
Years ago, I checked out a feature that Complex did on actor and artist Mack Wilds. It all centered around effective time management and how Mack is able to accomplish so much in the same 24-hour time frame that we all have. The entire article was good. Two things stood out the most: how he has been exchanging social media use for reading, and how he defines time:
"The best thing about time that a lot of people don't realize... and I'm giving you guys a little secret... The best thing about time is that it's man-made. We all get caught up in, 'Oh, wait, I got to get this done now. I have to hurry up. I got to get this done, because I am this old and I am going to die, this and whatever.' Time is man-made, you do what you have to do, in whatever time that you have to do it, and you'll get it done."
His view of time reminded me of something that a man told me on my first trip to South Africa several years ago. "You Americans are slaves to your clock. You can be in the middle of a great conversation or you can be having an awesome time, look at your watch, and suddenly your attitude totally changes. Now you're all agitated and in a rush. You should control time and not let it control you." Amen.
Today, we will address things that you are doing that are a waste of your sweet and precious time---things that are actually causing you to lose control of your minutes, hours, and ultimately, your days. You will learn how to make the most of your life by improving the quality of it.
Let it sink in that it's never really about not having enough time. It's all about prioritizing, starting with getting serious about altering the habits that are wasting your time.
TIME WASTER #1: Not Making Daily To-Do Lists (and Following Them)
If you're someone who doesn't create to-do lists because, in your mind, that's what "obsessive types" do, humor me while I share a few reasons why it could make your life so much easier. To-do lists are proven to help us stay focused, keep us organized, prioritize our tasks, and make the most of our time. I personally think that to-do lists should be categorized into things that need to be done immediately and things that need to be done before the week ends.
If you do the hardest (or the things you like the least) first, checking everything else off will be a breeze. Not only that, but knowing that you completed your list come Friday will give you a huge sense of accomplishment. To-do lists are one of the best ways to ensure that you are making the absolute most of your time. No question.
TIME WASTER #2: Not Using Traffic Apps
Guess how much time we spend in traffic? According to one report, a whopping 54 hours a year. Sure, you could catch up on some audio books or podcasts during that time, but if you want to reclaim some of your traffic hours, do that by downloading some traffic apps. Waze is a popular app that offers info on traffic, construction and even where police are in your area. Traffic Spotter gives up-to-date traffic reports. INRIX Traffic Maps & GPS hips you to road conditions, drive times and even parking options. These maps work brilliantly for iOS systems. HERE WeGo makes it easier for you to locate the faster and shorter routes.
These are just some of the options that can at least save you 15 to 20 minutes, one-way, every time you get in your car.
TIME WASTER #3: Constantly Emailing People at Work
Did you know that 23 percent of most people's workday is used to either create or reply to emails? Since it is a common form of communication, it's pretty unrealistic for me to say to ignore emailing completely. But, if you do want to save a little time, I've got a few hacks for you. First, set aside three times per day when you check emails (like when you first get into work, right before your lunch break, and a few moments before heading home). If you put labels on your emails, that can help you to put everything into categories so that you can know what requires a time-sensitive response and what can wait until later.
If you find yourself sending the same response over and over again, create a "canned response" so that you can save the template and change the name (and a few minor details) instead of typing out the same email over and over again.
Make sure your email signature includes all of your relevant contact information (you'd be amazed how much time is wasted by not doing this). If you tend to do a lot of emailing via your smartphone, consider downloading an app like The Bat for encryption and security purposes, Front if you're trying to communicate with a team all at once, or Postbox if you want to use personalized templates. Also, turn off all of your social media notifications as you're working. Whatever emails you get from people on Instagram or X can wait until you are actually off of the clock.
TIME WASTER #4: Eating Fast Food During Your Lunch Break
Not only is bringing your own lunch to work healthier and cheaper, it can also save you quite a bit of time. Think about it. If your lunch break is an hour, just leaving your office and getting into your car is probably going to take about 15 minutes. Then, depending on the time that you go, the traffic, and the crowds, you'll barely have time to eat.
Why not enjoy most of your lunch hour by having your meal in tow and then eating in the break room, outside, or even in your car? That way, you don't have to scarf down your food. You can have at least 30 minutes to eat your meal in peace.
TIME WASTER #5: Literally Living Online
A couple of years ago, a survey revealed that folks spend at least five hours a week on their cell phones, doing things that are not work-related. That ultimately costs businesses $15 billion dollars a year. I already know some of y'all are like, "And?" If you consider the revelations shared in "8 Solid Reasons To Put. Your Phone. Down," you might see why living online (and constantly straining your eyes via your smartphone's screen) can do a real number on not only your productivity but your health overall.
A few days ago, I caught up with a friend who said that, over Thanksgiving, she had a "no cell phone" rule in her home. While the teens were irritated at first, she said, by the end of the day, they told her how much fun that they had. The Internet is not the devil, but it's not the end all be all of life, either. If you process how many hours you spend browsing social sites, reading gossip blogs, and surfing the Web, you might be floored by all the grocery shopping, cleaning up, bonding with friends, pampering and planning for your future you could've been doing instead.
David Foster Wallace, a writer and professor, once said, "It is named the 'Web' for good reason." Think about that every time you procrastinate by using your phone, or read articles like "Self-Care For Idris Elba Means Cutting Back On Social Media" and brush it off. Every moment is one that you'll never get back. Constantly wasting yours by being "plugged in" all the time is a shame; especially since all that stuff will be waiting for you once you actually live your life and come back to it.
TIME WASTER #6: Remaining in Counterproductive Relationships
I write about relationships…a lot. And if there's one word that I think is my favorite in reference to red-flag relationships, it would have to be "counterproductive". Our time, energy, and resources—hell, our feelings---are far too precious and valuable to be out here chasing down or even tolerating counterproductive relationships, whether they are professional or personal ones. I would think that just about all of us can agree with that fact, yet I'm also willing to bet a pretty good amount of money that at least 80 percent of us are currently involved in one.
Why are we wasting our assets this way? I think a big part of the reason is that we don't really take the time to let the definition of counterproductive sink in. When something or someone is counterproductive in our lives, it means that it is (or they are) "thwarting the achievement of an intended goal". You know what this means, right? In order for you to remove counterproductive relationships from your space, you need to figure out what the goals for your relationships are. If the goal is to become a better individual, you need to remove those from your life who are counterproductive in helping you to achieve that mission.
I can't tell you how many times I've allowed someone to remain in my life well past their shelf life, all because I tolerated how much time we've known each other or allowed what they needed to supersede what I knew was best for me. Everything in your life should have a clear purpose. If you're involved with someone, on any level, and you can't attach a purpose to them—yes, my friend, on some level, they are wasting your time.
TIME WASTER #7: Always Needing to Have the Last Word
Recently, I watched the cutest movie called Christmas Belles about two cousins who fall for the new pastor at their church. There's a scene where the cousins try and "check each other" by attempting to have the last word. These two chicks said "Me too" back and forth nine times (yes, I counted) in response to the pastor asking if they were going to come to Bible study. It was so awkward that it was both humorous and ridiculous. It also made me think that I must look just like them when I'm in a heated discussion with someone and I want to get the last word. But for what?
At the end of the day, it's a control tactic that is a waste of precious time and energy. These days, I'm more interested in my words being impactful whether I'm the last one to say something or not. And you know what? Life is a lot more peaceful this way.
TIME WASTER #8: Being Indecisive
Not too long ago, I wrote an article for xoNecole entitled "Here's How To Stop Worrying So Freakin' Much." Two things worrying does that result in wasting all kinds of time are overthinking and indecisiveness. When you don't make decisions, you end up being stagnate. Stagnation is a form of being stuck and who ever benefits from that? So why do so many of us find ourselves in this kind of trap?
I think it's because sometimes we'd rather allow things to happen to us via our stagnation rather than taking the risk of stepping out, making some real (and sometimes even hard) choices that we'll actually have to take some accountability for. It's like we'd rather take the cowardly approach to our own lives.
But if you're so intimidated by what could be that you never develop the courage to take risks, try new things, or step out on faith, how can you learn more about yourself and what you want? How can you ever really grow?
The Latin writer Publilius Syrus once said, "Through indecision opportunity is often lost." Pastor John Ortberg once said, "Greatness is never achieved through indecision." Bernhard Langer, a German professional golfer, once said, "Be decisive. A wrong decision is generally less disastrous than indecision." And get this—a motivational speaker and author Brian Tracy once said, "Indecision is a major time waster; 80% of decisions should be made the first time they come up." Worrying and overthinking don't help you to make wise choices. Doing so only encourages you to make decisions more complicated than they need to be.
Your time is too valuable to be hanging around in the valley of indecision.
If you struggle with making choices, check out "Need To Make A Big Decision Quickly? Do This." Then move. The sooner you make a decision, the sooner you can make progress as well. On the flip side, if you stay stuck in indecision, all you'll be doing is wasting time you can never get back.
TIME WASTER #9: Complaining
Complaining is a colossal waste of time. Spiritual teacher and author Eckhart Tolle has a quote that explains a big part of the reason why: "When you complain, you make yourself a victim. Leave the situation, change the situation, or accept it. All else is madness." Another quote that I like in reference to complaining is by a wise person who once said, "Stay away from 'still' people. Still broke, still complaining, still hating, and still nowhere."
When you put these two quotes together, it's a reminder that constantly verbalizing how dissatisfied you are about something—or someone—perpetuates a victim mentality. In other words, it keeps you focused on the problem rather than inspired to find a solution (which is why living on social media can be quite the trap if you're not careful).
Does this mean that you shouldn't feel free to vent about things that frustrate you or even simply annoy you? Of course, you should. Just try to find a productive way to do it. Allow yourself a certain amount of time for venting, then be intentional about putting a plan into place. Or, if you don't know how to go about putting a plan together, do what another one of my favorite quotes on complaining instructs: Complain to someone who can help you."
TIME WASTER #10: Doubting Yourself
Let's end this with a quote by another author, Jaachynma N.E. Agu: "Don't set your goals by what other people deem important." Many people do not go after the things that they want in life all because they are consumed by what other people think. I personally think it's an epidemic. Part of what holds folks back is that they esteem others more than themselves. In other words, they doubt themselves and this too is a big waste of time.
How do you know if you are a self-doubter? Do you underestimate your gifts and talents? Do you second-guess your dreams and goals? Do you need to run everything by a billion people before making a decision? Do you compare yourself to others a lot? Do you think that an idea is dumb if there is no blueprint in place for you to follow? Do you feel like your worth is only based on how others treat you?
There are so many things I would not have accomplished had I listened to certain family members and friends. Thankfully, I didn't waste my time doubting myself, and I didn't determine that something was important—or not—based on the opinion of others. Your time is your time. Don't waste it by obsessing about what others think is best. Get out here and make your own life happen. It's the best way to show how much you value the time you have---time that is ticking away as we speak.
So, what are you gonna do with it, sis?
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Article originally published on December 30, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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