
Well y'all, I don't know what you're thinkin' but personally, I'm totally trippin' that we're just a few weeks away from it officially being the summer season. As I was looking at my hair the other day, I said to myself, "How about we give you some extra special attention this year, so that I don't have to do any damage control come fall?". Because, even though I actually write on hair care quite a bit, sometimes a sistah doesn't feel like being proactive. I'm getting better at it, though.
Anyway, if you are like me and you don't want to be pissed off on Labor Day because, all you did, all summer long, was wrap your hair up in a scarf or rock a turban, only to discover a dry matted mess weeks later, I've got some things that you can do to prep your hair (and maintain it) for the summer season. Don't worry. Everything here is cheap and easy yet super effective.
Are you ready to get your hair into great summer shape?
Make Some Coconut Milk Shampoo

Something that I recommend you try this season is making your own shampoo. Not only is it (typically) cheaper than commercial brands, but you're able to know exactly what is going into your tresses. A recipe that's very easy to make, consists of only three ingredients. All you need is coconut milk, castile soap and your favorite essential oil(s).
Coconut milk is great because the antibacterial properties in it will help to cleanse your scalp while removing any bacteria that may be on it. Coconut milk is also packed with nutrients like protein (our hair is made up of mostly protein), iron (something that many of us, as Black women, tend to be deficient in) and magnesium (it promotes follicle hair growth) that help to strengthen our hair. As a bonus, coconut milk is mad moisturizing too.
Castile soap removes product build-up without stripping your hair of the natural oils that it needs. Essential oils smell great and come with all sorts of benefits, depending on which one you decide to go with. For a fresh and summery scent, I recommend orange oil. It moisturizes your hair, plus it also can smooth your strands so that they look less frizzy too.
For a simple coconut milk shampoo recipe, check out Wellness Mama's here.
Dust Your Ends

If one of the things that you're committed to this year is length retention, I am totally with you. Because of this, you probably want to keep shears as far away from your head as possible. But if you don't at least dust your ends, not only could you end up with split ends that will only result in long-term hair damage, but you could prevent your natural hair from holding any real shape as well. If you don't trust a professional to trim your hair—again, I feel you because some stylists don't know the difference between cutting and trimming—you can always take matters into your own hands. Literally. Dusting your ends is about taking no more than around ½" (on average) off of the ends of your hair. All you need is a good pair of shears, a video tutorial and a lot of patience.
Check out some naturalistas and how they dust their ends here, here and here.
Apply a Leave-in Conditioner

Hopefully, deep conditioning your locks is already a part of your hair routine. But because the sun can be particularly harsh during the summer season, it's important to apply a leave-in conditioner to your hair too. Not only will it add some extra moisture to your hair, it can also make detangling and styling so much easier in between washes (especially if you'd prefer not to wet your hair every day). If you decide to go the commercial brand route, make sure that the first ingredient on the label is water. Or, if you want, you can make some of your own.
Kinky Curly Yaki totally has your back in this department with the article "14 Homemade Leave-In Conditioner Recipes".
Use a DIY Anti-Frizz Serum

When it comes to my natural hair texture, probably the two top things that get on my nerves about summer is 1) the massive amount of shrinkage that it causes and 2) how frizzy my hair can sometimes become. As far as shrinkage goes, we'll tackle that in the next point. On the frizz tip, something that can help to tame your mane is to create your own anti-frizz hair serum. One of the best recipes I've seen in a hot minute consists of avocado oil (it's extremely moisturizing), argan oil (it nourishes your scalp, fights dandruff and helps to prevent brittle ends) and geranium oil (it's antibacterial, balances the production of serum and helps to keep hair strands smooth). If you apply a little to your hair on a daily basis, you'll notice more curls and less frizz.
For the complete anti-frizz serum recipe, click here.
Define Your Curls with Bentonite Clay and Apple Cider Vinegar

