Quantcast

P&G Commits To Cincinnati Music Fest For Another 4 Years

Business

One thing I undeniably love about the summer is the plethora of festivals some of our favorite cities around the country have to offer.


Whether it's Brooklyn or Atlanta, New Orleans or Cincinnati, there is something for every music listener out there. This weekend, the Cincinnati Music Fest is doing its thing and giving a nostalgic nod back to the 90s with a lineup of feel-good throwback playlist vibes, and I couldn't be more excited about it.

On Thursday (July 26), the city held a press conference at the festival's home, the Paul Brown Stadium, where tourists and local festival-goers alike were officially welcomed to the multi-day weekend event. During the conference, a representative for CMF's presenting sponsor Procter & Gamble, Andrea Wilkerson, Brand-Consumer Strategy and Insights Associate Director, announced the company's recommitment to the Cincinnati Music Festival for another four years.

"P&G is just so honored to be a part of that legacy… We are thrilled to be a part of the Cincinnati Music Fest as a presenting sponsor. We have just signed on to extend our agreement – with great pleasure. We take pride in terms of continuing to grow and help develop this festival for Cincinnati."

Thanks to Proctor & Gamble, festival-goers will be able to connect in immersive interaction experiences with various brand activations located around the stadium, which include Old Spice, Secret, Olay, Head & Shoulders, My Black Is Beautiful, Tide, Always, Charmin, and more. Olay will feature a Goddess Patio that offers a mini-spa experience with

This year, the Cincinnati Music Fest will amass to about 83,000 attendees and will make way for the city's biggest days of tourism. An estimated $107 million will be made by the time Monday hits as a result of money spent at the festival, as well as around the city at shops, restaurants, local businesses, as well as strategically placed immersive events in popular areas like the Fountain Square.

"It adds tremendous value to the city, to this area, and offers economic, social development for millions of visitors and residents here in our backyard. Cincinnati is P&G's global home headquarters and it is a tremendous opportunity for us to partner this way. We invite music lovers from all around the country to come together this weekend. To reminisce, restore, and recharge and meet with our brands in a way that feels like CMF."

It was also announced that the city is proud to be capping off the festival with Queen City's own Bootsy Collins who has been very instrumental in preserving the culture of the place that grew him. Repping the country's biggest urban music festival, Friday's lineup will feature Charlie Wilson, Xscap3, Boyz II Men, and After7. And in a surprise performance, Tamar Braxton will be joining the lineup to replace Fantasia, who fell ill and had to cancel last minute. Saturday's lineup will include acts like Jill Scott, The Roots, Common, Keith Sweat, The O'Jays, and of course, Bootsy Collins House Party.

"From all the wonderful acts that are going to be here this weekend. From R&B acts and hip hop, it's really an opportunity to bring music together that helps celebrate black music, black entertainment, and black culture that is memorable and feels like CMF."

The Cincinnati Music Fest officially kicks off today, July 27 and ends tomorrow night July 28. Let us know in the comments if you'll be attending.

You know what? Sometimes, you've got to push a few coins aside and determine in your mind that you're going to invest into your sex life (if you had a sex jar, this would be easier to do, by the way. You can read more about what that is all about here). If you're someone who is totally down to do that, but you don't have a clue where to begin, boy have you come to the right place! Between the joy of being a writer who sometimes gets samples sent to me, the constant research that I do for the couples I work with and having folks shout-out certain items semi-often, I've compiled a list of 12 sex-related items that may seem random AF (a pun is kind of intended there) and, at the same time, can make sex so much better between you and your partner. Where's your pad at? You're definitely gonna wanna take note.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

Recently, I was talking to a friend of mine about someone who once told me that they had an annual week-long summer rendezvous that lasted for over 15 years with someone else. Yep — this individual would meet up with another person who lived in a different state, solely to have sex for a week straight, and then return to their city as if nothing ever happened. According to them, the only reason why this ritual romp eventually came to an end is because the other person decided to get serious about someone else; however, it wasn't until it ended that the person who told me the story realized how attached they actually had become to their sex partner (a cautionary tale). After I completed my lil' tale, my friend simply said, "Oh, I do that s — t every cuffing season. There are some people who I only talk to around this time of year, we f — k around and then that's that until the season comes around again."

Keep reading... Show less

How We Met is a series where xoNecole talks about love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.

When it comes to sexuality, there have always been societal limitations centered on what is "acceptable." However, with more honest conversations about how fluid sexuality and sexual expression can be, now there are so many more opportunities for self-exploration and taking back ownership of our identities again. One couple that is living their truth and being sexual beings unapologetically while living and loving their lives are Jasmine Johnson and King Noire.

Keep reading... Show less

I'm so excited because one of my favorite unscripted shows is back. OWN's Ready to Love is a dating series that follows professionals over 30, looking for long-lasting relationships. Hosted by Nephew Tommy, it follows singles who desire true connections and are grouped together to find them.

Keep reading... Show less

Social media influencer and actress Tabitha Brown has garnered viral fame through her inspirational and vegan videos on Instagram, thanks to her cheerful personality and infectious smile. Now, she is entering a new phase in her life as an author. The 42-year-old released Feeding the Soul on Sept. 28 and recently shared an emotional video of herself after finding out her book was number one on the New York Times Best Sellers list.

Keep reading... Show less
Exclusive Interviews

Jill Scott Talks Balance, 'Highway To Heaven' & Not Burning Herself Out To Produce

In this exclusive, the actress dishes on executive producing the reboot, and balancing business and motherhood.

Latest Posts