TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer
Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
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Again, the answer never changes because, if there is one thing that Shellie Reneé Warren is gonna get, it’s 6-8 (sometimes nine) hours of sleep. However, since my chronotype (check out “Ever Wonder What Personality Traits Make Someone A 'Morning Person'?”) means that I like/prefer to write in the wee hours of the morning, sometimes I will sleep for the night for five hours and take a nap in the day. And y’all, that is just fine with me because I am well aware of the fact that napping does everything from give me more energy, heighten my alertness and even make me more creative to decrease stress levels, strengthen immunity, and reduce my chances of experiencing a heart attack or stroke.
My problem is I will oftentimes go “overboard” with my daytime zzz’s. What I mean by that is, in order to get the most out of a nap, they say thatyou shouldn’t sleep for longer than 25 minutes or so; otherwise, you could wake up feeling sluggish (I don’t but…). Also, it can make resting, soundly, at night a bit of a struggle.
So, what are you saying, Shellie? We should get quickies in? Yeah. And it’s funny that the word “quickie” would come up because just like a sex quickie can do wonders for you (and it can — check out “12 Super Solid Reasons To Have A Quickie Every Single Day”), it’s a full-circle moment when I say that something that can improve the quality of your sex life is to have a power nap (a nap that lasts between 10-30 minutes).
Wanna know how the two things correlate? Honestly, it’s no secret that sleep and sex work together to optimize both (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”). Today, though, we’re going to tap into how a nap, specifically, can have you partaking in some of the best sex that you’ve experienced in a minute. I’ll explain.
Naps Reduce Stress
GiphyIf you’re feeling super stressed out right now, you are not alone. There is plenty of data out here that says that most of us are stressed for at least a couple of reasons at a time — and that can impact your sexual health on a few levels. For one thing, it can bring about feelings of depression and/or anxiety. Stress can also throw your hormone levels off (including your cycle) which can weaken your libido. Stress can make you want to put distance between you and your partner (yes, literally).
Stress can also make it challenging to get aroused or to have an orgasm. And just what can help to decrease stress? Taking a nap. Since sleep has a way of helping you to “get off of the clock” and relax a bit, that can lower your stress levels and “reset” your body so that you are calmer — and that, in turn, can do wonders for your sex drive and ultimately your sex life.
Naps Improve Your Mood
GiphyThere is one person in my life, and fairly 80 percent of the time, she’s in a super good mood. Oh, but let that girl go without sleep, and…who is this woman? LOL. There’s research behind why this happens. When a person is sleep-deprived, it messes with their brain chemicals, and that can amplify emotions like anger, restlessness and sadness. In fact, one study revealed that people who had their sleep disrupted throughout the night, they ended up having their positive outlook on life reduced by about 30 percent.
And geeze, who wants to have sex when they’re not feeling very good? Anyway, since serotonin is a neurotransmitter that helps to regulate your moods, your sleep patterns, and your libido and sleep is what helps to keep it in balance — by taking a nap, not only can it help you to feel better, it can also increase your desire for sex (it can also build up your endurance which is also…sexually beneficial).
Naps Increase Your Focus and Concentration
GiphySomething that some of my clients bring up is how, when it comes to having sex, sometimes the flesh is willing while the spirit is weak because, although the desire for intimacy is there, so much is going on that they aren’t able to get still enough to focus on experiencing copulation with their partner. This also tracks because, when you don’t have enough rest, your brain finds itself not working in harmony and that can make it hard to do everything from approaching life with a sense of flexibility to making necessary decisions.
Certain data also reveal that a lack of rest can cause you to have a really poor attention span and not process things in context (the more you know). So, if you really want to get some yet it’s hard for you to focus long enough to make it happen, ask your bae to lie down with you and take a nap. Between the sleep and the snuggling (check out “Fall's Coming: 8 Wonderful Health Benefits Of Cuddling”) — you may wake up with your mind and body totally on the same page. #wink
Naps Can Make You Feel Better About Your Body
GiphyEven if, overall, you feel really good about your body, I think that we all have moments when we feel less attractive than others — and who wants to have sex when they don’t really feel…very sexy? Well, something else that sleep, in general, can do is increase your confidence in your body.
For one thing, if you want to lose a few pounds, sleep can actually make that happen by helping your body metabolize the glucose (sugar) that’s in it so that you can better manage your appetite. Other studies go on to share that since sleep deprivation can impact one’s mental health and emotional stability in a negative way, of course, getting enough rest would increase body positivity.
Shoot, science even goes so far as to say that insomnia can cause people to have an elevated level of dissatisfaction when it comes to their body image. Don’t take their word for it, though. Look in the mirror before a nap. Then look in a mirror after waking up from me. Do you feel better? I’d be surprised if you don’t.
Makes Your Brain Bigger…Which Could Make Your Orgasms Better
GiphyI saved the best for last by design. Now if you’re wondering how in the world a nap can improve (and possibly increase) your orgasms — oh, there is a method to the madness…trust. For starters, the saying that your biggest sex organ is your brain? That isn’t a myth. Long story less long, the brain is what houses your central nervous system and that is what controls how men and women sexually function (yes, literally).
And since the brain also releases feel-good chemicals like dopamine, serotonin, and oxytocin during sex and brain activity significantly increases in women during sexual activity (especially right before she orgasms) — well, would it trip you out to know that when you take a nap, your brain actually expands? A bigger brain (that’s healthy) can potentially intensify your sexual experiences (and your climaxes) — and who doesn’t want that to go down?
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Like I said earlier, I never have to be convinced to get a nap in. However, if your sex life has been a bit stagnant lately, you’ve been feeling a little sluggish and you’re not sure what to do — I’m hoping that a nap can get you right.
There’s enough science to prove that it can. All you need to do is give it a shot.
Now where’s your pillow and sleep mask, chile?
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