
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Kaylen Zahara, better known on Instagram as @AmazedByKay, is an entrepreneur and digital content creator taking the beauty and wellness industry by storm. "My favorite part about this career field is the opportunities it provides and the realization that my entire lifestyle is sponsored," she tells xoNecole. "I get paid just to be myself and use products and services that I would if I weren't in this career field."
She reminisces back to when her relationship with beauty and skincare began to strengthen five years ago. "I would have to say 21 is when the shift happened," Kaylen tells xoNecole. "It was an older gentleman who taught me about the importance of taking care of my skin at a young age so that I would age beautifully. After that conversation I never looked back and began manifesting a lot of skincare beauty deals."

Whether it's through her quick tips for hair and beauty on YouTube, giving advice on personal branding on IGTV, or speaking on panels for marketing and entrepreneurship, the 26-year-old Los Angeles resident proves that she's a businesswoman and budding beauty guru to be on the lookout for in 2020. With over 115,000 Instagram followers and counting, she has proved to her growing audience that she can be the new go-to girl for fashion, beauty and reliable lifestyle content.
In this installment of xoNecole's "About Face", Kaylen talks about keeping her skincare routine simple, the personal benefits of cannabis and her spiritual journey to appreciating beauty and skincare on a deeper level.
My morning routine consists of...

Courtesy of Kaylen Zahara
"A typical morning for myself is waking up, giving gratitude, meditating, checking emails and social media, along with with jamming to my favorites like Jhene [Aiko], Kehlani, Alina Baraz, Masego, Ari Lennox to set a vibe and intention for my day to be joyous and soulful!"
My AM skincare routine looks like...
"My skincare routine is extremely easy and quick. Day and night stays the same. I believe in less is more and just focusing on one thing at a time per season."
My evening routine consists of…
"My evenings are typically accompanied with music, vision board sessions, sound baths, binaural beats, YouTube, and maybe even cannabis."
My PM skincare routine looks like...
"I keep my routine the same. Less is more for me, no need to complicate things. Occasionally, I will use a sheet mask to assist with removing under eye bags if I haven't been getting adequate sleep. Sheet masks by The Creme Shop are super affordable and they cure any under eye bags overnight. [They] keep them away if you use them each day!"
How my skincare changes for the seasons…
"My fall and winter skincare is ALL about moisture and hydration. Spring and summer is where I focus on cleansing and preventing acne. In the fall and winter, I focus on hydration. I start with washing my face with warm water and First Aid Beauty face cleanser. I like to dry my face with a clean towel after and I apply my favorite choice of gel cream, which is typically Erno Laszlo Hydra Therapy Gel Cream - this cream is so hydrating! I then follow up with eye cream by Dermalogica [because] bags under the eye can happen any time of the year.
"If we are in the spring and summer season, I would apply Dermalogica's Age Brightening Acne Serum after washing my face and before applying a gel cream for hydration."
My go-to makeup look consists of…

Courtesy of Kaylen Zahara
"My go-to makeup look is always the 'no makeup' makeup look. I like to start off with a primer that is hydrating and has a shimmer to it. I find that it allows the light foundation on top of it to shine like a diamond. I touch up with shimmer-like bronzer around the perimeters of my face and add concealer to my eye and forehead area to make sure my makeup doesn't look flat or one dimensional."
How I approach beauty from the inside-out…
"Honestly? Being a woman that partakes in consuming cannabis has allowed me to awaken to my authentic self and led me onto the path of becoming my highest version. Cannabis is such a healer, a mentor, a soulmate, and more for me and so many others."
What self-care looks like to me…
"My self-care must-haves are sheet masks, a gel cream for hydration, cannabis, crystals, herbs, tea, sage, binaural beats and of course my devices."
My earliest beauty memory…

Courtesy of Kaylen Zahara
"My earliest beauty memory that really stuck with me and made me feel like a woman was when my mom finally allowed me to get acrylic nails when I was 13. That trip to the nail salon was extremely impactful and ignited my love for nail care and acrylics!"
How my view on beauty and skincare has evolved…
"I used to think that beauty and skincare was just at a surface level; vanity and external. I learned with my growing spiritual journey, that it's much more deeper than that. It is internal. It's energetic. What we put in our bodies, how we think, what we feel, and what we choose to believe has a major direct impact on our skin and its health just as it does everything else. Present day, I have adopted a lifestyle that supports healthy skin that consists of herbs, meditation, adequate alkaline and kangen water intake, and care of all other organs."
For more of Kaylen, follow her on Instagram.
Shop Kaylen's Beauty Staples:
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Featured image courtesy of Kaylen Zahara
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
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‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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