

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
D'Cher Whitaker has always been known for her unique statement pieces that are both inspiring and empowering, so when the opportunity arose, she launched Love Peridot—a collection of accessories and gifts curated with the ambitious woman in mind. Inspired by her grandmother's distinctive style, Love Peridot pairs unique designs with accessories that caters to the working woman. After three years of selling her goods online, the Chicago native expanded her business to include her first brick and mortar store in 2019.
In this week's feature, meet D'Cher Whitaker of Love Peridot.
The Stats
Title: CEO of Love Peridot
Location: Chicago, Illinois
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Love Peridot is a collection of accessories and gifts curated with the ambitious woman in mind. We add every product with the intent to motivate, inspire and propel our customer's hustle.
The Details
What inspired you to start your brand?
My love for accessories was inspired by my grandmother. I am always asked where I got this piece and that piece and desired to open a shop with similar, distinctive statement accessories.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was when "life is short" hit my home, literally. The loss of my mother-in-law and aunt within the same year really pushed me to make my daydream a reality.
Who is your ideal customer?
My ideal customer is a career woman, side hustler and entrepreneur. She wears many hats and sometimes needs a push to get her back on track. She loves to stand out but knows when to act up. She's a goal-getter. She's a BOSS.
What makes your business different?
We are different in that we are a gift shop that puts women first. Our customer is the ambitious woman and our mission is to empower, motivate and inspire her. A customer once said, "You have the most unique things. It's more than that though. I feel empowered." That's what makes us different!
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
There were quite a few obstacles while launching and growing Love Peridot; the loss of loved ones, completing my MBA degree, working full-time and more. Of course, my circle is always there with an ear, a shoulder or help with whatever but more than anything, my faith helps me overcome it all. I believe what's for me is for me and I know where my help and strength come from.
What was the defining moment in your entrepreneurial journey?
The decision to enter our own brick and mortar was the defining moment in my journey. I was feeling really "meh" and struggling with online sales not knowing if I would even continue in 2019. At the very end of 2018, God said, "Faint not!" And an opportunity to have a physical space in one of the most popping areas of my city opened up for me. Since opening, I've been able to collaborate and build amazing community around us.
Where do you see your company in 5-10 years?
In 5-10 years, Love Peridot will be your black Anthropologie or Bando with a few more locations in your favorite cities. I want to be a gift and accessory hub for the ambitious woman where she can get ALL THE THINGS for herself and girlfriends; especially the motivation that she needs to keep going and make it happen.
Where have you seen the biggest return on investment?
Our biggest return on investment at this point is from our physical location. We do get conversions from Instagram as well.
Do you have a mentor? If so, who?
I do not have an actual mentor. However, so many women inspire me to be my best daily. Charis Jones (Sassy Jones), Melissa Butler (The Lip Bar), and Morgan DeBaun (Blavity) have all shown me that I can make my dream happen MY WAY. Sarah Jakes Roberts shows me that I can believe in God and still evolve.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned thus far is to always believe in myself and bet on myself. I'm learning that I am not an impostor! I'm making ish happen and it is 100% okay to tell the world all about it. I went from being shy about my accomplishments to owning and celebrating them. A bonus lesson is there is no need to compare; my way is perfect.
Anything else you would like for people to know, or take away from
Girl, do you!
NEVER settle. You deserve God's best.
It's okay to feel fear for the moment but don't let it take over your story.
Everything will fall into place as it should.
Keep going.
For more Love Peridot, follow them on social media @shoploveperidot.
After Decades-Long Career, Terri J. Vaughn Is Finally The Main Character: Exclusive
Terri J. Vaughn first captured our attention in the late ‘90s as Lovita Alizay Jenkins on The Steve Harvey Show. Decades later, she is starring in her very own series, She The People, which is now available to stream on Netflix.
The political sitcom, which she co-created with Niya Palmer and later teamed up with Tyler Perry Studios, is about a Black woman named Antoinette Dunkerson who runs for lieutenant governor of Mississippi. She wins and becomes the state’s first Black lieutenant governor. Now, she’s forced to balance working with a racist and sexist governor while also trying to keep her family from running amok.