Yeah, I already know. There are definitely a billion hair hacks out here. But if there's one that I promise you is pretty close to mind-blowing, it's the bentonite clay and apple cider vinegar hair mask. The benefits of bentonite clay, frankly, deserves a write-up of its own but some of the main point is it's the kind of clay that draws out toxins, helps to heal psoriasis and seborrheic dermatitis, removes product build-up on the hair and scalp, conditions and moisturizes and definitely brings the best out of your natural curl definition. Know what else it does? It helps to elongate your hair so that shrinkage isn't as much of an issue. As far as apple cider vinegar goes, it's a one of a kind type of hair clarifier. The combo will have your hair feeling mad soft and with bouncy curls that you didn't know you had; whether you've got 3 or 4 type hair.
An easy recipe: Pull out a non-metal bowl (metal can affect the potency of the clay, not in a good way either) and pour 1/3 cup of bentonite clay into it. Then add about four tablespoons of distilled water (maybe a bit more; the objective is for the mixture to have a thick yogurt-like consistency). To that, add four tablespoons of apple cider vinegar and maybe some sweet almond oil (to lock extra moisture into your hair). Mix everything with a non-metal spoon and immediately apply the mask to clean and damp hair (make sure your locs are wet enough to show your curl pattern). Apply the mask, cover your head up with a plastic bag and let it sit on your hair for 30 minutes. Then get into the shower to rinse it all out (it's kind of a mess if you go the sink route) and follow it up with your favorite hair conditioner. Allow your hair to air dry and sis, you're totally good to go. (If you want to see some final results, check out this video, this one or this one.)
Invest in Some Anti-Humidity Hair Products

You would think that, since humidity is all about moisture, that it being in the air that it would work for, not against, our hair…right? Yeah, naw.
While it's kind of a science class, the bottom line is our hair is made up of tiny tubes of keratin (protein). What humidity does is manipulate those tubes which causes our hair cuticles to swell, resulting in frizz.
One way you can reduce how much this happens to your own hair is to coat your hair with anti-humidity hair products on a daily basis.
If you'd like to do this, Naturally Curly totally has your back. Check out "20 Humidity-Proof Products to Fight Frizz".
Create Some Sunscreen for Your Locs

Don't get it twisted. We might be full of melanin, but Black women need sunscreen too; this includes when it comes to our hair. UV rays have a tendency to do a real number on tresses. For one thing, they produce free radicals that can lead to oxidative stress that can weaken our hair's natural structure. Extreme sun exposure can also strip our natural hair color and give us dry and brittle strands too. That's why some hair sunscreen is another effective way to get and keep your hair summertime ready.
Naturally Curly has your back on this one too. Check out "6 DIY Sunscreen Recipes to Protect Your Hair".
Drink More Water

One of the big mistakes that a lot of us make when it comes to caring for our hair is we're far more preoccupied with what we put on our hair that we forget to pay attention to what we put into it from the inside out. Your hair is definitely not going to survive the summer season if you don't make sure to stay hydrated all throughout the day. Not only do you need water to replenish the fluids you lost from sweating, but since each strand is made up of roughly 25 percent of water, you can see why your hair especially needs it too. If you're averaging eight glasses of water before summer, up that to around 10 as summertime eases its way on in.
Not a water fan? Get what you need by drinking some infused water instead. You can get some awesome recipes here.
Get a Hair Oil for the Swimming Pool

Chlorine and salt water can wreak real havoc on hair, especially ours since our tresses tend to lean more towards being on the drier side of the hair spectrum anyway. If you'd prefer to not rock a swimming cap, something that you can do to give your hair some of the extra moisture that it needs is to apply a thin coat of oil before taking a swim.
Jojoba oil moisturizes. Grapeseed combats frizz. Lemongrass has antifungal and antiviral properties. My recommendation is to put two tablespoons of each into a plastic bottle, heat them up in the microwave for 15 seconds and add the oil to your hair. The combo will feel great and your tresses will be all set.
Keep a Hair Spritz Handy

On the super hot days when you want to give your natural hair a bit of a moisture-rich pick-me-up, why not go with an all-natural hair spritz? All you need is a small plastic spray bottle, some rosewater and a couple of other ingredients. You can keep the bottle in your bag and lightly mist your hair whenever you get the urge. Your scalp will instantly feel refreshed and your curls will instantly feel hydrated. It's a wonderful summertime treat for your hair from its roots right down to its ends.
A cool recipe: Fill your bottle halfway with rosewater (it'll stabilize your hair's pH balance). Then add a tablespoon of sweet almond oil, a teaspoon of vegetable glycerin (when combined with oil and water, it can reduce hair breakage) and 5-7 drops of lavender essential (it cleanses the scalp while stimulating hair growth in the process). Make sure to shake well before every use. Then spritz your hair and that's it. Your hair will totally be summer set!
Do you have a beauty, wellness or self-care find that you've tried recently and want to share your experience? Join the xoTribe members community to connect with other beauty lovers and share your wins with the tribe.
Featured image by Shutterstock
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- Best Spring Hair Care Tips: Guide To Hair Health Growth - xoNecole ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









