Lover girls, tap in. Galentine’s Day season has officially arrived.
Traditionally, February marks a time of year that’s been reserved for romantic love and those who are in committed relationships — but single girls need love too. Gathering the girls on or before Valentine’s Day takes a spin on the holiday’s conventions, providing a space for women to come together in celebration of sisterhood and friendship; no matter their relationship status.
Hosting your girlfriends for brunch, a 90’s rom-com marathon, with (lots of) wine, is a special way to celebrate the ladies that have held you through thick and thin.
And no need to come empty-handed. To help, we’ve tapped Marissa Kearney, creator of the viral social platforms, TargetWhileBlack and RetailWhileBlack for her top recommendation on gifts for your gals this Galentine’s Day.
Courtesy of Marissa Kearney
Since 2020, retail shopping expert Marissa Kearney has been bridging the gap between retailers and consumers through her viral social platforms, TargetWhileBlack and RetailWhileBlack. Dedicated to highlighting the best Black-owned and Black-founded brands from big-box retailers, including Target, Nordstorm, HomeGoods, Walmart, JCPenney, and more, Marrisa has garnered a community of over 550k followers and counting.
Understanding the importance of representation in the retail space, Marrisa shares how “Buying Black” is one of the greatest acts of love we can show each other. “It’s been so refreshing to walk into stores like Target and see items that reflect who we are and what we love,” she tells xoNecole. “It makes you feel like you're finally getting a regular shopping experience; like you don't have to go digging to find things that look like you.”
Ready to spread the love? Here, Marissa drops her favorite Black-owned products to make your Galentine’s Day one to remember.
Love Jones Candle
Frères Branchiaux
Love Jones Candle
Want to light up the night and set the vibe? Marrissa recommends this soy candle from Frères Branchiaux to do the trick.
Galentine’s Gift Bag
Black Paper Party
Galentine's Bag
Bag secured. Black Paper Party’s decorative designs are the perfect way to pack your gifts and deliver them in style.
Rose & Geranium Sea Salt Bar Soap
Iyoba
Rose & Geranium Sea Salt Bar Soap
As Marissa mentions, every woman deserved to be pampered. Grab a bar of Iyoba’s calming sea salt soap as a treat to your girlfriends or yourself.
Faux Mink Lashes
Luna Magic
Faux Mink Lashes
Marissa says these lashes from Luna Magic are “the perfect present” for a friend who likes to keep their face beat. Pick up a pair—or two—to make their look complete.
Vegan Sweet & Salty Organic Popcorn
Tabitha Brown For Target
Vegan Sweet & Salty Organic Popcorn
Our fairy god-auntie, Tabitha Brown, just dropped the tastiest (vegan!) snacks to hit the shelves. Add a bag to your charcuterie spread; the ladies won’t be able to put them down.
'Shine' Pillow Pink
Pillowscript
'Shine' Pillow Pink
What woman doesn’t love words of affirmation? This accent pillow from Pillowscript is not only adorable but will give your bestie the perfect pop of color and positivity to her living space.
Hella Awkward Card Game
Hella Awkward Card Game
Turn your Galentine’s into a game night. Put the phones away and break the ice with the new card game, Hella Awkward.
"Black Plum" by Craig
Puzzles of Color
"Black Plum" by Craig
We may live in a digital world, but the joy that comes from analog play never goes out of style. Pick up the pieces of this puzzle and gift it to your gal who loves a good challenge.
Casablanca Eau de Parfum
Brown Girl Jane
Casablanca Eau de Parfum
There’s no better way to say, “I love you, girl,” than through the gift of scent. Brown Girl Jane’s Casablanca fragrance is the perfect way to show your bestie that she deserves all the finer things in life; and more.
Black Girl Magic Rosé Wine
McBride Sisters Black Girl Magic
Black Girl Magic Rosé Wine
To Marissa, the perfect girl's night is not complete without a glass of wine (or two). Keep the libation in rotation and sip slow with the crowd-favorite Black Girl Magic Rosé Wine.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Prostock-Studio/Getty Images
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
Unsplash
It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
Unsplash
Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
Getty Images
Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
Unsplash
You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
Unsplash
If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
Unsplash
On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
Unsplash
There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
Wavebreakmedia/Getty Images
When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by FilippoBacci/Getty Images