
Onions. If anything (at least to me) smells like onions (besides onions), it’s smelly armpits. And did you know that whenever that goes down, the odor isn’t caused by the sweat itself? Nope, it’s actually the bacteria on your skin, mixing in with the sweat, that is the source of all of the drama.
And that’s why antiperspirants are so popular; they help to reduce sweating. And deodorants? (Because yes, they are different.) They help to decrease the smell without really stopping the sweat. However, the potential issue with both of these is that they sometimes contain chemicals that can mess with your hormones.
And while we’re here, if you’ve heard that the chemical aluminum (which is found in antiperspirants only; folks just tend to use deodorant and antiperspirant interchangeably, which is actually what I’m about to do, moving forward) can lead to breast cancer, here’s the thing. Although many researchers have said that there isn’t enough evidence to back that up, elevated amounts of it can lead to weakened bones or even an Alzheimer’s disease diagnosis — so, just to be on the safe side, if you want to go with a commercialized brand of antiperspirant or deodorant, an aluminum-free one would probably be your best bet.
10 Natural Deodorant Alternatives That Actually Work
And what if you want to forego the stores altogether and try something that is as natural as possible? Well, if your main focus is to reduce the smell, make sure that your armpits are clean, that there is as little hair there as possible (hair traps sweat and odor), and that you wear clothing that allows your pits to breathe (oh, and watch your stress levels too).
Beyond that, you can try the following 10 deodorant alternatives that are pretty effective — especially when it comes to eliminating that “onion” stank that none of us want to deal with…ever.
1. Witch Hazel

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Something that I will forever-and-a-day sing the praises of is witch hazel — more than anything because, for all of the benefits that it provides, it continues to be pretty inexpensive. Skin-wise, you can use witch hazel as a skin toner; a way to reduce the inflammation of your pimples; as something that helps to reduce the irritation that is associated with bug bites; an all-natural remedy that helps to protect your skin from outdoor pollution; something that works to soothe an irritated scalp or symptoms that are directly associated with psoriasis and eczema — the list goes on and on.
The reason why it works as an effective deodorant alternative is due to the fact that witch hazel contains astringent properties that can help to reduce the size of the pores that you sweat out of as well as decrease the bacteria that causes the odor that’s within your pits. If you’d like to create a witch hazel spray for your underarms, there’s a cool recipe here.
2. Coconut Oil and Baking Soda
It’s kind of wild, how many acids are in coconut oil. For starters, there’s caprylic acid (which contains antibacterial and antifungal properties); lauric acid (which has anti-inflammatory properties); oleic acid (which deeply moisturizes); linoleic acid (which strengthens your skin’s barrier), and capric acid (which works to smooth and soften your skin). All of these acids work together to soothe dry skin, unclog pores, and reduce skin inflammation.
As far as baking soda goes, the properties in it helps to exfoliate your skin; it works as a spot treatment for pimples; it can soothe your skin after you finish shaving it; it can help to cleanse and soften your nail cuticles, and if you’ve got psoriasis and you soak in a baking soda bath, it can bring relief to those symptoms as well.
This combo is a winner as far as deodorant alternatives go. Coconut oil can kill the bacteria that cause the odor while baking soda can help to absorb the sweat; plus, its antimicrobial properties can reduce some of the odor too.
3. Apple Cider Vinegar

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There are all kinds of things that apple cider vinegar is able to do; however, when it comes to your skin, specifically, you should consider using it because it’s able to deeply clean and exfoliate your skin; tone and hydrate your skin; kill bacteria that leads to pimples; lightens the appearance of hyperpigmentation that comes from breakouts, and it can help to balance the pH balance of your skin.
Since the vinegar that’s in it contains pathogens that kill bacteria, that’s why apple cider vinegar could help to get rid of the body odor that’s underneath your arms. For the record, it’s also a potent ingredient if you want to detox your pits which is a wise thing to do from time to time (check out “When's The Last Time You Detoxed Your Armpits?”).
4. Dusting Powder
Several years ago, Allure published an article entitled, “Switching to Natural Powder Deodorant Stopped My Underarm Rashes.” It wasn’t until then that I knew that dusting powders even existed. These can be a smart deodorant alternative, simply because they are designed to reduce moisture and odor without the use of harsh chemicals or the possibility of being damaging to your skin. A brand that gets pretty rave reviews is Herb & Root. You can look more into why by going here.
5. Essential Oil Blend

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Some of y’all already know that every chance I get, I’m going to shout out essential oils (check out “You'd Be Amazed How Much These 10 Essential Oils Can Give You Some Blissful Sleep,” “10 Essential Oils That Are Great For Feminine Hygiene (And A Few Other Things),” “10 Essential Oil Beauty Hacks I Bet You Didn't Know About,” and “6 Different Places To Apply Essential Oils. And Why.”).
They are bomb when it comes to this topic because the powerful antibacterial and antifungal qualities in many of the oils will not only help to fight the bacteria that cause underarm odor, but the scent of many of them is divine as well. Some to apply (along with a carrier oil like grapeseed or almond, so that the strength of the oil doesn’t irritate your skin) that will get the job done include lavender, clove, lemongrass, cinnamon, orange, patchouli, and peppermint.
6. Cornstarch
As someone who has a fungal sensitivity and has also been blessed with some H-cups (I mean…), I’ve had a few pretty nasty yeast infections underneath my breasts before (check out “What To Do For Yeast Infections (On Other Parts Of Your Body)”) — and something that has helped to heal them is cornstarch from the aspect of absorbing the moisture that yeast likes to thrive in. Cornstarch can benefit you in other beauty-related ways including being able to use it as a dry shampoo, a gentle exfoliant, or as a way to instantly turn your lipstick from glossy to matte.
And yes, cornstarch makes the deodorant alternative list because of how well it is able to absorb moisture. Plus, if you add coconut oil and an essential oil to the mix — you’ve got a DIY deodorant that should last you for hours on end.
7. Aloe Vera

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Aloe vera is a plant that benefits your skin in a ton of different ways. It’s high in hydration. It helps to increase collagen production in your skin. It helps to reduce breakouts. It soothes the itchiness and dryness of your scalp. It decreases skin inflammation (like the kind that is associated with eczema and psoriasis). It speeds up the healing process of minor skin issues. It even helps to fade stretch marks.
If you’ve got a plant in your house (or some 100 percent pure Aloe vera gel lying around), cut off a piece and rub it directly underneath your pits. The antibacterial and antiseptic properties in the plant will prevent odor while keeping your pits feeling soft and smooth in the process.
8. Glycolic Acid
Glycolic acid is a type of alpha-hydroxy acid that, skin-wise, is able to do everything from minimize the appearance of your pores, exfoliate dead skin cells, and unclog pores to even out skin tone, protect skin from damaging UV rays and reduce the appearance of fine lines and wrinkles. I’ve used it in some of my chemical peels before (check out “I've Been Doing At-Home Chemical Peels. Here Are The Pros And Cons.”) and yes, it is the truth.
As far as applying it as a deodorant alternative, glycolic acid gets a bit of mixed reviews. While some skin specialists say that its antibacterial properties aren’t strong enough to fight the kind of body odor that transpires underneath your underarms (here), others say that so long as your skin isn’t super sensitive, glycolic acid has the ability to decrease odor — well, if you don’t mix it with other products (here).
That’s because, doing so, could alter the pH balance of the skin that’s under your arms in a way that actually amplifies your body odor. Otherwise, glycolic acid alone can actually lower your pH balance in a way that makes odor less of an issue. Hey, it’s worth a shot.
9. Rubbing Alcohol

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Because alcohol is so drying, it’s not really something that you should apply to your skin on a consistent basis; that’s probably why it’s used more as a cleaner and disinfectant for tasks around the house than anything else. That’s not to say that it can’t help you out if you happen to be in a bind as far as your underarms are concerned, though.
Since it is such a potent astringent, rubbing alcohol is something else that can (temporarily) make your pores smaller and reduce the bacteria in your pits. Just make sure that you don’t use it right after shaving unless you want your skin to STING sting.
10. All-Natural Deodorant
And then there’s all-natural deodorant which is simply a deodorant that doesn’t contain harsh chemicals like talc, aluminum, parabens, phthalates, and fragrance. And although, again, the American Cancer Society still maintains that there is not enough scientific evidence to link breast cancer with antiperspirants or deodorants, if you want to be on the safer side, chemical-free deodorants are the way to go.
If you’d like to see some options that you are able to choose from, check out Allure’s “15 Best Natural Deodorants That Actually Work,” Byrdie’s “The 10 Best Natural Deodorants I Tested That Truly Keep Odor in Check” and Independent’s “18 best natural deodorants that are kinder to your skin.”
BONUS: Hand Sanitizer

