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The face of tennis is changing, and it’s about time. Over the years, if you were asked to name any Black tennis player, two would come to mind: Serena and Venus Williams — and rightfully so. But as new tennis sensations like Coco Gauff and Naomi Osaka rise to fame for their athleticism and tenacity, it’s clear that there’s a new era of tennis taking shape to bring forth a fresh take on representation and reclamation on the courts.


For that reason alone, there’s no better time than now for Black Girl Tennis Club co-founders Virginia Thornton and Kimberly Selden to lead the charge of making tennis more accessible to Black women and girls so the next Serena and Coco can emerge.

What began as your everyday lunch chat between friends to discuss their mutual dream of owning a boutique hotel turned into a proposition to start a tennis club together. With Virginia being a tennis player since adolescence and Kimberly entering the sport as a hobby in her adult life, the two jumped at the idea of making a space where Black women could discover a new hobby and not feel like the “only one” on the tennis court.

“The club kind of started for selfish reasons, but not in a bad way,” Virginia tells xoNecole. “We realized that there was actually a need for this.”

Kimberly adds, “Now we're literally disrupting a whole industry. We didn't plan it, but it felt divine; like we were called to do this. Black Girls Tennis Club has been a catalyst for personal growth in all areas of life, and we would have never anticipated that.”

Since establishing the Black Girl Tennis Club in 2022, the two have made it their mission to cultivate a space for “Joy Equity and Radical Wellness.” Their platform serves as a means to inform, inspire, motivate, and reshape the narrative around Black women and girls in the tennis world while highlighting the transformative power of sports and play for liberation.

With approximately 78% of tennis players being white and only 6.8% being Black, and the average cost of a private tennis lesson being $60 per hour, racial and economic disparities within the sport are vast. To help close this gap, the two founders have banded together to develop free tennis instruction clinics for girls aged 8-18 and local tennis events that bring adult offerings through programs like the Self Love Tennis Club and Cardio Tennis Classes to HBCU campuses in Virginia.

Both Virginia and Kimberly understand the power of their mission and believe that they were brought on each other’s path to execute it together. “It’s the power of alignment,” Kimberly says. “I think when you're doing the right thing and you're obedient, and answer the call, that’s when things start to happen, and the universe conspires to make them happen.”

We caught up with the founders to discuss their mission, the importance of representation, and how they plan to disrupt the tennis industry one court at a time.

xoNecole: Could you talk a little more about your CARE pillars with change, access, representation and exposure?

Kimberly Selden: As we started to do the work, we saw that there were so many equity issues. Although we knew from our own personal experiences that there are barriers to tennis being an expensive sport, we just acknowledged it as the culture of tennis. Because it's predominantly white, that transfers over to the fashion, the dynamics on the court, the attitudes, and the mindset. And so we knew this required a culture shift for us to ever really feel comfortable.

We were exposing kids to tennis, and then after the clinics, they're like, "Okay, now what?" It's still expensive, and they still may or may not have had access to it if they're not with us. We don't want to just pop in like, "Hey, here's a clinic, bye!" So, the culture change is just a reflection of what our existence looks like. Access is about being able to access the sport through courts, programs, or a coach. Representation is that we can't believe it until we see it.

Granted, there are a lot of pro Black women tennis players taking off, and we love that. But we think about media representation as well [as] representation within the USCA, in the boardrooms, and the people that are making the rules around the game.

xoN: Why do you all think it’s important for Black women and girls to reclaim their space on the tennis court? 

Virginia Thornton: It's rare, at least in my world, where you're in a space and see nothing but women who look like you. But it makes me feel great when I can be my authentic self, especially on a tennis court. Just shedding all the weight of pretending to be anything else. You feel at home when you're around nothing but Black women. Even small things like seeing a young Black girl being okay with how God made them is amazing.

KS: [In] the Atlanta clinics we did, everyone was crying. It's just clear how desperately we need it. Connection is the key to a long life. So many of us — especially from the pandemic and working from home — are isolated. With every clinic, it's just fun to be there, and it just fills you up. I think people need hobbies. I think a lot of people, especially people in big cities, feel that way and were confronted with that during the pandemic.

xoN: How did sports play a role in helping you two find your voice and confidence both on and off the court? 

VT: I think what people don't realize is that tennis is such a mental sport. You could be a 4.0 player and have a bad mental day, and you will play like you've never picked up a racquet before. So, the mental piece is super important. For me, it's like ‘you against you,’ even though you are playing somebody.

If you're able to work through those mental pieces with yourself on the court, that will translate off the court. I had an issue on the court where I have a habit of saying, "Sorry," — I think a lot of Black women do, honestly. Then I realized that they wouldn't say sorry or they’d use my kindness as weakness. I've learned a lesson in that because everything translates on and off the court.

"If you're able to work through those mental pieces with yourself on the court, that will translate off the court."

KS: It's easy for me to do things that I'm good at, but it's not easy for me to do things that I'm not good at. Tennis is still challenging for me, but it pushes me. It’s a reality check for me; I know when things are aligned, and when they're not. It feels like a big metaphor for me because it's pushing me to do something that's uncomfortable and makes me work for myself more.

xoN: What do you hope the long-term impact of Black Girl Tennis Club will be? 

VS: We want to have a space for people who might be workaholics or might be going through depression. It's always great to have a hobby, whether that's knitting, sewing, or what have you. For me and Kimberly, it’s about creating hobbies for Black women and girls but also knowing that it’s okay to not be amazing at it. You don't have to be amazing at tennis; you could hit around the court, and that's okay.

The next Serena or Venus might come from Black Girls Tennis Club.

To support Black Girl Tennis Club’s mission, donate to their cause here and follow their Instagram page to stay up to date with new clinics and events.

Featured image by LumiNola/Getty Images

 

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