Last year, I wrote an article for the site entitled, “Viral Sensation Christiana Sabino Is Using 'Pure Black Love' To Build Her Brand.” There are dozens of reasons why I’m a fan of Christiana and her brand and, as I was recently watching an Instagram post of hers, I was reminded of one of them: that woman’s skin. HAVE. MERCY. I’m going to feature it underneath this intro simply because it is definitely a salute to what having a skincare routine — and consistently practicing self-care — can do for a sistah. It’s also a PSA that if you yourself don’t have a daytime and nighttime skin regimen, hopefully, she will inspire you to cultivate one.
Anyway, I have watched enough of Christiana’s content to know that she and her husband Arismarlyn Sabino eat pretty healthy. She works out a lot too. That’s why, I would be super surprised if taking probiotics isn’t a part of her diet (because I’ve definitely seen her use fermented foods in her recipes like in this video here). It’s a wise thing to do because probiotics do so much for the body — both inside and out.
Either way, whether she does or not, as I was thinking about what is required to have healthy, youthful, and vibrant skin like hers, I wanted to make sure to give probiotics a special mention because, although you may already know that they can help to strengthen your immune system, reduce your stress levels, manage your weight, decrease allergy-related symptoms and help to prevent heart disease, they can also do wonders when it comes to giving you the flawless skin that you desire too.
What Are Probiotics and Why Does Your Skin Adore Them So?
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Although probiotics is a word that comes up quite a bit in cyberspace, in order to explain how your skin is able to flourish with them, I want to make sure we’re all on the same page about what they are: probiotics are live microorganisms (in the form of bacteria and yeast) that help to keep your gut in good condition which ultimately helps to improve every part of you. Because your body naturally has both good and bad bacteria in it, probiotics help to keep the bad bacteria from overtaking your system, so that the good bacteria can help to keep you in optimal condition.
Although I already shared some of probiotics’ health benefits in the intro, some additional ones include their ability to reduce inflammation; help you to (better) manage your appetite; help to prevent and speed up the recovery of vaginal infections and urinary tract infections (UTIs); decrease the chances of cavities and gum disease; support you having a healthy digestive tract; lower stress and anxiety levels; help to keep your blood pressure where it should be — and yes, probiotics can also support you in having beautiful skin.
When it comes to your skin, specifically, why are probiotics so good for it? Well, the reality is that not only is 80 percent of your immunity in your gut (check out “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.”), it’s also true that when your gut is not working at its best, it can show through your skin in a myriad of different ways — ways that I will address in just a moment.
That’s why it’s a good idea to eat foods that are full of probiotics (including fermented ones like pickles, yogurt, and cheese), and that you consider taking a probiotic supplement (although you might want to speak with your doctor first because there are different strains of probiotics to choose from) and, that you use skincare products that are also rich in probiotics. As far as that last tip goes, probiotic skincare is simply about putting forth the intentional effort to apply products to your face, neck, and other parts of your body that have probiotics — yes, live bacteria — in them.
When it comes to this, the strains that you should specifically look for (you know, on the labels of the products) include:
- Lactococcus
- Bifida
- Streptococcus thermophilus
- Saccharomyces
- Lactobacillus
- Leuconostoc
The reason why you should take note of these is they are reportedly the most effective at doing the following things for your skin…
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1.Probiotics Can Reduce Dry Skin
If it seems like, no matter what you do, your skin is always dry, you should consider taking a probiotic. What research reveals is, that by doing so, not only can probiotics help to decrease transcutaneous water loss (TEWL) that’s in your system, but they can also reduce the amount of water that your skin loses throughout the day by strengthening your skin’s barrier (more on that later).
As far as which probiotics you should apply to your skin in order to keep dryness at bay, look for the strain that is called Vitreoscilla; it will help to strengthen your skin’s barrier and reduce dryness as a direct result.
2. Probiotics Can Soothe Eczema and Psoriasis
If eczema or psoriasis flare-ups are what’s driving you up the wall, probiotics can help with that. The science behind this is, that when you have these types of health-related issues, it can lead to inflammation as well as a different type of bacteria in your gut (in comparison to those who don’t have eczema or psoriasis). By taking a probiotic, it can reduce the inflammation and alter the bacteria that you have which can, in turn, reduce the symptoms.
And just what kind of probiotic-based skincare products can help with this? Strains like Bifidobacterium lactis and Lactobacillus acidophilus currently show the most promise.
3. Probiotics Can Speed Up the Healing Process of Breakouts
I’m telling you, if you want to look and feel better, you’ve got to pay more attention to your gut health. Take breakouts, for example. Did you know science says that the condition of your gut and acne actually on hand in hand? The gist is that when the gut’s microbe is not where it should be, that can trigger inflammation which oftentimes results in pimples forming.
This is just one more reason to add a probiotic to your diet and to apply probiotic skincare strains of Lactobacillus acidophilus or Bifidobacterium bifidum to your skin; they help to reduce breakouts.
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4. Probiotics Can Balance Your Skin’s pH
If you’ve ever wondered what pH stands for, it’s “potential hydrogen;” it basically speaks to how acidic or alkaline something is. When it comes to your skin, this matters because if it’s too acidic or alkaline (which basically means basic), that can result in dry skin, itchiness, inflammation, sensitivity, and other skin-related issues. That said, if your skin is healthy, it will have a pH of somewhere around 5.5 which is slightly acidic. And how can you know what your skin’s pH is?
The best way to test this is by booking an appointment with a dermatologist. However, if you notice some of the symptoms that I just mentioned, take a probiotic and see if your skin improves within a few weeks. Oh, and when it comes to sensitive skin, especially, skincare that has Streptococcus thermophilus in it should be able to help you out by elevating the ceramide levels that are in your skin.
5. Probiotics Can Improve Your Skin’s Barrier
The outermost layer of your skin is your skin’s barrier — and it goes through a lot. In fact, a Healthline article that I read on it stated, “This fantastically thin brick wall is literally keeping you alive. Without it, various harmful environmental toxins and pathogens could penetrate your skin and cause adverse effects inside your body.” Therefore, if there is anything that you should want to go almost overboard about in maintaining, your skin’s barrier would be it.
And since it is the “front line of defense” for your skin, in a lot of ways, that means your skin’s barrier is vulnerable to things like rough skin, itchy skin, fungal infections and inflammation. It’s a good thing that probiotics can help with strengthening your skin’s barrier so that there is less of a chance that these things will happen. A list of some of the best probiotics for your skin’s barrier can be found here. The types of bacteria strains (probiotics) to look for in skincare as it relates to your skin’s barrier are Bifidobacterium, Lactobacillus, and Vitreoscilla.
6. Probiotics Can Reduce UV Damage
It can’t be said enough that everyone needs to be proactive when it comes to keeping their skin from experiencing UV damage (which is damage that the sun causes). Believe it or not, probiotics can help in this department as well because they can help to reduce oxidative stress, and inflammation and they also help to protect your skin’s barrier while you are outdoors. As far as your skincare plan, your best bet here would be to look for sunscreens that have probiotics in them. COOLA is one brand that many people are fond of.
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7. Probiotics Can Slow Down the Signs of Aging
One more. Although aging is a natural part of life (that should be embraced, by the way), when you factor in things like the years of what the sun can do; the loss of elastin and collagen over time; the shifts in pH balance; the fluctuations of your hormones; the damage that comes from oxidative stress; the decrease in melanocytes (pigment cells); the less natural oil that your skin produces; the natural fat layers that begin to thin out more and more — if nothing else will convince you to be hypervigilant in taking care of your skin, all of this stuff should.
And yes, probiotics can even assist with slowing down the signs of aging in your skin because, thanks to what is known as the skin-gut axis, the more good bacteria that are in your gut, the less inflammation your skin will experience, the more elasticity it will have and the less oxidative stress that it will go through.
So, definitely take a probiotic for this and look for skincare products that contain the strain known as Bacillus coagulans. It’s directly connected to helping your skin to age at a slower rate, so that your skin is looking fabulous, from the inside out, for many years to come.
All this from probiotics? Yep.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff