
Black women are über creative, y'all. We perform geometric equations in detailed braiding patterns, we can engineer any device with the bare minimum tools, and we basically drive the pop culture of the entire world. Art, in all aspects of creativity—from painting, sculpting, and theater, to music, dance, and photography—although not new to the black community, is newly celebrated on a larger scale than previously recognized. And with photography leading the pack, thanks to pioneers such as Deborah Willis, Lorna Simpson, and Marilyn Nance, black women are now picking up their cameras at an all-time high.
We decided to list some of the most poppin' queens making the most noise as photographers. Here's our list of 10 female photographers putting on for the culture.
Tori Lens | @tori.lens

Courtesy of Tori Lens
Location: London, England
Favorite Camera: Nikon D3200 or Samsung S9+
Signature Style: "Vibrant, active, and smokey!"
"Me owning what I love and no longer apologizing for being a flipping powerhouse—despite being a bubbly, friendly, open-minded, black female with a shaved head and big African earrings—it all means that me just being, is making an impact."
Tori Lens is a first gen British-born Nigerian based on the other side of the pond in London. She is a clicking beast best known for her vibrant smoke bomb photoshoots and commitment to getting the right shot. "I'm always moving when I'm shooting, people always say that to me. And I love when my subjects do the same and are not afraid to take my unorthodox suggestions and run with it," she says. With a creative background that ranges from graffiti, painting, and sewing, Tori always knew she would have photography in her peripheral. "I must admit no matter my journey, I believe I would have always found photography because I am a visual creative and naturally curious. [I'm] always learning and growing. It was inevitable."
Sierra Leone | @leoneandgray

Courtesy of Sierra Leone
Location: Atlanta/DMV
Favorite Camera: Full Frame D750
Signature Style: "Unposed. I want to always capture my subjects as they are in motion!"
"Shortly after giving birth to my daughter, I realized I didn't want to put her in daycare. And photography allowed me the freedom to capture her fleeting moments, stay at home with her, and secure the bag."
Sierra Leone is a self-taught, well-oiled photography machine based in the DMV and Atlanta areas. Encouraged by her mother to pursue the industry, she cites the times her mom would often capture her as a child. "While growing up, and even to this day, she is always capturing moments and while she used to preserve those moments through scrapbooking," she says with a smile, "I loved looking through her captures when I was younger. She has such an artistic eye when freezing time." Sierra then studied her craft and took to the internet to self-indulge in the basics. "I attended YouTube University, and I have been capturing beautiful humans for about 7 years now. I absolutely love what I do!"
She credits Marrica Evans, Cyndi Brown, Dayo, and her beautiful daughter, Tenzin—who she often uses as her subject—as photography inspirations.
Jen Missouri | @jenmissouri

Photo Credit: Quinten Swygert
Location: Little Rock, AR
Favorite Camera: Open to any camera with a 1.2 85mm prime lens
Signature Style: "I'm a natural light shooter, so my signature style is very clean and bright, with simplicity."
"I am looking to shift mindsets on the concept of photography. Photography is not only an art, but there's a science to it."
Jen Missouri is a highly sought-after newbie in the southern region of the U.S. She is best known for her attention to detail and passion for the perfect angle. "I practice shooting what I see through my lens when it comes to natural light, [so] I try to eliminate as much post-work as possible. I love how subjects are captured in its raw state," she says. "Filters should be an enhancer not the highlight of the story you're trying to tell."
Since taking that little photography elective on a whim during her last year of undergrad, Jen found her appetite for shooting, and hasn't been able to put down the camera since. She is also owner of the creative space @TheSpot, which is where you can find her taking photos for exclusive client events.
Kesha Lambert | @keshalambert

Photo Credit: Kanayo Adibe
Location: New Rochelle, NY
Favorite Camera: I am currently obsessed with the Nikon z7
Signature Style: "Movement, light, sultry and fun, risk-taking. I have a vivid imagination and I never hesitate to try to execute the thing that pops into mind. I don't overthink, I gently push the people I work with and just go for it."
"My cultural impact will be to create generational heirlooms; to dispel the negative stereotypes surrounding black marriage, black fatherhood, black motherhood and black love."
Kesha Lambert is a former lawyer turned dominant wedding photographer, hailing from New York. Her journey came about when one day, she just decided to go for it. "Circumstance and opportunity is why I pursued photography. It had been an interest since I was a little girl. I even started a small portrait business in my teens." I'm super impressed as she continues, "Adult me went on to become a lawyer, got married and start a family. Then one day, a proverbial door closed that caused a shift in my mindset and, as a result, Kesha Lambert Photography became a real thing."
Inspired by her three boys, Kesha has cemented her place in photography, as her photos may be some of your favorites on social media, without you even knowing. Keep a close eye on her journey, as she will certainly be making her mark on the game.
Taylor Hayden | @taylormhayden

Courtesy of Taylor Hayden
Location: Houston, TX
Favorite Camera: Canon 5D Mark IV
Signature Style: "Simple, natural, and authentic."
"I believe that in order to bring forth a positive impact, the first step is to work on yourself. We all are here for specific reasons and we've inherited special gifts to share."
Photography may have started as a hobby for the Prairie View A&M grad, but she quickly made it her passion. "I never considered becoming a professional and making money from it," she starts. "I applied for tons of positions in the communications field and I was rejected every single time. Eventually, I became fed up and decided that I would be my own boss."
And a boss she is. You can find her close to her roots, shooting authentic images for her archives. "I find the most inspiration through other passionate people that are living their purpose and committed to the journey. It truly inspires me to keep moving forward and to also share my experiences, because you never know who you could potentially impact for the better."
Yass, sis.
Linn Washington | @goldbarlinn

