This Travelista Went From Being Laid Off To Helping Millennials Travel The World
In 2018, Raynetta Smith left behind her home in sunny Los Angeles and joined a group of 30 melanated millenials in Bali for an international escapade appropriately deemed #BLCKinBali2018. This would be the second trip abroad that she organized for a group of like-minded travelers who were looking for more than just a great escape. What she coined as a travel social club had doubled in the number of attendees from the previous trip, so she had her work cut out for her planning travel logistics, activities, and even fitting in a destination wedding. Yet let Instagram tell it, it was a successful trip filled with curated experiences and unforgettable conversations with friends old and new, over plenty of cocktails of course.
But almost two weeks after returning to Los Angeles with sun-kissed skin and stories to tell, she received news that could've put her nomadic dreams on ice— the local non-profit company that she worked for as a communications manager was laying her off. While the news was jarring, it was actually right on time. The budding entrepreneur had already planned to turn in her two-week notice to run her travel concierge business full-time, but was battling with her decision to leave a 15-year public relations career. The job loss came just in time to push her out of the nest so she could take flight. Shortly after, Jetsetters Link was officially born, taking Smith's desire to travel with friends to the next level as she built a business dedicated to planning unique and personalized group experiences in exotic destinations at a fraction of the normal cost.
Courtesy of Raynetta Smith
As anyone who's planned trips knows, group trips don't come without their challenges. It's something that Smith is constantly remedying while also juggling part-time jobs as a flight attendant and Uber and Lyft driver.
But as the saying goes, when you love what you do, you don't work a day in your life. And with her experience as a consumer engagement marketer producing events with budgets that span from minimal to multiple commas, Smith knows the power of having a solution-oriented mindset. Which is why her group trips to Greece, Thailand, and Bali have her clientele coming back for more.
With the allure of future trips including South Africa and Vietnam on the horizon, we chatted with this boss chick about living a passport lifestyle, and got the inside scoop on how to travel the world when you have champagne tastes on a beer budget.
What was your first international travel experience?
By the time I hit 33, I was like I want to go out of the country and I want to do it with my friends. Although I had traveled by myself, I was really nervous to go out of the country by myself. My first international trip was my best friend's wedding. She did a cruise for her wedding to the Bahamas. After that, I decided for my 35th birthday that I was going on a trip and either you were coming or you weren't.
Originally, my first trip was supposed to be to Paris, and what I realized when I started planning Paris was that it was really expensive. And one of the things that I wanted for myself and for those traveling with me was to be able to do this journey affordably. I didn't want to break the bank. I didn't want you to feel like you were going on this trip for me and spend all of this money. So I changed it and we went to Thailand and it was probably one of the best experiences of my life. We went to Thailand for less than $1,500 per person. We stayed in two different parts— Bangkok and Phuket. And it really got me to thinking that travel could be affordable, it could be fun, and you could do it in a group.
Courtesy of Raynetta Smith
At what point did you realize that Jetsetters Link could be a viable business?
After Thailand I said, 'OK, this might be something I want to do annually.' I really wanted to connect with other black and Brown millennials who grew up like me, who didn't travel but wanted to step outside of their comfort zone, and wanted to achieve more and do more. So the next trip I planned was Bali, and the Bali trip grew organically in size. The Thailand trip had 15 people; the Bali trip ended up having 30 people. And this put me to the test in times of planning a large field trip. My background is in public relations and consumer engagement so I planned events and activations for multi-million dollar brands, but I never did something so intimate where I'm literally going to experience it with these 30 people. So that for me was something that pushed my expertise to the limit.
From there, I was like I need to turn this into a business because at that point it was still just a social group; it was still just me getting friends together and traveling. So once I came back from Bali, it was full speed ahead in terms of getting my business license and making sure that I was set up as a business.
Courtesy of Raynetta Smith
How did you transition from working in corporate to running your own travel company?