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If you’re really in a jam, believe it or not, something that can help you out is hand sanitizer. Since it’s loaded with alcohol and is literally designed to kill bacteria on contact, that’s why you can trust it to work if you happened to run out of the house without putting deodorant on — or you forget to apply one of these deodorant alternatives.
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Onions. When it comes to smelling like them, now you know what you can do that is safe, holistically beneficial (as far as your skin is concerned), and will get you through those rough days. I mean, at the very least, keep some sanitizer in your purse.
Life comes at you fast. Always be prepared. Pits ‘n all, chile. Pits. And. All.
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Featured image by Delmaine Donson/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Culture & Entertainment Shapeshifters You Need To Know
Culture shifts when she moves, and this year’s It Girls have the whole world collectively hitting refresh.
You see, the Culture & Entertainment It Girls don’t just become the moment, they shape it. Whether she’s redefining Young Hollywood, bending genres across the board, or turning a casual drop into cultural canon, her presence transcends timeline, group chats, and red carpets alike. This It Girl is the kind of woman whose name travels, from screens to stages to every corner of the zeitgeist.
This year's It Girl 100 is a mosaic of brilliance, spotlighting media personalities, cultural disruptors, beauty visionaries, and boundary-pushing prodigies who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can be a light and still honor your desire to glow at your own pace.
The women repping for the Culture & Entertainment category prove relevance is crafted, not accidental. It's the alchemy of talent, intention, and magnetism that becomes the spark.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Culture & Entertainment.

Model and Media Personality Olandria Carthen
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Olandria Carthen
Her Handle: @x_olandria
Her Title: Model and Media Personality
Who's That It Girl: Olandria Carthen is lighting up the entertainment space with creativity and confidence. We love her for carving out a name rooted in self-belief and for using her artistry to uplift and inspire.

Actress Akira Akbar
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Akira Akbar
Her Handle: @akira_akbar
Her Title: Actress
Who's That It Girl: Bright, fearless, and full of heart, Akira Akbar is redefining what young Hollywood looks like. We honor her for bringing depth and authenticity to every role and for reminding the world that talent has no age limit.

Singer, Songwriter and Actress Halle Bailey
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Halle Bailey
Her Handle: @hallebailey
Her Title: Singer, Songwriter and Actress
Who's That It Girl: Halle Bailey is ethereal strength in motion. We love her for redefining princesshood, representation, and the power of visibility, inspiring young dreamers to believe their voices belong on every stage.

Entrepreneur, Model, Actress, and Cultural Voice Chelley Bissanthe
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Chelley Bissanthe
Her Handle: @_slimthin
Her Title: Entrepreneur, Model, Actress, and Cultural Voice
Who's That It Girl: Chelley Bissainthe is a Haitian-American model, entrepreneur, and advocate. She uses her platform to uplift communities, honor her Caribbean heritage, and build pathways to ownership and legacy.

Actress and Singer Ryan Destiny
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Ryan Destiny
Her Handle: @ryandestiny
Her Title: Actress and Singer
Who's That It Girl: Ryan Destiny embodies star power and stillness in one. We celebrate her for her poise, range, and unshakable confidence, proof that quiet strength can shine just as bright as any spotlight.

Reality TV Personality and Influencer Amber Desiree (AD)
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Amber Desiree (AD)
Her Handle: @amberdesiree
Her Title: Reality TV Personality and Influencer
Who's That It Girl: Charismatic and bold, Amber Desiree brings emotional depth and vibrant storytelling to every project she touches. We love her for representing multifaceted womanhood on screen and off, inspiring a generation of creatives to lead with authenticity.

Top Creator, Model, Media Personality and Cultural Tastemaker Serena Page
Credit: Jacob Webster
Serena Page
Her Handle: @serenaapagee
Her Title: Top Creator, Model, Media Personality and Cultural Tastemaker
Who's That It Girl: Serena Page first captured hearts on Love Island USA Season 6 and has since become one of pop culture’s favorite “it girls.” Her confidence and authenticity have made her a go-to face for brands like SheaMoisture, Pepsi, and CeraVe.

Director and Executive Producer Courtney Whitaker
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Courtney Whitaker
Her Handle: @courtneyewhitaker
Her Title: Director and Executive Producer
Who's That It Girl: Courtney Whitaker is a two-time Emmy-winning producer and director specializing in TV, documentaries, and branded content. With over 20 projects completed, she's dedicated to amplifying underrepresented voices through impactful storytelling.