Photo Credit: Shani Perez
Location: NYC
Favorite Camera: Canon 5d Mark IV / Canon EF f 2.8L 70 to 200mm. A killer combination.
Signature Style: "Urban, bold, and clean. There is beauty in simplicity."
"It is important that we control a positive narrative of our images for future generations."
Linn is a retired law enforcement officer and prominent street photographer in the city that never sleeps. "I realized that I could do more for my community behind the lens by capturing joyful moments and crafting positive content, in lieu of using handcuffs to make an arrest."
Since then, Linn has tapped into her purpose by shooting the streets, versus shooting the streets. She credits Jeanne Moutoussamy and Lindey Adler as inspirations and, in her mission to show the beauty of melanin, she plans to be around for a long time. Currently, Linn is working on a documentary and photo book to support her friend who is battling stage 4 cancer. "I will master multiple genres of photography so that I may preserve history utilizing my artful eyes, and telling the stories of all the wonderful individuals I meet in an authentic way. I will then teach others how to do the same."
Lola Akinmade Åkerström | @lolaakinmade

Location: Stockholm, Sweden
Favorite Camera: Currently Nikon D750 FX
Signature Style: "I love vivid color and I love heavy dark contrast. Growing up in Nigeria, I was always surrounded by vibrant colors and lots of high contrast (dark skin against bright sky) so that is my style."
"For me, the perfect shot has nothing to do with technical settings, but everything to do with how many questions it can answer - where, why, what, when - and whether it can convey those emotions in a single shot."
Lola Akinmade is a pretty big deal; a highly decorated, award-winning, living legend and traveling photographer with published works in National Geographic and her own books—her latest being Due North: A Collection of Travel Observations, Reflections, and Snapshots Across Color, Cultures, and Continents. But even through her many accolades and accomplishments, she still feels that she has a long way to go.
"Goal lines keep getting moved because I am shooting within an industry that doesn't expect me—and someone that looks like me—to be working in it," she says. "These are some of the unspoken rules. It's why a white, male, rugged photographer who shoots the exact same scene I did, is celebrated, while this curvy black woman is met with a questioning of 'you took that?' instead. I want to normalize black women as professional travel photographers, and travel writers, on the mainstream level. I want to inspire those who shoot and write on the highest platforms."
Queen.
Nikia Paden | @iridescentphotography.htx

Courtesy of Nikia Paden
Location: Houston, TX
Favorite Camera: Canon 5D Mark IV
Signature Style: "My work is filled with vibrant colors and the nonsense correlated with candid childhood. It is meant to cause major reminiscing and extract all the smiles."
"Simply taking pictures transformed the way I observed my environment. My eyes were continuously taking mental snapshots on how environments would look photographed."
Color and youth-capture is the essence of Nikia Paden. Her super creative spirit and eye is how she has managed to be one of the top child photographers in the country. "When someone sees my work, I want them to know that it all usually begins with a crazy idea that turns into a wild creative adventure that's usually full of imagination," she says with a laugh. "I have been told that my work is a breath of fresh air, and that it captures the whimsical and innocent nature of childhood, especially for our black children. So, I want to capture our melanated minis and showcase the joy that they exude. And maybe one day, all will see the magic and the undeniable necessity that is them."
Kahran Bethencourt | @creativesoulphoto

Courtesy of Creative Soul Photography
Location: Atlanta, GA
Favorite Camera: Canon 5D Mark III; 85MM 1.4 Lens
Signature Style: "I always define my signature style as 'extra'. To me, descendants of the African diaspora have always been (and always will be) trendsetters when it comes to fashion, music, and style so I want our work to reflect that - even if our subjects are kids."
"We want to empower kids of color around the world to be proud of their culture and embrace everything that makes them unique."
You have seen Kahran's photos a hundred times over, and you have no clue. She is ½ of the awesomely innovative husband/wife duo, Creative Soul Photography. And their impact on photography, is revolutionary. "My husband, Reg actually attended school for photography and I learned along with him while he was in college. We knew we wanted to start a business together, so it was the perfect opportunity for us to learn a new skill together."
And, man, have they learned.
Creative Soul's photos have been featured in Essence, Munaluchi Bride, MochaKid, on The Real, the OWN network, and more. "A perfect shot tells a story. Even if it's a studio portrait, I love when all of the elements (fashion, hairstyle, accessories, model, etc.) come together to form the story we're trying to tell."
Deanna G | @deannaxnicole

Courtesy of Deanna G
Location: Atlanta, GA
Favorite Camera: Canon 80D/50mm 1.8 Lens
Signature Style: "My signature style is not just one thing; I see it as very versatile. It fits the moment I would say. It is always pretty vibrant, even when it is intended to be 'dark'."
"When I first decided I wanted to take a creative career choice, there were not many women figures to look up to in my field. This is, or was, a male-dominated industry, and it is changing more every day. We are making our mark in this world, and shaking it up along the way."
A photographer since high school, Deanna always knew some sort of camera would be in her hands. "I have always intended to have a career in the film industry, whether that be as an editor, or director of photography," she says. "[But] photography helped me learn more about how I see things visually and opened doors that were not previously opened before."
Her recent "A Black Man's Mental Health" series has been making noise amongst other creatives. But whether a photographer, or a film director, Deanna is sure about one thing: "I want to be an inspiration to young women around the world. I want them to be able to know that they will make it in whatever creative pathway they choose, without the constant mental panic of 'how is this going to play out?'."
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff





































































