Jayson Aaron is, in his own words, a philosopher with a fly exterior. Speaking of words, the model/creative also a man of many. So much so, that it turns our original half-hour interview into a conversation between friends that lasts just shy of 60 minutes.
But perhaps more importantly, Jayson Aaron is a man who's in the business of making his dreams—even the most audacious ones—a reality. "We only have a limited amount of time and if you're not living out your dreams, you're dying," he tells xoNecole. "That's just how I feel."
It's just over 30 minutes past the hour on a busy Friday morning and he pauses to apologize for the loud ambulance sirens that so rudely interrupt our lengthy yet lesson-filled chat. Those sirens become increasingly ironic considering the subject matter of the tale he begins to recount a few moments after. A home invasion, a gunshot to the chest, and an out-of-body experience that quite frankly sounds like a scene straight out of a sci-fi thriller. A moment, so unlike any he'd ever experienced before, that would not only reshape his outlook on death but on life as well.
And now, trying to coexist between two contrasting realities: earthly stress and ethereal tranquility, Aaron has shed his old man and picked up the mantle of this new one with one main goal in mind: to live life on his own terms and keep his inner peace. A peace that's perhaps above and beyond any he'd ever known, but one that he knows is possible to achieve. "I think that my journey, what it taught me and the trajectory that it sent me on was that I knew that if I would be here, there's a certain level of peace that I can obtain and that it just might be possible in this dimension," the L.A. native explains. "And so because of that: my decisions mean more to me now, my time is more valuable to me now. I can't just waste it."
xoNecole recently got the chance to talk all things life and love from Jayson's vantage point and here's what we saw:
I define myself as…
"...A philosopher in the realm of entertainment and fashion. What I studied in school was philosophy. My head was always in a book and I'm always listening to some form of inspirational audio, whether it be an audiobook, an interview, or a person whose words I admire. That comprises about 50 percent of my day and I think that's also the part that people don't know about me. How cerebral I am, which then influences all the art that I make."
The moment that changed everything taught me…
"...That rock bottom is the trampoline. And the reason why I say that is because oftentimes, it takes people to fall on their faces, not necessarily to get inspired because nobody wants to hit rock bottom, but what actually ends up happening is, you find out exactly what you don't want. And the best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Courtesy of Jayson Aaron
"The best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Life after "death" has led me…
"...On a journey of releasing my trauma through various ways in different modalities. I think that everything that we want is on the other side of our fears and it taught me that our emotions are what set the patterns for life, whether it be bad or good. It's the emotions that are oftentimes trapped in our body and causing us to be tense, and it's our emotions that we should release in order to live a proper, good, healthy, mentally healthy lifestyle. That moment made me more self-aware and that's the key to life."
Practicing self-awareness and my spirituality has made me...
"...Study myself a lot and what I found was that every effect has a cause. So if I were to feel a way about something, especially in an extreme way, you know, that's an effect caused by something-- probably a thought. So I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it.
"But I've learned to stop placing my triggers on other people and address those things within myself and I think taking that stance on life has helped me grow and blossom into a new person. People trust me more because I trust myself more. I realized we're all reflections of each other, so I can't do anything to you that I'm really truly not doing to myself."
"I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it."
Doing the self-work prior to my relationship allows me to…
"...Find my happiness again and that has nothing to do with anyone else because nobody else could give you that. I had to find that within myself, but because I'm here today [and] because I'm in a relationship, I'm able to profess that and I have that confidence. I have that glow. My eyes are brighter and my smile is bigger. So I attribute that to the relationship because I can now deal with and express myself within. It's all good things. I'm in love and I'm in love with life."
Being courageous in love means that…
"Essentially how you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. So, in saying that, the most courageous thing a man could do is open his heart; one of the biggest complaints that I've gotten over the course of all my relationships, was how ice cold I am, how closed off my heart is.
"And again, going back into the conversation about processing trauma, how can you open your heart if you feel that the world is against you? Or you don't feel safe walking down the street? So, in that moment, yeah I'm professing my love for my girl, but at the same time, what I'm really doing is professing my love for the Universe. I'm saying that I'm open to receive all the blessings I deserve in life and because I get to share the experience with someone who I'm in a relationship with, they get to share in those blessings too."
"How you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. In saying that, the most courageous thing a man could do is open his heart."
Finding my soulmate...
"...Is what I consider a purpose-mate. A purpose-mate is someone who has the same outlook on life as you and someone who is trying to make the same impact on the world as you are. As a person, you're strong; but as a unit, you're stronger. Behind every great man is a great woman; behind every great woman is a great man. I think that when you have a big dream, you need somebody who has a bigger capacity to hold that dream and there's only a handful of people who might be able to share in that.
"I do believe in love at first sight and before I thought I experienced it in the past. But when you're around the right person, there's a relaxation, which is something that I pay attention to because that means you're both on the same frequency. I'm tenacious about getting better and improving myself and getting out of my own fears. So I had to be with someone who I consider to be a purpose-mate."
Intimacy between partners should...
"...Provide a sense of security, emotional security, which is something that's invaluable. Everybody has different love languages so it should be expressed in different ways but I think being present, paying attention, [and] listening are all forms of intimacy that can't be replaced. Yeah, you can have sex but if you're just doing it for the action of it, then there's no substance. Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
"Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
What I know now about love is that…
"...There could be no way that I could properly love anyone else if I don't know what it means to love myself. So now, as I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person.
"If I can be around you long enough, I'm going to get you to love yourself a little more and blossom more than you've ever blossomed before. My version of love is to help you see a greater perspective of what love is."
Courtesy of Jayson Aaron
"As I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person."
What I know now about myself is...
"...That underneath all the things that I let go, I realized how loving I could be, how confident I could be; how far I could take my life. I realized all the things that I could touch. You know, I was surprised that I lived after getting shot. So now, I'm jumping higher than I've ever jumped before. I'm taking off limits, I'm doing things that I never thought were possible because my faith is strengthened. I have a deeper sense of faith in the Universe, in God, in myself and now life has gotten more fun. It took a while to get here, a lot of self-work and re-wiring of my brain but, now that I see life differently, I'm able to be happier in living it.
Want more of Jayson? Make sure to follow him on Instagram to keep up with him.
Featured image courtesy of Jayson Aaron.
- Ceylon Creators Series, Vol. 1 feat. Jayson Aaron - YouTube ›
- jayson aaron | Tumblr ›
- Jason Aaron - Wikipedia ›
- Jayson Aaron | IMVDb ›
- Jayson Aaron Profiles | Facebook ›
- Jayson Aaron - IMDb ›
- j a y s o n (@_JaysonAaron) | Twitter ›
- Breaking Borders & Barriers: Meet Jayson Aaron - Travel Noire ›
- Artist Jayson Aaron Nearly Died And Found A Path ›
- Jayson Aaron (@jayson.aaron) • Instagram photos and videos ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock