I’m not your typical all-inclusive resort girlie—especially for a couple’s trip. My man and I usually hop from one Airbnb or boutique hotel to the next, cooking our own meals, and chasing off-the-beaten-path adventures. But after eight years of host ghosting, catfish listings, and DIY travel stress, we decided it was time to switch gears. Our latest Jamaica baecation was the perfect excuse to give an all-inclusive resort a fair shot.
We landed on Couples Negril and Couples Swept Away—two Jamaican family-owned sister properties nestled in western Jamaica. With Caribbean roots dating back to 1949, this wasn’t just any chain resort—it had legacy and soul. And honestly? It was the reset we didn’t know we needed.
What made it even more special? We were back in the place where we first fell in love, now creating new memories in the same sun-drenched paradise. From booze cruises, pickleball matches, and wellness shots, to alluring late-night jacuzzi rendezvous, soul karaoke, and far too much champagne mixed with tequila, to really good jerk chicken and repeat-visit-worthy Asian cuisine, bae and I had a time.
Couples Negril And Couples Swept Away: Twins On The West Coast Of Jamaica
And it’s fitting that we visited in June (which is considered low season—a time when there are less travelers and better deals) because these sister resorts are like Gemini twins that embody two distinct sides of the same spirit.
Set between Negril and Hanover, Couples Negril is the social butterfly, full of energy and artistic flair; Couples Swept Away is the introspective dreamer, grounded in nature, wellness, and tranquility.
While they’re quite opposite in vibe, they’re united by a shared history and reflect the classic Gemini duality: light and shadow, play and peace, expression and reflection.
Bae’s Favorite: Chic, Modern, And Cozy At Couples Negril
Couples Negril Suite
Courtesy, Couples Negril
Bae’s favorite was Couples Negril—which has more than 230 rooms and spans 18 acres—for its mix of entertainment, modern minimalist vibes, and a diverse crowd of couples. He especially loved Otaheite Restaurant with its low-lit red velvet love seats and dishes meshing luxury with traditional island flavors (like the merlot stewed rabbit served with coconut polenta and the filet mignon with the jerk glaze.) And he lives for hearing me sing, so the piano bar was our jam.
We also spent lots of time at the beach bar, one of five on the property, snacking on fish tacos and sipping margaritas just steps from our suite.
We saved the rum for the included catamaran cruise (book ahead!), which came with endless punch and views of Negril’s West End—a fave spot of ours. Couples Negril made the all-inclusive life feel surprisingly easy and fun.
The property also features a treehouse spa, two pools, four jacuzzis, an au naturale beach (whew, chile!), and sports facilities. Everything was easy to access—the layout felt cozy and well-organized, making it simple to move between activities and amenities. At this resort, you can really have some grown-and-sexy fun without it feeling like a raunchy spring break episode of Couples Gone Wild.
My Favorite: Private, Classic Charm, & Nature Mystique At Couples Swept Away
Couple's Swept Away Suite
Courtesy, Couples Swept Away
While I loved Couples, once we stepped over to Couples Swept Away, the lush nature set on 19 acres won me over. This twin, which has 312 suites, 7 restaurants, 8 bars, 3 pools, 5 jacuzzis, and a spa, leans into intimacy and seclusion, and I felt like we had more privacy and room to explore–just the two of us—at this property. The rooms are rustic-luxurious, dressed in island cedar, with classic shutters and expansive verandahs that have hammocks where you can enjoy bright flora, the sounds of exotic birds, and the sea views.
The absence of TVs—along with its tropical fantasy allure— meant a 10 out of 10 experience for me. This resort invites couples to breathe deeper, slow down, and truly get to the core of intimacy, all within the hum of nature.
There were hidden enclaves with dipping pools, jacuzzis, open-air cafés, and quiet corners where you can sit by ponds filled with fish and bird watch (or have a little sneaky link with bae!)
One of my favorite stand-out amenities at this resort: the 10-acre fitness complex just a short walk across the road from the main property where I’d have my early-morning me-time while bae slept in. It has 10 tennis courts, squash and racquetball courts, a fully equipped gym, and a wide range of wellness and fitness classes are held there. I also enjoyed turmeric and ginger shots at the wellness bar.
Other standouts for food and nightlife included Lemon Grass (where you can enjoy Asian-inspired food and listen to the live music coming from downstairs), the chic Patois Bar (which was the late-night hotspot overlooking one of the pools and serving your usual bar fare like burgers and quesadillas—felt like we were at a Miami nightclub), and the Aura Bar (where bae sang with a quintet of other slightly drunken men and where we did the cliche but super-lit millennial couple thing: danced the night away to Top 40 hip-hop, salsa, and rock classics).
The Patois Bar
Courtesy, Couples Swept Away
Baecation Tip: Just be sure your partner packs a few linen or dress pants, loafers or soft dress shoes, and a few button-down shirts for the restaurants that require reservations. Also book your table and all-inclusive excursions in advance (or on the first day you arrive at the resort).
All in all, this resort-hop wasn’t the stifling, prison-in-paradise all-inclusive experience I remembered from the Jamaica family vacations of my youth. It also wasn’t the stereotypical AI disaster of bland food, lackluster customer service, and senior citizen activities that many complain about on social nowadays.
Both resorts offered a fresh take on luxury, great food, and good vibes—all without losing the intimacy we craved. All-inclusives might not be our every trip vibe, but for this chapter? It was exactly what we needed, and we look forward to making repeat bookings at both Couples Negril and Couples Swept Away in the future.
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Featured image by Shutterstock
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023