Why Personal Brands Are Important For Black Women Who Want To Diversify Their Income

Equal Pay Day is today and more than ever there is a need to make our companies and colleagues aware of the pay gap that exists between men and women.
It takes women 15 months to make what men make in a year, but for Black women, it will take 19 months until we make what men make in 12 months. That means Black women are making 63 cents to every dollar men make. The discussion continues each year around how to close the wage gap, offering solutions to getting women equal pay with many starting in the workplace.
Understanding the Equal Pay Gap for Black Women
For many Black women, the workplace has been a difficult environment to gain promotions, salary raises, and visibility, which leaves money and opportunities on the table untouched by not feeling comfortable enough to advocate for ourselves and to show our worth. "For Black women who are at the bottom of the food chain in terms of equal pay, we cannot afford to be modest; we can't afford to hide in plain sight. We have to get out front with our branding because other people are able to earn more by doing the same work as us so we need to at least try to level the playing field by making more noise about what we are capable of, what we have already done, and therefore what we can do," personal branding coach Amanda Miller Littlejohn shared.
"For Black women who are at the bottom of the food chain in terms of equal pay, we cannot afford to be modest."
Amanda believes Black women can take more control over their pay by taking more ownership of their personal brand. "Lagging behind both white men and white women in terms of equal pay, Black and brown women can't afford to keep quiet when it comes to sharing our achievements and selling ourselves. By keeping our heads down, and working hard but not telling our stories, we miss out on promotions, new job leads, and clients. This adds up to thousands of potential additional dollars in missed earning power over our lifetimes," she stated.
Why Personal Branding Is Essential
Amanda created The Branding Box in 2014 after working with private personal branding and public relations clients as both a publicist and personal branding advisor. She noticed that there was a distinct framework that she created for her individual clients and decided to package her most common recommendations into a relatively inexpensive product that could help others build their personal brands. She later created the Package Your Genius Academy, to create a community and peer-to-peer learning opportunity for her clients. "I owe so much to my personal brand and I'm so happy to be able to earn a living and help to support my family from those efforts," she said.
With social media's wide range of tools and access to people from all over the world, Black women are creating opportunities to not only live the life they want but to gain the opportunities to build their authority in their industry and start up the businesses that they once dreamed of owning. In order to find success, those women had to build their personal brand and understand it.
Amanda shared some of her insight with us on ways you can begin building your personal brand:
1. Turn Your Digital Savvy Into Income & Opportunities
"One's personal brand is their reputation and the idea that the wider world has about them, their capabilities, their values, and their expertise. In the digital age, this is also your in-person reputation but also what can be found about you online. Just like your reputation, your digital presence as it relates to your personal brand can attract new opportunities to you when you're not in the room. While Black women over-index in our use of digital tools and social media platforms like Twitter, we don't always leverage our digital savvy to create income opportunities and career advancement for ourselves.
"Black women can begin to create a personal brand online by sharing who they are and what they know about the wider world. I personally have used personal branding and digital tools to connect with people all over the world and make the case for my business and give credibility to my expertise. Black women are traditionally pigeonholed into roles of the supporters, helpers, builders; but it's time for us to step out of those support roles and claim the recognition that we deserve so that we can earn more."
2. Don't Be Afraid to Share Your Good News
"One of the things I see most of my clients is a discomfort with the spotlight - a reticence to be out front with their accomplishments and share how amazing and qualified they are. It may come across as modesty and humility, but can be really damaging through the lifecycle of your career.
"If your colleagues, your superiors, and your wider industry do not know what you are capable of because you have failed to 'share your good news' so to speak on any platform, be that through speaking, through media, or online through your LinkedIn profile, it will become extremely difficult for you to remain top of mind for new opportunities. So while you may think that being modest is endearing and 'appropriate,' ultimately, it renders you invisible to the very opportunities you seek."
3. Be Strategic & Goal-Oriented
"Where most people go wrong is not being intentional about building a personal brand, and for those who have set out to build their personal brand, they are not being strategic in terms of thinking about the types of opportunities or clients they want to attract. As you set out to build your brand, you should have some goals in mind, whether they are immediate or more long-term and related to a 1-, 5-, or 10-year plan."
4. Always Promote Your Brand
"Don't keep your head down and do good work for your company without seeking visibility opportunities outside of your immediate department and company. The same thing goes for creatives and entrepreneurs who may be working with clients: don't focus solely on doing such a great job for your clients at the expense of your personal brand. When those client engagements are over or should you lose your full-time role or be laid off or displaced, you will have to start from scratch if you have not been steadily building awareness of your gifts, skills, and talents. So essentially, don't wait to build your brand until you need it: steadily keep getting the word out about what you're passionate about and what you do best."
For more Amanda Miller Littlejohn and her bomb branding insight, follow her on Instagram.
Featured image by Cecilie_Arcurs/Getty Images
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This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Featured image by Shutterstock
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry
Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.
Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.
Using the same material from the interior of the Volvo EX90, Hudson crafted a wool-blend car coat and waistbelt that combine the vehicle’s Scandinavian design with his signature tailoring and intention. The exclusive collection launched on October 20, and each piece is made-to-order by Sergio Hudson Collections.

