

When it comes to personal and professional development, there are two types of people: those who wait for it to happen and those who make it happen. Depending on the industry, the company you work for, the leadership, or your supervisor – these factors can determine how easy or difficult it will be to get support for your professional, and even personal, development.
Whether you're a full-time or part-time employee, managing a full-time career and a side hustle, or even if you're a full time entrepreneur, it's important to have a constant desire to improve, learn, and grow. Whether it's going back to school, attending a conference or workshop, purchasing a book, completing a training or certification, or finding a mentor – all of these ideas can benefit your professional and personal growth, and they can help open the door to new opportunities.
I've been in Corporate America for more than 10 years now as a marketing professional, while managing a side hustle as well for the last few years. I decided a long time ago that I wasn't going to simply wait for others to do it for me. Instead, I have taken ownership of my professional development. I have found ways to get companies that I've worked for to invest in me by simply showcasing my experience, skills, value, and potential. Besides, as hard as you work for the company, why not get them to go to work for you on behalf of your professional development?
With that said, I want to share with you some of the elements you can put together and develop into a deck via Microsoft PowerPoint, Canva.com templates, Adobe Illustrator, etc. Keep in mind, where you lack in design skills, enlist the help of a friend who can help you lay it out in a creative and visually engaging way.
Think "business case" – something you can share or present to help get the company to invest in you and help you ultimately secure the bag.
1.Clearly state your objectives and goals.
This includes your short-term and long-term goals, as well as professional and possibly personal goals (depending on how open-minded the company or your supervisor may be). This section should help answer questions like: what do you look to learn, what do you look to gain? Where do you want to be six months, a year, five years, or ten years from now? Are you asking to complete a course or attend a workshop or conference? Make it clear as to what it is that you're specifically asking for.
2.Showcase how dope you are.
Most companies don't mind investing in people who have, in some way or another, contributed to the company through their talents, time, and/or tenure…just to name a few. So, it's important to highlight the things that make you stand out as a great employee, especially if you can show how you've directly or indirectly had an impact on the sales or savings of the company.
This is your time to shine, but not in a resume format; rather, in a more creative and engaging way using visual graphics and "smart art" (a useful tool in MS PowerPoint). Showcase your education, experience, past performance reviews/ratings, awards, and/or any other applicable talents and skills that they may not be aware of or may have forgotten about. Be sure to include any relevant personal accomplishments as well. Yes, you may already know that you're worth it, but it's important that you can show others why you're worth the investment.
3.Provide an overview of the professional development.
Whether it's a program, certification, workshop, or conference - a one-page or one-slide summary of the program will help give the decision-makers more insight into the professional development. Include things like: total hours, registration dates, curriculum, agenda, location (virtual or in-person), and the cost. It's also important to include the new or additional skills and knowledge that will be obtained, professional awards or endorsements, and possibly a few reviews from past students.
There's no need to include every detail, but if you're able to show just how much is offered and at an affordable or reasonable price, it will help further show the cost-benefit value. Feel free to include a link to the site as well where they can research further if they're inclined to do so. Strive to leave no questions unanswered, but in a clear and concise way.
4.Share your plan for successfully completing the program.
Make it clear and show how you will be able to balance and manage your time effectively between your work duties as well as the professional development, if necessary.
During my recent marketing certification, I was managing my nine-to-five, life as a wife, my side hustle, church ministry, the more than 250 hours of content that I had to learn, as well as the comprehensive tests I had to pass. I know friends who've attended graduate school, all while managing their part-time business and their life as a wife, mother, and so much more. Nevertheless, you may have to sacrifice some time away from social media or the television, remembering that short sacrifices yield long-lasting results.
5.Summarize the overall benefits and value for you as well as the company.
In other words, you should be able to answer the question: how will helping you help the company? Will you obtain a unique set of skills that will make you stand out more? Is there a need that you can fulfill simply by completing the professional development? Will it make you a better all-around employee? What new ideas or enhancements will you learn that can possibly help improve your company's systems, processes, or overall productivity?
As a marketing professional, it's common for me to be on video, photo, and television shoots. Hence, it was fairly easy for me to get approval and funding for certain film/TV/writer/producer related workshops, conferences, and more. How? I was able to show how those workshops and trainings were directly related to my role and responsibilities, as well as how they would better equip me for current and future productions, and even my personal goals.
Maybe you have a future position or a promotion that you're working towards, and the skills acquired will prepare you for the new role. Sometimes, companies are merely impressed by the fact that you're able to look beyond today, and consider the plans for not only their future, but for your own future as well.
As they say, "do something today that your future self will thank you for later." Having a pool of talented and valuable employees not only makes them look good as a company, but it makes you look good too.
Featured image by Getty Images
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Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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These 5 Simple Words Changed My Dating Life & Made It Easier To Let Go Of The Wrong Men
Dating in 2025 often feels like meandering through an obscure tropical jungle: It can be beautiful, exciting, and daunting, yet nebulous when you’re in the thick of it. When we can’t see the forest for the trees, we often turn to our closest friends, doting family, and even nosy co-workers for advice. While others can undoubtedly imbue a much-needed fresh perspective, some of the best advice you’re searching for already lies within you.
My dating life has been a whirlwind to put it mildly, and each time I’d heard a questionable response or witnessed an eyebrow-raising action from a potential beau, I’d overanalyze for hours despite the illuminating tug in my spirit or pit of my stomach churning. And then I’d hold a conference call with my trusted friends just to convince myself of an alternative scenario, even though I’d already been supernaturally tipped off that he was not in alignment with me.
Fortunately, five simple words have simplified my dating process and ushered in clarity faster: “Would my husband do this?”
A couple of years ago, I met an entertainment lawyer who was tonguing down a twenty-something-year-old woman for breakfast while I slurped my green smoothie and chomped on a flatbread sandwich. Okay, Black love, I grinned and thought as I sauntered out of the Joe & The Juice. As soon as I stepped down from the front door, a torrential downpour of Miami summer rain cascaded and throttled me back inside to wait out the storm.
I grabbed a hot green tea and vacillated between peering out the wet door and anxiously checking my watch. My lengthy agenda started with attending the Tabitha Brown and Chance Brown’s “Black Love” panel, and I was already late. That’s when the lawyer introduced himself to me, after he made a joke about neither one of us wanting to get soaked by the rain. His female companion had braved the storm, leaving us to find our commonalities.
We both lived in L.A. and had traveled to the American Black Film Festival to expand our network. He represented various artists, including entertainment writers, while I was working as a writer/creative producer in Hollywood.
While there is no shortage of internet advice on how to strategically meet a prominent man at conferences, if I spend my hard-earned funds on career growth, I have tunnel vision, and that doesn’t include finding Mr. Right. So, I stowed his contact details away as strictly professional.
As the humidity and mosquitoes were rising around L.A., two months later, another suitor-turned-terrible match cooled off after three unimpressive dates and a bevy of red flags. I posted what some of my friends called a thirst trap, but it was really me wearing a black freakum jumpsuit with a plunging neckline to my friend’s 35th birthday soiree despite feeling oh, so unsexy and bloated on my cycle.
I’d been waiting to post a sassy caption and finally had the perfect picture to match: “You not asking for too much, you just asking the wrong MF.”
That’s when the entertainment lawyer swooped into my DMs and asked me to dinner. I was quite confused. Is he asking me on a date? Or is this professional? Common sense would’ve picked the former. Once it clicked that this would in fact be a date, I told my mentor, who’s been happily married for over twenty years and has often been a guiding light and has steered me away from the wrong men.
Upon telling him about how we met, he emphatically stated, “He ain’t it.” He followed up with a simple question, "You have to ask yourself: Would my husband do this? Would you tell others that you met your husband, tonguing down another woman, and later married him?"
Ouch. The thought-provoking question cleared any haze. Prior to going out with the lawyer, the first thing I inquired about was the woman.
“You saw that?” He said, taken aback that I’d witnessed his steamy PDA. Surely, anyone with two open eyes peeped him caressing her backside as he kissed her in the middle of the coffee shop.
He brushed her off as a casual someone he’d gone on a couple of dates with but had since stopped talking to. He said he hadn’t been in a serious relationship in over three years. Though I was still doubtful, dating in L.A. is treacherous and ephemeral. Making it past three months is considered a rarity.
With my antennae alert, I dined with him at a cozy beachside steakhouse restaurant where we were serenaded by a live jazz band. I’d emphasized forming a platonic friendship first.
“I’ll come to you,” he obliged. I liked that he had made me a priority by driving over 50 miles to see me. I also liked the effort he made to check in with me daily. But I still couldn’t wrap my head around the fact that he initiated on a professional pretense and then alley hooped through the back door on a romantic venture, which bombarded me with confusion.
If there’s one thing I’ve learned in my dating life, God is not the author of confusion; any man who brings confusion, rather than clarity, is simply not The One. It doesn’t matter how many boxes he checks–eventually, that confusion will manifest itself into bigger problems, in time.
After diving into deeper conversations on the phone, post our first dinner date, I quickly realized this man was indeed not The One for me. But I’m grateful for the valuable lesson I learned.
I don’t expect some unattainable fairytale of a husband; we all have our own flaws and conflict is inevitable, but after dating for two decades, through failure and success, I’ve realized that the person I ultimately marry must mirror the values I exert into the world. He must reciprocate kindness, patience, and respect. He must be quick to listen and slow to respond. He needs to be forgiving and trustworthy, practice healthy communication, and be a man of his word at the bare minimum.
If I’d had “Would my husband do this?” in my toolbox when I was dating and floundering in stagnant relationships, in my twenties, it would’ve saved me a lot of precious time. But now that I’m equipped with the reminder, it’s allowed me to ground myself in my non-negotiables and set/maintain the standard for the special person, I’ll one day say, “I do,” to.
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