I was laid off about a week after we returned from Bali, so I literally have been creating a company on full entrepreneurship and just hustle and fate to be honest, which is extremely difficult. It's one of those things where you're like, I need to get my LLC, but also I need to pay this bill this week. You're making sure you're managing your own expectation and meeting goals on both the ends, taking care of yourself as well as hoping that your business thrives within that process.
While planning Greece, I was 100% working for myself and then I became a flight attendant. I've always believed that if you want to do something, you need to align yourself and what you're doing with your plan. Becoming a flight attendant, the idea was that I'm trying to grow this travel company. I need some type of supportive finances, and I wanted to do something that would still be beneficial towards me growing Jetsetters Link.
Courtesy of Raynetta Smith
"I've always believed that if you want to do something, you need to align yourself and what you're doing with your plan."
What were some other things you had to do in order to get your business moving?
There is a lot of social media involved. There's a lot of marketing involved. Even while still being an entrepreneur, I went to several travel conferences last year to network with other people. I actually built my own website. I'm not going to say that it's the best, but you know, with my experience it is great for what it is. So just being able to do the backend stuff.
You went to Thailand as your first organized group trip for under $1,500. How did you find a way to make it more cost effective?
Man, it's a hustle. I would have to credit my background in PR because a lot of what I do is research. I spent a lot of time trying to find the correct place, reaching out to those places and negotiating with them to let them know what I have going on. What sets me apart from a travel agency is that with the travel agency, you have the opportunity to make payments. You can actually still make payments on a Jetsetters Link trip; however, the travel agency making payments allows you or the travel agents to have access to vendors that I don't necessarily have that same access to because I don't have those certifications as a travel agent.
A lot of my travel happens during off-season because it's drastically cheaper than traveling during spring break or summer break. For example, when we went to Greece, the best time to go to Greece was late October and the beginning of November because it was probably 45% cheaper than what you'd be paying for the summer. Now it's a little risky because from November to January, Greece completely shuts down. It's considered their holiday season so they literally board up their walls and you might be going places that could potentially be shut down. So you have to do a lot more research in terms of finding out when is the last day that the hotel will be open? You know, things of that nature.
Courtesy of Raynetta Smith
What’s your favorite destination thus far?
I love Bali. The people were amazing. They sang in the morning, the food was great, it was so fresh. That alone is another thing that's been really big for me because just in my own individual lifestyle I'm trying to live healthier, and I've noticed that a lot of the food that we eat in America isn't as healthy for you as it should be. Then I go to another country and I can eat all of the things that I can't eat here and not have any issues.
Also being able to explore different cultures. Yes, we do go out and get turned up, but we're also there to learn about the culture.
For more of Raynetta and Jetsetters Link, follow her on Instagram.
Featured image courtesy of Raynetta Smith
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Honestly, I don’t know if it will surprise y’all or not to know that a few years back, Vice published an article entitled, “Women Get Bored in Bed Faster Than Men.” When it comes to the clients I work with, what I will say is men tend to underestimate how creative women can be while women seem to overlook that men fake orgasms just about as much as they do. My grand takeaway from all of this? Folks need to be intentional when it comes to keeping the spice alive in their sex life; especially if they’re in a long-term relationship.
That’s why, when one couple came to me and asked what was something that they could do to light the fire (pun intended) in their own bedroom, the first thing that I asked was if they had ever tried wax play before. You should’ve seen the expression on their faces. LOL.
When it comes to things like that, I think that it’s still taboo for some, simply because they’ve only seen it on a movie screen or heard about it in true extreme sexual contexts — and so, they don’t think that it’s something that is “for them” when, the reality is, with the right tips in tow, wax play can be for pretty much anyone…and everyone.
So today, let’s add something new to some of y’all’s boudoir list of activities. Here are 10 things that will, hopefully, help you to see the flames of wax play (I’ve got puns all over the place today) in a whole new light.
