

Ciara Continues To Diversify Her Brand After Announcing Her New Skincare Line
While Ciara’s claim to fame is singing and dancing, she has been taking steps to become a mogul over time. The southern beauty became an instant star after releasing her debut album Goodies in 2004 with the lead single of the same name that reached number one on the Billboard charts. From there, she one, two stepped her way into being a worldwide sensation with her Crunk&B sound and unbelievable dance moves. While Cici will always be known for her legendary moves and bops, she has shifted her focus and has been working on expanding her brand.
The mother of three made headlines recently when she revealed that she bought back her masters while starting her independent label Beauty Marks. And while she is the CEO of her own music imprint, she has also been making waves in other industries because a real boss diversifies their portfolio.
Here are five businesses that Ciara has launched over the years.
Skincare
The Grammy award-winning singer just announced that she will be launching a skincare line called OAM, which stands for On A Mission. She made the exciting announcement on Instagram. “You’ve been asking… and here it is. Meet my secret sauce ✨Years in the making. Coming 09/15/22. #OAMskin,” she wrote.
In an interview with Allure, the singer shared her motivation behind the line. "I used to think I was my most beautiful self with all the makeup on," Ciara said. "But that's not real. That's not how to live….While being on a mission to do so many things that I want to do, it's important to me that I'm loving who I am at the core and loving myself when there's not a whole lot going on."
The line, which is set to launch on Sept. 15, features Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer, and Vitamin C Radiance Moisturizer.
Fashion and Accessories
In 2021, Ciara released a fashion line called LITA by Ciara. LITA, which stands for Love is the Answer, is under her and her husband Russell Wilson’s brand The House of LR&C. The line features dresses, matching two-piece ‘fits, shoes, and accessories.
She also launched a travel accessories line called Dare to Roam which has a collection of fanny packs, duffel bags, backpacks, and more. The collection can be found at Kohl's and Target.
Spirits
Cici has followed in the footsteps of the likes of Diddy and Nicki Minaj and decided to throw her hat into the wine and spirits game. In 2019, Ciara co-founded Ten to One Rum with entrepreneur Marc-Kwesi Farrell. She is also an investor in the brand.
In an interview with Forbes, she revealed why she jumped at the opportunity to join the spirits community. “When I get a chance to do things and projects like this, I’m pretty involved,” she said. “I look a step before the actual product to work with really great business partners.”
Founder of Ten To One Rum Marc Farrell and co-owner of Ten To One Rum Ciara.
Vivien Killilea/Getty Images for Pronghorn
“For me, all the boxes were checked. This is a space that not too many women occupy, and I saw a tremendous opportunity as an entrepreneur, and as a woman of color.”
Fragrance
The “Jump” artist also has a fragrance with Russell called R&C. The fragrance, which can be found in Nordstorm, has three collections such as the Fragrance Duo, the Harmony Duo, and the Intense Duo. The bottles are magnetic and they click together for a unique scent. In 2021, their Harmony Duo perfume won gold at the Pentawards, which is a prestigious award for packaging and design.
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Featured image by Vivien Killilea/Getty Images for Pronghorn
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Max And Maya Living: A Candid Look At Love Abroad Behind The Cameras
For Maya and Max, the cameras are always on. The YouTube duo famously chronicle their lives as partners in both love and work in front of an audience of more than one million across various social media pages, candidly detailing everything from the ins and outs of their relationship and traveling to more intimate moments including the home birth of their first child in the countryside of Sweden. The pair have carved out a digital path, each step symbolic of who they are individually and their union that refuses to shrink itself into traditional roles.
Side by side, the two shared with xoNecole, their lives prior to the creation of Max & Maya Living, their popular YouTube channel. Tracing back to when Maya, known as “Shameless Maya,” was a solo highly sought-after influencer with international campaigns and a million followers, and Max was a budding actor, student, and photographer exploring the world.
Now, three years later, as joint influencers, married, with a child, and living in a new country, the two take a walk down memory lane before an audience accessed their home, their dreams, and their family life with the click of a button.
With sincere smiles of adoration and affection and earnest candidacy, the two shared how one late night tucked away in a cafe in Colombia turned into a proposal nine months later. A friendship quickly transcends to become a story of love strengthened by cultural differences, long distance, and an age gap to build a foundation of both self-discovery and a forever partnership.
Take us to the beginning, how did you two meet?
Max: I was backpacking through Colombia, and I made a stop at a hostel where Maya was staying. I was living in London, and I was transiting to Berlin, and this was my trip just before relocating. We were staying in a surf hostel, but there were no waves, and at night it turned into a spring break vibe where people were shooting vodka through water guns, and I was not there for that. So I walked to this outskirts hotel, and there at a barista cafe, Maya was sitting there.
Maya: We began bonding over our history in the arts. We both went to drama school, so that was our first talking point and from there, we [talked] for hours and embarked on a beautiful friendship. Max and I hit it off and [spent] three days… laughing our butts off and just being able to relate to one another.
After leaving Colombia, where did the friendship stand?
Maya: When I went back to L.A. I thought this would be over; I was like, wow! I really feel like I met such an amazing soul, but I couldn't see him as anything more than a friend. I'm 12 years older, and I'm this huge YouTuber in L.A., and he's a student transitioning to Berlin. So in my brain, I automatically put him in the friend category. But, he just kept reaching out, and he was so honest with everything, and a lot of guys put up a front… they see my nice home, my nice car, they won't say it, but they just look and start asking questions. Whereas Max he was like, "Omg! You live in this house? Are you rich, Maya?" Just very candid.
Max: I had a feeling that there was a slight mutual love potential, but I was afraid. I thought the stakes were very high, and I did not want to lose her as a friend. If I allowed myself [to think about how a relationship would work], it was just too complicated. But since our foundation was such a beautiful friendship, the obstacles of age and location, living on different continents, in different stages of our lives and careers, I [just] allowed myself to be grateful for our friendship.
Are you able to pinpoint when your feelings for each other transitioned from just friendship?
Maya: [Back in L.A.] I was reading my journal because I had written out what I was looking for in my ideal partner, and I remembered crying. What I had written was what and who Max is and what we did. I had written out an ideal date for us, and we had done that in Colombia, which was hiking, and that wasn't even a date. It was more like, "I'm going to this national park. Do you want to go with me?" So we were doing this long distance [friendship], and Max had no idea I was even entertaining this idea of us being together.
Max: For me, Maya was checking all the boxes, but I hadn't done anything but be myself. It was a strong feeling that I didn't even think of myself saying, I want it to be exclusive. It just came from the heart. I knew that I wanted to be exclusive regardless if it was going to be long distance. I think there's a tendency for men to put up a facade - you want to check all the boxes that person is looking for because otherwise, you might lose this person forever.
Just a few months after their initial spark in Colombia, Maya booked a job in Germany. Not exactly Sweden where Max was spending time with his family before his move to Berlin but still much closer to him than when she was in the City of Angels. Immediately after her job concluded, she decided to visit Sweden and visit Max.
Essentially, making the first move, for Maya, this was her chance to explore the feelings that constantly linked her back to Max. For Max, it was the time to show the dazzling YouTuber more than just another country to mark off on her passport but his home.
So Maya, tell us about your trip to visit Max in Sweden.
Maya: Love requires you to risk winning and risk losing, and you have to be okay with that. You can't be afraid. You have to keep taking steps forward, and I'm so glad I did. I made the first major flight to Sweden to see Max. Most women wouldn't do that; they'd think, "He needs to come to me." You just need to be honest with who you are and what you [want]. If that's very important to you, then that's your choice. For me, love required me to take a risk.
Since he was working in Sweden for a very short time period, it didn't make sense for me to request him to come to L.A. So, I was willing to take that first step, and you have to be open when it's a healthy risk.
"Love requires you to risk winning and risk losing, and you have to be okay with that,. You can’t be afraid. For me, love required me to take a risk."
Max: The day after Maya left Sweden, I could have asked her to marry me. I'm very traditional in that sense, where I believe in finding the one. Some people choose to commit to a relationship because of other values or interests. But I knew I needed that feeling, and I got that feeling with Maya.
At this point Maya you’re in L.A. and Max is in Sweden. What kept the spark alive despite being thousands of miles apart?
Max: The hardest thing was to say goodbye when you don't know when you're going to see each other again. So we came up with this idea where every time we say goodbye, we should have the next trip booked. By the time I left L.A., Maya already had her flight booked to visit me. So there was always something to look forward to, and you knew when you'd see each other again.
Maya: I think what was refreshing about Max is that he wasn't what I expected. In my mind, from society and social media. I feel like especially Black women are trained to idealize a certain kind of relationship, tall, dark, handsome, and six figures. You know, he has to have all these things. But with Max, he was in transition. [I had to ask myself] where were you at his age? We all start from somewhere? We're all on a journey. But the fact that he was disciplined and had a strong work ethic. So it's really looking at the qualities because I'm looking for a life partner, not someone to date for just a couple of years.
How did you two navigate cultural differences and being in two very different phases of your career?
Maya: It's important to acknowledge social norms and the differences of what each person likes and dislikes and then having a conversation about what each person wants. So if you are dating outside of your culture, you have to understand differences and not to take things as an insult.
I remember Max didn't open a door for me. I knew he wasn't doing this to disrespect me. So I literally went on Google and looked into Swedish culture. And I found information explaining that Sweden is big on equality. In their culture, opening the door for a capable woman is an insult. So it's important to acknowledge your culture and their norms. As well as seeing your dynamics and having candid conversations about what you each want. And try to see through the person that you love. Look at the core values. Look at the fun you have together.
Engaged and making the decision to explore a life together was just the beginning for the pair that, on paper, was as far apart as the distance between the continents in the middle of them. Fervently wanting to close the miles between them, Max and Maya explored all of the options; Max even considered a student visa to attend UCLA to be with Maya. However, before a full plan could be realized, the pandemic hit, and the two had to immediately shift gears.
Ready for a change of pace from the fast-paced influencer lifestyle of Hollywood, Maya moved back home to Canada. From there, the two purchased a home in the place where love first blossomed, Sweden. Finally reunited, the two married, and the very next day following the ceremony, Maya had to leave the country because of visa requirements. But, she didn’t leave alone. Max was right beside his partner as they traveled from Canada and Mexico together until they could return to Sweden together.
Finally settled and in their home, the two merged their lives together with the birth of their child and the start of their relationship as partners.
How did you two create “Max and Maya Living” together? Especially with Maya’s already influential social media career?
Maya:[When we met] I was working on my YouTube channel, and because Max was getting into videography and filmmaking, it just seemed like the most convenient option is to work with your partner. So while we were living in Mexico together, I hired Max to shoot for me. But I just didn't like the dynamic of being his boss when we already have the layer of me being 12 years older.
In "Max and Maya," that was born out of the desire to create mutually. I wanted to see him grow, and my energy was kind of like waning at this point because I had been doing my YouTube channel, Shameless Maya, for ten years, and it was just more or less the same thing over and over again. I wanted to start something new and fresh that we could both be part of.
What was that transition like for you going from behind the camera to a partner on camera with Maya?
Max: I was never intimidated by Maya’s success, I was curious, and I went through insecurities, but I was never intimidated. At the time, I was an aspiring actor and videographer. Then, all of a sudden, I felt like I got so much for free just because it was Maya. But I had to accept I was still learning. Maya was a very great teacher, and I became a sponge. Eventually, we progressed into two different levels of expertise, and now we work as a team.
How do you balance the marriage of Max and Maya versus the coworker space of “Max and Maya” you occupy when creating together?
Max: The one thing that I find the hardest is to switch off work when you are working very close with your partner. Don't bring in the emotions from your private life into the workspace, meaning, if you're working on something, try to work towards some sort of neutral space where you can step in together and be like, okay, we'll deal with this private stuff at another time.
And really nourish the family identity together, like your privacy as a family. So when we're out, and we're actually vlogging. That's not family time per se. So make time for family without the cameras.
Why do you think your story as a couple, as coworkers, as social media influencers resonates with so many and continues to engage thousands?
Maya: I think it's because we are carving our own path and being honest with ourselves, and however that translates online is just a by-product. A lot of women especially subscribe to the ideals of someone else versus what they enjoy. I know what I want. I'm older. I take on what society calls masculine attributes. I don't find it that. I just know who I am and when I'm in a relationship. It's nice to not feel like I have to dumb down or ask for help.
Max: I'm a very emotional person, and this relationship allows me to fully embrace that and just be myself. I don't have to act as if I'm something else. I don't have to prove that I'm some sort of alpha male that has to provide according to traditional social norms.
Maya: Society tells you that when you're married and have a child, you're supposed to have stability. But for us, we've always been travelers. We've always been adventurers, so we've just adopted our daughter into our lifestyle. It's easy to lose yourself to your partner or your family. And I think it's important to hold on to your self-identity as well as sharing this new dynamic with children and partnership. In our channel, we just share who we are and try to inspire others to create the life that you want.
For more of Max and Maya, follow them on Instagram @mmhilding and @mayasworld. Subscribe to their YouTube channel here.
Featured image courtesy of Max and Maya Living