6 Signs You're About To Make A Huge Mistake In Making Them A Close Friend

If there’s one thing that people who know me can say for sure (and only I can say that they do), it's that I don’t use the word “friend” lightly. Not by a long shot. It’s its own article about why, yet the main reason is that life has taught me that the word is used far too loosely — and I think it mostly has to do with the fact that we tend to forget that there is A LOT of space in between “friend” and “enemy.”
What I mean by that is, I think a lot of times, we give folks the honor and privilege of having the title “friend” in our lives because we like them and/or we have certain things in common and/or we have similar goals and values when it comes to different areas of life; therefore, we don’t want to offend them by not saying that they are a friend. Oh, but listen here — I would rather find words that are better suited for the dynamic (acquaintance, work buddies, cool people, etc.) than to say you’re a friend only for one or both of us to end up being severely disappointed (if not flat-out pissed), all because our expectations via the word didn’t pan out.
Expectations. Although some people think that the key to life is to walk through it without having any at all, I couldn’t disagree more. To me, the realistic key is to know what your expectations are beforehand, to make sure that they are realistic, and then to convey them to another person as you give them the respect and space to do the same. If both of you are on the same page about meeting each other’s needs (and there is a clear purpose behind why the two of you should be friends, to begin with), go forth. If not, it really is okay to understand and accept that you can still be in each other’s space without partaking in all of the privileges that come with a friendship — especially a close friendship.
Because real talk, if a friendship is special, you had best believe that a close one is all the more sacred. That’s why I thought it would be important — critical even — to tackle what you should look out for before actually calling someone a close friend of yours. Because if someone is going to move into that special part of your life, it’s important that you don’t end up getting blindsided.
So with all of that being said, let’s tackle six signs that if you’re considering making someone a close friend, you probably…shouldn’t.
1. You’re Already Doing Most of the Work
GiphyLive long enough on this earth, and you’ll realize that oftentimes, it’s selfish people who can see the most of what you have to offer. In a cryptic and ironic way, that’s kind of their job — to peep out who has what they can benefit the most from.
This is something that I very much learned the hard way. In fact, it wasn’t until I reached my 40s that I realized just how often I was doing most of the giving in most of my relationships — across the board too. And because it also took me years to understand what narcissism and narcissistic abuse looks like (listen, I’ve been around the entertainment industry basically all of my life; it comes with the territory), I didn’t get that some people are so full of themselves that they actually think that all they should really bring to the friendship table is their presence and you being able to say that you know them personally (chile, it’s so wild out here!).
If your self-esteem is low, if you come from a toxic take-only and/or boundaries-violating family, if most of your past friendships have been so unhealthy that you don’t really know what a good one looks like at this point— sometimes people’s egomania will do a real number on you; especially if the individuals you’re dealing with also have a master’s degree in gaslighting and manipulation. Oh, you know the kind I’m talking about too — the moment you mention that you feel like they are not contributing as much as you are, here they come with, “Then you must not be doing ALL of what you’re doing for the right reasons.”
Please stop. A person who values you won’t even come at you that way. They will be more on the tip of, “Sis, my bad. I didn’t pick that up,” or “Let’s talk about what your needs are because I want you to feel seen in this friendship too”…something of that nature. Instead, if you do find yourself keeping tabs, what I say often is that’s typically a sign that there is an imbalance in the relational dynamic — oftentimes a severe one where your friend is reaping all of the rewards of being connected to you while you are famished on a billion different levels in the process.
I have shared on this platform before that when it comes to a person who I once considered to be a close friend for many years, after I tallied our monetary/tangible exchanges, while I had spent thousands on her (and her family), she came up with a five-dollar ring from a local museum and a packet of lip gloss that she ended up losing. Even on the media tip, I hooked her up countless times, and not once did she offer any of her contacts (oh, and she had them) to benefit my career. Not once.
My relationships these days? I’ll be honest, on the professional tip, I still end up being the bigger giver out of my friends; however, what I’m not doing is being the only big and consistent supporter. My friends claim that it can be challenging to figure out how to help me now with their billions of contacts because I’m always up to something new (that’s fair). At the same time, though, not one of them is comfortable with my giving to them and them not trying to figure out how to extend reciprocity in return — no real friend is.
You know what? If any of this triggered you — good. You absolutely should not be going above and beyond for people because you consider them to be a close friend if they are not doing the same thing for you in return. Like I oftentimes say, giving to a friend is investing; giving to someone who is a fake friend is spending — and more times than not, that ends up being a complete and total waste…of time, effort, and energy.
