You may be looking for an excuse to put down the Clorox wipes or leave your virtual teaching duties behind (at least for a lunch break) to treat yourself to a delicious cocktail hand-crafted by YOU. Three Words: World Cocktail Day (May 13). And because of the Queen you are, you deserve the premium liqs—none of that bottom-shelf stuff!
In honor of the global celebration, BACARDÍ has launched six different cocktail kits with Cocktail Courier, a service that delivers perfectly portioned ingredients and detailed instructions directly to your doorstep (aka social distancing-approved!) Whether you're a rum lover, tequila enthusiast, gin drinker or scotch sipper – there's a drink for everybody.
Let's be honest, you don't actually need a holiday to mix one of these bad boys up, because any day can be World Cocktail Day in quarantine. But if you're catching a case of FOMO right now, check out the libations below to see what you can work with from your personal stash while you wait for your kit to arrive.
BACARDÍ Rum Banana Daiquiri
Courtesy of BACARDÍ
The smooth, subtle notes of almond and vanilla of BACARDI Superior pair exquisitely with the quintessential Caribbean flavor of ripe banana for a tropical daiquiri riff.
Ingredients:
- 1.5 parts BACARDÍ Superior Rum
- 0.25 part Banana
- 0.25 part Vanilla
- 0.75 part Lime
- Garnish: Dehydrated Lime Wheel
Method:
Shaken and served in a coupe glass.
Patrón Tequila Watermelon Basil Margarita
Courtesy of BACARDÍ
With notes of fresh agave and oak, Patrón Reposado is the perfect tequila for a bountiful fruit- and herb-filled margarita. Travel on island time with this balanced juxtaposition of sweet and savory. A unique take on the margarita, it will leave you feeling like you're on a Mexican vacation.
Ingredients:
- 1.5 parts Patrón Reposado Tequila
- 0.5 part Watermelon Puree
- 0.5 part Basil Simple Syrup
- 1 part Lime juice
- Garnish: Dehydrated Lime Wheel
Method:
Shaken and served in a rocks glass.
Grey Goose French Passion
Courtesy of BACARDÍ
Travel to the coast of Southern France and taste this tropical twist on traditional Provence. Exquisite French Grey Goose Vodka meets sunny passion fruit, zesty lime and warm cinnamon for a warm weather retreat for your taste buds.
Ingredients:
- 1.5 parts Grey Goose Vodka
- 0.25 part Passionfruit Puree
- 0.25 part Cinnamon
- 0.50 part Lime
- Garnish: Dehydrated Flower
Method:
Shaken and served in a rocks glass.
Bombay English Garden Gimlet
Courtesy of BACARDÍ
Taste the 10 hand-selected botanicals of Bombay Sapphire London Dry Gin accompanied by fresh basil and floral lavender for a new take on the gimlet.
Ingredients:
- 1.5 parts Bombay Sapphire Gin
- 0.75 part Lemon Juice
- 0.5 part Basil Syrup (1:1 dilution sugar:water)
- 2 dashes Lavender Bitters
Method:
Shaken and served in a rocks glass.
Dewar’s Scotch Emporium Highball
Courtesy of BACARDÍ
A sly nod to John Dewar's humble beginnings in Perth, Scotland, this highball pairs the classic swirl of honey and Scottish heather of Dewars White Label with aromatic earl grey and bright lemon for a new take on a classic.
Ingredients:
- 1.5 part Dewar's Scotch White Label
- 0.25 part Lemon
- 0.25 part Earl Grey Syrup
- 3.5 parts Soda Water
- Garnish: Lemon Wedge
Method:
Shaken and served in a highball glass.
The Cazadores Huntsman
Courtesy of BACARDÍ
Originating in Puebla, Mexico, the rich smoke and slight spice of ancho chili pairs perfectly with warm vanilla and the tropical, citrus notes of Cazadores Reposado for the perfect spirit-forward sipper.
Ingredients:
- 1.5 parts Cazadores Tequila
- 0.25 part Ancho Chili Vanilla Agave
- 2 dashes Orange Bitters
- Garnish: Orange Expression
Method:
Stirred and served in a rocks glass.
Click here to purchase a cocktail kit. Tune into Insecure star, Jay Ellis' Instagram@jayrellistoday for tips and tricks on how to make the drinks.
Featured image via Shutterstock
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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