According to the beloved actress, this project was a long time coming. “I’ve been trying to get my own television series for like 20 years, pounding the pavement, meeting with people, getting clothes, being lied to, just a whole bunch of stuff,” she says in an exclusive interview with xoNecole.
“But just keep going, because this is what I do. This is what I love, and I know how important it is for us to continue to show up and make sure that we are seen, make sure that our voices are heard. For several reasons. I just never give up. So here I am, 20 years later, finally sold my show.”
She The People is inspired by the true story of London Breed, who became the first Black female mayor of San Francisco, Terri’s hometown. And to help make the show more authentic, the Cherish the Day actress tapped former Atlanta mayor, Keisha Lance Bottoms to come on as a producer.'“I’ve been trying to get my own television series for like 20 years, pounding the pavement, meeting with people, getting clothes, being lied to, just a whole bunch of stuff."
After bringing the former mayor aboard, it was time to pitch again. And this time, the companies were pitching them. Ultimately, Terri decided to work with Tyler Perry on the series.
“We decided to do it with Tyler for several reasons. I love that. Well, most of the companies we met with were Black-owned companies, but he was the only studio,” she explains. “Tyler is like Walt Disney. That's literally what he is. He has the studio, he has the content. He operates just like Walt Disney.”
And thanks to the cast, the show is nothing short of laughs. The series also stars social media creator Jade Novah as Antoinette’s crazy cousin/ assistant, Shamika, Family Mattersstar Jo Marie Payton as Anotinette’s mom, Cleo, and Terri’s husband, Karon Riley, who plays Michael, her driver and love interest.
While we’ve watched Terri’s career blossom in various ways. From directing to producing, and playing diverse characters, the mom of two says her The Steve Harvey Show character will always be her favorite.
“Well, Lovita was definitely my favorite, especially for my time, the age and everything that I was. Now as a grown ass woman over 50, Antoinette Dunkerson is everything that I've wanted to play. She's everything. She's a mother of two teenagers. She's divorced, so she's co-parenting with her ex-husband. She has to wrangle in a very eclectic family,” she says.
“So I like playing characters that are really flawed and trying to figure it out and doing their best to try to figure it. And she's very flawed and she is trying to figure it out, and she fucks up sometimes. But her heart and what she's trying to do and what her vision is and purpose, it's all for the people. I mean, she the people. She’s for the people, she is the people.”
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Feature image by Jamie Lamor Thompson/ Shutterstock
Victoria Monét Confirms Stormzy Fling, Hints They Are No Longer Together
Victoria Monét finally confirmed the Stormzy dating rumors. The "On My Mama" artist and Stormzy had the internet buzzing when a photo of them together went viral in October. During her sit-down with Keke Palmer for her podcast, Baby, this is Keke Palmer, she opened up about their relationship.
“Yeah, he’s a really special guy,” she said. “I have so much respect for him, and I got to learn more about him by dating him.” The mom of one revealed that her and the British rapper weren't together yet when the photo went viral, however, she “fell deeply, so deeply” for him.
“The first time that you saw us in that viral picture, that was the first time of us really hanging out hard in his city, so I was like, ‘Oh my god, it’s everywhere before we’re even starting,'” she said. “So that was interesting to navigate … We would have wanted to announce on our own time, when everything was official. But that was just the beginning.”
While things were heating up between the two of them, it seems that their relationship is now a thing of the past. “We had a blast together, we had such a great time,” she said. “I think there’s mutual respect there and support, no bad blood. Always love.”
Victoria and Stormzy’s photo surfaced a month after she announced her separation from John Gaines, the father of her four-year-old daughter, Hazel. In a statement, she revealed that she and the fitness trainer had actually broken up ten months prior to making the news public.
Victoria has also been linked to fellow singer Kehlani.
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Feature image by Featureflash Photo Agency/ Fred Duval/ Shutterstock