Nothing says summer quite like a tropical background coupled with the turquoise hues of a Caribbean island. It’s a time when the days are longer, the clothes are fewer, and where many of us that crave an escape from reality instantly transport ourselves to beachy destinations, ideally where a passport is required. Curaçao is such a destination.
While I can confirm that most people I told about my trip to Curaçao started off with a question of, “Where is that?” or even more fondly, “Like the liqueur?” I can also assure you that with its 34 beaches, vivid colors, and rich culture, the dreamy sun-soaked location is working its way up the bucket lists of many, and with good reason.
The island is located in the Southern Caribbean Sea and is one part of what is commonly referred to as the ABC Islands. The three westernmost islands of the Carribean’s Leeward Antilles are comprised of Aruba, Bonaire, and Curaçao, respectively. The largest of the three, Curaçao has been touted as a favorite in the Caribbean and has 34 beaches, with each having its own personality due to much of the island’s untouched nature.
The sea is entrancing everywhere you look because of its three-toned appearance that occurs depending on how shallow the water is in its proximity to the shore. Its downtown locations of Pietermaai and Pandu offer vibrancy in another way through intricate street art and with buildings and homes that vary in shades, from bold yellows and pale pinks to deep greens and blues that rival the sky.
When I was invited to travel to Curaçao (pronounced cure-a-sow like ow) with Diamond PR, I was enticed by the itinerary’s emphasis on Curaçao as a “playground for wellbeing.” After engaging in a lot of inner healing work in the year so far, I wanted to tap into more experiences that gave me the opportunity to approach my healing work externally as well. The promise of relaxation, grounding nature, picturesque views, and slow-living laidback vibes assured me of the island’s potential to be a catalyst for being well.
After being immersed in all things Curaçao for a week, I can say without a doubt the country’s slogan, “Feel it for yourself,” has me singing a similar tune to anyone who'll listen.
Sheriden Chanel/xoNecole
I thought about it while indulging in a glass of merlot in Koral Bar, nestled on the cliffside of Coral Estate Luxury Resort, where I stayed for the bulk of my trip. It was my first day there, and I had arrived before the rest of my group. I felt a sense of calm wash over my body the second I exited the airport the day before. And at that moment, while seated at the bar of my hotel, feeling the breeze release gentle whispers against my skin and becoming mesmerized by the sunset, and how fluidly the lilac of the sky melted into the deep blue of the sea the bar overlooked, it was the perfect way to spend the evening and the relaxation my body called for after a long day of travel.
I thought about how everything I was feeling vibrationally at that moment was a result of my being there in person. But the vibe was only a taste of the magic Curaçao had to offer.
If you’re ready to tap into the island of Curaçao as a wellness escape, I rounded up the ultimate self-care itinerary that you should feel for yourself.
Day 1
Do a MOOD Table at Universal Alchemist
When it comes to providing the tools to get your vibrational healing and your aura all the way together, Elly Sambo is that girl. Alongside Universal Alchemist co-owner Femi Meaux, my group and I were able to bask in the shade of a decades-old mango tree before engaging in a guided group meditation. We shared stories and embraces. And the icing on the cake was the MOOD Table element created by Elly that focused on joy, the perfect segue to connect the other aspects of our workshop, which involved hacking happiness hormones. The feeling of being grounded by nature as well as using our hands to create DIY tools for our energy healing, like body oils and teas, was equal parts relaxing and energizing.
As an herbalist, alchemist, yoni steaming specialist, and more, Elly and the Universal Alchemist have an array of offerings that cater to one's vibrational healing and wellness lifestyle. Come for some healing, stay for the vibes.
Sheriden Chanel/xoNecole
Have lunch at Fresh. by Bluemaxx Fresh
After some homemade nut milk and the Universal Alchemist has your vibrations running high, now's the time to get your health fix at a local eatery. Fresh. by Bluemaxx Fresh is an extension of BlueMaxx Health Club & Medi-Spa, a fitness center located in Willemstad Curaçao. The concept of the restaurant is based on wanting to provide food options that are healthy but also taste good. And I must say, mission accomplished. We ordered some yucca and quinoa-battered onions for the table to share.
For the main event, I ordered a steak bowl and a side of fresh pineapple juice. Everything we ate was the definition of fresh and flavorful.
Sheriden Chanel/xoNecole
Do a breathwork session at The Space
What I loved about The Space was the inviting atmosphere. We were immediately greeted by warmth and the shining presence of founder Caroline Kolk who also gave us complimentary water. We removed our shoes and prepared to relax, relate, and release. The Space's approach to healing is holistic as they believe everything about the mind, body, and spirit is connected. When I thought about a yoga class right after lunch, my thought immediately went to yoga postures, and I was pleasantly surprised that our guide for that day was intentional about meeting us where we were, so we did a practice focusing on the breath instead.
The Space offers a range of classes, from basic Pilates to restorative yoga, as well as meditation circles, prenatal yoga, treatments, and even yoga teacher training.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Explore Willemstad Kaya Kaya
Although you can definitely explore the very walkable area of Willemstad by yourself, I highly recommend booking a guided tour with Kurt Schoop, a local born and raised on the island. He also is one of the owners of a business in the neighborhood of Ser'i Otrobanda called Bario and has lived there for 19 years. Through his storytelling, we were able to get another layer to the mix of art, culture, and murals that we were introduced to over the hour-and-a-half exploration.
Kaya Kaya is a yearly celebration that takes place on September 2nd and is the biggest party on the island. The Ser'i Otrobanda neighborhood went from being an area of the island that wasn't really visited but since has been restored. It was incredible to hear how influential the beautification efforts had been as a tool for community building. Implementing various art projects throughout was a way of "changing the narrative" of the neighborhood and to see how much has changed through restoration in a matter of years was remarkable. So were the pastel-colored homes.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Afterward, since you're already literally in the neighborhood, visit the Bario Hotel's on-site restaurant, Bario Urban Street Food. My favorite was the fried calamari dish, but I absolutely loved the drinks from the specialized cocktail bar.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Day 2
Nature walk at Hofi Mango
The best part about the island heat is finding little respites where you can cool off. The 800 or so mango trees forming the shady center of the park felt like a cool drink of water on a hot day. The trees were mighty, they were lush and vividly green. The sounds of parakeets and other birds provided a soundtrack to our time there. Once a plantation in the 1700s, Hofi Mango has been transformed to be a playground for wellness. Though open to the public for walking and even lounging, the park is still in its development stages, but the hope is for it to be "a place in nature used for cultivating food but also as a space for gathering," which is what the Papiamentu word "hofi" can be loosely translated to.
The concepts for gathering in the park so far have been built with the intention of striking a balance between nature and development. As Bernice, the park manager who guided the tour for us, stated, "Nature doesn't compete, they coincide." And it is her intention that the people who visit Hofi Mango learn to coincide with the nature around them.
The walk is a pretty easy one, and at its mirador, you can see Santa Cruz (one of the island's many beaches) in the distance, closely neighboring the island's highest peak. The west side of the island is known for its beauty, and the views and landscapes you are introduced to during your time at Hofi Mango will highlight that even more.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Do a spa day at 8 Experience Curaçao
I can confidently say that the spa experience at 8 Experience Curaçao is a luxurious slice of relaxation heaven everyone should partake in at least once in their lives. The massage I had there was the things dreams are made of, and it's considered one of the best spas on the island. Go there for a facial or a massage and enjoy the facilities for the day. The spa itself is immaculately designed with stunning attention to detail. In addition to a sauna, they also offer a steam room infused with aromas and an ice room kept at 5 degrees Celsius. The connection to nature can be felt throughout the luxe facility, especially when it's time to get your massage.
The rooms have huge windows that open up to the Caribbean Sea by way of wooden shutters. So the picturesque views are literally framed, and while you are taking in the aromas of your oil of choice during your massage (special shout out to Nilitsa, who did the damn thing), your sensory experience opens up even more with the help of the sounds of the water against the cliffside, the birds, and even the wind. The emphasis is on wholeness, and every service offered at the spa delivers a taste of that.
In addition to spa and salon services, you can opt to lounge by the pool or one of the two jacuzzis nestled right on the cliffside, overlooking the sea. Oasis doesn't even begin to cover it.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Enjoy dinner on the beach at Karakter
Notably, Karakter is a restaurant known for being located in quiet and unique locations and chose Curaçao to be the home of their second restaurant. With the white sand and the blue sea and a special appearance of the sunset acting as our backdrop, we enjoyed the most decadent meal at this chic restaurant. There was careful care and consideration placed on incorporating the flavors the chef wished to highlight, like cauliflower, pumpkin, and dark chocolate, which went together seamlessly with some of the other elements of the dishes. Altogether, the elements provided a sensory experience to remember.
Sheriden Chanel/xoNecole
Day 3
Dip your toes into the clear waters of Mambo Beach
If you haven't found a beach yet, take in the crystal blue waters of Mambo Beach, one of the island's most popular and trendiest beaches. While the tropical lagoon is man-made, it's one of the calmer beaches of Curaçao, making it perfect for kids and non-swimmers as well. I am always mesmerized by the undeniable beauty of the sea and the image of palm trees swaying in the wind. Lounge by the water, have a drink from the beach bar (Rileks Beach Bar comes highly recommended), or enjoy a swim.
Just off the shores of the far-reaching white-sand beach are a lot of amenities and shops the downtown area has to offer. Mambo Beach Boulevard has a plethora of bars, restaurants, and of course, shopping. So whether you want to relax, dine, or play, Mambo Beach has a little something for everyone.
Explore downtown Curaçao
Prepare to be blown away by the breathtaking beauty of a different variety with the sights and sounds of downtown Curaçao. The brightly colored houses lining the waterfront and cobblestone streets populate an area of an island that has strong Dutch influences. In search of the Kura Hulanda Museum, we stumbled upon the brightly colored Kura Hulanda Village that opens up to a little pavilion with local shops to peruse. In addition to making a pit stop at Rustiq, we were introduced to a local artist there whose work is featured quite prominently in the area named Bagira. You can also visit Punda for some of the higher-end shopping if that's your fancy.
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Sheriden Chanel/xoNecole
Have tapas and cocktails at Soi95
Asian-inspired tapas served with a Caribbean twist are what you can expect at Soi95. We spent our last night dining on the scenic rooftop terrace, sharing light bites and sipping on unique crafty cocktails. The presentation was incredible, especially with the drinks that were sometimes served with flames or another element that upped the ante on its uniqueness. The flavors were eclectic, and every single bite had you yearning for more. A great dining gem worthy of a stop during your trip to Curaçao.
Sheriden Chanel/xoNecole
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff