire to see girls and women shrink themselves, make themselves meek for men.

Purity culture isn’t unlike rape culture which tells young girls in so many ways that their worth can only be found through their bodies. Whether it be through promiscuity or chastity, young girls are instructed on what to do with their bodies before they’ve had time to figure themselves out, separate from a patriarchal lens. That their needs are secondary to that of the men and boys in their lives.

It took me a while —after leaving the church and unlearning the toxic ideals around purity culture rooted in anti-Blackness, fatphobia, heteropatriarchy, and queerphobia — to embrace my body, my sexuality, and my queerness as something that was not only not sinful or dirty, but actually in line with the vision God has over my life. Our bodies don't stop being our temples depending on who we do or who we don’t let in, and our worth isn’t dependent on the width of our legs at any given point.

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TW: This article may contain mentions of suicide and self-harm.

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