DJ Uncle Waffles
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Uncle Waffles
Her Handle: @unclewaffles_
Her Who's That It Girl: The DJ queen of the global stage, Uncle Waffles turns sound into celebration. We love her for electrifying dance floors and championing African creativity with confidence, rhythm, and undeniable joy.

Entrepreneur and Television Personality JaNa Craig
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JaNa Craig
Her Handle: @janacraig_
Her Title: Creator, Entrepreneur and Television Personality
Who's That It Girl: With creativity that defies convention, JaNa Craig is building a lane all her own in music and production. We celebrate her for reminding women that reinvention is power and authenticity is art.

Award-Winning Journalist, Host and Creator Gia Peppers
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Gia Peppers
Her Handle: @giapeppers
Her Title: Award-Winning Journalist, Host and Creator of Healed Girl Era Podcast
Who's That It Girl: Gia Peppers is an award-winning journalist, host, and podcaster who uses her platforms to tell powerful stories. Through More Than That and Healed Girl Era, she reminds audiences to embrace their voice and value.

Actress, Executive Producer, and Founder Marsai Martin
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Marsai Martin
Her Handle: @marsaimartin
Her Title: Actress, Executive Producer, and Founder of Genius Entertainment and Sai Summer Cookout
Who's That It Girl: Marsai Martin is a creative prodigy with executive energy. We’re inspired by her for producing, directing, and acting with intention, showing young Black girls that leadership starts wherever you decide it does.

Rapper and Singer Doechii
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Doechii
Her Handle: @doechii
Her Title: Rapper and Singer
Who's That It Girl: A lyrical firestorm and unapologetic visionary, Doechii is shaping the sound of this generation. We honor her for pushing the boundaries of genre, performance, and self-expression with fearless creativity.

Actress, Singer, Producer and TV Host Keke Palmer
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Keke Palmer
Her Handle: @keke
Her Title: Actress, Singer, Producer and TV Host
Who's That It Girl: An icon of charisma and confidence, Keke Palmer is entertainment royalty. We celebrate her for leading with humor, honesty, and hustle, showing that versatility is her superpower and evolution her legacy.

Actress, Model, Singer, Designer, Content Creator and Entrepreneur Nzinga Imani
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Nzinga Imani
Her Handle: @nzingaimani
Her Title: Actress, Model, Singer, Designer, Content Creator and Entrepreneur
Who's That It Girl: We love Nzinga Imani for her bold authenticity and on-screen presence. As an actress, model, and entrepreneur, she’s redefining beauty and representation in entertainment.

Rapper and Singer Monaleo
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Monaleo
Her Handle: @themonaleo
Her Title: Rapper and Singer
Who's That It Girl: Monaleo’s voice hits with power and purpose. We honor her for pairing confidence with vulnerability, turning her truth into anthems that inspire women to heal loudly and live boldly.

Singer and Songwriter Amaarae
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Amaarae
Her Handle: @amaarae
Her Title: Singer and Songwriter
Who's That It Girl: With a sound that bends genres and a style that breaks rules, Amaarae is one of music’s most daring voices. We celebrate her for pushing boundaries, owning her individuality, and amplifying the power of Afro-fusion on a global stage.

Singer, KATSEYE Monan Bannerman
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Monan Bannerman
Her Handle: @meretmanon
Her Title: Singer, KATSEYE
Who's That It Girl: As a member of KATSEYE, Monan merges style, grace, and global influence. We celebrate her for bringing cultural depth and individuality to the next generation of pop icons.

Singer, Actress, Creative Director, and Choreographer Teyana Taylor
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Teyana Taylor
Her Handle: @teyanataylor
Her Title: Singer, Actress, Creative Director, and Choreographer
Who's That It Girl: Teyana Taylor is the embodiment of artistry, singer, choreographer, director, designer. We honor her for transforming every creative avenue she touches into a masterpiece of movement, emotion, and empowerment.

Singer, Songwriter and Producer Laila!
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Laila!
Her Handle: @prodlaila
Her Title: Singer, Songwriter, and Producer
Who's That It Girl: Laila is the creative force whose sound pulses with honesty and energy. We honor her for capturing emotion through production and storytelling, inspiring a new era of music that feels intimate yet universal.

