Who am I?
For such a profound question, it's an answer that steadily changes. I am always metamorphosing into new versions of me. It's the reason why I've gone years without a bio on my personal blog. When I hit a moment of satisfaction or shame within myself, I can't sit with or savor it long enough before I am reaching and aiming for something else. Something new.
This is the process of someone piecing together parts to make a whole.
I am constantly refining and redefining who I am. I've wrestled with understanding my existence and wrote about my racial-ethnic identity as a Black Latina for xoNecole years ago. Publicly, I've documented a deteriorating relationship with my mother and the search for my other half through an unidentifiable father. By the other half, I do not mean in respect of another human soul intertwined in harmony with my own being, although not knowing the origins of my birth story did play a vital role in how I sought and see love. There are so many moving and missing parts to me. This evolutionary story of who am I and the road to self-actualization is why I find comfort in Beyoncé's visual albums, more often, than in the music itself. She is always giving me what I need when it comes to identity.
Beyonce Lemonade GIFGiphyBey's film version of Lemonade came at the right time in 2016. Perhaps even divine timing for most of us, myself included. We dissected pieces of the 65-minute film in academia, through blog posts, and over social media.
Her personal story—this beautiful fusion of intuition, denial, anger, apathy, emptiness, accountability, reformation, forgiveness, resurrection, hope, and redemption—mirrored our own Black lives.
Our womanism and the fruits of our wombs. Our homes and our healing. Lemonade's release happened around the time of my own birth, a Saturn return, the elements of water, and womanhood centering itself in my own world. It was life-changing for me.
Black Is King is no different.
Sunday was spent with my now three-year-old who thought an afternoon in bed would bring another edition of Frozen II. I wanted to push Black imagery to the forefront. To accompany the darkness of Black Is King's opening, we heard:
"I feel like I'm not a king yet. But, like, I got potential for it, you feel me? But I'm not there yet, you feel me? Like, I know I got the capabilities to. But sometimes I don't know how to navigate."
The opening felt like home, a familiar territory. I know that even with gaps in between the early chapters of my life, I still have lands I need to explore within myself. Who am I as the (great)granddaughter of Alabamian women and military men? Who am I beyond them? Black Is King's purpose is to transcend brick walls and to "come home to" who we inherently are. This has been the mission of my thirties thus far.
"Meant to celebrate the breadth and beauty of Black ancestry," Beyoncé said of the film's intent:
"We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy…This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts."
The Lion King was always that one childhood film that had endless knowledge to draw from, but I was always pulled to the lesson that it's important to (1) know who you are and (2) know where you come from. Bey's incorporation of Africa's lands, its native people, its color, and culture, alongside her family, reiterated just that.
It was in Blue Ivy's showcase of sass and stardom at the tender age of 8 that warmed me throughout, knowing there was a Brown skin girl who would grow up with the awareness of who she was and who came before her.
So many of us were once Black girls who transformed into Black women with no recollection of the past that made us.
With tears, I celebrated the rising star that fell from the sky in the form of a meteor within the film, knowing Blue and Rumi were the exception to this visual dedication to Sir, and hoping the same for my own children. This was a moment of hope.
It was in the mesh of flesh in Kelly Rowland and Beyoncé's intimate face-to-face embrace; Bey's insight on women as saviors and protectors with our own set of plights; the encouraging poetry of Warsan Shire in lines like "Life is a set of choices. Lead, or be led astray. Follow your light. Or lose it"; and the joyous inclusion of Afrofuturism at a time where tomorrows aren't promised for Black folks, that allowed me to see how Black Is King is more than just a retelling of a classic Disney movie.
Black Is King/GIF
It was in these visual connections and pleas to return to our ancestry that confirmed for me to drop my reservations about wandering into DNA-testing territory, in order to glue the holes of my story together for the sake of myself and the children rooted in me. Introspection is dark and heavy. I have yet to weave together the puzzles by way of genetic testing, out of skepticism. What will I find? What is in me? Who's "blood keeps the score of [my] blessings and [my] trials?"
Learning of your lineage and coming into yourself comes with criticism—internally and from outside forces.
Black Is King/GIF
As evident in the film's growing opposition. Appropriation, a lack of understanding to an unfamiliar culture that many are attempting to reclaim, and BIK being seen as "an African aesthetic draped in capitalism" are all understandable critiques worthy of a deeper exploration into where African-Americans fit in, and what table we get to sit at.
Beyoncé is no stranger to criticism, nor is she exempt because of her status in pop culture on an international scale, or how she's elevated Blackness in modern times.
But to knock the messenger before weeding out the message is something I can't get behind (and no, I have never been a devout member of the Hive). Jay said it excellently in Black Is King: "Understand that good and evil often appear together. Nothing is complete on its own...It's not always a battle; it's a conversation."
Maybe the art, the film's symbolism, and its relation to my own life blinds me to "the bigger issues", truth be told. But my identity and understanding my existence is just as important. To this I sing, "They'll never take my power, my power, my power..."
Beyoncé associating Blackness with wealth/regality is corrective promotion and y’all need to be happy about it. too often blackness is associated with struggle/poverty. and the messaging I get from her often is that wealth and regality lives inside us, it’s not always material.
— coffee bae (@iamsashakae) July 31, 2020
"To live without reflection for so long might make you wonder if you even truly exist."
Who are you?
For years, I was bound to the narrative that I was solely a descendant of enslaved people with ties to Latin cultures and African countries. After mass consumption of films centered on that history as a child, I was turned off by "urban novels" that pushed hood love chronicles, life in projects and poverty, and the countless ways incarceration plays a guest role in our upbringing, as classic as they are.
My Black card would be revoked for sure if I told you how many street lit books I didn't read. Not because of access, but because I wanted a new account of how my life could possibly be. Because the school wouldn't teach it. Because American history tried to erase it—word to Nick Cannon. It's why I've stopped watching movies on slavery made by white men that win awards and yearn for new stories by way of my own telling or others.
Black Is King/Disney Plus
Perhaps I am not an offspring of African royalty, a reoccurring point made by critics from the African diaspora on Black Is King. Everyone isn't cut from the finer cloths and Africa shouldn't be romanticized by fantastical accounts of its history and inaccurate reflections of its modern times. I know this. But what I also know is:
I know that my resilience as a Black woman stems from some deeply rooted part of me. I know that my ability to make do with little and transform it into the most as a Black mother is ingrained in the women buried inside. I know "the Orishas hold [my] hand through this journey that began before [I was] born."
As a storyteller, I know the most used line in The Lion King to be true: that "we are all connected in the great circle of life." I am trying to piece together my own constellations and find my way home in a human game of chess.
I am both the pawn and a Queen.
Featured image by Black Is King/GIF
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023