With Mercury retrograde nearly over, and a new moon in Aries at the beginning of this week, energies that carried over from last week are being forced to switch up for your highest good. There is so much going on energetically, and nobody is safe.
Learn what your sign has in store for you in the week to come in the areas of love and work. Click through the gallery below.
Aries
Last week, the collective Aries sign had some lagging emotional baggage clearing to handle. This week, if you are an Aries in a relationship, it is likely that the equilibrium shared between you and your partner has balanced, and a refocus on where the relationship is, and where it is going, has come into alignment. If you did the work from last week, you should indeed be smooth sailing for the rest of the month, when it comes to matters of the heart.
Keep this progression going by remaining emotionally, spiritually, and physically aligned with bae.
With the new moon in Aries this week, expect to have an explosion of fiery divine feminine energy! If you are single, it is likely that you are back on team #dreamingofyourfutureboo. Last week was full of Mercury retrograde emotional derailments, but this week, your attitude towards future love should be lighter. You will likely want to pump up your Va Va Voom this week, so pop those girls out, put on them pumps, and wear your best popping Fenty lipstick sis!
This week should start out with a bang for Aries, because you will be caught between work and play! New developments in your career or work could pop up out of nowhere that will take all of your attention. Try not to forget to put yourself first when it comes to your health, diet, and appearance. This week, you should be prepared and "camera ready" because you never know what opportunities might come. Time management will be one of your struggles this week, so make sure you have your alarm clock set.
All the astrological Tarotscopes above were channeled via Tarot Cards! For your own Intuitive Channeled Healing Session with me, follow @Melanade_Stand on IG and send an inquiry via DM!
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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