1. Anticipation Does Wonders for Sexual Arousal
GiphyI once read an article by a mental health expert who said that anticipation is probably the greatest aphrodisiac of all. It builds excitement. It fuels curiosity. At the end of the day, it’s like a mental form of edging because you’re getting close to something that you look forward to — although you’re not quite there yet. Listen, he’s not off base because even science says that anticipation can give you a dopamine hit that can ultimately improve your sexual experiences.
Keeping this point in mind, how can watching hot wax drip from a candle and head toward your body not fuel some level of anticipation? Especially if it’s your first few times trying it? A woman by the name of Ana Monnar once said, “Anticipation is sometimes more exciting than actual events.” Just something to consider, when it comes to entertaining bringing wax play into your world, my dear.
2. Wax Play Is Peak-Level Foreplay
GiphyWe all know what foreplay is, right? Just to be sure that we’re all on the same page, a very basic definition is it’s something that typically happens right before sex in order to arouse the people who are about to have it. And since foreplay is pretty much the prelude to copulation, it’s important that “the appetizer” is damn near as good as the “main course.” Wax play can help to ensure that because, aside from what I just said about anticipation, it can also help you and your partner tap into your more sensual and seductive sides. It’s hot. It requires being mindful. And since so much give and take is involved, it requires both people to be very into the moment. Lawd. Wax play is sexy to even just think about!
3. Temperature Pleasure Is Lots of Fun
GiphyOkay, say that you’ve never played with wax (in this way) before. Have you ever incorporated ice cubes? I ain’t gonna let y’all get ALL up in my business, so…let me just say (for now) that some ice during oral sex ain’t neva hurt nobody…quite the contrary! There’s something about the unexpected cool that mixes around with the warmth of a mouth that is truly unmatched. Along these same lines, wax play brings in the heat and, what makes temperature pleasure/play so awesome is, that it uses the sensations of different temperatures to bring out different forms of stimulation.
Another thing that’s worth noting about temperature pleasure is if you’re someone who considers yourself to be on the sexually conservative side yet you do like this type of activity, whether you realize it or not, you’re low-key participating in a form of kink (yep!). This brings me to my next point.
4. Wax Play Is an Introduction to Kink
GiphyIt’s kind of interesting how some people clam up at the thought of a (sexual) kink when the reality is, at the end of the day, it’s about having a certain type of sexual experience (as opposed to a fetish that focuses on objects or body parts; like a foot fetish, for example). So, if it’s that simple, why does it intimidate a lot of folks? Well, kinks tend to delve into people’s fantasies or unconventional ways of thinking (like BDSM or voyeurism).
At the same time, the cool thing about kinks is you control how deep you want to go. Just know that if you do participate in wax play, there’s no point in turning up your nose to the whole kink thing; wax play technically qualifies.
5. Soy Does One Thing. Paraffin Does Another.
GiphyOkay, so let’s spend a couple of moments talking about the things that you need to get the most out of your wax play experience. First, please don’t be out here imitating movies. While they will have you believing that you should pull a taper candle from your dining room table and go ham with it, it’s best to go with massage candles; they are specifically designed for wax play and body massages (The Knot has a recommendation list here and Women’s Health has a list of their own here).
When it comes to candles, in general, I’m always a fan of soy because they burn cleaner and last longer. However, when it comes to wax play, two other reasons why soy is best is it’s natural and “burns lower;” this simply means that once the wax hits your body, it won’t be as hot as, say, paraffin wax will (because it has a higher burning point).
What all of this means is if you want a more comfortable experience, go with a soy (or even a shea butter or beeswax) candle. If you want to play with the big (wax play) kids, try paraffin.
Oh, and if you’re wondering if you can never use “regular” candles — I mean, it’s your body. All I’m saying is some candles are designed for wax play; birthday candles? They are not. Feel me?
