Why ROI Should Be The Basis Of Everything You Do
- As we know, time is something we cannot get back, and it's the most valuable investment a person could ever make.
There is no way for us to gain more of it, so how you spend your time is essential to the type of return you're going to get on your investment. What you put your time into is ultimately what you're nourishing; and what you nourish is what will grow. We often talk about investments and ROI from a financial standpoint, but what about the other ways investments and ROI play a role in the overall quality of your life?
Any time a person invests in anything they expect to see a return, or benefit from it in one way or another. All investments aren't tangible and neither are the returns; and these may very well be the most risky. Sometimes we aren't aware of the time, emotion, or mindspace we dedicate to things that mean us no good or don't help us progress in anyway; but there are ways for us to change that:
Open Your Eyes.
The things that hinder us most are almost always right in front of us, but we can't see it because it may be the very thing that we're used to. Just because you've become accustomed to something or someone doesn't mean that it, or they, deserve a permanent spot in your life. You have to become aware of what's affecting your progress and then be willing to weed those things out. The wrong type of investments can render negative returns, especially those to which you turn a blind eye.
You have to be able to look at things and figure out if the situation is best for you; that's the key. Set your sights on what you want, and determine what's necessary for you to attain it. Anything that deters you from the path of getting that isn't worth the investment.
Be Intentional.
Doing things purposely leaves less room for anything that has no promise of a return. When you're strategic and have an end goal in mind then the things that get in the way of that will be intentionally avoided. It's like hiring a trainer, attending the sessions, then not being mindful of the foods you consume. The hard work and the money you've invested goes out the window; and if you do see results, it's going to take much longer, and will require more money and more time. Seems silly to invest in something and get in the way of your own return, right?
Knowing what you're building toward and having the mindset to go after what you deserve will aid in your decision on how and what you choose to invest in. If you know that you don't have the time and mindspace to put toward something because it's going to cost you more than it's actually worth, then you're more than likely not going to do it.
Don’t Build to Destroy.
Investing is all about putting a little in and getting something back from it. Of course there are other deciding factors that determine how big a return will be, but every little gain matters, especially to those that have an end goal in mind.
We build brick by brick, and everything takes time. Remember that the small investments with even the smallest returns make a difference because each and every one of them are needed. There is no point in building to destroy, and that's exactly what happens when you invest parts of you into things that mean you, your goals, or your peace of mind no good.
ROI should be at the basis of anything you dedicate even the tiniest part of yourself to. Sometimes we can be so invested in the idea of investing in the people and things that we care about, that we don't take notice to how it does not benefit us. Whether the return is monetary or a building block toward your personal goals, make sure that your efforts aren't in vain.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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