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In October, I traveled to Charleston with a group of journalists to get a firsthand look at Hudson and Volvo’s location. During a fitting, Hudson said his goal is to make “great work that can stand the test of time.”
“People can look back on and say, ‘I remember when Sergio did that collaboration with Volvo,’” he continued. “Thinking about aligning yourself with classic brands that speak to where you want to go. And I think that's what this collaboration kind of means to me and my business.”
Hudson pinpoints his mom as the biggest influence for his designs. This collaboration was no different.
“This particular coat reminded me of the swing coats that my mom used to wear in the early 90s. You know, diva girls in the early 90s had Sandra suits,” he said, referring to Jackée Harry’s character in 227. “My mom wore those and she would have these matching swing coats to go over them. And that's where the initial idea came. This would be around the same time that we had our Volvo. So she would put on her suit, her swing coat, get in that red Volvo, and go to church.”

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With this capsule and beyond, Hudson wants to see more staples rotating in and out of closets this fall. He advises fashionistas to build her closet out with essentials to mix and match that aren’t just stylish but also sustainable.
“It's just those special pieces,” he said. “You can wear the same shirt and pants every day and nobody will notice. But if you have a special boot, a special coat, a special bill, a special bag, that kind of speaks to everything that your style stands about, that is something you should focus on.”
These are the same kind of staple pieces that return to our Pinterest boards and TikTok feeds season after season. Fast fashion has never been Hudson’s aim. “I'm trying to create a special pieces that can stand the test of time,” he said in his warm, Southern accent. “I'm only creating those kind of pieces from here on out.”

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For Hudson, this collaboration is revolutionary. It’s his first time working with a car company and experimenting outside of his wheelhouse in this way.
“This is a Scandinavian brand, and, you know, it's 70 years old. I'm an African-American boy from South Carolina that has had a brand for 10 years. So I think bridging those two worlds and seeing the similarities was the beauty of this project,” he explained.
Though Hudson and his partner and CEO of Sergio Hudson Collections Inga Beckham have made massive strides in just 10 years, Hudson said the industry is far from where he wants to see it when it comes to Black representation. He pointed to how few Black designers were at this year’s Met Gala despite the theme being Black dandyism.
“The fact that I dressed 18 people speaks to how many of us weren't there,” he said. He implored more of industries, fashion and beyond, to collaborate with Black designers often.
“Allow mentorship. Allow funding. Allow great design to shine through,” he implored. “When it comes to being a designer of African descent, when you can't get the funding that your counterparts have, you can't compete. When you get opportunities like doing a collaboration with Volvo, or you get opportunities to be at the Met Gala, that's putting us on the equal playing field, but really the funding behind it is what we need to take it to that desk level.”
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