6. Massage Candles Feel Incredible on Your Muscles and Joints
GiphySo, here’s the thing about massage candles: If you’ve ever had a professional massage before, your massage therapist may have used them. And if you’ve gotten a high-end mani/pedi, some paraffin wax may have come into play (no pun intended). That’s because the wax from both types of candles has health benefits that include relaxing muscles, improving joint mobility, and increasing blood flow throughout the body. And when you factor in the fact that the better you physically feel before sex, the better sex will be during it — isn’t that just one more plus for and perk of wax play? I definitely think so.
7. The Aromatherapy Is Incomparable
GiphySomething else that’s awesome about most massage candles is they have a wonderfully alluring scent to them, by design. Yes, that matters too because there is plenty of data out here to support the fact that aromatherapy does everything from reduce stress and relieve bodily discomfort to treat headaches and fight off infections (word on the street is that it may even help with menstrual cramps and menopause).
As far as your sex life goes, aromatherapy is supreme because certain essential oils double up as aphrodisiacs. Lavender, neroli, and rose are proven to improve your sexual function. Geranium reduces anxiety. And listen, if climaxing is your ultimate goal, check out “Ultimate Climax Hack? 10 Scents That Make It So Much Easier To Orgasm” and then look for massage oils that smell like, say, vanilla, saffron or jasmine. Bottom line, a good massage candle that smells amazing is going to be worth every cent that you spent to purchase it.
8. You Will Learn Communication (and Dirty Talk) on a Whole ‘Nother Level
GiphyOne of the reasons why I once penned, “Are You Ready To Apply Your Love Language To Your Sex Life?” for the platform is because, if there’s one thing that I think is so awesome about sex, is it finds a way to incorporate all five of your senses (sight, touch, taste, sound and hearing) as well as your top love languages (words of affirmation, quality time, acts of service, physical touch and gifts — if you’re open to it).
And when it comes to hearing (and words of affirmation), this is another area where wax play can be a winner because, as you’re learning what works for your partner and they learn what works for you, words have to be exchanged… perhaps even dirty ones.
And why is dirty talk so damn effective? According to scientific research, it has the ability to activate your entire brain (the biggest sex organ that you have) and when this is going on while you’re being physically stimulated — chile, the sky truly is the limit!
9. Wax Play Is Completely Customizable
GiphyYou know back when I was talking about soy candles vs. paraffin ones? Something that I didn’t mention, by design at the time, is that, although I will forever be Team Massage Candles when it comes to this particular topic, there are some known as wax play candles too. What’s the difference? Wax play candles tend to remain pretty hard (after being lit up) while massage candles are designed to melt into a liquid that you can massage on your partner’s body.
Why am I bringing this all up now? Well, it’s to serve as a reminder that wax play can be “dialed up” or “turned down” based on what you want to do. If you just want to put a twist on a massage, you can do that. If you’d like to test your partner’s tolerance level by applying more heat for longer, do that.
Just make sure that you use the kind of wax that doesn’t fully melt on shaved areas of the body (pretty sure why is self-explanatory), that you moisturize your skin beforehand (it’s easier to remove the wax…or whatever is leftover) that way and that you pour around 15-20 inches away from your partner’s body; that gives it time to cool somewhat on the way down. Oh, and if you don’t want to jack up your sheets, you might want to lay down a protective drop cloth (like this one here).
10. It Sure As Hell Ain’t Boring
Season 1 Friends GIF - Find & Share on GIPHYGiphyLast point — and it brings all of this full circle. Now that you’ve read all of the ways that wax play can benefit your sex life, how in the world could you associate it with “boring” on any level? Anything that can get you hype, cultivate eagerness, and enhance what you’ve already got going on…that is worth putting on your sex bucket list and trying at least one time, wouldn’t you say? And why can’t that time be…TONIGHT? Shoot your man a pick of a massage candle with a heart and watch him beat you home.
Then report back (with edits…LOL).
Something tells me that you’ll become a wax play fan — SOON.
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Featured image by arsenisspyros/Getty Images