2. They Lean Towards Negativity a Lot
GiphyBefore tackling this one, let me just say that there are plenty of studies to support that social media is creating more and more narcissists by the day (you can read more about it here, here, here, here, and here). And since folks like to toss around the word “narcissist” like it’s confetti (heads up, just because someone doesn’t like you or breaks up with you, that doesn’t mean they are narcissistic), let’s review some science-based traits of narcissistic behavior (which, for the record is not the same thing as being a clinically diagnosed narcissist):
- Arrogance
- Lack of empathy
- Constantly preoccupied with self
- Disrespects others’ boundaries
- Needs lots of attention
- Is profoundly insecure
- Acts entitled
- Isn’t self-accountable/constantly deflects
- Can’t take criticism (oh, but can dish plenty of it out)
- Has an agenda with everything that they do (i.e., there are usually strings attached)
And these kinds of people? They suck at being told about themselves because, unless it’s praise, they don’t want to hear it. This is why I oftentimes say that a lot of people don’t want a partner; they want an audience — but that, too, is another message for another time.
What does all of this possibly have to do with this particular point? Good question. Here’s the thing — someone calling you out on your ish, holding you accountable, and using discernment…these are not negative individuals, although we live in a culture that may say otherwise. No, what I mean by “they lean on negativity” is — they give backhanded compliments; they don’t celebrate your reached goals and triumphs; they are constantly reaching out to unload burdens and bad news on you (and not much else); they are hypercritical about everyone and everything; they are chronically pessimistic; they drain your energy; their skin is super thin (which makes them hypersensitive); they have excuses for everything; they constantly have you questioning yourself and/or they are worry warts.
There are some family members who I had to release because they are these types of people. It’s almost like they enjoy swimming in the cesspool of negativity. That’s on them, but there are tons of studies to support the fact that negativity not only takes a toll on our mental and emotional state, but it can also lead to a weakened immune system which can wreak all kinds of health-related havoc — why would you want that kind of toxicity in your intimate space when life is too short to fight the kinds of battles that can honestly be avoided? Ones like being close to negative people.
Yeah, a negative person shouldn’t be a close friend. Your health can’t handle it/them.
3. It Feels Like They Are Low-Key Competing with You
GiphyNext point: Please watch the kinds of people who make it a mission to become your friend. I’ve had more than a handful of those in my own life, and it never ended well because 1) I always felt uncomfortable with their flattery and relentlessness to try and get close to me and 2) it oftentimes seemed like whenever I would do something, here they would come with either asking me a ton of questions about how I pulled it off or I would look up and see them at least attempting to do something very similar.
Listen, I know how the saying goes about imitation being the sincerest form of flattery, yet I personally can’t stand it (to me, please learn to just get your own), and I absolutely don’t mind feeling that way considering the fact that the Good Book isn’t fond of flattery either (like Job 17:5[NKJV], for example: “He who speaks flattery to his friends, even the eyes of his children will fail.”).
These days, all of my close friends are highly accomplished and while I’m sure that a part of what keeps us from even having to deal with competitiveness, even on a very basic level, is most of us aren’t in the same fields, another reason why it’s not a problem is because our friendships grew from an organic space. There were no agendas. There were no “let me see what I can get here” strategies. Things also weren’t rushed or forced; they happened very easily and over the course of time. And because of that, time taught us that we could trust each other, that there were no strings involved, and that neither was threatened by the other individual.
Once you hit your 30s, it can be common to cultivate some friendships out of professional scenarios and situations. When both people are confident and secure, that can be beneficial. Just make sure that both of you check both of those boxes because you don’t want to look up and realize that while you were being a friend, the other person was more in the lane of “keep your enemies close” because all they were doing the entire time was copying your entire game plan or using your sources to their advantage even if it was at your expense. Y’all, it happens more than you might think. Please stay hyper-vigilant.
4. They Suck at Listening
GiphyThere is no way that you can feel heard and respected or build something of real value without being involved with people who will actually listen to you. And y’all, so many folks are poor listeners. LAWD. In fact, it’s getting to the point that good listening is moving so high up on the endangered species list that I think now is as good of a time as any to break down what good listening consists of.
A good listener:
- Listens to your complete thoughts
- Doesn’t cut you off
- Isn’t distracted while you’re expressing yourself
- Seeks to understand where you are coming from
- Retains your needs AND boundaries
- Validates your feelings
- Are intentional about being caring, empathetic, attentive, patient, and objective
Like I said, a good listener isn’t the easiest thing in the world to come by, yet if someone is a good friend to you, they definitely will be one. And why is this of so much importance? Because when you decide to let someone get intimately close to you, this means that you are willing to share with them your innermost thoughts, feelings, and concerns — and if they don’t respect you enough to not only take in that information but hold it close and dear, they are not appreciating the special space that you are extending to them.
I used to consider certain people to be my friend who really didn’t listen to me much at all. I could tell by how they would be dismissive of my requests, only call me to hear their own selves talk (some of y’all will catch that later), and/or would try and tell me what I was thinking instead of actually listening to the words that were coming out of my mouth — and all that did was frustrate me to no end and cause me to feel disrespected on so many different levels.
