The year was 2018, and lifestyle blogger, Jessica Chinyelu had no intention of leaving her full-time corporate job for another two years, but we all know how the saying goes: we plan and God laughs. Although her husband's mom stepped in to offer help as Jessica transitioned back into her regularly scheduled work life, her in-law's stay was coming to an end and it was time to make some tough decisions.
Jessica could either sacrifice precious time with her newborn to make someone else richer, or she could step out on faith and build generational wealth. Spoiler Alert: she chose the latter. To Jessica and her husband, this decision proved to be an easy one, even after trying and failing the same plan almost ten years earlier. Jessica told xoNecole, "I actually did not want to leave my job until 2020. I left my job back in 2009 and to be honest, I shouldn't have left. I ended up going back to corporate America. I had no idea what I was doing, I wasn't good with money and I had no business trying to start my own which is why I failed. But I thank God for the lessons because it prepared me for where I am today."
With the support of her husband and a prayer, she traded in the stability and security of a 9 to 5 to become a full-time entrepreneur for the second time. Jessica shared, "My husband encouraged me to leave my job in 2018 after giving birth and he believed in me. He believed I was ready this time around to go full-force, even as a new mom."
Now, Jessica makes a living as a lifestyle blogger, content creator, and booking agent, and couldn't see her life any other way. To date, Jessica has received more than $100,000 in paid sponsorships, hosted a number of sold-out conferences and workshops, and is the founder of Woman of Purpose, a non-profit that helps other women also live out their passions according to the gifts they've been given by God.
We sat down with Jessica to talk about securing the bag and your sanity, all while juggling the pressures of motherhood at the same damn time. Here's what she had to say:
How do you handle moments when you feel overwhelmed?
There are so many days when I feel overwhelmed. I'm a stay-at-home mom without a nanny and I'm running multiple fruitful businesses.
The struggle is real. I've found that slowing down keeps me sane and find my inner peace.
First, I pause and then take a deep breath. Afterward, I begin to tell myself, "Girl, It's Okay!" Whatever tasks need to get done can wait because my peace is better. I give myself time to process why I'm feeling overwhelmed. Most times, I feel overwhelmed because I've overextended myself or I didn't give myself a realistic timeframe to complete a task.
If I have to cancel a meeting, I do it. If I have to inform someone I need a tad bit longer to hand in a deliverable, I choose to be honest regardless of what the other person may think because my peace of mind is what helps me function from a healthy and stable place.
What’s the hardest part of your day?
The toughest part of my day is when I need to jump on a conference/Skype call but my precious baby boy wants all of my attention. Somehow, I always find a way to make it through those calls, even though it's hard. Hubby and I agreed we would send our baby to Montessori at 18 months. Until then, I make it work at home. It takes loads of patience, but it's so worth it.
When I have moments where I want to lash out (because every mama has those moments), I think about how blessed we are as a family where I can stay home and raise my kiddos instead of someone else shaping my child's character and personality. Think about it, some babies spend 8-10 hours per day at a daycare which means the majority of their time is spent with other people outside of the home.
Courtesy of Jessica Chinyelu.
How (and how often) do you practice self-care?
Self-care is a TOP priority for me. Before we had a child, I made sure my husband understood I need my getaway time! I go for a facial every eight weeks. I get a manicure and pedicure every four weeks. I ensure I go to my little Asian reflexology spot (they be hooking sistah up) once a month. I also use my girls' nights as a form of self-care.
I remember when I would place everyone else's needs before my own. It was not a pretty sight. I was moody all the time, I didn't feel good about myself, and I didn't look like Jessica anymore. I knew something had to change. I take at least 3-4 hours away from my family two days a week so I can focus on ME. It's needed! Your self-care is vital for your mental stability.
When do you feel most productive?
I feel most productive when I'm on a Starbucks patio with my headphones over my head sipping on a very berry hibiscus drink and knocking out my to-do list. If I get at least three tasks completed, I feel pretty darn great about it. I used to try and accomplish ten things, but I overwhelmed myself that way. Now I focus on what's TOP priority, get it done and reward myself.
What is your advice for dealing with mom guilt?
[instagram https://www.instagram.com/p/BrlCpPhnv4-/\ expand=1]Man, I wish someone would've taught me how to deal with this when I first had my baby. Have a team of #Mamabaes who you can vent to when your completely over being a mom. Husbands don't understand what we as women go through at times. A #Mamabae is your experienced friend who has 2 or more children and will not judge you for feeling like you want to slap your husband or leave your baby for a few days just to get away. She's never in competition with you (new moms have a tendency to be in competition with one another), and she's always encouraging you to be kind to yourself and treat yourself at all times. She will remind you that it's okay to leave baby with dad or grandparents or close friends while you go out and DO YOU. You need this!
Secondly, don't compare yourself to other moms. Instagram will have you thinking you're the worst mom and you end up not enjoying motherhood because every experience is being compared to another mama's journey. The beautiful thing about motherhood is each mama's experience is so unique. Cherish the process instead of beating yourself up about it.
Lastly, ask for help and don't feel bad about it. No one is asking you to be a super mommy and if they are, put them in their place. I know I do. Asking for help takes courage and when you ask for help, you can get more done for your family and most importantly for yourself.
"No one is asking you to be a super mommy and if they are, put them in their place. I know I do. Asking for help takes courage and when you ask for help, you can get more done for your family and most importantly for yourself."
What’s the most important lesson you’ve learned as an entrepreneur?
Money isn't everything. Chase peace and money will flow to you. I've become a professional at saying no to things because I realize if I'm losing peace over it, it's not worth it. One of my daily declarations is "God money (not good money) comes to me on a free course by the speed of the spirit." Money should not control you. You control money.
What is the most important lesson you want your kid(s) to learn from you?
This is such a great question. There are many lessons I want my kids to learn from me. I may get a little deep here because if you really think about it, it's a pretty deep question. I want my kids to know the truth about who they are, their true identities, and be so content with themselves and their true gifts that they never stray away from it. I want them to know they can achieve anything and to walk and talk like Kings and Queens because that's who they are. I want them to understand what living a true life looks like when you really allow your gifts to make room for you.
These days children are being influenced by anything and everything and it's important for us to teach our children how not to be easily swayed. I see young kids not confident in themselves, their abilities or their true gifts because their parents never took time to nurture those gifts.
I'm half American, half Nigerian. The Nigerian side of my family felt like everyone should be a nurse, a doctor, an engineer, or a lawyer. I do not want my children to grow up with this type of mindset. I want them to learn how to be true to themselves and transform their true gifts into a gift that is as fruitful or even more fruitful than the profession of a nurse, a doctor, an engineer or lawyer.
Courtesy of Jessica Chinyelu
What advice do you have when it comes to time management as a mogul mommy?
Time is extremely valuable because you cannot get it back. My best advice would be to become a super planner. I have multiple calendars to keep me on track. Create a family calendar that everyone can see. I placed a dry erase calendar on our fridge so hubby can see what I have going on for the month and he plans his activities around my schedule.
Also, communicate like crazy. Hubby and I have to discuss our schedules daily to ensure we're on the same page and a caregiver is booked when needed. And be sure to carve out your ME time and ensure it's on the calendar. You need that ME time.
How has being a mother helped you become a better entrepreneur (or vice versa)?
Becoming a mom has helped me go even harder. I feel like I do more as a mom than I did whenever I wasn't a mom. Motherhood brought a different side out of me in the greatest way possible and I'm embracing it to the fullest. My greatest ideas to date came after giving birth.
"Motherhood brought a different side out of me in the greatest way possible and I'm embracing it to the fullest. My greatest ideas to date came after giving birth."
What tips do you have for financial planning, both professionally and for your family?
I'll start with professionally. When it comes to your business seek advice from a financial advisor and hire a CPA. You need to know EVERYTHING about your business and where the money is going, how much is coming in, and what's not working for your business. Make sure your business is a legal entity and protect your personal assets. Get an attorney on your side. You never know what will happen in the future.
If you didn't grow up in a family where you had healthy conversations about money, be honest with yourself about it and seek help when it comes to your family. Money is such a touchy subject, especially in the black community. I wasn't good with money before I met my husband. It was a challenge in the beginning of our marriage because I never wanted to discuss money. We made a decision to have seperate accounts, a joint account, a joint savings and investments together. Although we have seperate accounts, we made a decision to be transparent about those accounts. This was hard because I was not used to answering to someone about MY money. When you get married, MY now becomes OURS. I had to change my mindset about money and get comfortable with planning OUR future together for OUR family.
Keep up with Jessica on social media @jessicachinyelu and keep up with her mogul mommy musings on her blog, jessicachinyelu.com.
Featured image by Instagram/@JessicaChinyelu.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock