Having just returned from a tropical excursion to Curaçao earlier in the month, I was ready for yet another opportunity for some R&R. This time, instead of the Caribbean’s promise of an island paradise, I made my way back to The States to the white-sand coastline of South Florida—Fort Lauderdale, to be exact.
The crystal clear water of the idyllic Fort Lauderdale Beach is a sight to behold, and the award-winning W Fort Lauderdale acts as a perfect luxurious complement to your beachy escape. Nestled on a beachfront location along 315 feet of the coastline, the lavish hotel is within walking distance of the beach, must-try restaurants, and Fort Lauderdale’s bustling nightlife and social scene.
But even if you rarely want to leave the property, from the 24/7 Whatever Whenever room service to the access to a WET Deck that entices you to lounge near the pool and a wealth of curated experiences, the W Fort Lauderdale comes equipped with amenities galore that ensure guests have everything they need in one place. It was undoubtedly the perfect place for me to kick back, relax, and unwind.
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The Rooms
The W Signature bed in one of the W Fort Lauderdale's king rooms.
Sheriden Chanel/xoNecole
The attention to detail can be felt in the chic design of the hotel, with inspiration drawn from the very ocean the property boasts sweeping waterfront views within each and every one of the 447 rooms. Speaking of the rooms, similar to the nautical-inspired decor sprinkled throughout the hotel through intentionally placed surfboards or even looped light fixtures, the subtly gets turned up a notch decor-wise with bold choices like a blue carpet reminiscent of the ocean floor.
Each room also has blue ombre curtains that frame the floor-to-ceiling windows in the bedroom and the bathroom. With an expansive walk-in shower and a soaking bathtub, the destressing elements the bathroom provided helped me fall for the sanctuary of my hotel room even more.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
The private balcony where you can opt to have breakfast, answer emails, or even just revel in the views of the Atlantic Ocean and the Intracoastal waterway also doesn’t hurt.
The theme of luxurious indulgence is further accentuated through thoughtful touches like terry cloth spa robes, and Comfort Zone amenities, and I’d be remiss not to note the slice of heaven that are the W Signature Beds (and let me just say, they are as tempting as they are inviting).
Luxury Essentials Cart
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The hotel is all about finding luxury in the mundane and reminding yourself that luxury is something we all can have at our fingertips. The team at W Fort Lauderdale also recently unveiled their Luxury Essentials cart. The guest-centric offering is available upon request and allows guests to have access to the finer things in life through on-loan designer and high-end items.
The specially-curated cart emphasizes “taking care of the little things,” and features items like sunglasses, purses, fragrances, fashion tape, hair styling tools, and more from designers like Tom Ford, Gucci, and Christian Dior, to name a few.
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Dining
The Living Room in the W Fort Lauderdale
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Fort Lauderdale might be a lowkey foodie destination, but the W Fort Lauderdale hosts a plethora of dining options without even having to leave the property. With its sleek feng shui design, specialty cocktails, and delicious finger food, the Living Room gives the lobby area a major upgrade. Take the vibes a step further by soaking in the immaculate oceanfront views on the Living Room Terrace.
The W Fort Lauderdale Living Room Terrace
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For a more sit-down dining option, the hotel has El Vez, Steak 954, and SoBe Vegan. El Vez and Steak 954 are two restaurants helmed by Stephen Starr, an award-winning restauranteur, and provide very different vibes while packing tons of flair and flavor.
The dining area at Steak 954
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As its name suggests, El Vez is a restaurant that, in addition to serving incredible Mexican cuisine and craft cocktails, also treats guests to an ambiance featuring incredible oceanfront views. Steak 954 is giving elevated surf and turf with a focus on seafood that is freshly caught and, of course, steaks. Such expertly curated menu selections are complemented perfectly with cocktails as well as fine wines and a stunning visual of the restaurant's 15-foot aquarium, which is home to over 100 jellyfish.
The colorful and vibrant interior of SoBe Vegan's Fort Lauderdale location.
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SoBe Vegan is a fast-casual vegan spot that gives boldness, big color, and big flavor when it comes to its fun vibey decor and menu offerings. The restaurant keeps it all plant-based but isn't afraid to experiment with a variety of vegan takes on popular foods like burgers, sausages, jackfruit tacos, pancakes, milkshakes, and more.
You can also take your time heading out for the day or get your midnight snack on after a night out, thanks to their 24/7 Whatever Whenever room service that has beverages, food options, and even a specially curated late-night menu for after hours.
Jackfruit tacos at SoBe Vegan
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WET Deck
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Just a flight of stairs away from the Living Room is the hotel's WET Deck, where shoes are optional, and bathing suits are a must. The rooftop pool sizzles just as much as it sparkles. Features like black and white tiled decks and the pool's transparent walls make for an Insta-worthy time whether you decide to lounge in a day bed underneath some much-welcomed shade, sunbathe in lounge chairs directly underneath the sun's rays, or get your feet wet and take a refreshing dip in the water.
What's even better is that guests can also enjoy colorful cocktails and treat their taste buds to light bites at the poolside bar. You'll never want to leave.
AWAY Spa
The pedicure station in the AWAY Spa
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One thing about me, I'm going to book the massage, and the AWAY Spa perfectly encapsulates its mission to "detox, retox, and repeat." Pamper yourself with signature massage and facial treatments. From Detox Treatments and Prescription Facials to 50- or 80-minute full-body massages, there is something on the spa treatment menu for everyone.
The colorful and vibrant touches of the W Fort Lauderdale can be seen boldly throughout the spa, which still manages to be a tranquil oasis.
The interior of the AWAY Spa in the W Fort Lauderdale
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The outside terrace at the AWAY Spa
Sheriden Chanel/xoNecole
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Guests can shower before slipping into their robes and sitting in the waiting area or on the patio, where you can take in picturesque views and have a beverage before heading into their massages. The AWAY Spa has a full beauty menu that includes hair, makeup, and nail services. Everything you need, the AWAY Spa has thought of it.
Additional Perks
As a dog mom who likes to find excuses to take her dog anywhere with me, the fact that the W Fort Lauderdale is dog-friendly really stood out to me. And since elevation is the name of the game for the hotel, dogs are welcome to have their own “treat yourself” moment. In addition to hotel rooms, dogs are permitted in the Living Room and the Living Room terrace, as well as on the patios of the on-site restaurants, Steak 954 and El Vez, respectively. During their stay, dogs are provided with a doggie bed, food and water bowls, and a doggie menu that is specially curated, to name a few.
In true bright and bold fashion, the property also provides courtesy white and pink cruiser bicycles for guests to use to exercise or explore Fort Lauderdale staples like the art galleries, shopping, and dining options of Las Olas. You could also tap into working on your fitness through the 24-hour FIT gym as well as morning workout classes. Information on both experiences can be found here.
All in all, I love the way the W Fort Lauderdale served as a reminder that you don't have to go far to get your fill of a beach escape within a tranquil oasis. Luxury could be found in each and every detail, and I can't wait to return and experience it all over again.
W Fort Lauderdale
401 N Fort Lauderdale Beach Blvd, Fort Lauderdale, FL 33304
Book at (954) 414-8200 or www.wfortlauderdale.com.
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Featured image by Sheriden Chanel/xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff