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Why ROI Should Be The Basis Of Everything You Do

Let's Talk About Investments and ROI From More Than a Financial Standpoint.

Workin' Girl
  • As we know, time is something we cannot get back, and it's the most valuable investment a person could ever make.

There is no way for us to gain more of it, so how you spend your time is essential to the type of return you're going to get on your investment. What you put your time into is ultimately what you're nourishing; and what you nourish is what will grow. We often talk about investments and ROI from a financial standpoint, but what about the other ways investments and ROI play a role in the overall quality of your life?

Any time a person invests in anything they expect to see a return, or benefit from it in one way or another. All investments aren't tangible and neither are the returns; and these may very well be the most risky. Sometimes we aren't aware of the time, emotion, or mindspace we dedicate to things that mean us no good or don't help us progress in anyway; but there are ways for us to change that:

Open Your Eyes. 

The things that hinder us most are almost always right in front of us, but we can't see it because it may be the very thing that we're used to. Just because you've become accustomed to something or someone doesn't mean that it, or they, deserve a permanent spot in your life. You have to become aware of what's affecting your progress and then be willing to weed those things out. The wrong type of investments can render negative returns, especially those to which you turn a blind eye.

You have to be able to look at things and figure out if the situation is best for you; that's the key. Set your sights on what you want, and determine what's necessary for you to attain it. Anything that deters you from the path of getting that isn't worth the investment.

Be Intentional.

Doing things purposely leaves less room for anything that has no promise of a return. When you're strategic and have an end goal in mind then the things that get in the way of that will be intentionally avoided. It's like hiring a trainer, attending the sessions, then not being mindful of the foods you consume. The hard work and the money you've invested goes out the window; and if you do see results, it's going to take much longer, and will require more money and more time. Seems silly to invest in something and get in the way of your own return, right?

Knowing what you're building toward and having the mindset to go after what you deserve will aid in your decision on how and what you choose to invest in. If you know that you don't have the time and mindspace to put toward something because it's going to cost you more than it's actually worth, then you're more than likely not going to do it.

Don’t Build to Destroy.

Investing is all about putting a little in and getting something back from it. Of course there are other deciding factors that determine how big a return will be, but every little gain matters, especially to those that have an end goal in mind.

We build brick by brick, and everything takes time. Remember that the small investments with even the smallest returns make a difference because each and every one of them are needed. There is no point in building to destroy, and that's exactly what happens when you invest parts of you into things that mean you, your goals, or your peace of mind no good.

ROI should be at the basis of anything you dedicate even the tiniest part of yourself to. Sometimes we can be so invested in the idea of investing in the people and things that we care about, that we don't take notice to how it does not benefit us. Whether the return is monetary or a building block toward your personal goals, make sure that your efforts aren't in vain.

Featured image by Getty Images

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Before she was Amira Unplugged, rapper, singer, and a Becoming a Popstar contestant on MTV, she was Amira Daughtery, a twenty-five year-old Georgian, with aspirations of becoming a lawyer. “I thought my career path was going to lead me to law because that’s the way I thought I would help people,” Amira tells xoNecole. “[But] I always came back to music.”

A music lover since childhood, Amira grew up in an artistic household where passion for music was emphasized. “My dad has always been my huge inspiration for music because he’s a musician himself and is so passionate about the history of music.” Amira’s also dealt with deafness in one ear since she was a toddler, a condition which she says only makes her more “intentional” about the music she makes, to ensure that what she hears inside her head can translate the way she wants it to for audiences.

“The loss of hearing means a person can’t experience music in the conventional way,” she says. “I’ve always responded to bigger, bolder anthemic songs because I can feel them [the vibrations] in my body, and I want to be sure my music does this for deaf/HOH people and everyone.”

A Black woman wearing a black hijab and black and gold dress stands in between two men who are both wearing black pants and colorful jackets and necklaces

Amira Unplugged and other contestants on Becoming a Popstar

Amira Unplugged / MTV

In order to lift people’s spirits at the beginning of the pandemic, Amira began posting videos on TikTok of herself singing and using sign language so her music could reach her deaf fans as well. She was surprised by how quickly she was able to amass a large audience. It was through her videos that she caught the attention of a talent scout for MTV’s new music competition show for rising TikTok singers, Becoming a Popstar. After a three-month process, Amira was one of those picked to be a contestant on the show.

Becoming a Popstar, as Amira describes, is different from other music competition shows we’ve all come to know over the years. “Well, first of all, it’s all original music. There’s not a single cover,” she says. “We have to write these songs in like a day or two and then meet with our producers, meet with our directors. Every week, we are producing a full project for people to vote on and decide if they’d listen to it on the radio.”

To make sure her deaf/HOH audiences can feel her songs, she makes sure to “add more bass, guitar, and violin in unique patterns.” She also incorporates “higher pitch sounds with like chimes, bells, and piccolo,” because, she says, they’re easier to feel. “But it’s less about the kind of instrument and more about how I arrange the pattern of the song. Everything I do is to create an atmosphere, a sensation, to make my music a multi-sensory experience.”

She says that working alongside the judges–pop stars Joe Jonas and Becky G, and choreographer Sean Bankhead – has helped expand her artistry. “Joe was really more about the vocal quality and the timber and Becky was really about the passion of [the song] and being convinced this was something you believed in,” she says. “And what was really great about [our choreographer] Sean is that obviously he’s a choreographer to the stars – Lil Nas X, Normani – but he didn’t only focus on choreo, he focused on stage presence, he focused on the overall message of the song. And I think all those critiques week to week helped us hone in on what we wanted to be saying with our next song.”

As her star rises, it’s been both her Muslim faith and her friends, whom she calls “The Glasses Gang” (“because none of us can see!”), that continue to ground her. “The Muslim and the Muslima community have really gone hard [supporting me] and all these people have come together and I truly appreciate them,” Amira says. “I have just been flooded with DMs and emails and texts from [young muslim kids] people who have just been so inspired,” she says. “People who have said they have never seen anything like this, that I embody a lot of the style that they wanted to see and that the message hit them, which is really the most important thing to me.”

A Black woman wears a long, salmon pink hijab, black outfit and pink boots, smiling down at the camera with her arm outstretched to it.

Amira Unplugged

Amira Unplugged / MTV

Throughout the show’s production, she was able to continue to uphold her faith practices with the help of the crew, such as making sure her food was halal, having time to pray, dressing modestly, and working with female choreographers. “If people can accept this, can learn, and can grow, and bring more people into the fold of this industry, then I’m making a real difference,” she says.

Though she didn’t win the competition, this is only the beginning for Amira. Whether it’s on Becoming a Popstar or her videos online, Amira has made it clear she has no plans on going anywhere but up. “I’m so excited that I’ve gotten this opportunity because this is really, truly what I think I’m meant to do.”

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