Roxanne Shanté On Receiving Grammy Lifetime Achievement Award & Hosting Rock The Bells Festival

“People ask me all the time, what do you think the purpose of you receiving the lifetime achievement award? Not, I didn't deserve it, but it's for all the times that I didn't say yes to things that other people may have said yes to. So it really is an award and a benefit of being able to say, I just stayed me, and when you stay you, the universe gives that to you. So because mine didn’t come from sales of albums, because I didn’t sell millions and millions of albums, and I didn't make millions and millions of records like everyone else. What I did do is I affected many lives, and I was there to push a lot of artists. So it’s for the things that I did behind the scenes.”

Now, Roxanne is gearing up for Rock The Bells Festival, which takes place this Saturday, June 28. The show is packed with groundbreaking artists like Busta Rhymes, Redman, Remy Ma and many more. But that’s not all. This year, the festival is switching it up a bit by featuring R&B acts like Lil Mo and celebrating Uptown Records, who were known for their R&B artists like Al B. Sure, Donell Jones, and Monifah.

“People ask me all the time, what do you think the purpose of you receiving the lifetime achievement award? Not, I didn't deserve it, but it's for all the times that I didn't say yes to things that other people may have said yes to. So it really is an award and a benefit of being able to say, I just stayed me, and when you stay you, the universe gives that to you."

Thai Randolph, strategic advisor and board member for Rock The Bells Festival shares why Roxanne is the perfect person to host the event. “Roxanne Shanté isn’t just hosting—she embodies hip-hop itself. A true pioneer, she laid the blueprint for generations of artists both musically and entrepreneurially,” Thai says.

“Whether you’re listening to her iconic track ‘Roxanne's Revenge’ or catching her captivating energy on Rock The Bells Radio, her authenticity, charisma, and genuine love for the culture always shine through. As a longtime fan, I can't think of anyone better suited to energize the crowd and set the tone for an unforgettable event."

For a lot of people, the rapper’s Netflix biopic Roxanne Roxanne was their first time hearing her life story. The film, which shows a 14-year-old Roxanne navigating life as an inner city kid and creating one of the biggest diss records with “Roxanne’s Revenge,” quickly became a hit with viewers. The radio host says it’s an “honor” that so many people resonate with her story as she wanted it to serve as a cautionary tale for fathers and daughters.

As far as making another film about her life, Roxanne isn’t opposed. “We've been thinking about it, talking to the Rock The Bells family, because we're now branching off and now going into doing podcasts and things like that. We were kind of talking like, you know what? Maybe I need to have a story time,” she says.

“I come with a story time with photos, and that's like one of the greatest things because it's one thing when people tell you a story, but it's another thing when somebody can bring photos and receive other people along with it. So we were thinking about having a real Roxanne story time. We're still thinking about that, but in the meantime, having a radio show that now has about seven million listeners per day, it's also a blessing. So I sit back and I enjoy that.”

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