The Evolution Of Serena Williams
It is like witnessing magic when you watch an athlete do what they do best. To see a mere human soar in the air over to the other side of a bar or to witness someone run at a speed quicker than a human thought. A basketball player defying gravity just to get a ball into a hoop. A ballerina turning their body into a top, spinning and spinning without fatigue.
We all know the athletes whose talents have defied logic. The Jordans. The Woods. The Copelands. However, there is probably no person who has achieved alchemy in their career quite like Serena Williams.
For decades we’ve watched the magnetic chemistry Williams has fostered between her racket and the ball. The thunderous force in which she served. Her muscular physique that looks as if it's been sculpted in the image of a Goddess.
In the recent issue ofVogueshe speaks on her plans to retire or “evolve,” as Williams put it, from tennis, the sport she’s dominated since the 90s. In the article, Williams is frank about the mixed emotions she’s experiencing with this decision she’s made. “There is no happiness in this topic for me,” Williams says. “I know it’s not the usual thing to say, but I feel a great deal of pain.” She continues: It’s the hardest thing that I could ever imagine. I hate it. I hate that I have to be at this crossroads. I keep saying to myself, I wish it could be easy for me, but it’s not. I’m torn: I don’t want it to be over, but at the same time I’m ready for what’s next.”
It seems like Williams’ anxiety over leaving can only be rivaled by fans’ sorrow of having to say goodbye to the sports legend’s career.
To have watched Williams play tennis since she was just a child was a chance to watch as someone took the gift they were born with and turned it into something otherworldly. From the moment she stepped into our collective imaginations donning a head full of beads that adorned her braids at just 14 years old in 1995, she was bringing all of us Black girls along with her.
Serena Williams 11 Sep 1999: American tennis player Serena Williams kisses her trophy after winning a match (against Martina Hingis of Switzerland) during the US Open at the USTA National Tennis Courts in Flushing Meadows, New YorkCredit: Jamie Squire /Allsport
There were people perplexed that a Black girl and her equally talented sister hailed from Compton, California — a place that had become synonymous with violence and poverty. Their story had become one about defying the odds, as if not becoming a casualty of the various societal ills was an accomplishment and not an indictment of the system they had to work against in the first place.
This would become a recurring problem throughout her career. From dog whistle comments from the “competitors” she frequently bested like Maria Sharapova, to the media and sports officials, Williams was never able to be just an athlete. She was also forced by the many instances of misogyny and racism in her career to embrace a life of activism.
It's difficult to surmise how much she’s impacted a new generation of athletes like Naomi Osaka, Sloane Stephens, and many more Black girls who see themselves in Williams. We are her legacy of Black woman magic and excellence. Whatever the future holds for her is yet to be determined, but if it’s anything like her tennis career, it will be iconic.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
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Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
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Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
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Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
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