
Playa del Carmen is the perfect vacation getaway for anyone who loves beautiful beaches, delicious food, and fun activities. Located on the Caribbean Sea side of Mexico, PDC is nestled right between the spring break hub Cancun and the growing hotspot Tulum. Oftentimes overlooked for some of the other popular cities, I found Playa del Carmen to have just as much in terms of vacation necessities, with a more local and authentic Mexican feel.
The Ultimate Guide to Playa del Carmen
Playa del Carmen is perfect for a solo traveler looking to spend a few days in paradise or the group chat that wants to hang on the beach all day and turn up at night. I found the area to have a little bit of everything for everyone, so here’s my guide on where to eat, stay, and play for the ultimate Playa del Carmen vacation.
Getting Around
The easiest way to get to Playa del Carmen is to fly into Cancun Airport and then make your way south. You can rent a car and drive the one hour down to PDC, take a taxi, or you can catch the ADO bus, which will cost you less than $40 roundtrip. Overall, Playa del Carmen is an easy and safe city to navigate. If you stay on or close to Quinta Avenida (5th Avenue), you’ll be within walking distance to a ton of stores, restaurants, and nightlife. Most taxi rides were between 100 and 150 pesos, which is less than $10 USD. Renting a car is also an option, but with things being very walkable and taxis being fairly inexpensive, it’s not a necessity. Another great way to get around is bikes, which you can rent to use throughout the city.
Stay
The Thompson Hotel is for the folks who know that where you stay on vacation absolutely does matter. This luxury property offers chic rooms and upscale suites, onsite restaurants, and a spa for those who are looking to pamper themselves. One of the standout features of this property is the rooftop infinity pool, which has 360-degree views of the city and is absolutely stunning. This is your type of hotel if you value immaculate views, delicious eats, prime location, and live DJs.
Grand Hyatt offers a prime beachfront location, while also being steps away from the mix on Quinta Avenida. I like that this property allows you to take in the calm beauty of the Caribbean, while also being in close proximity to the action within the city. You get both authentic Mexican food and some international fare at the resort restaurants, and this property also has an infinity pool that gives views of the ocean.
Airbnb
If you don’t have the funds to spend on a hotel stay, but still want clean and comfortable accommodations, do not overlook Airbnb. You can find super reasonably priced apartments close to the strip that will leave you in the heart of all the action. Many of these buildings feature 24-hour security, infinity pools, top-notch gyms, and rooftop bars. This is a great way to save some money, while not sacrificing the quality of the accommodations you like.
Eat
One of the best parts of being near the Caribbean Sea is having access to fresh seafood, and Ictio Fish House is the place to go for it. Located just a block off of the 5th Avenida strip, this small seafood restaurant is a quieter change compared to some of the busier and more touristy restaurants located directly on the strip. They have both indoor and outdoor seating available, but if you can snag a spot at the bar, the service is top notch and you can watch the bartender put together your craft cocktail.
Everything they serve is delicious and tastes authentic, so you really can't go wrong when ordering. But to start, the crispy jumbo shrimp and calamari are perfect for sharing. Other must-try dishes are the garlic butter catch of the day and the adobo-styled octopus.
El Fogon
Ask anyone for a recommendation for the best tacos in Playa del Carmen, and I promise you they will point you to El Fogon. You know a spot is good when it’s filled with just as many locals as tourists, and there’s a line outside at 1 p.m. This no-frills spot serves up authentic Mexican favorites like el pastor tacos, chicken quesadillas, guacamole, and margaritas. Every dish comes with the fixings and is not only super filling but extremely affordable. You can easily get a full meal and a drink for less than $20 USD. They have more than one location, so you can taste some of their delicious tacos no matter what part of PDC you stay in.
L&L by Lara&Luca
Before you hit the beach for day drinking, you need a hearty breakfast from L&L to start your day. This cute cafe is the smaller “sister” restaurant to Lara&Luca, another popular breakfast and lunch cafe in Playa. I liked that L&L is less busy and more laid back than the other location. They serve up typical breakfast and lunch items such as eggs, coffee, sandwiches, and French toast.
My favorite item was the ham and cheese croissant, which could be enjoyed on their outdoor seating or taken to enjoy on the go. They also have yummy pastries, but these sell out quickly, so be sure to go early.
El Pirata
If you’re a fried fish lover like me and appreciate sea-to-table service, El Pirata is the place to go. This restaurant is tucked away towards the end of the main 5th Avenida strip, so you might miss it if you aren’t looking for it. The restaurant serves up a plethora of tasty dishes like fresh ceviche, garlic shrimp, and shrimp empanadas, and has a full beverage menu for your libation needs. However, the fried fish is truly the star of the show.
When you order, they bring to your table a few of the fresh fish that were caught that day and allow you to choose which lucky one you want them to fry for you. And let me tell you, picking your own fried fish just hits different! It was one of my favorite meals in Playa del Carmen.
Play
Food Tour
There are so many delicious places to eat in Playa del Carmen so taking a local food tour is the best way to try a little bit of everything. I love taking food tours when I travel because not only is it a great way to try a range of different local dishes, but the tour guides usually give you a history lesson during the tour where you learn more about the history of certain dishes and the country as a whole. In Playa Del Carmen, I took a local food tour with GetYourGuide, where we stopped at several different locations for tacos, fresh fruit juice, tamales, and more.
I value it when there’s a local leading the tour because it’s a way to support the locals and also learn things that only people native to the location would know. While we walked, the guide shared a lot of insight about Mexico and Playa del Carmen, while giving recommendations for places to eat during our trip.
Cenotes
Cenotes are natural sinkholes or underground caverns that have pools of water in which you can explore, dive, and swim in. You will find cenotes all around Mexico, but there are several in the Playa del Carmen region. Cenotes vary in size and also the depth of water, so even if you don’t know how to swim, you can find a cenote to explore at your own comfort level. Two beautiful cenotes you can explore near PDC are Cenote Azul and Cenote Dos Ojos.
Cenote Azul is perfect for snorkeling because of the crystal clear waters that allow you to see the colorful fish and plant life underneath. Cenote Dos Ojos is perfect for explorers due to the mesmerizing underground caverns and rock formations throughout. You can take a trip to the cenotes on your own or book a tour that may take you to several different cenotes.
Beaches
Playa Del Carmen has some of the most beautiful beaches in the Caribbean, so beach hopping is a must while vacationing in the area. Whether you want a chill, relaxing beach day or you are thinking of jet skiing on the blue waters, there is a beach for you. There are several beaches along the coast of Playa del Carmen, some that are within walking distance of most hotels, and others that you may need to travel to get to but are totally worth it.
Playa Mamitas is one of the most popular beaches in PDC due to its location near the heart of the city, and also because of the crystal clear waters and white sand. Playa Mamitas is also a great spot for entertainment and the occasional beach party for the folks wanting to turn up. Playacar Beach is another great option that is located in the upscale Playacar neighborhood, south of downtown Playa del Carmen.
It is known for its pristine beauty and laid-back atmosphere, making it a popular destination for travelers seeking relaxation and seclusion. Other beaches to consider are Punta Esmeralda and Xpu-ha Beach, so you’ll have an option for every day of your trip, depending on your mood.
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Featured image by Peathegee Inc/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









