Before the world was introduced to Serayah’s coquettish on-screen persona Tiana Brown on Fox’s megahit show, Empire, the actress/R&B singer was at a crossroads. She and her mother (now manager) experienced a season of homelessness that served as the precipice of her realizing her dreams. “You can get weary and feel like giving up, but I had no lower to go,” Serayah tells xoNecole exclusively. “I could only go up [from there]. I decided within myself that this was not going to be [my] life anymore.”
When the opportunity came for her to audition for Empire, Serayah knew that it was now or never. And as fate would have it, landing the breakout role on the show would not only allow her to overcome her hardships but serve as the catalyst to manifesting her dreams of making it in the entertainment industry and penning her perspective into her art.
Serayah, best describes her six-season run on Empire as, “super cool, glamorous college.” After her six-year run on the show, Serayah decided to mark “the end of an era” with a bold, platinum blonde pixie cut, shedding her girlish charm in favor of fully embodying the multi-hyphenate woman she’s becoming.
Sterling Gold
Breaking out as an R&B songstress meant tapping into who Serayah, the artist, declared herself to be. In her highly-anticipated new single, "P.O.V.," Serayah invites her fans and listeners into her real life, to show that even the most challenging experiences can be an opportunity for growth and refined perspective. From shifts within her inner circle, her blooming love life, and everyday challenges of being a public figure, "P.O.V." is the essence of Serayah’s journey through her words, in her way.
“Music has helped me [find perspective] before. I always want to be true to the narrative in the space that I'm in; it’s the transparency through music. I'm not necessarily chasing a sound or chasing a social media platform. I want art to imitate life,” she tells xoNecole. “That’s why I love R&B, blues, and jazz because it was always authentic to what was going on in that time and era. I want to continue to push that side of music that really encapsulates a time and a space. I want my music to feel like that.”
"I'm not necessarily chasing a sound or chasing a social media platform. I want art to imitate life."
Serayah is creating from a space that is true to her intuition by living and learning through trial and error. While she’s flattered to be “#goals” to her fans, what she hopes to get across through her music is that she’s just figuring it out. “I want people to know where I come from and to know my struggles. I want to be an example for those who admire me, but I don’t want them to think that all things that glitter are gold.” She continues, “The prettiest, most expensive diamonds had to go through pressure. It’s okay to have ups and downs, I want to be a realistic role model.”
Allow this to be your re-introduction to Serayah.
xoNecole: What does your new single "P.O.V." mean to you as it relates to the direction you look to take musically?
Serayah: When I recorded the record, I always knew that it would have to be a part of a body of work — an EP or an album — because it's such a story and I just feel like a lot of people can relate to what I'm talking about. "P.O.V." encapsulates my early life, about struggling, finally getting a piece of success, and earning money I've never had before. My friends are changing, I’m losing friendships, some of my family members are acting weird now; it's like success brings different things out of the circle of people around you. And obviously, also my romantic feelings. "P.O.V." is the point of view of early life up until like 21 [years old]. I used this time to leave everything there and I'm moving past it.
xoNecole: Sometimes when it comes to new artists, the first debut project can come with some pressures. Have you had any hesitations about releasing new music and how do you overcome those feelings?
S: Oh my God, yes! I’ve had this song for like two years. Maybe three? I mean, we're artists and we're sensitive. It's literally the most vulnerable thing you can do is say, ‘hey, here's what I think is cool, this is what I put all my emotions into, and I hope you guys like it.’ It's nerve-racking. But I think for me, it's just, like, making sure that I'm 100% into it. I've overthought some records before but I'm putting those out now; I’m past that. I’m sure there'll be another project or another single where I'm overthinking it as well. I just feel like it's a part of the creative process; you may overthink sometimes.
Sterling Gold
xoNecole: You and your boo, Jacob Latimore, have been together for some years now, and the girls want to know, what's the secret? What do you think has been the key component to having a thriving relationship?
S: No secrets, sis! I just really think that things should be extremely simple. I feel like, dating, in general, is a little complicated, but then you add on social media and add on [the fact that] you're celebrities, and it makes it a little more complicated if you let it. [Jacob and I] have had our moments. We talk about everything; how we feel and we're completely transparent. He's so open in that way. He's very warm and nurturing to where he wants to know what's going on with me and how I'm feeling throughout the day, and I appreciate that. That creates a connection to be able to get through things that maybe if I wasn't comfortable, we wouldn't be able to get through it.
And so I think the secret would just be to be transparent and sensitive with each other because we all come from somewhere; we all have triggers and pasts. We have to build up respect for each other, especially as Black men and women. We have to respect each other and be just a little bit more gentle with each other. There's a lot of trauma going on, and you have to understand what that is and everything that plays into it. As you can see, if I'm serious with someone, I'm going into it with everything. Just keep it 100% with each other at all times.
xoNecole: How have you grown in your relationship?
S: It's so important when you are in love or in a relationship with another person that you prioritize your self-love because how you feel about yourself, your life, and your career reflects on you and will bleed into your relationships and how you view them. I've learned to just have self-reflecting moments instead of reacting; if there's something that bothers me, I don't need to say it as soon as it happens, I can take a second, a day, or an hour, and reflect on it myself. Is it me? How am I interpreting the situation and how can I talk to [my partner] without being angry or something? It's helped me just be able to communicate more efficiently and in a healthier way. Communication's everything.
Especially for [me and Jacob]; I haven't seen him in a month. So we have to communicate, we don't have the lifestyle to where we're always gonna just be around each other. We should give our men their flowers too. There’s this big thing going on that says, ‘He needs to buy me Birkins, he needs to buy me this and I'm in the club singing it too, don't get it twisted.' But I really feel like the gem is to celebrate our men and make them feel wanted and appreciated and that they're doing good. They're changing the trajectory for Black men in general. It's just so important for us to think about the overall picture when we talk about Black love.
"It's so important when you are in love or in a relationship with another person that you prioritize your self-love because how you feel about yourself, your life, and your career reflects on you and will bleed into your relationships and how you view them."
xoNecole: You’ve had a lot of rapid growth and life transitions over the years, what advice would you give to someone who’s learning to adjust to a new chapter in their life?
S: I would say: be humble, not modest. Being humble is a great thing and humility goes a long way, apart from being grateful. So when you’re in that transition, bring your confidence and attack your goals head-on. Big places and big blessings are always going to be uncomfortable, the more that you want [in life], the more you’re going to be uncomfortable. As long as you know that you’re never in a place you’re not ready to be in, don’t even worry about the small things. Just focus on the bigger picture and it will all work out.
For more of Serayah, follow her on Instagram @serayah. Her new single, "P.O.V." is now streaming.
Featured image by Sterling Gold
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023