When I think of an influencer, I think of hard-working individuals who produces fresh content tailor-made for their following. Everyone is an influencer in their own right so there are different types of influencers — Mega, Macro, Micro, and Nano. Within these varying categories, there is a myriad of opportunities for influencers to partner with brands of all kinds. But, let's be honest, the influencer space is predominantly white. This means that influencers of color have to work twice as hard for the same opportunities as white influencers. Imagine being an influencer of color and learning that your work is valued less than that of your white counterparts. Story of a black creative's life, right?
The 2020 revolution is forcing the world to stop and listen to black folks. Thanks to a pandemic within a pandemic, society is finally hearing the cries of black people. Granted, we have been saying "per my last email" to injustice for decades but we will take what we can get at this point. Unfortunately, injustices happen to us in all spaces. For that reason, heavyweight influencers like Aicha Balde and Marche Robinson created the #OpenFohr campaign.
In case you don't know about Fohr, let me learn you something. Fohr is a global influencer marketing platform for ambassadors and brands. The goal of the platform is to provide influencers with tools that help them create a cutting edge marketing strategy, leading them to partnerships and campaigns. Fohr proudly states, "We support influencers. We are nothing without our influencer community, and we act accordingly." And like many other companies, Fohr jumped on the trend to pause advertisements and post anti-racism resources amidst the civil unrest that followed the murder of George Floyd. The gag is, they don't walk it like they talk it. For years, Black and Brown influencers have made it their business to share their grievances with being underpaid and there has not been any change.
That's where Aicha and Marche come in. We had the chance to dig deeper into this movement and what it means to these amazing women.
xoNecole: Tell us about yourself and how you became an influencer.
Aicha Balde: My name is Aissatou Balde but only my dad calls me Aissatou, everyone else knows me as Aicha. I am a West African-born full-time working mom and a Black content creator (@talesandturbans). My journey as a content creator started as an outlet to empower African [and] Muslim girls like me to do things that seemed impossible, such as juggling school, family, and work. Today, I pride myself in creating a space for open and difficult conversations about motherhood, identity, and life, along with the fun stuff like fashion, skincare, and food.
Marche Robinson: I'm Marche Robinson and I am an attorney and blogger (@marcherobinson) living in Raleigh, NC. I've been blogging since 2012. I graduated law school in 2010 and the market was very bad. There were not a lot of legal jobs. I took a contract role in Charlotte and at the time I had an inconsistent working schedule and needed something creative to fill the time. I started reading blogs and my friends and family told me I should start one. So, in August of 2012, I launched my blog and initially just shared fashion, beauty and décor images I found online.
Why did you start the OpenFohr movement?
Aicha & Marche: A group of eight Black content creators - Aissata Diallo, Denisse Myrick, Valerie Eguavoen, Yvette Corinne, Marche' Robinson, Nasteha Yusuf, and Nuni Yusuf, and I started #OpenFohr as a next step in a series of interventions against racism at Fohr. Over the past two years, we have complained, explained, consulted, and recommended solutions to Fohr, but our voices have been silenced with polished campaigns that convince the mainstream media that Fohr is a changemaker in the content creation space.
Agencies like Fohr have capitalized on the growing call for "diversity and inclusion" in the influencer industry without really making any changes to their exploitative and discriminatory practices. We created the OpenFohr campaign because we cannot allow people to keep exploiting the anti-racist narrative for profits. Over the past two weeks, as the Black Lives Matter movement took center stage in the public discourse, Fohr paused its advertising, posted protest resources, and even provided anti-racism resources on Instagram. Yet, many of the Black content creators who have worked with them are discriminated against and underpaid.
We also want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"We want people to know that this is about both racism and economic exploitation. Fohr boasts over 100,000 (majority-white) influencers on their online platform, yet only 4% (just over 4,000) content creators have ever had a contract with Fohr. They have created a platform that does not value influencers as people but sees them as a commodity to be sold to brands. It is impossible to address the issues we see at Fohr without addressing the culture of consumerism and exploitation perpetrated by the industry."
What does it mean to be a Black influencer?
Aicha: To be a Black influencer means showing up in spaces where you may not be wanted and still doing it for girls who look like you. I learned the hard way that brands tend to gravitate more towards bloggers that fit the standard of beauty. For a long time, I thought, "Blogging isn't for me because I don't look 'the part'." Even photographers have blatantly told me that they don't know how to edit my skin tone, completely unwilling to learn and unable to even recommend an alternative contact. The biggest challenge of being so diverse in this business is finding people who can understand you and won't crush your confidence. I blog to remind myself and others that we are good enough; our diversity is an asset, not a drawback.
Marche: When I first started out, being a Black influencer meant filling a void. Fashion magazines and sites rarely shared Black women. They still have a very long way to go so I still feel this way. I feel like influencing is a way to share fashion, beauty, etc with women who can relate to me. It's not easy for Black women to open a magazine and see a woman like them sharing their story or their favorite products. If it were not for Black influencers, there would not be as much representation.
When you learned of the influencer pay gap, how did you feel?
Aicha: These issues are not new. Black bloggers have been discussing our unfair treatment in the Influential Marketing world for years, but to no avail. What finally broke the camel's back was the fact that Fohr had the audacity to use the #BlackLivesMatter issue to their advantage despite their repertoire of exploiting us. When I say us, I don't just mean Black content creators. This includes their Black employees who cannot speak out about their treatment for fear of being ostracized.
Marche: Honestly, I was not surprised. Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"Pay gaps are present in every industry unfortunately. I've been in the position where I was drastically underpaid than my legal colleagues in certain jobs even though I had the same or more experience. It's unfortunate because I think that we've become accustomed to being undervalued. I also feel like there is this veil of secrecy that prevents you from discussing your pay, so you can sometimes feel like you have negotiated the best rate when you didn't."
What are your demands of Fohr?
Aicha & Marche: Fohr must stop treating this movement as a PR nightmare to hide from and instead, face it as the call to accountability of their actions and inactions over the years. You cannot have an entitled and unaware homogenous-white staff leading an organization and expect to get it right. You will always miss the mark because there's no one to say otherwise. Lack of diversity is how you end up taking advantage of Black creators and complain when you get called out. Fohr needs an independent outside party to look at their structure and provide constructive criticism. Most importantly, Fohr needs an HR department. You cannot fairly police yourself. We know that, so let's change that.
Why do you think it's important for Fohr to show their authentic commitment to Black influencers?
Aicha: I personally don't think Fohr is capable of being authentic to their Black influencers. This was never something that was on their agenda. As I said, this conversation has been going on for over two years but nothing has changed. The creation of The Fohr Freshman Class was a result of Fohr getting called out for lack of diversity, and yet they still failed us. It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter.
Marche: Fohr should show authentic commitment because they have consistently held themselves out to be supportive of diversity and leader in the influencer marketing industry. How can you hold yourself out to be so groundbreaking when you lack diversity within your organizing and with the bloggers you hire for campaigns? I think there is this tendency for people to say, "Oh that's just the industry," but that doesn't make it right. People should be paid adequately for the service they provide.
Left to Right: Aicha Balde, Marche Robinson
Photos Courtesy of Aicha Balde & Marche Robinson
"It is essential for authentic commitments to happen because Black content creators are as deserving of our space in this sphere as much as anyone else. We are here and we matter."
What advice do you have for other influencers struggling to create?
Aicha: Do things that come naturally to you and that revolve around your day-to-day life. Reach out to another sister to have a creativity party and get ideas flowing. Most of my Insta family will tell you that my DMs are always open, whether it's for help, a listening ear, or to celebrate each other: I'm here for you, sis.
Marche: So many influencers have had to pivot during quarantine and now with the current movements. I think that you have to share what you are passionate about. When you do what you love it comes naturally. I actually started a TikTok account and it's been fun to create content in a new way and it has resonated a lot with my social media followers. I think this is a great time to step back and think of a new way to create and share what you love.
To keep up with the #OpenFohr movement, follow them on Instagram @openfohr. And follow Marche and Aicha on Instagram @talesandturbans and @marcherobinson.
Feature Image Courtesy of Aicha Balde & Marche Robinson
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“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Feature image by Leon Bennett/WireImage
“I mean, even the Bible mentions a green bed in the Song of Solomon.”
And indeed, it does. Song of Solomon 1:16 (NKJV), the Black woman (Song of Solomon 1:5) known as the Shulamite said, “Behold, you are handsome, my beloved! Yes, pleasant! Also, our bed is green.” I absolutely adore that because I know what green symbolizes. It represents things like health, fertility, rebirth, growth, and peace, and for a woman to say that the bed that she shares with her lover is filled with all of those things…I mean, how awesome is that?
It's also a great way to intro the topic for today — color psychology. Not just that, but how you actually can use it to make your sex life better. If your curiosity is piqued, read on to find out how you can use certain hues to cultivate a sexier atmosphere in your own life.
Color Psychology. Revisited.
GiphyOkay, so sincepsychology is the study of the mind and how humans behave because of it,color psychology is about how our minds respond and react to various hues. Although some people are somewhat unconvinced that color psychology is a “real thing,” there is enough research and data that’s available to support its validity.
For instance, one of the reasons why high-end hotels go with white sheets for their bedding is because white represents things like purity, cleanliness, and even luxury. One reason why many of us wear black to funerals is because black symbolizes things like formality and death. If whenever you go to a spa, you notice a lot of blue, that could be because that color is all about peace, tranquility, and trust.
Although the science behind color psychology is semi-complex, the main reason why color has the ability to affect us in the way that it does is because of the way that our eyes and brain interact with certain lights and wavelengths. In other words, each color causes our brains to either absorb light or reflect it, and based on what our brain does in response to all of this, that has a direct impact on our moods.
For example, when we process something as being the color yellow, it can provide us with a surge of energy, while if we process something as being red, it can literally increase our heart rate and adrenaline levels. And this is why you may notice classrooms that are painted yellow or why you may have noticed that red is considered to be a sexually stimulating hue.
Speaking of red, this would be a good of a time as any to segue into why it and certain other colors have the ability to influence and even improve your sex life.
Colors That Work As an “Aphrodisiac”
GiphyWhen it comes to certain colors having an aphrodisiac effect, since I just mentioned red, let’s start with it.
If you were to poll a group of people about a color that they would consider to be the absolute sexiest, there’s a pretty good chance that red would top the list. That’s because it is associated with things like love, passion, energy, excitement, and desire.
In fact, one study revealed that men find red to be the sexiest color to the point where almost 60 percent of them were more inclined to ask a woman out if she happened to have that color on. Not only that, but if women were standing in front of a red backdrop, most of the men in the study automatically found them to be more attractive.
Something else that’s interesting about the color red is “…it's not just men, but women, too, who see women who dress in red as more overtly sexual and open to having sex.” So clearly, if you want to be seen in a sensual way, wearing red (even if it’s just red lipstick) is something that you should consider doing.
Is red the only sexually stimulating hue out here, though? Nope. Aside from green, which I mentioned in the intro:
- Orange represents creativity and enthusiasm
- Purple represents luxury and spirituality
- Black represents mystery and elegance
- Pink represents femininity and playfulness
- Brown represents warmth and comfort
While keeping all of this in mind, now that you know that even science backs that color can mentally and emotionally affect you, when it comes to your sex life, it’s important to select shades that will influence the vibe that you want to give in order to receive the results that you want. For instance, do you want a passionate night? You might want to go with red.
On the other hand, if you’d like to experience a little of what I call “comfort sex” (check out “What Is 'Comfy Sex'? How Can You Get More Of It?”), you might want to bring some brown into the picture. Interesting how each shade can bring about something different, right?
How to Use Color to Improve the Quality of Your Sex Life
GiphyOkay, sonow that you know that there is some straight-up legitimacy that comes with incorporating color into, not just your life, but your bedroom (activities) as well, let’s briefly explore a few practical ways that you can do just that.
Sleepwear. Sometimes, the topic of lingerie comes up with my clients (check out “Lingerie Hacks: How To Choose The Best Kind For Your Body Type”). When it does, I will recommend that the wife wear something that is in her husband’s favorite color — because if she’s already in something that’s hella sexy, if it’s also in a color that he really likes, that can cause his eyes to light up all the more!
However, when it comes to color psychology, specifically, if you want to get your partner to try something new, maybe an orange teddy will subconsciously convey the message. Bottom line here, try wearing something in the color that represents the kind of night you want to have — and see if it helps to push things into that direction.
Bedding.A firm mattress. Some breathable bedding (like cotton or sateen). Scented sheets. All of this can play a seductive role in having a great night with your bae — and so can selecting sheets that are of a particular color. For this one, you might want to go with a darker hue like purple or even charcoal because they both can make you feel extravagant — and since one definition of that word is “going beyond bounds” — well…I’ll leave that to your imagination. #wink
Lighting. This one just might surprise you. Although you might automatically think that going with something like a red light bulb is the best route to take on the “set the mood” lighting tip, you actually should opt for brown instead. I actuallyread an article that said in a lot of sex scenes from popular movies (like Fifty Shades of Grey), brown was used because it’s a very inviting color. Hmph, when you think about the warm'n'cozy thing, that definitely tracks.
Footwear. When you get a chance, check out TIME’s “Science Proves It: Men Really Do Find High Heels Sexier.” When I shared it with a few “feet men” that I know and asked them if this also applies to sex, each of them said that they are super turned on by women who wear stilettos in the bedroom. I was told that they like it because it makes their legs look longer, it’s unbelievably feminine, and if it’s even erotic. The best color to go with? Black is a classic choice — and since it also symbolizes things like power and authority, if you want to be a bit dominant tonight, a black pump will certainly help to get the message across.
Lipstick. And yes, the lips. A little over a year ago, I wrote an article for the platform entitled, “The Secret To The Ultimate Oral Sex Experience? Lip Gloss.” When you get a chance, check it out and then think about applying a coat of it to some red or pink lips. It will make your lips look unbelievably sensual and will be sure to ramp up his desire for you…even more.
____
When it comes to having a truly fulfilling sex life, it doesn’t always take a lot of effort. Sometimes, just the change of color can make it happen. At least, that’s what science says.
Try a new color — then report back about which one worked best for you.
I can’t wait to hear it. #wink
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Featured image by Giphy