When I think of an influencer, I think of hard-working individuals who produces fresh content tailor-made for their following. Everyone is an influencer in their own right so there are different types of influencers — Mega, Macro, Micro, and Nano. Within these varying categories, there is a myriad of opportunities for influencers to partner with brands of all kinds. But, let's be honest, the influencer space is predominantly white. This means that influencers of color have to work twice as hard for the same opportunities as white influencers. Imagine being an influencer of color and learning that your work is valued less than that of your white counterparts. Story of a black creative's life, right?
The 2020 revolution is forcing the world to stop and listen to black folks. Thanks to a pandemic within a pandemic, society is finally hearing the cries of black people. Granted, we have been saying "per my last email" to injustice for decades but we will take what we can get at this point. Unfortunately, injustices happen to us in all spaces. For that reason, heavyweight influencers like Aicha Balde and Marche Robinson created the #OpenFohr campaign.
In case you don't know about Fohr, let me learn you something. Fohr is a global influencer marketing platform for ambassadors and brands. The goal of the platform is to provide influencers with tools that help them create a cutting edge marketing strategy, leading them to partnerships and campaigns. Fohr proudly states, "We support influencers. We are nothing without our influencer community, and we act accordingly." And like many other companies, Fohr jumped on the trend to pause advertisements and post anti-racism resources amidst the civil unrest that followed the murder of George Floyd. The gag is, they don't walk it like they talk it. For years, Black and Brown influencers have made it their business to share their grievances with being underpaid and there has not been any change.
That's where Aicha and Marche come in. We had the chance to dig deeper into this movement and what it means to these amazing women.
xoNecole: Tell us about yourself and how you became an influencer.
Aicha Balde: My name is Aissatou Balde but only my dad calls me Aissatou, everyone else knows me as Aicha. I am a West African-born full-time working mom and a Black content creator (@talesandturbans). My journey as a content creator started as an outlet to empower African [and] Muslim girls like me to do things that seemed impossible, such as juggling school, family, and work. Today, I pride myself in creating a space for open and difficult conversations about motherhood, identity, and life, along with the fun stuff like fashion, skincare, and food.
Marche Robinson: I'm Marche Robinson and I am an attorney and blogger (@marcherobinson) living in Raleigh, NC. I've been blogging since 2012. I graduated law school in 2010 and the market was very bad. There were not a lot of legal jobs. I took a contract role in Charlotte and at the time I had an inconsistent working schedule and needed something creative to fill the time. I started reading blogs and my friends and family told me I should start one. So, in August of 2012, I launched my blog and initially just shared fashion, beauty and décor images I found online.
Why did you start the OpenFohr movement?
Aicha & Marche: A group of eight Black content creators - Aissata Diallo, Denisse Myrick, Valerie Eguavoen, Yvette Corinne, Marche' Robinson, Nasteha Yusuf, and Nuni Yusuf, and I started #OpenFohr as a next step in a series of interventions against racism at Fohr. Over the past two years, we have complained, explained, consulted, and recommended solutions to Fohr, but our voices have been silenced with polished campaigns that convince the mainstream media that Fohr is a changemaker in the content creation space.
Agencies like Fohr have capitalized on the growing call for "diversity and inclusion" in the influencer industry without really making any changes to their exploitative and discriminatory practices. We created the OpenFohr campaign because we cannot allow people to keep exploiting the anti-racist narrative for profits. Over the past two weeks, as the Black Lives Matter movement took center stage in the public discourse, Fohr paused its advertising, posted protest resources, and even provided anti-racism resources on Instagram. Yet, many of the Black content creators who have worked with them are discriminated against and underpaid.
We also want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"We want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry."
What does it mean to be a Black influencer?
Aicha: To be a Black influencer means showing up in spaces where you may not be wanted and still doing it for girls who look like you. I learned the hard way that brands tend to gravitate more towards bloggers that fit the standard of beauty. For a long time, I thought, "Blogging isn't for me because I don't look 'the part'." Even photographers have blatantly told me that they don't know how to edit my skin tone, completely unwilling to learn and unable to even recommend an alternative contact. The biggest challenge of being so diverse in this business is finding people who can understand you and won't crush your confidence. I blog to remind myself and others that we are good enough; our diversity is an asset, not a drawback.
Marche: When I first started out, being a Black influencer meant filling a void. Fashion magazines and sites rarely shared Black women. They still have a very long way to go so I still feel this way. I feel like influencing is a way to share fashion, beauty, etc with women who can relate to me. It's not easy for Black women to open a magazine and see a woman like them sharing their story or their favorite products. If it were not for Black influencers, there would not be as much representation.
When you learned of the influencer pay gap, how did you feel?
Aicha: These issues are not new. Black bloggers have been discussing our unfair treatment in the Influential Marketing world for years, but to no avail. What finally broke the camel's back was the fact that Fohr had the audacity to use the #BlackLivesMatter issue to their advantage despite their repertoire of exploiting us. When I say us, I don't just mean Black content creators. This includes their Black employees who cannot speak out about their treatment for fear of being ostracized.
Marche: Honestly, I was not surprised. Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't."
What are your demands of Fohr?
Aicha & Marche: Fohr must stop treating this movement as a PR nightmare to hide from and instead, face it as the call to accountability of their actions and inactions over the years. You cannot have an entitled and unaware homogenous-white staff leading an organization and expect to get it right. You will always miss the mark because there's no one to say otherwise. Lack of diversity is how you end up taking advantage of Black creators and complain when you get called out. Fohr needs an independent outside party to look at their structure and provide constructive criticism. Most importantly, Fohr needs an HR department. You cannot fairly police yourself. We know that, so let's change that.
Why do you think it's important for Fohr to show their authentic commitment to Black influencers?
Aicha: I personally don't think Fohr is capable of being authentic to their Black influencers. This was never something that was on their agenda. As I said, this conversation has been going on for over two years but nothing has changed. The creation of The Fohr Freshman Class was a result of Fohr getting called out for lack of diversity, and yet they still failed us. It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter.
Marche: Fohr should show authentic commitment because they have consistently held themselves out to be supportive of diversity and leader in the influencer marketing industry. How can you hold yourself out to be so groundbreaking when you lack diversity within your organizing and with the bloggers you hire for campaigns? I think there is this tendency for people to say, "Oh that's just the industry," but that doesn't make it right. People should be paid adequately for the service they provide.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter."
What advice do you have for other influencers struggling to create?
Aicha: Do things that come naturally to you and that revolve around your day-to-day life. Reach out to another sister to have a creativity party and get ideas flowing. Most of my Insta family will tell you that my DMs are always open, whether it's for help, a listening ear, or to celebrate each other: I'm here for you, sis.
Marche: So many influencers have had to pivot during quarantine and now with the current movements. I think that you have to share what you are passionate about. When you do what you love it comes naturally. I actually started a TikTok account and it's been fun to create content in a new way and it has resonated a lot with my social media followers. I think this is a great time to step back and think of a new way to create and share what you love.
To keep up with the #OpenFohr movement, follow them on Instagram @openfohr. And follow Marche and Aicha on Instagram @talesandturbans and @marcherobinson.
Feature Image Courtesy of Aicha Balde & Marche Robinson
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But COVID hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
"I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots."
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
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As far as the dating apps that led to some type of long-term success, a survey from The Knot says that Hinge leads the pack (with 35 percent) followed by Tinder (with 25 percent). Then, if you take into account a Lovehoney survey of 2000 people, which revealed that 60 percent of men and 42 percent of women have admitted to having sex on the first date — uh-huh, now do you see why a piece like this is both relevant and necessary?
Virtual dating isn’t going anywhere any time soon, and although “first date sex” used to be somewhat taboo, clearly, that isn’t even close to being the case anymore. So, since both are a big part of our culture, let’s explore how to approach merging the two (if you’ve been wondering if you should…that is).
What’s the Purpose/Agenda of a First Date?
GiphyOkay, so let’s start by laying a bit of foundation because, personally, I am a big believer that when we don’t know the purpose of something, it’s almost guaranteed that on some level and in some way, we are going to either misuse or abuse it — dating is no exception. And what’s the purpose of a first date?
To get to know if there is more of a connection than just an initial attraction or surface-level chemistry (check out “What's The Difference Between Chemistry And Compatibility?”). And honestly, that’s why all of the social media debates about women expecting a $200 date off the rip and men expecting sex in return if that does indeed go down are nothing short of nauseating to me. ON BOTH SIDES, all it sounds like is a transactional hustle.
Nothing about that type of motive says, “I’m trying to see if there is something real here;” both are about nothing more than how much juice is in the squeeze (and that’s putting it politely — SMDH).
Although there are dozens of reasons why I think dating has become so chaotic for a lot of people these days, here are two of the main ones as it relates to this article in particular:
1) More people need to remember what author M. Scott Peck once said, "Until you value yourself, you won't value your time. Until you value your time, you will not do anything with it." When it comes to first dates, specifically, that’s why I don’t get what all of the drama is behind coffee dates. While TikTok is telling you that agreeing to those means that you are settling, if you value your time, you absolutely aren’t — especially if there have been no real conversations prior to the initial meet-up.
A coffee date or drinks after work doesn’t say, “He’s cheap,” so much as, “If there’s something here, then we can build on that. If there’s not, you got 30 minutes of my time; no harm, no foul.” Time is something that you can never get back, so why waste it? Besides, if you feel the need to brag about going on an expensive dinner, go out with some of your girls, and y’all split the tab.
At least you’ll know that you’re going to have a good time because you actually know those people (by the way, if that triggers you, that already reveals a lot, as far as your motives are concerned). No one should need a date to validate them — especially a first date. If they do, there’s some stuff going on that a date, a man nor a relationship is going to fix (just sayin’).
2) Talk to the long-term couples who are 50+ (if they’re 50, that now means they were in college in the early 90s, by the way). Ask them about what dating was like when they were younger and single. I’m wiling to bet that, for one thing, expensive ass first dates weren’t even on their radar, and two, it was rare that they went out with someone before talking to them, at least a couple of times on the phone.
Yep, as semi-antiquated as it may sound in the world that we live in now, it was pretty standard that if you saw a stranger who caught your attention, you would get their number, talk on the phone to see how the two of you vibe and then some successful conversations down the line, if you both believed that something was there between the two of you, you would mutually decide to go on a date.
And because some type of foundation was already laid, if the first date did end up going beyond just coffee or drinks, it was because the two of you had already invested time — you already knew that you wanted more. And honestly, to me, that is one of the benefits of virtual dating or talking on the phone for a couple of weeks before going on a first date — you can actually get to know someone…beyond what you can get out of them.
“Sex on the First Date” Has Levels to It
GiphyAnd when you take into account all of what I just said, it seems to me that there are two kinds of “sex on the first date” scenarios that should be pondered. One is the kind where you meet someone, text each other about a place to meet up, get to know each other for 1-2 hours max, and then go back to somebody’s place to get it in. The other is when you meet someone and, whether online or by phone, you both decide to ease into things by talking first…for a while. Then, after an awesome first date, sex comes naturally to both of you.
And how long is a while? I mean, because this platform is for women — until you feel safe. Until you have asked the kind of questions that make you feel like you want to spend more time with him on a deeper level. Until you get that his intentions aren’t just shallow…or physical. Until you know that you aren’t just attracted to him — you know that there are things about his personality and character that you actually like. Until you want to go on a first date.
And unless the two of you are talking for 2-3 hours a day, every day, for a week straight, you can’t really come to this kind of conclusion in record time. It may take a few weeks or even a few months — and that is perfectly fine. Someone who wants to know you for you is going to be okay with communication being set as the foundation of the relationship that the two of you are potentially building anyway, so…by the time that you both decide to meet up for a first date, it will be the icing on the cake.
And, because you actually like him for him, the kind of date that he plans, you won’t be grading it based on nothing more than the price tag; it’s a win for all parties involved.
Okay, so if you do decide to go the route of a “slow build,” you do take your time before a first date, and then you do decide to have sex with him — does it constitute as “first date sex”? I mean, technically, probably. However, the reputation of first-date sex is someone is getting to know everything about you (you know what I mean) without knowing much about you at all. On the other hand, when you opt to communicate for some time before a first date (and the sex that follows), it’s not so casual…and yes, that makes it — different.
3 Questions to Ask Yourself Before Sleeping with Anyone New
GiphyNow that I hope I’ve brought some peace of mind to if it’s a standard “sex on the first date” type of situation if you’ve been virtually hanging out with someone for a while, let’s talk about some of the main things that you should consider before having sex with anyone who you are beginning to interact with on a physical level.
What is the energy like?
One day, I’m going to write about how true it is that energy is exchanged during sex. A big part of the reason is that we are sources of energy — and honestly, the kind of energy that you experience with someone when you’re not in their physical presence vs. when you actually are? It tends to be quite different.
Therefore, it’s a good idea to intentionally “tap in” to see what kind of vibes are exchanged when you’re around each other before deciding to take it there because there is a possibility that how you feel about someone in person may be different than how you do online or over the phone.
What type of sexual accountability conversations have you had?
One of the biggest mistakes that people make is thinking that real life is a soap opera or a rom-com — for instance, you can have sex, and there be no real consequences. Chile, please.
Don’t ever put yourself in the position where you think that the two of you connect so well that you shouldn’t talk about how often you both get tested, what your approaches are to birth control, what your sexual deal-breakers are, and what your sexual expectations may be.
And listen, if all of this seems like too much for a first date, then you already have your answer about if you should have sex after the first date…RIGHT? Because how is it that you don’t want to get into his mind, yet you’re okay with him getting inside of you? Nope. Uh-uh. Nada.
What would sex on the first date accomplish?
Back when I used to mentor teen moms in public schools here in Nashville, I would always call them out whenever they told me that unprotected sex “just happened.” NO. IT. DOES. NOT. There are so many steps involved, from calling the person, setting up a plan, meeting up, pulling off clothes, etc. — all of us have plenty of opportunities to rethink what we are doing. Same goes for first-date sex.
Listen, no matter how much you are feeling the guy from communicating before the date and even more once you meet him, take the time to ask yourself, “What will sex right now accomplish?” An accomplishment is something that brings about credibility. An accomplishment is something that makes you feel fulfilled. An accomplishment is something that causes you to believe that you achieved something great.
That said, if all you’re after is a good time and maybe an orgasm, perhaps sex on the first date will be an accomplishment for you. However, if after starting off solid with this new guy, if you’re not sure what sex will accomplish, in the grand scheme of things, pause until you know. There is absolutely nothing wrong with that — and the right guy for you will agree.
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Bottom line, if it’s a first real date and you do have sex after it, yes — you just had sex on a first date. Although, when there has been a foundation built prior to it, via healthy communication…it’s less risky and something that you (typically) can feel more confident about — especially if you take all of what I just said into (serious) account.
Sis, when it comes to giving any of yourself to someone new — online or not — please make sure that you do.
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