So, let's get real about quarantine hair. For many of us, most days have NOT been pretty. Between dealing with job uncertainties, making sure you're "staying safe" and not catching the Rona, or dealing with the 24-hour news cycle of horror: taking care of one's hair is typically last on the list of things to worry about during a pandemic. However, when dealing with black women's hair (especially natural hair), quarantine or no quarantine, our hair requires serious maintenance. Otherwise, cue the matting, tangling and looking a hot MESS!
Before
Annisa LiMara/xoNecole
And if you had hair length goals, kiss that goodbye because dry, unkept, breaking-all-the-time hair is NOT growing. Period. Thankfully, I've found that the upkeep of my hair is a form of self-care and that has allowed me to feel some sense of normalcy. Plus, if you stay ready, you don't ever have to get ready.
After
Annisa LiMara/xoNecole
Here is the easiest way to take care of your natural hair:
Annisa LiMara/xoNecole
First things first, get your entire arsenal of hair products from shampoos to masques, and gels to serums because if you've gone days or weeks without doing anything under your bonnet or scarf, buckle up. It's gonna be a long middle of the night (for those of us that have no sense of time currently).
All of the products I use are water-based which means it's going to provide the extra hydration I need after neglecting my hair for the first weeks of self-quarantining. Find what works for you and stick with it. Buying new products right now isn't necessary unless you're in dire need and thankfully most, if not all, hair companies are still thriving because they know WE NEED OUR HAIR TO LOOK RIGHT and we will pay to do so (some are even risking their lives)!
During a time like this, twists (a twist out) are the best style for natural hair that I've found. Twists are protective, low-maintenance and versatile. From mini twists to chunky twists to even marley twists, they are easy on the hands and even though they take some time to install, they can last for weeks or even months. In order to achieve this style, first you must pre-poo, wash, deep condition and then, detangle and style.
After letting my hair sit for weeks, detangling required a little more patience so here are the steps to easily detangle and twist:
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
- Section off damp hair, starting from the back, and rewet hair with water bottle.
- Spray hair with leave-in conditioner, apply an anti-breakage serum and then apply your styler (cream or gel). Tip: I personally used a cream so that when I'm ready to take my twists down, it's more pliable.
- Next, use a denman or detangle brush to thoroughly detangle section and prep for twists.
- Twist hair into 1- or 2-inch sections. Twist your hair all the way down and finger curl at the ends.
- Once all of your hair is twisted, sit under the hair dryer to decrease shrinkage.
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
Annisa LiMara/xoNecole
After your twists are thoroughly dry (do not play yourself with damp twists, sis) and apply your favorite edge control, style your hair however you see fit. I typically wear my twists in a bun (or two space buns) with a few hanging in the front. Remember, the smaller the twists, the longer they last, and medium twists are perfect for a twist out after a few weeks. Again, we are looking for versatility, folks!
For additional styling, I'll leave the front out and throw on a cute scarf and leave it as is which can usually last up to two weeks. It's low-maintenance, zero commitment, versatile and still cute enough for any Zoom meeting or virtual "girls' night". It's also practical if you have to go out for essentials; just throw your mask on and leave your hair out or throw a wig on or hat to protect it if you're out in public.
Annisa LiMara/xoNecole
For daily maintenance. just spray with a conditioning hair refresher spray, seal with a light oil and touch up your edges from time to time...that's it. Right now, it is all about convenience and leaving your hair ALONE. That's the best way to keep your hair from looking crazy and taking care of it at the same time, plus it makes length retention even easier if that's your goal.
Bottom line, as we move into a more digital world, we still have to face ourselves and others, so I'd rather do it without the hassle of "doing my hair" everyday. Because in the words of Sweet Brown, ain't nobody got time for that!
Do you have a beauty, wellness or self-care find that you've tried recently and want to share your experience? Join the xoTribe members community to connect with other beauty lovers and share your wins with the tribe.
Featured image by Annisa LiMara/xoNecole
- 10 Natural Hair Products To Add To Your Routine ›
- Why My Hairstylist Is My Main Quarantine Ting - xoNecole: Women's ... ›
- Tracee Ellis Ross' 'Hair Tales' Is About More Than Hair - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Beyoncé Opens Up About Chopping Off Her Hair - xoNecole ›
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy