
I never thought I would be self-employed. I literally planned out my life at 9 to live in New York, finance that lifestyle with a regular-smegular job, and live on fabulously. I really didn't see self-employment modeled in my everyday life, as most of the women who raised me worked for private companies, government entities, corporations, or the military.
It wasn't until college that I'd see self-employment modeled among women, especially the mothers of my friends who were first-generation Caribbean or African. All of their moms were highly educated and held down 9-to-5s but always had some sort of side hustle. Fast-forward to my first major publishing gig, working for a magazine that highlights all that is excellent about Black entrepreneurship, and I finally got bit by the bug. I decided to try consulting as a side hustle.
One day I woke up, ready to go to work after being given a raise and a title promotion, and a voice (God, duh!) said, "Janell, you need to quit. Go off on your own. It's now or never." So I did.
I went full-time with consulting and never left my love for editing and writing behind. No one would tell me that it wouldn't be all about empowering roses, extreme time and energy flexibility, and cashing checks. Baby, it can be a rough road, with many detours, bumps, and even crashes.
If you're considering becoming self-employed, consider what I've learned (mostly the hard way) in my journey:

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Taxes...Taxes... Taxes...
It was all good when I'd get my check at a job, and all the heavy lifting related to taxes had been done already. Maybe I'd cringe that my take-home pay had diminished by quite a lot once taxes were taken out, but that feeling is nothing compared to the utter horrific trepidation that comes with tax season when you have to file as a self-employed professional.
Quarterly tax obligations are real, and a huge lesson I've learned is that you have to really become honest with yourself about your money mindset, how you dealt with money before becoming self-employed, the federal and state tax requirements that apply to you, and the importance of embracing and taking full advantage of the resources out there to help you.
Often, when you're self-employed, you feel like you can do it all, but in my case, I found that dealing with money matters really intimidated me. I had to empower myself by asking for help and getting the information I needed to succeed.
If you're considering self-employment, talk to others who are self-employed, get references for tax attorneys, coaches, financial advisers, or certified accountants, and check out the IRS website to find out the information you need. Look to your local businesses and organizations that advocate for you. Get the knowledge you need and write out a plan of action ahead of time so that you won't be overwhelmed when you're ready to go for it.
And offer yourself grace. Life is not about perfection, and you can't know it all at all times. Experience can sometimes be the best teacher as well, especially when it comes to being self-employed.
Invoicing And Knowing Your Worth
Setting prices for your time, services, or products can be tricky, but if you decide to continue pursuing the same work you did in your 9-to-5 when you move on to be your own boss (like I did), this can be much easier. Be sure to check the market rates for what you offer to the world by going to sites like Salary.com or Glassdoor to help you set a baseline for what you should be getting paid. Ask around your industry and get a mentor who can guide you on this, especially someone who has been in their field, self-employed, for many years. (You want to learn from folk who have receipts.)
Early on, I tragically undervalued my services, talent, and experience and undercharged by a lot. I often felt desperate because, to be honest with you, my confidence wasn't as high as I thought it was when I started the journey. I also had bills to pay and didn't want to go through the shame of failing.
Well, if you're reading this, you can plan better than I did in the early days and set yourself up for success by not only charging what you're worth but adding tax (literally...I just told you about Uncle Sam, sis), but saving up and planning so that you can take or leave any client or customer. You won't be so pressed because you've financially and mentally prepared yourself to take the leap.
Now, I'm not saying deplete all your savings and live off of credit cards and hope. I am saying go into self-employment with a realistic sense of what you should be charging, how your prices and expenses affect your finances, the reasonable market rates for what you're offering to the world, and the quality of life you'd like to have for yourself and your family.
It took me years to get in a good groove of understanding the types of clients I wanted to work with, what publishers I wanted to build relationships with, what I was willing to sacrifice just for the experience, and my hard boundaries for the return on investment of my time.
Again, if you feel confused or anxious about this, get some help. Talk to a coach, join a Facebook group, or invest in courses where you can be around and learn from other self-employed professionals who have been successful, and the fruits of their labors are super-evident.
The Isolation And Loneliness
I've always been one who loves my own company and will do almost anything alone (especially traveling, going out to dinner or movies, or trying something new and daring that I can't convince anyone in my network to do).
However, especially during the pandemic, I learned that while I'm never really lonely, I absolutely hate feeling alone. The isolation really caused me to go inward, lose a lot of my zest for serving people, and ruined any sense of community I'd felt previously. It also made me realize that we need people and that I crave the exchange of human energy when it comes to doing what I love.
Embarking on a self-employment journey means also reaching out and being an active part of networks where you can serve, learn and grow so that you can avoid making mistakes, advance your career, boost your business, make friends, and really contribute in a more elevated way. Go to those mixers, sis. Take that coffee or virtual lunch invite. Travel on that retreat. Volunteer. Do things that will really enrich your spirit and provide some sort of social interaction that will make being self-employed something fulfilling to be.

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Broke, Going Back To A 9-to-5....And Failure
I really want to keep it 100 on this one: Almost every self-employed person I know has had to go back to a 9-to-5 at one point or another, even if it was part-time or something that they would never dare put on their resume. Sometimes, you gotta do what you gotta do.
Some people work a 9-to-5 to fuel their future of full-time self-employment. Some went solo and found that they needed to do a bit more self-development and get a bit more education by working for a company.
Some people took a leap and failed. It happens, and it happened to me. I'm proud of having sold shoes (one of the best jobs of my life), answered phones, or sold products via telemarketing because it taught me humility, customer service, and sales skills and helped me engage with people in a way I hadn't when self-employed.
It also boosted my confidence, letting me know I could do anything I put my mind to and that God would never leave me hanging off a cliff. It strengthened my faith and made me even more determined to continue to go for my dreams.
It also widened my network, and one job even helped me finance a major surgery I didn't even know I'd need. (The actual job was a flop, but the experience was a God-send that I'm forever grateful for because had I not been employed and fully insured, I'm not sure I'd be here to write this.)
Being self-employed isn't the fantasy that's often portrayed on social, but if it's the path for you, it can be super-rewarding. Be sure to take heed to the lessons I've learned along the way, remember your why, stay diligent, enjoy the process, and be that successful self-employed boss you were called to be.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
Jon B. Talks New Album, 18-Year Marriage & Being A Girl Dad
Since 1995, Jon B. has been entertaining us with his soulful voice, belting out R&B classics like “They Don’t Know” and “Someone to Love.” Despite his immense success, Jon decided to prioritize his family and take a step back from the music scene. He got married, and together, he and his wife had daughters. While he didn’t release any new music during this period, Jon remained dedicated to his fans by touring and maintaining his connection with them.
"I'm raising two daughters," he tells xoNecole exclusively. "One is 11 now, and one is 18, and both need their dad. Besides being a father, a rock star on the weekends, and a husband of 18 years, the real thing that kept me the busiest over the last 10 years was the road, keeping the bread on the table, and staying with my fans. Nevertheless, connecting with the fans and keeping that relationship alive. Regardless of whether I was on the radio every five minutes or whatnot. I just wanted to keep that relationship alive, and the best way to do that is just go and perform."
A decade later, Jon B. dropped a new album, WAITING on YOU. The album title alone is a nod to fans who have been waiting on him to release new music. The "Are You Still Down" singer collaborated with Rick Ross, Alex Isley, Tank, and Donell Jones on the album, giving fans a little bit of everything.
"Compiling this album was a labor of love because it was me sort of picking the gems. I wrote so many songs over the last 30 years. I wanted to go back and dust some old gems off and see if I can rework these records," he says. "Some of them are kind of reworks from back in the day, from back in the late '90s. I just kind of love the beat. One of the songs on my album is a vintage cut. I'll call it a vintage cut because I did it in '98. It's a song called "Pick Me Up."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans. Not only is it the relationship I have with my wife and my children, it's the extended relationship I have with with you guys, the listeners."
"There's a little bit of the old and a little bit of the new, but WAITING on YOU, I felt was an appropriate name for the album, being that it was 10 years and it's really about my relationship that I have with my fans."
His wife and kids are his biggest supporters and he shared that they sometimes give their opinion on his music. When it comes to his relationship with his wife, he says communication and patience are the keys to lasting. "I don't mean to sound like Dr. Phil up in here, but 18 years, going on 19, and it's like, I'm not counting, but I guess we're doing something right because we're very happy people," he says.
"I'm making music that reflects what I feel in my heart, which is pretty cool to share with the world now as a grown ass man instead of a guy who was growing up and had an old soul and I was figuring stuff out. I'm grateful for those records, but I really feel like these records are like a guy celebrating everything that I've been blessed to experience so far."
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