After a little over a year of dating, Lori Harvey is once again saying on to the next.
Lori and her now-ex-beau Damson Idris shared a joint statement with The Hollywood Reporterannouncing their decision to split. According to the statement, the decision to end things is an amicable one. "We are at a point in our lives where our individual paths require our full attention and dedication," the statement read. "We part ways remaining friends with nothing but love and respect for each other and the time we shared together."
Rumors of a breakup brewing between the two initially sparked earlier this week when news spread that Lori and Damson were no longer following each other on Instagram and seemed to wipe each other's existence from their accounts. Some outlets even pointed out that they arrived at Odell Beckham Jr.'s birthday party separately on Monday night (Nov. 6), which seemed to be yet another hint that pointed to the couple being broken up.
Lori, 26, and Damson, 32, first ignited dating rumors around this time last year when they were spotted having dinner together in December. Their romance picked up steam rather quickly, with the two sharing post showcasing their love on social media in January 2023 and making their red carpet debut as a couple during the premiere of the final season of Damson's hit FX series, Snowfall, in February 2023.
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Damson revealed in a March 2023 interview with Complexthat he was more public-facing with his budding love for Lori than in his past relationships because he was growing. "With my private life today, with my relationship today, it's great. Life is great, and I'm just moving forward."
Compared to her previous high-profile relationship with a certainCreed actor, Lori kept things relatively low-key in interviews, not sharing much with the media about her romance with Damson outside of Instagram pics, red carpet photos, birthday and couples trips, and paparazzi candids.
It's no secret that Lori's dating history can be a hot topic, but the model-turned-entrepreneur is just uncompromising and purposeful about what she is looking for in love. As she should. The shift for her in owning a dating mindset of "not compromising my values, standards, and my requirements" came after Lori almost got married to her former fiancé Memphis Depay at the very young age of 21.
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She explained in a 2022 interview for Bumble, "I felt like I hadn’t really experienced anything. I didn’t really know myself, I didn’t really know what I liked, what I didn’t like. I just feel like I hadn’t really experienced life.”
Lori added, "At that point then I was like I’m about to, like I said, just date on my own terms. However, I want to move, whatever I want to do, I’m going to do it. And if it’s no longer serving me, I’m going to move on.”
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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