Actress Antonia Gentry
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Antonia Gentry
Her Handle: @_antoniagentry_
Her Title: Actress
Who's That It Girl: With talent that transcends screens, Antonia Gentry brings raw emotion and grace to every performance. We honor her for reminding us that vulnerability is strength and that storytelling can be both healing and revolutionary.

Actress and Model Laura Harrier
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Laura Harrier
Her Handle: @lauraharrier
Her Title: Actress and Model
Who's That It Girl: Effortlessly chic and profoundly grounded, Laura Harrier is redefining Hollywood grace. We celebrate her for using her platform to champion representation and for proving that elegance and activism can coexist beautifully.

R&B Singer/Songwriter, Actress Coco Jones
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Coco Jones
Her Handle: @cocojones
Her Title: R&B Singer/Songwriter, Actress
Who's That It Girl: Coco Jones is a Grammy-winning R&B breakout who captivates with her timeless artistry and soulful voice. She also stars as Hilary Banks in the Bel-Air reboot and recently wrapped an upcoming romantic comedy That’s Her.

Entrepreneur, Media Personality and Philanthropist Lauren Speed-Hamilton
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Lauren Speed-Hamilton
Her Handle: @need4lspeed
Her Title: Entrepreneur, Media Personality and Philanthropist
Who's That It Girl: Lauren Speed-Hamilton turned her Love Is Blind journey into a masterclass in purpose-driven storytelling. We love her for inspiring authenticity in love, media, and entrepreneurship, building connection where vulnerability meets vision.

Actress and Singer Amber Riley
Credit: xoNecole
Amber Riley
Her Handle: @msamberpriley
Her Title: Actress and Singer
Who's That It Girl: Amber Riley’s voice is pure power, soulful, spiritual, and unforgettable. We celebrate her for using her artistry to uplift others, redefining what resilience and radiance look like in entertainment.
Joy Woods
Her Handle: @joynwoods
Her Title: Actress
Who's That It Girl: Joy Woods’ name says it all, joy radiates through every note she sings. We’re inspired by her Broadway brilliance and her commitment to showing that Black women’s voices are boundless and breathtaking.

Country Singer, Songwriter Tanner Adell
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Tanner Adell
Her Handle: @tanneradell
Her Title: Country Singer, Songwriter
Who's That It Girl: With a voice as bold as her vision, Tanner Adell is redefining country music with style and soul. We celebrate her for breaking barriers, blending cultures, and creating a sound that’s unapologetically her own.

Producer, Host and Media Maven Kéla Walker
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Kéla Walker
Her Handle: @KelaWalker
Her Title: Producer, Host and Media Maven
Who's That It Girl: Kéla Walker is a 7x Emmy-nominated producer, host, and digital tastemaker, a modern-day media maven merging television storytelling with contemporary influence. As the founder of Walker Media Group, she curates aspirational lifestyle content anchored in style, culture, and substance. From red carpets to real life, Kéla brings a distinct point of view that bridges legacy media and the digital landscape.

TV Personality Riley Burruss
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Riley Burruss
Her Handle: @rileyburruss
Her Title: TV Personality
Who's That It Girl: We celebrate Riley Burruss as a rising creative and storyteller forging her own space in entertainment. Fresh out of NYU with a degree in music business, she’s building momentum through Next Gen NYC and her podcast The Burruss Banter, all while exploring a future in entertainment law.

Entrepreneur, Actor, Model, Style Icon and Entrepreneur Lori Harvey
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Lori Harvey
Her Handle: @loriharvey
Her Title: Beauty Entrepreneur, Actor, Model, Style Icon and Entrepreneur
Who's That It Girl: Lori Harvey embodies modern femininity and independence. We celebrate her for turning self-love into legacy and for inspiring women to walk confidently in their own power.

Actress Storm Reid
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Storm Reid
Her Handle: @stormreid
Her Title: Actress
Who's That It Girl: Storm Reid radiates brilliance far beyond her years. We love her for bringing compassion, creativity, and courage to every role, a true beacon for young women dreaming of changing the world through art.

Actress Whitney Peak
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Whitney Peak
Her Handle: @whitneypeak
Her Title: Actress
Who's That It Girl: Whitney Peak exudes quiet confidence and magnetic charm. We celebrate her for redefining modern cool and for reminding young women that authenticity is the most timeless form of beauty.
Tap into the full It Girl 100 Class of 2025 and meet all the women shaping the culture this year and beyond. See the full list here.
Featured image by xoStaff









