Love is patient, love is kind, and love can also get a little complicated. OWN's new summer series Love Is ___ is the true story of the journey that two complex individuals from opposite worlds navigate while falling in love and finding themselves in an even more complicated world; and the trailer will give you all the feels.
Last year, the network called on the creator of Being Mary Jane, Mara Brock Akil and her husband, Salim Akil to executive produce an hour-long romantic dramedy set primarily in the 90's that will depict the narrative of their unconventional love story. The network recently announced the release date for the series, and its honest perspective of relationships in the black community will challenge the lack of authenticity that exists in mainstream media.
The tale will chronicle the lives of the modern-day power-couple and how a relationship that started 20 years ago influenced the lives that they live today. Individually, they are both legends in their own right; but together, the couple have had a hand in writing and/or producing over 350 episodes on prime time TV for shows including The Game, Girlfriends, and Soul Food and have garnered a multitude of respect in the industry from some major players. Oprah said:
"I've dreamed of working with the Akils. I've been a huge fan of their work since first viewing 'Girlfriends.' They know just how to hit the cultural nerve to make you think and laugh at the same time."
Mara and Akil met on the set of Moesha and married in 1999. Despite her issues with abandonment and his battle with depression, the Akils are proof that love really does conquer all. The two seemingly came from different worlds: Mara was privileged with high expectations and wide-eyed for opportunity, and Salim had a tough upbringing and had fathered his first child by age 13. It took Salim a year after meeting his one-day wife to gather up the courage to ask her out, and after their first meal together he asked:
"Can we cut the bullshit and get on about the business of living a life together?"
Later, Mara encouraged Salim to quit his full-time job working with the mentally ill and pursue his writing career and now, they are both industry leaders and recipients of a number of awards and accolades for their work. Their story is a reminder that your wife can determine the trajectory of your life, but the couple's unconventional fairytale didn't come without some bumps along the way.
Love Is ___ will give us the opportunity to experience the magic all over again.
The series chronicles the chaotic romantic and professional life of a character based on a Young Mara named Nuri, played by Michele Weaver, who much like all of us, is just trying to figure it all out. The show is a truthful reminder that love can be complicated, but it's worth it in the end. Cast members said that the show would give an honest look at the challenges and imperfections that it really takes to make this love thing work. Weaver says in the trailer:
"Love is authentic, it's refreshing, and it is passionate. It's taking love between two people, and showing it through tons of different perspectives."
"You're gonna see yourself. You're gonna see your friends. You're gonna see your mom, there's so many voices being heard on one show."
Nuri is literally every woman in her 20- to 30-somethings - ambitious and along for the ride, always willing to accept any bumps and bruises that come with the territory; but not fully understanding that those bumps and bruises can cause pain or happiness for a lifetime. On the show, Nuri plays a sitcom director with big dreams who's seeking a legitimate partnership with men who tend to keep coming up short. She meets Yasir, inspired by Salim Akil, who seems to be a perfect match.
Except for the fact that he's unemployed... and still involved with his on-again-off-again ex-girlfriend.
Yikes.
Just because a relationship is beautiful, doesn't mean it's without imperfection.
The Akils' story gave me some serious nostalgia about falling in love and it made me reminisce about my past lovers, unlike most romantic dramas, it didn't make me sad. The trailer for Love Is ___ reminded me that love doesn't have to be "normal" because it just feels so much better when it's real.
The cast of the show features some familiar faces, including Loretta Devine, Tim Reid, Tammy Townsend, and Vanessa Bell Calloway, and is set to premiere June 19. If you're like me and can't wait to find out more about this dope couple's story: check out Mara's instagram to get a sneak peak into the Akil's imperfectly perfect love story.
Check out the trailer for Love Is ____ here.
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- OWN's New Dramedy 'Love Is ____,' From Mara Brock Akil and ... ›
- Mara Brock Akil and Salim Akil Partner with Oprah for Love Is ›
- OWN Orders Relationship Dramedy Series From Mara Brock Akil ... ›
- Introducing: Love Is ›
- 'Love Is___': OWN Relationship Dramedy Adds Five To Cast ... ›
- Mara Brock Akil, Salim Akil OWN Drama 'Love Is__' Adds Five ... ›
- 'Love Is___': Michele Weaver & Will Catlett To Star In OWN Series ... ›
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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