A close friend is going to honor you by listening to you. That person who you’re thinking about “friend promoting,” how well do they rank in the listening department?
5. Something Feels “Unsafe” About Them
GiphyI'm pretty sure that, for the rest of my life, if there is one book that I will be recommending, on repeat, it's Safe People: How to Find Relationships That Are Good for You and Avoid Those That Aren't (Cloud/Townsend). I was just sharing with a close friend that something that I've taken away from a nonviolent communication class that I'm currently in is if you want to be certain that you are not being violent in your conversations with others (and also if you want to be certain that people are not being violent with you), make sure that you are coming at them from a place of safety, respect, and understanding — if one of those things are missing, there is some unnecessary aggression going down, whether you realize it or not. And that? That is unsafe.
Speaking of safety in relationships…when I first read the Safe People book, it was good for me, not just because I was able to detect some of the unsafe people in my own world, but honestly, I was able to see where I was an unsafe person too. To be safe is to be peaceful. To be safe is to be a space where someone knows that you will respect their thoughts and feelings. To be safe is to hold things in confidentiality. To be safe is to be consistent in your moods and energy (you're not out here "switching up" all of the time). To be safe is to be someone who your crew doesn't have to second-guess.
Safe people apologize/take ownership/make amends for wrongdoings. Safe people also tell the truth — not in a brutal way, but in a way that is respectful of your being. Safe people are also loyal to you, both in and out of your presence. Safe people operate from a place of humility. Safe people don't hold you to a standard that they don't even hold their own selves to. Safe people seek to understand where you are coming from. Safe people don't bring more stress into your life. Safe people are…safe.
Unfortunately, since "safe" is not a word that a lot of us either grow up seeing being displayed and/or is not a word that was thoroughly explained to us (especially as it relates to relationships), we constantly find ourselves either displaying characteristics of being unsafe and/or drawing unsafe people into our world. Listen, I'm currently working on my third book, and when I tell you that there is one person, in particular, who was so unsafe that, in hindsight, I wonder if they were low-key trying to destroy me? Whew, chile.
So, why would someone consciously choose an unsafe individual to be friends with? Well, the thing about unsafe folks is they tend to be super charismatic, a lot of fun to be around, and master chameleons — otherwise, they wouldn't be able to trap people into their webs as well as they (seem to) do. That's why I thought it was important to share all of what I just said because now that you know what a safe person looks like if someone who you're considering making a close friend doesn't check off these boxes — now you know to leave them right where they are…if not to leave them alone…TOTALLY.
6. They Don’t Feel Like a Breath of Fresh Air/Recharge You
GiphyI can't tell you how many times I'll be in a session, and a wife will say that she's triggered by how often her husband will be, let's go with the word "sluggish," about responding to her calls and texts. I have been in this counseling thing long enough to (usually) follow that vent up with, "So husband, when you do pick up, what do you usually hear on the other end?" Please know that I'm not shocked when he says something along the lines of constant berating, complaining, dictating, or interrogating — no one in their right mind is in a rush to take in that kind of energy.
Same thing with friendships. Listen, I'm not gonna brag, but when I tell you that I am proud of all of my close friends because they are out here doin' the damn thing, that is absolutely no exaggeration. And yet, no matter how full their lives are, if I call, they either pick up or call right back. I've talked about this before with them (both directions), and we agree that we are readily available to each other, not just because we are committed to the friendship but because we actually ENJOY talking to each other. 8.5 times out of 10, there is no stress (I mean, no one is perfect, right?). We bring good energy, perspectives, and insights to each other. We laugh together. We usually don't want anything from each other. Bottom line, we tend to give each other a much-needed break from the roller coaster of life, even if it's only for a few moments.
And y'all, you need to be able to say the same thing about your own close friends. Yes, there will be times when life is hard, money is tight, and trials are abundant, so you will need your friends to be there to support you. Yet most of the time, your friends should give you a laugh, make things lighter and reduce your stress levels. If the person you're thinking about making a close friend doesn't qualify in this way — you're grown. I'll just say that life is sometimes too long and other times too short to be out here constantly seeing someone's name pop up on your phone, and you already know it's gonna be more burdensome than uplifting.
If there's one thing that we all need in life, it's at least one close friend. And if there's one thing that can really knock you on your back, it's picking the wrong kind. Hopefully, this cheat sheet will help you to avoid some of the pain and nonsense I've been through before — all because I didn't know the things to avoid when it comes to choosing the ideal one(s) for my own life.Friends can be gems or junk jewelry. Please, for your own sake and sanity, choose wisely.
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Featured image by Tim Robberts/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









