Meet The Black-Owned Gift Ideas You Absolutely Need This Holiday Season
If you’re looking back on 2021 like, “Where did the days go?" trust us when we say we are, too. As the holidays approach, it’s natural to become reflective and muse over the peaks and valleys, accomplishments, and tough lessons that the year threw your way—and for many of us, we didn’t do it alone. From the homegirls who helped us through breakups, to the long-distance sisterhoods held together by hours-long FaceTime calls. For the friends who always know what to say when you can’t seem to gather the words, and the ones who see you when you can’t see the greatness in yourself. What better way to say, “you deserve,” than with a thoughtful gift made for and by Black women.
We’re here to drop all the gift-giving gems for every type of woman in your life. And if you find yourself frequently asking, "Is it really Black-owned though?" The answer is: Absolutely. From skincare to the latest style staples, we’ve got you and your homegirls covered this holiday season.
54 Thrones
54 Thrones African Beauty Butter Collection Deluxe Tin
From Oprah’s Favorite Things List to your hands, legs, and shoulders. This hydrating formula is enriched with nourishing plant botanicals with a thick and creamy texture that’s sure to make you a certified Shea Butter Baby.
My Happy Flo - A Better Period. Period.
"It’s time for heavy bleeding, bloating, mood swings, and headaches from your period to stop cramping your style. Thankfully, a new all-in-one supplement just hit the wellness space to help ease your flow and disrupt your PMS symptoms, ASAP. Packed with plant-based ingredients and mood-boosting vitamins like D3, B6, Iron, and B12, your pain-free period is just a bottle/capsule away."
KNC Beauty
KNC Beauty Leaf Eye Mask
This is your reminder to not leave your undereye area out of your skincare routine because it needs love, too. Add these selfie-ready, all-natural eye masks into your routine for some much-needed TLC and effortless glow.
Gems Plzz
Gems Plzz Calypso Bangle Set
In need of some new arm candy? We just might have found your new favorite set.
Ami Cole
Ami Cole Lip Oil Treatment
If you haven’t heard about the lip gloss, gather ‘round, because once you’ve got this in your purse, you’ll never want to live without it again. The oil-to-gloss formula provides the perfect shine and brown girl-friendly tint. Snag one or two or six — we won’t judge.
Every Day Journal
Inside Then Out Better Every Day Journal
We know how you girls love to journal. If tracking everyday growth, memories, and moments has become a newfound self-care practice or something to explore, this journal will fit right into your routine.
Brown Girl Jane
Brown Girl Jane Casablanca Fragrance
It’s giving opulence, it’s giving confidence, it’s giving drama. If your homegirl’s fragrance collection runneth over, what’s one more gonna hurt?
Pound Cake
Pound Cake Cake Batter Lip Stick
Good news: the hunt for the perfect red lipstick for melanated skin ends here. This cherry bomb of color is lightweight on the surface and heavy on the coverage.
Ciriaco
CIRIACO 'Ashley Minimalist Baguette 2.0' GREEN VIPER
Have you seen something so beautiful that demands your full and undivided attention? Maybe it’s the viper snakeskin or the signature silver metal logo that shines like a jewelry piece of its own, but whatever this purse is saying, we’re listening. Talk about making a statement.
Yam Posy
Yam Posy Bracelet
There’s nothing like a little nostalgia — especially when it comes in the form of dainty everyday jewelry. Inspired by childhood imagery, this brand takes vintage silhouettes and brings them into the 2020s and beyond. Did we mention it’s handmade?
Her Story
Her Story Ribbed Set
Raise your hand if the majority of your wardrobe has been reduced to loungewear and athleisure? Same, sis. Level up your cozy girl energy with this ribbed bralette and boxer bottom set. Who says those lazy days around the house can’t be sexy too?
Sucre Couture
Sucre Couture
Black women in gold jewelry are our favorite genre. Whether you're looking for simple, timeless pieces, or tapping into '90s classic styles with a twist, you’ll find your steez here.
AVEC
AVEC Drinks Grapefruit & Pomelo Mixer
We all have that one friend that knows how to mix a crafty cocktail and throw a lively party. For her aesthetic-driven eye and knack for flavor profiles, we thank her. Replenish her bar cart in style with this sparkling treat.
Featured image by Jose Luis Pelaez Inc/Getty Images
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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Feature image by Gilbert Carrasquillo/GC Images