
Let me just prepare you out the gate. After reading this, you're probably gonna have a couple of moments of "Daaaaang. So exactly what can I eat?!" The thing is, if you're being even remotely intentional about the kinds of foods that you put into your mouth (and ultimately your system), you're already winning in a lot of ways. And, as far as "unhealthy" goes, if you try your best to avoid things that have a long list of ingredients on the packaging, you're already winning a lot of the battle.
As for the 10 items that I'm about to break down, the main thing to keep in mind is moderation is key. A lot of times, the mistake that we make is if we think something is healthy, we'll eat a ton of it, all day, every day. It's that lack of balance is what can throw things, well, off.
Bottom line, nobody is out here saying that you can't have these types of foods every once in a while (well, at least I'm not). But before you stock up your fridge and pantry with nothing but these items, check out why you should probably rethink that.
1.Fruit Juice

Yes, fruit juice contains Vitamin C and that's a vitamin that is loaded with antioxidants. That's the good news. On the other hand, there is plenty of research to support the fact that, for the most part, there's not much difference between fruit juice and your favorite kind of soda.
All you have to do is read the label of a soda can and then juice container and you'll notice that there may be a 10-15 grams difference of sugar between them (most have around 30 grams of sugar; your body only needs 10 grams per day). Plus, what goes into the process of making juice isn't the best for the environment either. 12 oranges alone make up one cup of OJ. That's a lot of pesticides, irrigation and fuel used to truck juice into your local grocery store. Just something to think about.
If you're wondering what some of the worst so-called healthy commercial juices are, Welch's 100% Grape Juice with Fiber, Simply Orange High Pulp, R.W. Knudsen Just Pomegranate, Ocean Spray 100% Juice No Sugar Added Cranberry and probiotic juices (unfortunately) top the list.
The moral to the story is you'd be better off juicing yourself, making some infused water or at least slicing your juice intake in half by mixing it with half a glass of mineral, sparkling or seltzer water.
2.Soy Products

As a doula, I'm constantly telling new moms that if they do decide to use formula, they need to avoid the kind that contains soy at all costs (especially if they have a son). Why? Soy contains phytoestrogen, which is basically a plant-derived form of the female hormone estrogen.
While soy does contain a decent amount of vitamins C and K, folate, iron, magnesium and potassium, it also tops the list of foods that create "man boobs". Plus, it's one of the most genetically-modified foods around. Another "ugh" thing about soy is studies reveal that it has the tendency to produce more bodily inflammation than cow's milk. Inflammation is never good.
3.Granola Bars

Last year, General Mills removed "100 percent natural" from the popular granola bars. Why, do you ask? Apparently their bars contained glyphosate. What the heck is that? It's a weed killer that has been linked to cancer. As if that's not enough of a reason to rethink eating granola bars (or to at least research the ingredients that are on the label before buying them), they also contain quite a bit of oil and sugar.
Does that mean you can never snack on granola again? No. Just go with making some instead of buying it. That way, you can control how much "extra" goes into it. (A pretty healthy granola bar recipe is found here.)
4.Flavored Yogurt

What could possibly be wrong with yogurt? When it's plain and Greek, not much. Problem is, most of us reach for the kind that is full of sugar and artificial coloring. In fact, many doctors say that not only is flavored yogurt pretty fattening, it also doesn't contain enough protein or fiber to be beneficial.
Before you pick up some Greek yogurt, what are some of the worst brands on the market? Activia Greek Vanilla, Yoplait Greek 100 and Dannon Light & Fit Greek Nonfat Vanilla. Some of the best? Fage Total 2% Greek Yogurt, Stonyfield Organic Greek Whole Milk Plain and Dannon Oikos Greek Nonfat Yogurt Plain. You can click here to read why.
Oh, and if you hate the taste of plain yogurt, remember that you can always add some fresh fruit and/or organic honey to make it more palatable. It's a lot healthier to do it this way than to trust what's on your grocery store's shelves.
5.Whole Wheat Bread

If after you eat pasta or cereal, you notice that you feel nauseated or have a headache, it could be because you've got a wheat allergy that you didn't know about. You can find out for sure by making an appointment with a local allergist. However, that's not the reason why wheat bread makes this list.
The biggest problem with this kind of bread is one, that it's bread. Bread is a high-carb kind of food that is able to raise your blood sugar levels. Bread also contains lectins and phytates; those are toxins that are found in grains. Another problem with a lot of grocery store brands of bread is they're loaded with high fructose corn syrup (which is basically the devil). And, as far as the wheat part goes, most whole wheat bread actually isn't made from whole wheat. Since the grain is ground so finely that, by the time it's ready to eat, it's not much better than (gasp!) white bread. Hmph.
6.Agave Nectar

Some people are hyped about agave nectar because it's a natural sweetener. Problem is, although it registers low on the glycemic index due to its amount of fructose (a hexose sugar that's found in honey and fruit), believe it or not, it contains a greater amount of fructose than high fructose corn syrup. Consuming too much fructose can ultimately lead to type 2 diabetes, heart disease and fatty liver disease too.
Organic honey or even blackstrap molasses is a way better bet. Leave the white sugar and agave nectar alone.
7.Veggie Chips

If lately, you've been snacking on veggie chips because you thought they were a better alternative to standard potato chips, I hate to rain on your parade but that's not really the truth. Sure, veggie chips contain vegetables but most of them are so highly-processed with sugar, salt, oil, artificial colors and preservatives that you might as well have a few Lay's if that's what you really desire.
What's the true healthy alternative? Baking your own veggies at home. DIY kale, sweet potatoes and zucchini chips are all really easy to make and pretty delicious too. Plus, you know how healthy they are (or not) because you made them yourself. (Click here for some great recipes.)
8.Meat Substitutes

Aside from the fact that a lot of meat substitutes contain a lot of soy (and we've already covered what's wrong with that), most of them also contain quite a bit of gluten. The problem with gluten is that it's a gooey kind of protein that can put you at risk of being diagnosed with celiac disease. It's a condition where your small intestine is damaged due to the consumption of gluten. Some other challenges with gluten is it can cause bloating, constipation, fatigue, psoriasis and iron-deficiency anemia too.
So, before you reach out for some vegan bacon or a Morning Star griller, check out the labels to see how much soy and/or gluten they contain. The answer just may surprise you.
9.Store-Bought Smoothies

Smoothies are a quick and convenient way to "drink your fruits and veggies". The challenge that comes with a lot of them is one, we tend to consume 20-24 ounces per sitting (that's a lot) and two, if we buy them at a store, the amount of sugar and carbs can be literally off the charts!
Something else that a lot of people don't know is although a lot of the fruit in smoothies contains fiber, because it's close to liquified, having one smoothie typically makes you hungrier in a shorter period of time than if you ate a whole piece of fruit.
Long story short, if you're looking to lose weight, a smoothie a day will not automatically or necessarily keep the sugar content or fat cells at bay. (Yeah, this is another kind of food that you'd be better off making at home.)
10.Gluten-Free Foods

OK, so we already touched on where too much gluten will get you. Now check out what having none has the potential to do. Aside from going vegan, probably the most popular health trend is eating gluten-free. However, CNN recently published an article that this trend isn't the best idea for everybody. And with good reason.
While one study revealed that going gluten-free can actually be bad for your heart over time, other data supports that a lot of foods that don't contain gluten are loaded with fillers that are no more than junk. Also, your diet needs to be comprised of about 50 percent carbohydrates, which is what gluten contains. So, when it comes to this final unhealthy healthy food, it's much smarter to eat healthy than to decide to kick carbs altogether. Feel me?
Yeah, this was a lot. But now that you have the knowledge that you do, hopefully you'll rethink buying something just because it's packaged—which means marketed—as being healthy. Eat wisely, y'all.
Want more stories like this? Check out these xoNecole related reads:
9 Healthy Breakfast Dishes For Women On-The-Go
10 Foods You Should Eliminate From Your Diet If You're Trying To Lose Weight
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









